Kisah Sukses Pendiri HAUS! Indonesia yang Kini Menjadi Brand Minuman Kekinian Terkemuka

Summary

Haus Indonesia, founded by Ghufron Syahrir, has grown into a successful beverage brand in Indonesia, generating 250 billion rupiahs in 2021. Ghufron's journey from a corporate employee to an entrepreneur is marked by initial struggles, including a failed donut business. After studying the beverage market in China, he launched Haus with an innovative approach targeting young consumers with affordable drinks. Haus rapidly expanded through franchising, leveraging partnerships with delivery services to boost sales. With persistence, innovation, and a strong franchising model, Haus became a household name, showing that success is built on resilience and continuous growth.

Takeaways

• 😀 Ghufron Syahrir, the founder of Haus Indonesia, transitioned from being an office worker to a successful entrepreneur in the food and beverage industry.
• 😀 Despite initial business failures, including a donut venture, Ghufron's determination led him to pivot to the beverage industry, particularly ready-to-drink options.
• 😀 Haus Indonesia's breakthrough came in 2015 with affordable, trendy beverages like milk tea and coffee, catering to young consumers.
• 😀 The rise of online delivery apps and the booming beverage industry in China inspired Ghufron to explore the Indonesian market, which had an untapped demand for affordable drinks.
• 😀 Haus Indonesia's first outlet near Binus University sold 150 cups per day and quickly gained popularity, which contributed to its rapid expansion.
• 😀 The brand grew from one outlet to 63 by 2019, achieving impressive daily sales of 35 million rupiah across all its locations.
• 😀 Haus Indonesia adopted the franchise model, which enabled rapid expansion and allowed others to invest in a proven business concept.
• 😀 The franchise fee initially started at 120 million rupiah and later increased to 200 million due to the growing value of the brand.
• 😀 Investors in Haus Indonesia's franchise were able to achieve a return on investment (ROI) in less than 1.5 years, often much faster.
• 😀 Ghufron's journey emphasizes that success in business requires resilience, market research, and adaptability, with a focus on innovation and learning from failure.

Q & A

What was Haus Indonesia's revenue in 2021, and how many outlets did it have?

In 2021, Haus Indonesia recorded a revenue of 250 billion IDR and operated 160 outlets.

What is Haus Indonesia's revenue target for 2022?

Haus Indonesia aims to double its revenue in 2022 compared to the previous year.

Who is the founder of Haus Indonesia, and what was his background before starting the business?

The founder of Haus Indonesia is Ghufron Syahrir, who was previously a corporate employee before pursuing a career in the food and beverage industry.

What challenges did Ghufron Syahrir face in his early entrepreneurial journey?

Ghufron faced significant challenges, including failure in a donut business that could not survive, especially during Ramadan, which led him to rethink his approach to business.

What did Ghufron learn from his market research in 2015?

Ghufron's research in 2015 revealed the lucrative potential of the ready-to-drink beverage market in China and highlighted an opportunity to introduce this business model to Indonesia, targeting young people with trendy drinks.

What led to the creation of the Haus Indonesia brand?

Haus Indonesia was created after Ghufron identified a gap in the Indonesian market for trendy, affordable beverages targeting a young audience, especially in categories like bubble tea and coffee.

How did Haus Indonesia's first outlet perform, and where was it located?

The first Haus Indonesia outlet was located at Binus University and successfully sold 150 cups per day shortly after opening, marking the beginning of its rapid growth.

What role did partnerships with ride-hailing services play in Haus Indonesia's success?

Partnerships with ride-hailing services helped Haus Indonesia expand its reach, boosting sales and further contributing to the brand's success.

How did Haus Indonesia's franchising model contribute to its growth?

The decision to franchise Haus Indonesia allowed the business to scale quickly, providing entrepreneurial opportunities to others while expanding the brand's footprint across Indonesia.

What was the initial investment requirement for a Haus Indonesia franchise, and how did it change over time?

Initially, the investment for a Haus Indonesia franchise was 120 million IDR. However, as the brand grew, the investment increased to 200 million IDR due to the rising value of the brand and the inclusion of intangible assets.

What is the typical return on investment (ROI) timeline for a Haus Indonesia franchisee?

Franchisees can expect to recover their investment in less than 18 months, with some even achieving ROI faster due to the brand's strong performance.

What does Ghufron Syahrir’s entrepreneurial journey teach aspiring business owners?

Ghufron's journey demonstrates the importance of perseverance, learning from failure, and continuous innovation. It proves that with dedication and a willingness to adapt, anyone can succeed in business.