My New Fave Way of Making Sales on Social Media

Summary

In this engaging video, the speaker shares a powerful five-step strategy for making sales on social media. The steps include creating or having a valuable resource, using it in stories with a call to action, delaying the CTA to build rapport, listening carefully to responses, and offering tailored help. The speaker emphasizes the importance of personal connections and empathy over automation in sales. Additionally, a special Cyber Monday offer for discounted courses is highlighted. The speaker's approach aims to build trust and long-term relationships with followers, improving their chances of making sales.

Takeaways

• 😀 Create or have a free resource (meal plan, checklist, article, etc.) to offer your audience.
• 😀 Use social media stories to share your resource, encouraging followers to request it by commenting a keyword.
• 😀 When someone responds, delay the call to action (CTA) by asking them more questions about their struggles to build a connection.
• 😀 Always read or listen to the response you receive to truly understand your audience's needs.
• 😀 Don't rush to send the resource right away—engage in a conversation to personalize your offer and foster a relationship.
• 😀 Personalize your approach by addressing the specific struggles of your audience, making them feel heard and valued.
• 😀 Use captions in your social media stories to ensure more people engage with your content, increasing accessibility.
• 😀 When engaging with followers, avoid relying on automated responses—take the time to connect and understand their needs.
• 😀 If you genuinely listen to your audience, you're more likely to offer them the right solution, increasing sales and loyalty.
• 😀 Share special offers or promotions, like Cyber Monday deals, to incentivize followers to take action and make purchases.
• 😀 Consider using YouTube tricks to keep viewers engaged with your content, increasing views and the likelihood of subscriptions.

Q & A

What is the first step in the sales process mentioned in the script?

The first step is to create or have a resource that you can offer for free. This could be anything like a meal plan, exercise routine, or informative video.

How should the resource be presented to the audience according to the script?

The resource can be presented through stories, videos, or live streams. The script specifically highlights the use of Instagram stories where you offer the resource and ask the audience to respond with a specific word or number to receive the resource.

What is the significance of asking questions when someone responds to your offer?

The purpose of asking questions when someone responds is to build a relationship and understand their struggles. This approach helps personalize the interaction and creates a better opportunity to assist them in a meaningful way.

What does the 'CTA delay' mean in the sales process?

The 'CTA delay' refers to delaying the direct call-to-action (CTA) of sending the link or resource immediately. Instead, you ask more about the person's situation to build a connection before sending the link.

Why is it important to read or listen to the responses from potential customers?

It is important to read or listen to the responses because it helps you understand the person's specific situation and struggles. This allows you to offer the most relevant and helpful resources, increasing the chances of a successful sale.

What is a common mistake marketers make when responding to inquiries?

A common mistake marketers make is responding too quickly with just a link, without fully understanding the potential customer's situation. This often results in missing the opportunity to offer a more tailored solution.

How does automation affect the relationship with customers according to the script?

The script warns against over-automation, emphasizing that relying too much on automated responses can depersonalize the interaction. Building genuine connections with customers increases the likelihood of them wanting to engage with your offerings.

What role does listening play in the sales process outlined in the script?

Listening plays a critical role in the sales process because it shows empathy and allows you to offer solutions that are directly aligned with the customer's needs. Listening helps build trust and strengthens relationships, which is key for making sales.

What is the benefit of adding a specific code to a YouTube link, as mentioned in the script?

Adding a specific code to a YouTube link ensures that once someone watches a video, they will continue to watch other videos from the same channel. This increases engagement, views, and the likelihood of gaining subscribers.

What is the ultimate goal of following the five-step sales process in the script?

The ultimate goal is to build a genuine connection with your audience, understand their needs, and provide solutions that will increase the likelihood of them purchasing from you. By doing this, you foster trust and long-term relationships.