Strategi HAUS! Capai 20 Milyar / Bulan | Gufron Syarif

Summary

In this inspiring video, Maikel shares the entrepreneurial journey of Ghufron Syarif, also known as UFO, the founder of Haus, a contemporary drink brand. UFO’s story includes his transition from a lecturer to a business owner, initially exploring various ventures before finding success in affordable drinks targeting the middle-low market. With perseverance and a strategic approach, UFO grew Haus from a small operation to a successful business. The video emphasizes the importance of resilience, learning through trial and error, and the ups and downs of entrepreneurship, motivating viewers to never give up on their dreams.

Takeaways

• 😀 UFO's journey to entrepreneurship started with a desire to break free from office work and explore business opportunities.
• 😀 Despite his background in accounting, UFO successfully ventured into the food and beverage industry by learning through online resources.
• 😀 UFO’s first businesses, including selling recycled plastic and packaged rendang, didn’t align with his passion, leading him to pivot multiple times.
• 😀 The core of UFO's strategy for Haus was focusing on the middle-low market with affordable drinks priced between IDR 5000 to IDR 15,000.
• 😀 UFO realized that people are more likely to buy drinks every day compared to food, which led him to start Haus, a contemporary drink brand.
• 😀 Haus opened its first shop with a strategic focus on volume, aiming to sell 400 glasses per day for sustainable profitability.
• 😀 The success of Haus’ first store was driven by a combination of affordable pricing and trendy drink flavors that appealed to the target market.
• 😀 UFO’s business model included passive investors for each new Haus store, allowing for expansion without significant upfront capital from the owner.
• 😀 Despite facing financial struggles and personal hardships early on, including living in a boarding house, UFO never gave up on his entrepreneurial dreams.
• 😀 UFO compares business to riding a bicycle: success comes through persistence, learning from failures, and continuously trying until you succeed.

Q & A

What inspired UFO to start his own business?

UFO was inspired to start his own business after working as an office employee for two years and feeling unsatisfied. He wanted to do something different and eventually decided to pursue entrepreneurship despite the challenges.

Why did UFO's parents set a condition for him to become a lecturer before pursuing business?

UFO's parents required him to become a lecturer first as they likely wanted him to have a stable and respectable profession before venturing into business. This led UFO to balance both roles initially.

What businesses did UFO try before founding Haus?

Before founding Haus, UFO tried selling recycled plastic and packaged rendang. However, both ventures didn't align with his passion, leading him to pivot toward the beverage business.

How did UFO learn to make delicious rendang?

UFO learned to make rendang by forming relationships with spice traders in the market. He spent time with them, learning through personal interactions, such as drinking coffee and playing chess, to gain knowledge about the craft.

What made UFO decide to enter the beverage industry with Haus?

UFO decided to enter the beverage industry after researching the middle-low market and recognizing that drinks, unlike food, could be consumed daily. He also saw the potential for affordability and variety in beverages that appealed to this segment.

What was UFO's goal for daily sales at Haus?

UFO set a target to sell 400 glasses of Haus drinks per day, ensuring that the price point was affordable while maintaining a decent profit margin.

How did UFO's background as an accountant impact his ability to run Haus?

Although UFO had an accounting background and no experience in creating drinks, he was able to learn from the internet and apply his knowledge. This allowed him to create and run a successful beverage business despite lacking industry-specific expertise.

What strategic test did UFO use to gauge the seriousness of his friends about the business?

UFO tested his friends' seriousness by opening Haus on the night of Takbiran, a time when people typically gather with family. This test ensured that his friends were willing to work hard even during personal or family time.

How did Haus perform in its early days, especially during Eid al-Fitr?

Haus saw strong performance from the very beginning. On the first day of opening, it reached a turnover of 1.5 million rupiah, and by the second day, turnover increased to 2 million rupiah. The affordable price of drinks contributed to this success, particularly during Eid when families were out celebrating.

What was UFO's approach to expanding Haus, especially with regard to employees and investors?

UFO started with only two employees but quickly expanded as sales grew. Haus also adopted a business model where passive investors supported each new store, helping to fund expansions without upfront capital from the business itself.

What challenges did UFO face when starting Haus, and how did he overcome them?

UFO faced significant challenges, including financial strain and personal hardship. During this period, he and his family lived in a boarding house, and his wife was pregnant. Despite these difficulties, UFO persevered by focusing on his long-term business goals and refusing to give up.