Market Proof Marketing | Guest Ep | Creating Solutions For Builders and Buyers with Kody Smith

Summary

In this engaging conversation, Cody Smith, President of Novi Home, discusses the company's innovative approach to home building and customer engagement. Smith highlights Novi's custom apps designed to enhance the buyer experience, focusing initially on sales and marketing. He explains how these apps have evolved into a comprehensive suite that covers the entire buyer journey, with a particular emphasis on analytics. The discussion delves into the new analytics platform, which provides builders with insights into buyer behavior, lead sources, and content engagement. Smith also introduces the 'listings' feature, which allows sales agents to manage and update interested buyers on specific floor plans, fostering a more interactive and targeted sales process. The conversation underscores Novi's commitment to leveraging technology to streamline the home buying process, offering builders a competitive edge in a dynamic market.

Takeaways

• 🎉 Cody Smith, president of Novi Home, discusses the company's initiatives and new features on a podcast.
• 👟 Cody mentions wearing New Balance shoes and talks about a shoe giveaway at the Builder show, which has increased his popularity.
• 📈 Novi Home has introduced an analytics platform that provides insights into buyer registrations, logins, and engagement with marketing materials.
• 🏡 The analytics tool also tracks lead sources, helping marketing teams understand where their budget is most effectively spent.
• 💰 Novi Home offers a flat fee for all their services, with no upsell charges, providing access to everything included in the analytics platform.
• 📊 The analytics page shows data on floor plan and community traffic, offering builders a detailed view of buyer interests and behaviors.
• 📲 Novi Home's app allows online salespeople to engage customers early in the buying process, providing push notifications and tracking customer interactions.
• 🔍 The app helps sales agents receive real-time updates on buyer activities, enhancing their ability to follow up and convert leads.
• 🏗️ A new feature called 'Listings' has been developed, inspired by Mike Lan, which allows sales agents to manage and update interested buyers on specific homes being built.
• 📈 'Listings' will integrate with the Builder XML feed, ensuring quick move-in and move-in ready homes are updated automatically on the website and in the app.
• 📱 The app's upcoming 'Build Tracker' feature will enable buyers to follow the construction progress of their homes, with updates and notifications at each stage of building.

Q & A

What kind of shoes is Cody Smith wearing during the interview?

Cody Smith is wearing New Balance shoes during the interview.

What is the significance of 'dunks' in the conversation?

Dunks refer to a specific kind of popular sneakers that Cody Smith's company, Novi Home, has been giving away at the Builder show for the past two years.

What is Novi Home's core business?

Novi Home builds custom apps for home buyers, focusing on sales and marketing, and providing a complete buyer experience through a suite of apps.

What is the purpose of the analytics feature that Novi Home is introducing?

The analytics feature allows builders to track and analyze buyer engagement, lead sources, and sales agent performance to optimize marketing efforts and improve the buyer journey.

How does the 'listings' feature work within Novi Home's platform?

The 'listings' feature enables sales agents to create listings for specific floor plans or homes under construction, allowing interested buyers to follow the progress and receive updates.

What is the advantage of the 'listings' feature for builders?

The 'listings' feature helps builders sell individual homes more effectively by keeping interested buyers engaged and informed about the construction progress and any updates.

How does Novi Home ensure compatibility with other systems and data sharing?

Novi Home focuses on playing well with other systems by allowing easy data sharing and integration with different CRM systems, ensuring smooth data flow and better insights.

What is the 'build tracker' feature that Novi Home plans to release?

The 'build tracker' is a feature that will allow tracking the progress of a home as it is being built, providing updates and communication tools along the construction timeline.

Why did Mike Lan's idea about the I-packet for vehicles inspire Novi Home's 'listings' feature?

Mike Lan's idea demonstrated the potential for easily sharing and browsing detailed information about a product, which Novi Home adapted to create a similar experience for home buyers to follow and receive updates on specific listings.

What is Cody Smith's birthday?

Cody Smith's birthday is on March 19th.

What is the 'March Madness bracket' mentioned in the conversation?

