Ice is back with a brand new invention!

Summary

In this humorous and energetic video, Vanilla Ice introduces a quirky solution to the common problem of beer exploding in freezers. He presents Export Ultra's Cold Callback Service, a fun, interactive reminder system. By texting 'Ice Ice' to 423, users receive a callback after 34 minutes to remind them to remove their beer before it freezes and bursts. Vanilla Ice delivers the message with his signature style, blending comedy, music, and rhyme to emphasize staying cool without freezing your drinks. It's a playful, catchy campaign that adds fun to a practical problem.

Takeaways

• 😀 Vanilla Ice is promoting a unique service called the 'Cold Callback Service' to help prevent beer from exploding in the freezer.
• 😀 The service targets a common problem in New Zealand where beers often freeze and explode because people forget about them.
• 😀 To use the service, customers need to text 'ICE ICE' to 423, and Vanilla Ice will call them back after 34 minutes to remind them to take their beer out of the freezer.
• 😀 The call-back service is described as a simple solution to prevent beer from freezing and ruining the experience of enjoying it.
• 😀 The ad uses humor, with Vanilla Ice playing on his iconic persona and adding a playful tone throughout the script.
• 😀 The reminder service is inclusive, emphasizing that the 'ice' doesn't discriminate between genders ('home boy or girl').
• 😀 The callback is triggered by a 34-minute delay, after which Vanilla Ice calls and reminds the user to check their beer.
• 😀 The service is marketed as a way to ensure your beer stays 'chill but not exploding' — a lighthearted warning against forgetting about it in the freezer.
• 😀 Vanilla Ice uses a rhyme in his ad to maintain his branding while delivering a fun and catchy message ('roses are red, violets are blue').
• 😀 The ad concludes by highlighting the main selling point: 'Stay cool but not frozen' — implying the importance of timely beer retrieval from the freezer.

Q & A

What is the main product being advertised in the script?

The main product being advertised is the Export Ultra's cold callback service, which helps prevent beers from exploding in freezers by reminding people to take them out before they freeze.

What problem does the cold callback service aim to solve?

The cold callback service aims to solve the problem of beers exploding in freezers because people forget about them, which happens millions of times in New Zealand each year.

How does the cold callback service work?

The service works by allowing customers to text 'ice ice' to a specified number, 423. After 34 minutes, the customer receives a callback reminding them to check their beer in the freezer.

Why does Vanilla Ice emphasize the importance of checking the beer?

Vanilla Ice emphasizes checking the beer to prevent it from freezing and exploding, as the reminder call ensures the beer stays chilled but not frozen.

What phrase does Vanilla Ice use to remind people about their beers?

Vanilla Ice uses the phrase 'check yourself before your beers wreck themselves' to remind people to check their beers in the freezer.

What is the unique feature of the callback service that Vanilla Ice promotes?

The unique feature of the callback service is that it automatically reminds people to check their beer after a set period, offering peace of mind and ensuring their beer doesn't explode.

What rhyme does Vanilla Ice use to describe the callback service?

Vanilla Ice creates a playful rhyme that goes 'roses are red, violets are blue, your boy Vanilla Ice got a reminder for you' to introduce the beer reminder service.

What is the tone of the script and why is it effective for the product?

The tone of the script is casual, humorous, and energetic, which is effective because it captures the attention of the audience while keeping the message lighthearted and memorable.

Why does Vanilla Ice say 'the ice doesn't discriminate'?

He says 'the ice doesn't discriminate' to humorously suggest that the reminder service applies equally to everyone, whether they're male or female, emphasizing the universal appeal of the service.

How does Vanilla Ice encourage people to use the callback service?

Vanilla Ice encourages people to use the service by offering a catchy and memorable reminder to check their beer, creating a sense of urgency and fun around the idea of not letting their beer explode.