034 isochrones

Summary

This video tutorial walks viewers through using mapbots.com to analyze the potential customer base for a coffee shop business. By inputting location data and selecting walking or driving as the mode of transport, users can visualize areas within 5, 10, or 15 minutes of their business. This allows owners to assess how far their potential customers might be and plan service areas or delivery zones effectively. The tutorial also touches on adjusting settings for different distances and incorporating traffic data for more accurate analysis.

Takeaways

• 😀 You can analyze the accessibility of your coffee shop's location using a map tool like MapBots.com.
• 😀 Before starting the analysis, create an account on MapBots.com and generate an API token for access.
• 😀 The tool allows you to create isochrones (areas reachable within a certain time) based on walking or driving distances.
• 😀 You can define isochrones using either an address or geographic coordinates (latitude and longitude).
• 😀 Walking isochrones can be set for various time intervals (e.g., 5, 10, and 15 minutes) to evaluate pedestrian accessibility.
• 😀 The map will display different areas in distinct colors to represent time intervals: purple for 5 minutes, green for 10 minutes, and yellow for 15 minutes.
• 😀 For more accurate analysis, you can expand the time intervals to 20 or 25 minutes, helping to visualize even further accessibility.
• 😀 The analysis is useful for assessing how far potential customers are from your business on foot, helping you target nearby areas.
• 😀 You can also analyze driving accessibility to determine delivery areas, using the driving mode on the map tool.
• 😀 The output is an interactive map with polygons marking areas accessible within specified time limits, offering valuable insights into service and delivery zones.

Q & A

What is the primary goal of the video?

The video aims to explain how to use MapBots to analyze the walking and driving ranges of a coffee shop to understand potential customer reach based on proximity.

What kind of business is being analyzed in the video?

The video analyzes a coffee shop business that not only sells coffee but also offers sandwiches and a variety of food options.

Why is it important to analyze the walking and driving ranges for a coffee shop?

Analyzing walking and driving ranges helps the business owner understand the geographic area from which potential customers can reach the coffee shop within a reasonable time, thus aiding in marketing, delivery services, and customer targeting.

What tool does the video use to analyze customer reach?

The video uses MapBots, specifically the 'mapbots.com' platform, to create isochrones (walk or drive time zones) to visualize the customer reach.

How does one create a token in MapBots?

To create a token in MapBots, you first need to sign up and log into the platform. Once logged in, you create a token and copy it. This token is used to interact with the API.

What is the purpose of creating an isochrone in this analysis?

The purpose of creating an isochrone is to visualize the areas that are within certain time ranges (e.g., 5, 10, 15 minutes) from the coffee shop, either by walking or driving, to identify potential customer zones.

How are the walking ranges represented in the map?

The walking ranges are represented with polygons of different colors on the map: purple for 5 minutes, green for 10 minutes, and yellow for 15 minutes.

What is the significance of the 5, 10, and 15-minute ranges?

These ranges are used to estimate how far potential customers are from the coffee shop, based on walking or driving time. This helps the business assess its local reach and plan accordingly for foot traffic or delivery zones.

How does the map help assess driving zones for delivery services?

The map can show driving ranges, indicating which areas are reachable within a 5, 10, or 15-minute drive from the coffee shop. This is useful for planning delivery services and marketing efforts.

What other transportation options can be analyzed besides walking and driving?

Besides walking and driving, the MapBots platform also allows for the analysis of cycling ranges and driving with traffic, which can provide more precise information depending on the business's needs.