The 'March Madness bracket' is a reference to the NCAA college basketball tournament bracket, where Cody Smith is participating by making his own predictions on the winning teams.

Why is the 'listings' feature considered a 'heavy lift' for Novi Home?

The 'listings' feature is a 'heavy lift' because it required significant development effort and infrastructure to support the backend for future features like the 'build tracker', and to ensure a seamless user experience.

Outlines

00:00

😀 Introduction and Shoe Talk

The video begins with the host welcoming Cody Smith, President of Novi Home, to the show. They discuss Cody's choice of wearing New Balance shoes and segue into a conversation about a recent event where Cody gave away 'dunks', a popular type of shoe. The host admits his unfamiliarity with the current sneaker trends and highlights how the event has made him more popular among his family and church students. Cody explains that 'dunks' are a craze among a certain age group and that the office is already discussing what shoe to give away next year.

05:00

🏗️ Novi Home's Overview and Tech Trend

The host asks Cody to provide a brief overview of Novi Home, which builds custom apps for home buyers, focusing on sales and marketing. Cody explains that their apps have evolved to cover the entire buyer experience, with separate apps for sales agents and buyers. They also discuss the trend of home builders creating their own apps and how Novi Home's technology complements CRM systems by addressing gaps in the industry. The conversation shifts to analytics, which is a new feature that Novi Home is introducing.

10:03

📊 Analytics Feature and Its Benefits

Cody details the new analytics feature, emphasizing its user-friendly design. The analytics page allows users to view the total number of registrations, logins, and engagement factors like photos and videos pushed out. It also tracks lead sources, helping marketing teams understand where their budgets are best spent. The analytics platform is included in the flat fee, with no upsell charges, and provides insights similar to website analytics, enhancing the effectiveness of marketing efforts.

15:03

📲 The Listings Feature and Customer Engagement

The discussion moves to the 'listings' feature, which was inspired by a conversation with Mike Lan. This feature allows sales agents to add buyers to a specific floor plan that is under construction, keeping them updated on the progress. It also integrates with the Builder XML feed to update quick move-in and move-in ready homes on the website. The listings feature is set to revolutionize how individual homes are marketed and sold, providing a tool to help builders sell one home at a time effectively.

20:04

📈 Build Tracker and Future Innovations

Cody talks about the upcoming 'build tracker' feature, which will allow tracking the progress of a home as it's being built. This is part of the infrastructure built for the listings feature. The build tracker will remind sales agents to upload photos and communicate at different stages of construction, providing buyers with progress updates. It will also include touchpoints for builders to follow up with buyers post-contract. Cody emphasizes the importance of feedback from partners in the industry for continuous innovation at Novi Home.

🎉 Cody's Birthday and March Madness

The host and Cody discuss Cody's birthday, which is on March 19th, and Cody's participation in the Novi Home March Madness bracket. Cody shares his pick for the winner of the tournament, Purdue, based on their strong performance and the skills of their center. The conversation concludes with the host thanking Cody for joining the show and mentioning that more information can be found in the show notes.

Keywords

💡Novi Home

Novi Home is a company that specializes in building custom apps for home buyers, focusing on sales and marketing, and providing a complete buyer experience through a suite of apps. In the video, Novi Home's president, Cody Smith, discusses the company's role in enhancing the customer journey for home buyers and builders.

💡Analytics

Analytics in the context of the video refers to a new feature within Novi Home's platform that provides data on user engagement, sales agent performance, and lead sources. It is a tool that helps builders understand buyer behavior and optimize their marketing efforts, as mentioned when discussing the analytics page released at IBS.

💡Sneakerheads

Sneakerheads are enthusiasts who are passionate about collecting and trading limited-edition sneakers. In the video, the host and Cody Smith discuss the popularity of 'dunks', a type of shoe, which is a topic that resonates with a demographic from 14 to 30 years old and is part of the cultural context in which Novi Home operates.

💡

💡CRM

CRM stands for Customer Relationship Management, which is a technology that helps businesses manage interactions with customers and potential customers. In the video, it is mentioned that Novi Home's technology complements CRM systems by helping sales agents effectively transition buyers from initial contact to CRM engagement.

