How to Become a Freelancer in 2024 πŸ’Έ the ultimate step-by-step guide to freelancing for beginners

Dina Lu
14 Jul 202317:27

Summary

TLDRIn this insightful video, Dina, a seasoned freelancer, breaks down the essentials for starting a freelance business. She covers the initial hurdles like business registration and portfolio creation, emphasizing the importance of showcasing work to attract clients. Dina explains the differences between inbound and outbound marketing strategies for acquiring clients and shares practical tips on cold emailing and networking. She also discusses the mindset needed for success, the challenge of pricing services, and the value of leveraging existing connections. The video is a comprehensive guide for aspiring freelancers, providing actionable advice to navigate the complexities of freelancing.

Takeaways

  • πŸ˜€ Freelancing is a simple concept where you offer a skill and get paid for it, but starting a freelance business can be challenging.
  • πŸ“š The first step to start a freelance business is to handle the legal aspects like registering your business, which can vary by location.
  • 🎨 Creating a portfolio is crucial to showcase your work to potential clients, and it can be done through social media or a personal website.
  • 🀝 Both inbound and outbound marketing are essential to attract clients; inbound involves clients finding you, while outbound requires you to seek them out.
  • πŸ“§ Learning to send effective emails and using social media platforms like Instagram can help in reaching out to potential clients organically.
  • πŸ“ˆ Networking is a powerful long-term strategy for gaining clients and referrals, and it's not limited to formal business events.
  • πŸ’Ό Having an abundance mindset is important when networking, as there is enough opportunity for everyone, even those in the same field.
  • πŸ” When working with clients, it's beneficial to show your progress at different stages to get feedback and ensure client satisfaction.
  • πŸ’° Invoicing and collecting payment are necessary after completing client work, and various platforms can facilitate this process.
  • πŸ›  Building a portfolio when you have no clients can be done by offering free services at events or creating sample work.
  • πŸ’° Pricing as a freelancer should be higher than a typical 9-to-5 job rate, and it's essential to research industry standards and consider various factors.

Q & A

  • What is the basic concept of freelancing according to the video?

    -The basic concept of freelancing is that you have a skill that someone needs, and they pay you for that skill.

  • Why does starting a freelance business seem hard, and what kind of questions do new freelancers usually have?

    -Starting a freelance business seems hard due to various questions new freelancers have, such as how to price their services, whether they need to register a business, where to get clients, how to invoice clients, and whether they need contracts.

  • What kind of business structures did Dina mention for starting a freelance business?

    -Dina mentioned sole proprietorship, corporations, and in the US, LLCs (Limited Liability Companies) as possible business structures for starting a freelance business.

  • What is a portfolio in the context of freelancing, and why is it important?

    -A portfolio is a place where freelancers showcase their work to potential clients, allowing them to see the style and types of designs. It's important because it helps clients decide if they want to work with the freelancer.

  • What are inbound and outbound marketing, and how do they differ in attracting clients for a freelance business?

    -Inbound marketing is when clients find the freelancer through their website or social media and contact them. Outbound marketing involves the freelancer going out to find prospects and customers, such as networking and cold emailing.

  • How did Dina use networking to grow her calligraphy business?

    -Dina attended networking events, particularly those for women in business or entrepreneurs, and made connections. She also met friends of friends, which helped her gain referrals and eventually more inbound inquiries.

  • What is the importance of showing work progress to a client during a project, and how does it benefit the freelancer?

    -Showing work progress to a client allows for early feedback and the opportunity to make adjustments before the project is completed. This can save time and effort by avoiding the need to redo work after it's fully completed.

  • How can a freelancer invoice their clients, and what are some common platforms used for this purpose?

    -Freelancers can use invoicing platforms like Wave, Stripe, and PayPal, which are free to use but have standard transaction fees. Other options include using accounting software like QuickBooks for invoicing.

  • What strategies did Dina suggest for building a portfolio when starting a freelance business with no clients?

    -Dina suggested doing free work at events, creating samples at home, or offering free services to friends and acquaintances to build a portfolio. This helps in getting pictures and examples of work to showcase to potential clients.

  • How can freelancers determine their pricing, and what factors should they consider?

    -Freelancers should not charge based on a traditional 9-to-5 job hourly rate, as freelancing often involves more non-billable hours. They should consider industry rates, their experience, and the value they provide. Networking with others in the same field can also help in understanding appropriate pricing.

