Top 10 Ecommerce Marketing Tips (100% PROVEN)

Summary

In this insightful video, Greta shares her top 10 marketing strategies that have propelled her to create multi-million dollar e-commerce brands. She emphasizes the power of organic social media, highlighting the importance of content, collaboration, and consistency. Greta advises building an email list early, optimizing average order values through upsells and bundles, and leveraging micro-influencers for authentic engagement. She discusses the significance of customer reviews, content marketing, and viral giveaways, while also introducing innovative tactics like text message reminders for abandoned carts. Finally, she underscores the necessity of captivating video ads to maximize brand exposure and drive conversions.

Takeaways

• 😀 Focus on organic social media marketing to build a community around your brand, starting with platforms like Instagram.
• 🎯 Implement the three C's of community: Content, Collaboration, and Consistency to enhance your social media presence.
• 📧 Build an email list early, as it can generate significant revenue—30-40% for e-commerce brands.
• 💌 Send weekly email blasts to keep your audience engaged and maintain good email deliverability.
• 🛒 Increase average order value through upsells, cross-sells, and product bundles.
• 🤝 Leverage micro-influencers for cost-effective marketing by utilizing their engaged niche communities.
• 📝 Invest in content marketing, including blogging and user-generated content, to improve SEO and drive organic traffic.
• 🌟 Use customer reviews and user-generated content for social proof to build trust with potential customers.
• 🎉 Run viral giveaways to rapidly grow your email list and brand exposure by encouraging sharing.
• 📱 Utilize text message marketing for abandoned carts to achieve higher open rates and prompt quicker customer responses.
• 🎥 Incorporate video ads on social media, ensuring they are captioned and highlight product benefits effectively.

Q & A

What is the primary focus of Greta's marketing strategies?

Greta emphasizes building brands through organic social marketing, particularly leveraging platforms like Instagram to create a community around products.

What are the three C's of community mentioned in the script?

The three C's are content, collaboration, and consistency. These are essential for effectively engaging an audience on social media.

How can brands utilize their top-performing content?

Brands should analyze their analytics to identify top-performing content and recreate it to engage their audience further.

Why is building an email list important according to Greta?

Building an email list is crucial because email accounts for about 30-40% of revenue for her brands, making it a valuable marketing asset.

What are some effective ways to incentivize email sign-ups?

Effective strategies include offering discounts, free eBooks, or exclusive content in exchange for signing up.

What email sequences does Greta recommend for maximizing email marketing effectiveness?

Greta recommends setting up a welcome sequence, abandoned cart emails, and product education sequences to engage and convert subscribers.

What strategies does Greta suggest for increasing average order value?

To increase average order value, brands should focus on upselling, cross-selling, and bundling products.

How does Greta define a micro-influencer?

A micro-influencer typically has between 5,000 to 50,000 followers and can provide authentic engagement within niche communities.

What is the significance of user-generated content in marketing?

User-generated content serves as powerful social proof, as it showcases products in real-life scenarios, building trust and credibility.

What does Greta suggest for running effective viral giveaways?

To run successful viral giveaways, it's important to incorporate shareability into the competition, encouraging participants to share it with others to increase reach.

Why are text message abandoned cart reminders advantageous?

Text message reminders have a significantly higher open rate (80-90% within 15 minutes) compared to emails, making them a more effective tool for recovering lost sales.

What key elements should be included in Facebook and Instagram video ads?

Video ads should include captions, highlight the brand, narrate the product benefits, and incorporate social proof before presenting a compelling offer.