💡Builder Show

The Builder Show is an event where Novi Home has previously given away shoes as part of their marketing strategy. It is depicted as a 'genius' move by the host and is an example of the company's innovative approach to engaging with their audience and the building community.

💡Flat Fee

A flat fee is a fixed amount charged for a service, regardless of the extent of the service used. Cody Smith mentions that Novi Home operates on a flat fee model, providing access to all their features for a single, unchanging cost, which is seen as a customer-friendly approach.

💡Sales Agents

Sales agents are professionals who represent the builder and assist customers in the home buying process. The video discusses how Novi Home's apps and analytics can help sales agents better engage with potential buyers and track their interests.

💡Leads

In the context of the video, leads refer to potential customers who have shown interest in a builder's homes. Tracking the source of these leads is crucial for understanding where marketing efforts are most effective, as highlighted by the analytics feature.

💡Floor Plans

Floor plans are detailed layouts of a home's design. In the video, Cody Smith talks about how Novi Home's analytics can show which floor plans are attracting the most traffic and interest, providing valuable insights for builders.

💡Community

Community in this video refers to the neighborhoods or housing developments that builders create. The host discusses the shift in focus from selling individual homes to selling entire communities, emphasizing the importance of lifestyle and area in the marketing process.

💡March Madness

March Madness is an annual basketball tournament in the United States that generates significant interest and betting activity. Cody Smith mentions it in the context of a 'Novi Home March Madness bracket,' which is likely a promotional or engagement activity related to the tournament.

Highlights

Cody Smith, President of Novi Home, discusses the company's innovative approach to engaging home buyers through custom apps.

Novi Home's app focuses on the pre-sale experience, ensuring no potential buyers fall through the cracks.

The app has evolved into a complete buyer experience suite, including separate apps for sales agents and buyers.

Cody shares insights on the trend of home builders creating their own apps for marketing and customer engagement.

Novi Home's analytics platform provides valuable data on buyer registration, logins, and engagement with marketing materials.

The analytics tool helps sales teams track buyer behavior and marketing ROI, offering a comprehensive view of customer journey.

Novi Home's flat fee model includes access to all features with no upsell charges, making it an attractive solution for builders.

The listings feature allows sales agents to create listings for floor plans, adding buyers to follow the progress of specific homes.

Buyers can receive updates and notifications about the construction progress of homes they're interested in.

The system can automatically update listings from the Builder XML feed, ensuring information is current and accurate.

Novi Home's technology aims to help builders own their marketing and improve the effectiveness of their CRM systems.

The company's solutions are designed to fill gaps in the industry, not just replicate existing products.

Cody Smith highlights the importance of playing well with others in terms of data sharing and system integration for a successful tech solution.

Novi Home's app is designed to be proactive, providing sales agents with real-time updates on buyer activities.

The app enables builders to engage with customers early in the buying cycle, providing a competitive edge.

Cody discusses the upcoming build tracker feature, which will allow buyers to track the progress of their homes during construction.

The build tracker will include the ability to send updates, photos, and even conduct surveys to buyers, enhancing the customer experience.

Novi Home's technology is developed in collaboration with industry partners, ensuring it meets the needs of builders and home buyers.

Cody Smith shares his birthday and discusses the Novi Home March Madness bracket, revealing his pick for the winning college basketball team.