  • What is the benefit of reconnecting with old friends and acquaintances for a freelancer's business growth?

    -Reconnecting with old friends and acquaintances can open up new networks and potential clients. These connections can refer the freelancer to others in their network, expanding the freelancer's reach and opportunities.

Outlines

00:00

πŸ€” Starting a Freelance Business: Challenges and Initial Steps

Dina, a full-time self-employed professional with four years of experience, addresses the complexities of starting a freelance business. She outlines common concerns such as pricing, business registration, client acquisition, invoicing, and contract management. Dina shares her background in calligraphy and art, where she provided various services and products, emphasizing the universal needs of freelancers like client acquisition strategies, portfolio development, and payment collection. She advises on legal business structures like sole proprietorship or LLCs, and recommends researching or consulting with local business owners for guidance. For those in Canada, she suggests using the 'owner' website to simplify business registration.

05:01

🎨 Building a Portfolio and Finding Clients as a Freelancer

The speaker discusses the importance of creating a portfolio to showcase work to potential clients, suggesting social media and a personal website as effective tools. She warns against relying solely on freelancing websites like Fiverr and Upwork due to low pay and high competition. Dina then explains the difference between inbound and outbound marketing for attracting clients, advocating for outbound marketing as a proactive approach to find clients through networking and sales. She shares her experience with cold emailing and using social media platforms like Instagram to initiate contact with potential clients, recommending HubSpot's sales email templates as a resource. Networking events and building genuine relationships are also highlighted as long-term strategies for client acquisition.

10:02

πŸ” Navigating the Freelance Landscape: Strategies and Mindset

Continuing the discussion on freelancing, the speaker shares insights on networking, suggesting that it's not limited to formal business events but can occur in social settings as well. She emphasizes the value of building connections and the long-term benefits of trust and referrals. Dina also talks about the importance of connecting with peers in the same field, even competitors, to foster a sense of community and mutual support. She shares personal strategies, such as leveraging online platforms like LinkedIn and Zoom for networking, and the practice of reconnecting with old acquaintances to expand one's network. Additionally, she touches on the mindset of abundance, trusting that there is enough opportunity for everyone, and the practical approach of showing work progress to clients to ensure satisfaction and avoid rework.

15:02

πŸ’Ό Invoicing and Pricing Strategies for New Freelancers

The speaker provides guidance on invoicing clients and the option to collect a deposit before starting work. She mentions common invoicing platforms used in North America, such as Wave, Stripe, and PayPal, and accounting software like QuickBooks. Dina then addresses the challenge of building a portfolio without prior clients, suggesting offering free services at events or creating samples at home as a starting point. She also discusses the issue of pricing as a freelancer, advising against setting rates based on traditional full-time job salaries. She recommends researching industry standards and using resources like womenwoofreelands.com to understand market rates. The importance of networking for understanding pricing norms and the value of connecting with peers in the industry is reiterated. The speaker concludes with advice on leveraging personal connections and social media to find clients and grow a business.

Mindmap

Keywords

πŸ’‘Freelancing

Freelancing is the act of working independently rather than being employed by a company. It is central to the video's theme as it discusses the challenges and strategies for starting and maintaining a freelance business. The script mentions various aspects of freelancing, such as the need for skills, client acquisition, and self-employment.

πŸ’‘Portfolio

A portfolio is a collection of an individual's work that showcases their skills and accomplishments. In the context of the video, it is essential for freelancers to create a portfolio to demonstrate their work to potential clients. The script provides examples of how the speaker built their portfolio, even without initial clients, by doing free work at charity events.

πŸ’‘Inbound Marketing

Inbound marketing refers to strategies that attract customers to a business through content marketing, search engine optimization, and social media. The video explains that inbound marketing involves customers finding and contacting the freelancer, which is a less likely scenario for new freelancers but becomes more common as they establish their presence.

πŸ’‘Outbound Marketing

Outbound marketing is the opposite of inbound marketing; it involves actively seeking out potential customers through methods like cold emailing, networking, and attending events. The script emphasizes the importance of outbound marketing for new freelancers to proactively find clients and build their business.

πŸ’‘Networking

Networking is the process of building and maintaining professional relationships. The video highlights networking as a crucial strategy for freelancers to make connections, gain referrals, and find clients. It provides examples of how attending events and making friends can lead to business opportunities.

