The Chris Voss Show - Rick Elmore, CEO and Founder of Simply Noted - Real Handwritten Notes to Scale

Summary

In this episode of 'The Chris Bosh Show', host Chris Voss interviews Rick Elmore, the founder and CEO of Simply Noted, a company specializing in automated handwritten communication. Elmore discusses his entrepreneurial journey, the development of their proprietary handwriting robot, and the benefits of personalized handwritten notes in a digital age. The conversation highlights how Simply Noted helps businesses enhance client relationships and stand out through unique marketing strategies, emphasizing the power of personal touch in sales and customer retention.

Takeaways

• 😀 Chris Bosh hosts a podcast featuring successful entrepreneurs and thought leaders.
• 🎓 The guest, Rick Elmore, is the founder and CEO of Simply Noted, a company specializing in automated handwritten communication.
• 🤖 Simply Noted has developed a proprietary handwriting robot to scale personalized handwritten notes, enhancing personal touch in digital times.
• 📈 The company has experienced significant growth since its founding in 2018, with a wide range of clients across various industries.
• 🏆 Rick's background includes being a professional athlete in the NFL and later transitioning into corporate sales and eventually entrepreneurship.
• 💡 The idea for Simply Noted was sparked during Rick's MBA program, where he learned about the high success rates of handwritten notes.
• 💼 Simply Noted integrates with various CRM and software platforms, allowing businesses to automate and scale their relationship-building efforts.
• 💌 Handwritten notes have a 99% open rate and are highly appreciated, making them an effective marketing and relationship-building tool.
• 📊 The service offers a high return on investment, with increased client retention and referral rates, and is cost-effective compared to traditional marketing methods.
• 🔗 Rick emphasizes the importance of passion and perseverance in entrepreneurship, and offers advice for those considering starting their own business.

Q & A

What is the name of the company Rick Elmore founded?

Rick Elmore founded the company called Simply Noted.

What unique service does Simply Noted provide?

Simply Noted provides a service that automates and scales handwritten communication, using a proprietary technology that puts real pen and ink to paper to scale.

What is the significance of handwritten notes in the digital age according to the podcast?

Handwritten notes are considered a lost art that Simply Noted is bringing back, as they have a high open rate and are appreciated in a digital age where such personal touches are rare.

What was Rick Elmore's background before starting Simply Noted?

Before starting Simply Noted, Rick Elmore was a competitive athlete, played in the NFL for three years, and then transitioned into corporate sales where he found success and was named 'Rookie of the Year'.

How did Rick Elmore come up with the idea for Simply Noted?

The idea for Simply Noted came during Rick's MBA program when his professor highlighted the effectiveness of handwritten notes in marketing, which inspired him to combine this personal touch with technology.

What is the business model of Simply Noted?

Simply Noted is a customer-funded company with no loans, debt, or investors. It serves businesses across various industries to help them stand out through unique marketing platforms and build meaningful relationships.

What is the role of the handwriting robot in Simply Noted's service?

The handwriting robot is at the core of Simply Noted's business, as it is used to produce high-quality, personalized handwritten notes that are sent out to clients, customers, and employees.

How does Simply Noted integrate with other software platforms?

Simply Noted integrates with various software platforms like CRMs, Shopify, Salesforce, Zoho, MailChimp, HubSpot, and Zapier through API integrations, allowing for seamless automation of handwritten note sending.

What are some of the benefits of using Simply Noted's service according to the podcast?

Using Simply Noted's service can lead to a 300 percent higher open rate versus print mail, 7 times ROI versus print mail, and improved client retention, which can increase profits by 25 to 95 percent.

How does Simply Noted ensure the personal touch in the notes it sends?

Simply Noted ensures a personal touch by using real pen and ink to write on the cards and envelopes, with no branding or logos, making it appear as if the note was handwritten by the sender.