Transcripts

all right we're back with another guest

today the president of Novi home and a

good friend of mine Cody Smith Cody

thanks for hopping on with us today oh

thanks for having me excited to be here

I have a question a very important

question to start with um what kind of

shoes are you

wearing um new so today I'm wearing New

Balance I don't have my noi Nikes on oh

man this is where I admit how out of

touch I am with with everything I know I

knew that you were giving away shoes

this is the second year that you've done

this uh this at the Builder show which I

think is genius and everyone's like they

got dunks they got dunks and I was like

is this this is just the new slang word

for shoes I didn't realize they were a

specific kind of shoe and then Cody I

got to tell you you've made me more

popular with my own family and the and

the students that I work with at my

church every Sunday last Sunday like I

work with freshman boys and but this

seventh grade just came up and Taps me

on the shoulder and she leans over and

she goes hey Mr Oakley I like your

shoes like what so apparently these I

mean explain to me I still don't fully

understand it these are these are hard

to get

shoes so um you and I are in familiar

territory there um they were actually my

first pair of dunks that I've ever owned

um and

luckily um

a lot of guys here in the office are

sneakerheads and they are in tune with

what is popular um so essentially like

dunks is the craze with I believe it's I

mean this is information per Cody Smith

but I think it's like 14y old to like 30

um and obviously now is is stretching

beyond that I think that's where it

really started my son who's a sneaker

head um when I said hey this is my first

pair of dunks he couldn't believe it

he's like oh my gosh Dad I've got like

four

Bears um but yeah it was it was a fun it

was a fun event and it's gonna be you

know for next year this is kind of built

last year we did a pair of Nikes that

were in Novi colors this year we

prepared a little bit better and and we

got the dunks and and there's already

debate with in the office in the Novi

office right now is okay what are we

doing next year a lot of people want to

stay with the dunks but there's some

some other ideas that are being floated

around so we'll see what happens

exciting times but for for those of you

who don't know what what Novi home is

and what they do you're not just a

company that gives away shoes you work

with over a hundred different Home

Building organizations around the

country and just give us a quick 30

second overview and then we'll we want

to dive in today and talk a little bit

about some of the new features uh that

you're rolling out some of which were

inspired by um a mutual friend of ours

Mr Mike lion so love to hear more about

that but give us a quick over yeah

essentially we build custom apps for our

home buyers and it focus on originally

we focused on sales and marketing and

that was kind of our bread and butter

the pre-sale and engaging buyers uh

pre-contract and making sure you don't

have any buyers going through or falling

through the cracks and now that

has grown and it's a complete buyer

experience um app or Suite of apps

because the the sales agent will have

their app that they're working on and

and the buyer will have their own buyer

app buyer

facing that's awesome all right

um and apps apps are definitely anyway a

trend that are are returning not not as

much yet in the purchase um like let me

let me back up 2008 to 2010 there was

this period of everyone's got to build

their own app as a home builder that um

you know the idea is a a home Shopper is

going to go download 13 apps to go

shopping and figure out which home

builder they want it seems like now the

the movement is back towards Builders

needing to have a solution here but it's

it's usually more focused in a

particular part of the customer Journey

at least to start with and then

expanding Beyond so now like you said

said you've got multiple aspects of the

customer Journey that you're touching

with with different

parts but the trend the trend's there

people are asking for this stuff no

doubt about it yeah it's an easy way to

engage with your buyers obviously we can

track all the

analytics um of what the buyers are

looking at and help the sells teams and

that's actually one of the things we're

going to talk about today is is our

analytic page that we released at IBS um

but essentially it really allows the

Builder to

own the their marketing and own the

buyer Journey instead of that buyer um I

mean I always say websites you have to

have a really good website website will

websites are going to make your phone

ring but at that point are you just

giving that buyer a

brochure and hopefully getting them in

your CRM or are you using technology to

engage that buyer to get that buyer in

your CRM to make your CRM work better um

so many of the builders we talk to

they're like yeah we got this all these

campaigns and our CRM is fantastic and

it truly is the only problem is the

sales agents aren't getting the buyer

from the 3x5 card into the CRM right so

um that's where we step in and really

complement the CRM and and kind of the

we build our technology on gaps that

we've found within the industry to

create Solutions other than just another

product that that is similar to

something else we've really tried to

focus on solutions for the builders and

that means you you play friendly with as

many people who you can play friendly