πŸ’‘Cold Emailing

Cold emailing is the practice of sending unsolicited emails to potential clients or customers. In the script, the speaker shares their experience with cold emailing as a method to reach out to prospects and offers advice on using email templates to make the process less intimidating.

πŸ’‘Pricing

Pricing refers to the process of determining how much to charge for services or products. The video addresses the common struggle freelancers face in determining their rates, emphasizing the importance of not undervaluing their work and considering factors such as experience and industry standards.

πŸ’‘Imposter Syndrome

Imposter syndrome is a psychological pattern where individuals doubt their accomplishments and fear being exposed as a 'fraud'. The video mentions this concept as a barrier to setting appropriate prices for one's work, suggesting that freelancers must overcome self-doubt to value their services correctly.

πŸ’‘Invoicing

Invoicing is the process of issuing a bill to a client for work completed or services rendered. The script discusses invoicing as a necessary step in the freelancing process, mentioning various platforms that can be used for this purpose and the importance of collecting payment from clients.

πŸ’‘Referrals

Referrals are instances where one person recommends a product, service, or individual to another. The video suggests that building a strong network can lead to referrals, which are a valuable source of new clients for freelancers.

πŸ’‘Self-Employment

Self-employment is the state of working for oneself rather than for an employer. The video's speaker shares their experience as a full-time self-employed individual, offering insights into the challenges and strategies relevant to those considering or starting a freelance career.

Highlights

Freelancing is a simple concept where you offer a needed skill and get paid for it.

Starting a freelance business can be challenging due to various questions about pricing, registration, finding clients, invoicing, and contracts.

Dina, with four years of full-time self-employment, shares her experiences in freelancing, including calligraphy and art business.

The importance of business registration and legal structure depending on the country is emphasized.

Creating a portfolio is essential for showcasing work to potential clients, often through social media or a website.

Freelancing platforms like Fiverr and Upwork are mentioned, but sustainability and competition concerns are raised.

Inbound and outbound marketing strategies for attracting clients are explained, with a focus on outbound marketing for new freelancers.

Cold emailing and direct messaging on platforms like Instagram are suggested as effective outbound marketing tactics.

Networking events and building connections are highlighted as long-term strategies for client acquisition.

The value of meeting people in the same field, despite competition, for referrals and support is discussed.

Online networking and utilizing social media for business connections are encouraged.

The process of working with a client includes showing progress at 30% and 70-80% completion for feedback.

Invoicing clients and considering payment platforms like Wave, Stripe, and PayPal are covered.

Common questions about freelancing, such as building a portfolio without initial clients, are addressed.

Strategies for overcoming self-doubt and determining pricing for freelance services are shared.

The importance of not undervaluing one's work and staying within industry pricing standards is stressed.

Reconnecting with old friends and acquaintances on social media as a method for expanding business networks is suggested.

Transcripts

play00:00

[Music]

