Market Proof Marketing | Guest Ep | Creating Solutions For Builders and Buyers with Kody Smith

Summary

In this engaging conversation, Cody Smith, President of Novi Home, discusses the company's innovative approach to home building and customer engagement. Smith highlights Novi's custom apps designed to enhance the buyer experience, focusing initially on sales and marketing. He explains how these apps have evolved into a comprehensive suite that covers the entire buyer journey, with a particular emphasis on analytics. The discussion delves into the new analytics platform, which provides builders with insights into buyer behavior, lead sources, and content engagement. Smith also introduces the 'listings' feature, which allows sales agents to manage and update interested buyers on specific floor plans, fostering a more interactive and targeted sales process. The conversation underscores Novi's commitment to leveraging technology to streamline the home buying process, offering builders a competitive edge in a dynamic market.

Takeaways

• 🎉 Cody Smith, president of Novi Home, discusses the company's initiatives and new features on a podcast.
• 👟 Cody mentions wearing New Balance shoes and talks about a shoe giveaway at the Builder show, which has increased his popularity.
• 📈 Novi Home has introduced an analytics platform that provides insights into buyer registrations, logins, and engagement with marketing materials.
• 🏡 The analytics tool also tracks lead sources, helping marketing teams understand where their budget is most effectively spent.
• 💰 Novi Home offers a flat fee for all their services, with no upsell charges, providing access to everything included in the analytics platform.
• 📊 The analytics page shows data on floor plan and community traffic, offering builders a detailed view of buyer interests and behaviors.
• 📲 Novi Home's app allows online salespeople to engage customers early in the buying process, providing push notifications and tracking customer interactions.
• 🔍 The app helps sales agents receive real-time updates on buyer activities, enhancing their ability to follow up and convert leads.
• 🏗️ A new feature called 'Listings' has been developed, inspired by Mike Lan, which allows sales agents to manage and update interested buyers on specific homes being built.
• 📈 'Listings' will integrate with the Builder XML feed, ensuring quick move-in and move-in ready homes are updated automatically on the website and in the app.
• 📱 The app's upcoming 'Build Tracker' feature will enable buyers to follow the construction progress of their homes, with updates and notifications at each stage of building.

Q & A

What kind of shoes is Cody Smith wearing during the interview?

Cody Smith is wearing New Balance shoes during the interview.

What is the significance of 'dunks' in the conversation?

Dunks refer to a specific kind of popular sneakers that Cody Smith's company, Novi Home, has been giving away at the Builder show for the past two years.

What is Novi Home's core business?

Novi Home builds custom apps for home buyers, focusing on sales and marketing, and providing a complete buyer experience through a suite of apps.

What is the purpose of the analytics feature that Novi Home is introducing?

The analytics feature allows builders to track and analyze buyer engagement, lead sources, and sales agent performance to optimize marketing efforts and improve the buyer journey.

How does the 'listings' feature work within Novi Home's platform?

The 'listings' feature enables sales agents to create listings for specific floor plans or homes under construction, allowing interested buyers to follow the progress and receive updates.

What is the advantage of the 'listings' feature for builders?

The 'listings' feature helps builders sell individual homes more effectively by keeping interested buyers engaged and informed about the construction progress and any updates.

How does Novi Home ensure compatibility with other systems and data sharing?

Novi Home focuses on playing well with other systems by allowing easy data sharing and integration with different CRM systems, ensuring smooth data flow and better insights.

What is the 'build tracker' feature that Novi Home plans to release?

The 'build tracker' is a feature that will allow tracking the progress of a home as it is being built, providing updates and communication tools along the construction timeline.

Why did Mike Lan's idea about the I-packet for vehicles inspire Novi Home's 'listings' feature?

Mike Lan's idea demonstrated the potential for easily sharing and browsing detailed information about a product, which Novi Home adapted to create a similar experience for home buyers to follow and receive updates on specific listings.

What is Cody Smith's birthday?

Cody Smith's birthday is on March 19th.

What is the 'March Madness bracket' mentioned in the conversation?

The 'March Madness bracket' is a reference to the NCAA college basketball tournament bracket, where Cody Smith is participating by making his own predictions on the winning teams.

Why is the 'listings' feature considered a 'heavy lift' for Novi Home?

The 'listings' feature is a 'heavy lift' because it required significant development effort and infrastructure to support the backend for future features like the 'build tracker', and to ensure a seamless user experience.