with right in terms of communicating

that sharing that data connecting with

different CRM systems um it's one of the

things that you know just generally

speaking I always look for uh for folks

that we we bring on the podcast or or

partner with with our builders that do

you convert is a willingness to to play

well with others because it's just a

it's a necessity to be able to move that

data around wherever the customer needs

it uh to get the best insights on what's

going on so let's dive into what's

what's new at Novi yeah yeah well let's

start we'll start with analytics

analytics really basic it's been a long

time coming um and then we'll go into

the listings which now when when a

builder turns on analytics does that

double their costs is it like an extra

500 bucks thousand a month what do we

how does that work I know I thought

about that I was like you know need a

new need a new truck might need to no uh

it's all included um we're one of the

first tech companies that believes and

we've done this for a long time and it's

actually catching on in multiple

Industries but we believe on a in a a

flat fee and what you pay for you get

you get access to everything whether

whether or not you use it today or you

wait six months to to use it um you get

access to everything for for the flat

fee and there's no as of today there's

no uh there's no upsell charge I guess

we would call that awesome all right so

what kind of information are we seeing

in the analytics platform yep so

analytics is is we tried to keep this

again we try and keep our stuff very

basic and userfriendly and what you can

do there is is you can pull up the

analytic page you're going to see the

total number of registrations that

you've had your to date or lifetime um

you can see how many buyers have logged

in year-to date lifetime you can break

that down into a a you know a time frame

so if you want to see January 1st to

March

19th um you can see all of that and

it'll break that bring that all up um

and then you can break that into

individual sales agents um so you want

to see how well certain sales agents are

using it or how well your traffic is and

or what kind of traffic you have in

certain models or certain communities we

can break that all down and then we can

see the engagement Factor how many

photos did your team push out how many

videos were pushed out which agents are

pushing out videos and which agents are

pushing out photos um and that's really

the sales side of it from a marketing

perspective we start tracking where your

leads are coming from did they come from

the osc did they come

from um a zilla lead or Facebook or

walk-in traffic and so from a marketing

standpoint Point um you can now see

where ju it's just to help those

marketing doll um folks with with spend

on on where they're spending their

dollars um this is information you're

getting in other places we've always

collected it and now we've just given

you a really easy spot to go in and look

at it awesome which is you know more

data yes please everyone all the time um

and the again the ability to then

combine that data with other sources and

and essentially well I don't I don't

know how you how you talk about this or

think about this Cody but the the

challenge is always to try to find more

and better sources of first-party data

obviously they're partnering with you

but when you're not charging for the

data and you play well with others then

that that means that you can get access

to that data and analyze it the way that

you need to

versus trying to knock on meta's door

and say hey excuse me I'd like more

information on the people who are

clicking on my stuff can you send me

those details and

and you're going to be be stuck yeah and

the other cool thing within the

analytics page is we can go in and show

you what your uh we call them sheets but

essentially what floor plans are getting

the most traffic what community is

getting the most traffic so you're

starting to see very similar to the

analytics you would get from a website

and we're just trying to get as much

data if you have website analytics and

you have noi home analytics and you can

you can look at both of them you're just

going to be that much more effective

yeah and maybe we should should back up

a little bit for context here of for

maybe people don't understand well why

would they have this app um early in the

cycle it's because a lot of online

salespeople and salespeople but

especially online salese we're trying to

get customers to install it as quickly

as possible um I know of a couple

Builders who have it in their

autoresponder as an opportunity to go

deeper I know people who have it as

their first uh part of their first or

second followup from the online

salesperson because then you can push

notifications if they choose to allow

that setting you can track um with

different granularity what they're doing

and looking at um so there's there's

lots of benefits to getting them for the

Builder but also for for the customer to

be able to have yeah for for the for the

customer it's just ease of access right

I'm I'm sitting in the dentist office my

kids getting some dental work done and

um I've got Instagram I've got Facebook

I've got something else oh hey um let me

look at abzo homes

I pull that up and all of a sudden I'm

I'm browsing and with us with what we do

we try to make everything we do um

proactive so as that buyer is browsing

homes for AB brazzo Homes um or

communities or maybe it's a purchase

incentive or whatever it is we're

