Presentasi Business Model Canvas - Nusantara Coffee

Summary

Naufal Hibatullah presents a business model canvas for Nusantara Coffee, a coffee shop aimed at attracting a diverse clientele. He highlights the unique value proposition of high-quality coffee sourced from various regions of Indonesia, along with a welcoming indoor and outdoor space. The target customers include young people, office workers, and coffee enthusiasts. Marketing strategies involve online presence through social media and offline promotions. Key activities include coffee preparation, serving snacks, and event hosting, while partnerships with suppliers and delivery services are crucial for operations. Revenue streams consist of beverage sales, snacks, and venue rentals.

Takeaways

• 😀 Naufal presents a business model for a coffee shop named Nusantara Coffee, highlighting its appeal and rising trend in society.
• 😀 The brand name 'Nusantara Coffee' signifies coffee sourced from various regions of Indonesia.
• 😀 The value proposition includes high-quality coffee with unique flavors and a comfortable space for customers.
• 😀 The target customer segments include youth, students, office workers, and coffee enthusiasts.
• 😀 Online marketing channels will leverage social media platforms like Instagram, Facebook, and Twitter to reach customers.
• 😀 Offline marketing strategies include using attractive banners to draw in local customers.
• 😀 Customer loyalty strategies involve offering birthday discounts and promotional events during significant holidays.
• 😀 Key resources include skilled staff such as baristas, along with coffee machines and operational tools.
• 😀 Main activities involve brewing coffee, serving a variety of drinks, and offering snacks, alongside event space rentals.
• 😀 Revenue streams consist of sales from coffee, drinks, snacks, and venue rentals for events.

Q & A

What is the main focus of Naufal's business presentation?

The main focus is on the business model canvas for a coffee shop named Nusantara Coffee.

Why did Naufal choose to open a coffee shop?

Naufal chose to open a coffee shop because it is a popular destination for people of various demographics, and the coffee shop trend is currently on the rise.

What does the name 'Nusantara Coffee' signify?

Nusantara Coffee signifies coffee sourced from various regions of Indonesia, represented in the logo by a depiction of farmers and coffee beans.

What are the key components of the value proposition for Nusantara Coffee?

The value proposition includes high-quality coffee with excellent taste, a diverse selection of monokopi from different regions, and a comfortable indoor and outdoor setting.

Who are the target customers for Nusantara Coffee?

The target customers include young people, students, office workers, the general public, and coffee enthusiasts.

What channels does Nusantara Coffee use for marketing?

Nusantara Coffee utilizes online channels like social media (Instagram, Facebook, Twitter) and a website, as well as offline channels like banners to attract customers.

How does Nusantara Coffee maintain customer relationships?

Nusantara Coffee maintains customer relationships by offering discounts on birthdays, running promotions on special days, and actively engaging with customers through social media.

What key activities are performed by Nusantara Coffee?

Key activities include preparing and serving coffee and a variety of beverages, offering light snacks, and renting out the space for events.

Who are the key partners for Nusantara Coffee?

Key partners include suppliers of coffee beans and food ingredients, as well as delivery services like Go-Food and GrabFood for online orders.

What are the main revenue streams for Nusantara Coffee?

The main revenue streams come from selling coffee and beverages, selling snacks, and renting the space for events.