Company Profile Cimory Indonesia

Summary

Timuri Manufacturing Group, founded with a passion for high-quality dairy and protein-based products, focuses on innovation, nutrition, and empowering local farmers. The company prides itself on its efficient cold-chain distribution network, delivering products across Indonesia. Timuri's direct-to-consumer sales network, Miss Timuri, supports Indonesian women in business. Their diverse offerings, including ready-to-cook and ready-to-eat products, are complemented by amusement parks and restaurants showcasing Timuri products. In a short time, Timuri has grown from a family business into a successful publicly listed company, driven by a commitment to quality and innovation.

Takeaways

• 💡 The company was founded with a motivation to produce high-quality dairy products and empower local farmers.
• 🥛 The primary focus is on producing protein-based products with optimum nutritional value that are safe, tasty, and affordable.
• 🚀 Chimory is a growth-focused company with a clear mission to bring innovation in nutrition.
• 📦 The company operates in-house distribution centers across major Indonesian cities with comprehensive cold chain infrastructure.
• 🛒 Products are available in a variety of sales channels, including mini markets, supermarkets, general trade, and local stores.
• 👩‍💼 Chimory operates a direct-to-consumer sales channel aimed at empowering Indonesian women through an exclusive network.
• 🍽️ The consumer food division has two major categories: ready-to-cook and ready-to-eat products.
• 🎢 To enhance customer engagement, the company provides amusement parks and restaurants in several cities, offering diverse experiences.
• 🍴 Chimory's restaurants allow visitors to enjoy attractions and indulge in Chimory products.
• 🏆 Chimory has rapidly grown into a well-accepted and cherished brand across Indonesia, thanks to a focus on innovation, quality, and a strong distribution network.

Q & A

What was the primary motivation behind setting up Timuri Manufacturing Group?

The primary motivation was to produce high-quality protein-based products with optimum nutritional value that are safe, tasty, and affordable for consumers, including the founder’s own family. Additionally, the company aims to empower local farmers.

What is Timuri's vision as a company?

Timuri's vision is to bring innovation in nutrition by continuously introducing innovative ways of doing business, from product launches to promotion and distribution.

How does Timuri distribute its products across Indonesia?

Timuri distributes its products through in-house operated Distribution Centers across major cities in Indonesia, equipped with comprehensive cold chain infrastructure to ensure high-quality products.

What types of sales channels are used to distribute Timuri's products?

Timuri’s products are found in various sales channels, including mini markets, supermarkets, general trade outlets, and traditional local stores.

What is 'Miss Chimery,' and why was it created?

'Miss Chimery' is Timuri's direct-to-consumer sales channel that was created to empower Indonesian women by providing them with exclusive direct sales opportunities.

What are the two major product categories under Timuri's consumer food division?

The two major product categories are 'ready-to-cook' and 'ready-to-eat' products.

How does Timuri aim to enhance its connection with consumers?

Timuri aims to enhance its connection with consumers by providing amusement parks and restaurants in several cities, where visitors can enjoy attractions and indulge in various Timuri products.

How has Timuri become a well-accepted brand in Indonesia?

Timuri has become a well-accepted brand in Indonesia due to its unwavering commitment to innovation and delivering high-quality products that have been enjoyed by millions of consumers from diverse backgrounds.

How has Timuri transformed as a business since its inception?

Timuri has transformed from a small family business into a successful publicly listed Indonesian company, thanks to its hardworking teams, excellent research and development, and nationwide distribution networks.

What role does research and development play in Timuri's success?

Research and development play a crucial role in Timuri's success by driving product innovation and ensuring that the company continuously delivers high-quality products.