tracking all that number one the sales

agent that's attached to that buyer is

going to get all push notification

saying hey you have a buyer that's

engaging here's what they're looking at

number two uh every morning we send a

recap email out to every sales agent

that says hey here's the seven buyers

that logged in yesterday and here's

everything they looked at um so when the

agent walks in they've got the

notifications on their phone they've got

access to the email um that helps the

sales team but that make that puts your

marketing dollars in play like instantly

your sales team is getting information

on what the buyers are looking at which

is more effective for everybody

awesome awesome well that's a bit that's

I mean the price is right and who

doesn't want more insight into what's

happening and going on so that's that's

awesome to hear and then let's talk

about the the the other kind of more

complex thing that maybe people aren't

as used to to hearing or seeing in our

industry super heavy lift um and it is

credit to um Mike Lan he got us going

down this path um and it's a funny story

I actually have all the notes um and I

want to say it was either I think it was

December 28th or or November 28th of

2022 he called me and he was like hey I

I'm thinking about buying this

truck but that's not why I'm calling you

the reason why I'm calling you is they

have this I packet where they can send

information out on that vehicle and you

can browse it um very easily and just

see that that vehicle and then you know

they can send information on multiple

vehicles and we started to collaborate a

little bit on what this would look like

um it sounded like and when me and Mike

were talking about it I was like yeah we

can have this up in 60 days this is

going to be an easy lit uh took the

better part of

2023 um and now into 2024 to get this to

where uh we really want to when we

release stuff we want it to be quality

and we don't want to be real buggy um

and so to get to the point we like okay

we're ready to release this but

essentially what listings is is it gives

our sales agents the ability to go out

and essentially choose a floor plan that

they are you know a spec style something

that is being P or being built and they

can start to add buyers to this spec or

this floor plan

um and so you could have a listing that

has 20 different buyers that are

interested in it and the buyers are

going to see that there's 20 other

interested parties they won't see who

they are right um Amazon little

hotels.com action Y like that um and

then every time your sales agent up

sends an update on that particular

listing everyone is updated so all 20

people that are interested and so if you

go in and you do um photos of

foundation and you send that out with a

you know

hey change of

description price change purchase

incentive price changes yep that's

awesome everything and you can have

buyers attached to multiple

listings um we will then attach to the

Builder XML feed so any

qmi um quick move in movein ready homes

that they are updating on their website

will automatically update in the listing

side and that'll allow your BR your

buyers to go in and follow homes that

you maybe didn't um highlight for

them I think this is awesome here's one

of the things that I love about this

obviously the technology itself and this

and the targeting opportunities and and

push notifications to customers that's

all

big from a from a 10,000 foot level what

I would just say is ever since the

pandemic it's been somewhat

shocking how much of people's attention

and energy has gone towards selling

communities and Builders instead of

individual

homes and this kind of just this nudges

us back to reminding everyone that if

you have inventory that you build as a

company you have to be excellent and it

should be more or less a manufacturing

process you got to get really creative

about quotequote selling or marketing uh

lifestyle and community and Builder and

area but like getting rid of one home at

a

time on an assembly line like fashion

this is a tool that's going to be great

for that that we I mean people people

just really struggle with I have this

one home that I can't sell Kevin and now

we've got another tool to help help get

that home sold

yeah it'll be it's going to grow and

it's already like Rachel with red door

Holmes called me earlier this week we're

on a conversation she's like I can't

wait for I can't wait for listings and I

was like wait a minute you're you're on

your lot I didn't really Envision this

working for you and she said no I want

to be able to allow people that are

interested in a similar style home to

the one that we're building the progress

of that home

I think that's how she was explaining I

still we we still need to understand

makes sense she was super excited and I

was like it threw me off because I was

like oh I didn't expect this to be a

feature for on your lot Builders um it

will continue to grow it I mean there's

features within it where if and this was

something that we added in because of

2023 and 8% interest rates but if you

have a buyer that falls out let's say

the the home goes under contract and all

of a sudden they fall out that contract

falls through you can literally hit a

button the home is now live it notifies

everybody that was following that home

and you're now back to selling um and

engaging that's so cool it'll be fun

it'll be fun it's um it's a big lift

because it's actually part of another

