ils ont tout cassé cette année... - MARCHÉ MOTO 2023

Valootre

27 Jan 202417:04

Summary

TLDRThe script provides an overview of the 2023 French motorcycle market, analyzing sales data and rankings. It covers the top brands, revealing Honda's dominance with a 74% increase in market share and 28600 units sold. Yamaha holds 2nd place while KTM makes an impressive rise to 3rd. The Honda Hornet 750 tops sales at 4788 units, dethroning Yamaha's MT-07. Other highlights include BMW's R1300GS success and Suzuki's new 800cc twin engine models outperforming expectations. Overall the French market grew 13% in 2023, a positive sign despite inflation.

Takeaways

😀 Motorcycle sales in France increased by 13% in 2023 compared to 2022, reaching over 139,000 registrations
👍 Honda saw a huge 74% increase in market share, selling over 28,600 motorcycles in France in 2023
🔥 The Honda Hornet 750 was the best selling motorcycle in France in 2023 with 4,788 sales
🚗 Scooter sales dropped nearly 20% in France in 2023 compared to 2022
💨 KTM saw a 33% increase in market share in France in 2023, with over 8,300 motorcycles sold
😕 Harley-Davidson continued to struggle in France, with sales dropping for the 5th straight year
🏍 BMW had 10 different models in the French top 30 motorcycles sales for 2023
👍 Yamaha maintained 2nd place in France with 22,600 motorcycles sold, a 3.5% increase
📉 Ducati and Triumph both saw declines in market share in France in 2023
🇨🇵 The French motorcycle market continued to grow steadily, passing 200,000 registrations for the first time since 2008

Q & A

What was the total number of motorcycles registered in France in 2023?
-Over 139,000 motorcycles above 125cc were registered in France in 2023.
How did the 2023 French motorcycle market perform compared to previous years?
-The 2023 French motorcycle market performed very well. It passed 200,000 total registrations for the first time since 2008 and saw a 13% increase for motorcycles and maxi-scooters.
Which motorcycle brand saw the second highest growth in 2023?
-CFMoto saw the second highest growth at 60% over 2022 with around 1,640 sales.
What changes happened in Royal Enfield's rankings?
-Royal Enfield saw a 7% decline in market share to around 4,000 sales. The Continental GT 650 continues to perform well but other 350cc models dropped in rankings.
How did Ducati and Harley-Davidson perform?
-Both Ducati and Harley-Davidson saw significant declines of 9% and 20% respectively compared to 2022.
Which brand had the highest growth rate in 2023?
-Honda saw massive 74% growth over 2022, selling over 28,600 motorcycles.
What were the top 2 best selling motorcycles?
-The Honda CB750 Hornet was the best seller with 4,788 sales. The Yamaha MT-07 took second place with 3,489 sales.
How did the Yamaha Tracer 7 do in the rankings?
-The Yamaha Tracer 7 took 5th place with 3,161 sales.
What changes are expected for BMW in 2024?
-BMW is likely to transition more models to the new 1,300cc engine, replacing the 1250cc boxers.
What brand dominated the top 10 motorcycle sales?
-Yamaha dominated the top 10 with 5 models placing in the top 10 sales for 2023.