feature that we'll be releasing this

year which is our build tracker which

our our partners have asked for wherever

and that is essentially the ability to

track the progress of your home as

you're being as it's being built and um

the listings had to be released first so

that we had the backend infrastructure

to then release uh the build tracker um

because you've already had core to what

Novi did was allow communication and

photo sharing and file sharing back and

forth but now you're you're essentially

saying they'll it'll be kind of

connected along the timeline

of the construction process if the home

is in process correct and it'll remind

the sales agent hey this home is at

Foundation or this home is at

Framing and we need to upload some

photos or there needs to be some

communication this home needs to

progress um and that allows from a

buyer's perspective uh there's so many

cool things I shouldn't even be talking

about this but from a buyer's

perspective they're going to get the

progress

updates and there's cool things you can

do as a Builder because you just send

out eight photos of framing with a

description of what this looks like and

what to expect next but is a survey

follow that um is there other things

that you need to add in as a builder

that you want to follow up as far as a

touch point with the

buyer post contract they've now moved

into the house how do we ask for a

referral um you know so many cool things

that will be in this build tracker but

that is all based off of the

infrastructure of the listings which is

why it was such a heavy lift for us I

still more Integrations too because

you're in an Ideal World you want you

would want surveying um information

built into that same timeline right so

all the survey companies you need to

call Cody and beg him to uh to get to

get you built into to some of that yes

that's actually that was actually what

Rachel and I were talking about when she

then went into listings and was like

this is this is why we're so excited

from an on your lot perspective I love

the uh the perspective there it's not

surprising to me that Rachel be the one

to come up with it because my my core

belief is always that when people are

shopping or thinking about making a big

purchase car home uh things on that

level they are obsessed in ways you know

for a long time I've just said they're

they're like

zombies but they're just drawn instead

of trying to eat someone else's brain

they're just obsessed with finding more

information more data and that's why

they watch the same 20 episodes of House

Hunters that are basically the same with

just different people every day because

they're just obsessed with the concept

and so of course if you could

essentially what you're allowing a

builder to do in theory is turn on a

channel like a streaming channel of sign

me up just to watch content around this

particular floor plan get out of town

like sign sign me up for that if I'm

think I'm interested in any particular

floor plan that is exactly the type of

thing I want to obsess

over yeah and it's it's it's going to be

it's going to change I already know

because we're getting feedback um from

you know we always call our Builders and

our partners and say hey this is this is

what it's looking like any thoughts and

they're coming up with stuff we didn't

think about which is what I love about

Building Technology and building it with

good partners within the industry is the

greatest ideas and I told Mike this I

said look we don't come up with the

greatest ideas we just listen really

good we communicate with our partners

see what y'all need and then we go back

to the lab and and try and try and

create a solution for you yep um but the

feedback we're getting right now is a

super eye opening I'm like wait a minute

we can do that that is crazy oh we do

need to add that so it's gonna be a fun

year for us from an innovation

standpoint it's awesome that's

awesome anything else Cody we need to

let people know before out of time the

only the only thing I can think of is I

believe believe today is March 19th

which is a special day for you yeah it's

your birthday my

birthday older man thank

you I'm to the point in my life where I

just want the day to be over and my go

let's well by the time by the time this

episode goes live it will be too late to

sign up but you we're sharing you're

sharing all about the the Novi home

March Madness bracket that you got going

on right all I want to know Cody is who

did you pick to win at all I've got purd

I Haven so it's interesting I was

thinking Purdue this morning I haven't

done my bracket I like I I haven't done

a great job of following college

basketball this year usually I'm uh

usually I do well but this year here's

the deal I got four kids one of them's a

senior in high

school and middle schoolers Elementary

School I'm just I'm getting beat up

right now um but Purdue is at the top of

my list for sure I like the the big

Center they have I it starts his last

name starts with an e but he just um I

think he just set a record for the most

points scored at Purdue as a

player so I just picked the the Big 10

team most likely to win in my opinion

that's it and then I then I work

backwards I fill in all the rest there

you go there you go well we'll see we'll

see how it goes for you all right Cody

thanks for joining us and uh Link in the

show notes to everything about what we

talked about today uh or to connect with

Cody Reach Out say hello all right

thanks everyone appreciate your time you

bet