play00:03

in theory freelancing is a very simple

play00:05

concept you have a skill somebody needs

play00:08

your skill they pay you for the skill

play00:09

that's all but why does it seem so hard

play00:12

to start a freelancing business and

play00:14

you've probably clicked into this video

play00:15

for this very reason you want to either

play00:17

start a freelance business or you have

play00:19

already started a freelance business but

play00:21

you're struggling with all the different

play00:23

kinds of questions that new Freelancers

play00:25

have like how do you price yourself do

play00:27

you need to register a business where do

play00:29

you get clients what do you do to

play00:30

invoice clients do you need contracts

play00:32

stuff like that if you don't know me my

play00:33

name is Dina and I have been full-time

play00:36

self-employed for the past four years

play00:37

and out of these four years a lot of the

play00:40

times I was a freelancer I had a

play00:42

calligraphy and art business where I was

play00:43

offering my calligraphy services to

play00:45

individuals companies I did on-site

play00:48

calligraphy I taught public and

play00:50

corporate calligraphy workshops and I

play00:52

even sold home paintings to Realtors and

play00:54

I'm like not a painter at all I've also

play00:56

dabbled a little bit in social media

play00:58

freelancing right now if you're trying

play00:59

to start a freelance business and you're

play01:01

trying to get into writing or graphic

play01:02

design video editing being a VA being a

play01:05

website designer or an artist or a

play01:07

calligrapher this video will apply to

play01:09

you even though my main freelancing

play01:10

business was my calligraphy and art

play01:12

business because all Freelancers need to

play01:14

have similar things in place you need a

play01:15

way to get clients you need to have a

play01:17

portfolio and invoice your clients and

play01:19

collect payment the first thing you need

play01:21

to do when you're starting a freelance

play01:22

business is get all the business

play01:24

registration legal stuff out of the way

play01:25

so depending on where you are located

play01:27

and how businesses are structured in

play01:29

your country you can start a sole

play01:30

proprietorship or you can start a

play01:32

corporation if you're in the US there is

play01:33

also something called an LLC that you

play01:35

can look into these kinds of business

play01:36

structures are very different and if you

play01:38

have no idea what I'm talking about you

play01:39

need to do some research on this stuff

play01:41

okay and if you're feeling really lost

play01:43

you can ask some business owners in the

play01:45

same area where you live on how they

play01:48

structured their business if you're in

play01:49

Canada like me there's actually a very

play01:51

helpful website that can help you start

play01:53

your sole proprietorship or register

play01:55

your corporation and that is called

play01:56

owner I use owner to register my

play01:58

Corporation and it was such a simple

play02:00

process so you can check it out below if

play02:02

you reside in Canada the next step in

play02:03

starting a freelancing business is to

play02:05

create some kind of portfolio I will say

play02:07

though the majority of people probably

play02:09

need to have a portfolio but if you have

play02:11

a lot of connections or you have big

play02:12

guts you might not even need a portfolio

play02:15

so first of all what is a portfolio a

play02:17

portfolio is basically a place where you

play02:19

are showcasing your work so that your

play02:21

potential clients can see what is it

play02:23

that you do what is the style what are

play02:24

the kinds of designs and they can use

play02:26

this information to decide if they want

play02:27

to work with you probably the most

play02:29

common way to create a portfolio is to

play02:31

have some kind of social media presence

play02:33

and a website I know there are websites

play02:35

like Fiverr and upwork like these are

play02:37

freelancing websites but I actually

play02:38

think those websites are not the

play02:40

greatest if you want to have a really

play02:42

sustainable full-time freelancing

play02:44

business because there are so many

play02:45

people on those kinds of websites

play02:47

charging really really low prices and

play02:49

there's a lot of competition okay you

play02:50

might have a lot of questions at this

play02:52

point about what social media to use how

play02:54

do you actually build a portfolio so I

play02:56

have some specific tips for your

play02:57

portfolio that I'm going to share at the

play02:59

end of this video but I want to give you

play03:00

an overview of the steps you need to

play03:02

take first the next step after you have

play03:04

built some kind of portfolio is to get

play03:06

clients obviously there's a difference

play03:08

between inbound marketing and outbound

play03:10

marketing so you can look at it this way

play03:12

with inbound marketing the customer

play03:13

comes in to you maybe they're finding

play03:16

you through your website or your social

play03:17

media but they're the ones contacting

play03:19

you and asking about your services

play03:21

without bound you are going out to look

play03:24

for these prospects for these customers

play03:26

you are going to networking events you

play03:28

are reaching out to people you are

play03:30

co-emailing people so those are the two

play03:32

types of ways to get clients you can

play03:34

think about how you can get people to

play03:35

come to you that's inbound marketing and

play03:37

how you can go out and find your clients

play03:40

at the start of a freelancing business

play03:41

it's probably less likely you're going

play03:43

to have people come to you directly

play03:45

unless they know what you're doing and

play03:47

you've been doing it for a longer time

play03:48

so the best strategy is to do outbound

play03:50

marketing and do outbound sales you are

play03:52

going out to find your clients with

play03:54

outbound you might feel like it's really

play03:56

scary to email somebody that you don't

play03:58

know and you don't know what to say but

play03:59

it doesn't have to be this way you can

play04:01

totally learn how to send really a

play04:02

effective emails a couple years ago when

play04:04

I started to sell paintings and do

play04:06

on-site calligraphy and corporate

play04:07

calligraphy workshops it was really

play04:09

scary for me to contact people I did a

play04:11

ton of research and actually I remember

play04:13

coming across one of hubspot's blog

play04:15

posts that came with some email

play04:17

templates so I found them for you and in

play04:19

my video description I have a link to 25

play04:21

proven sales email templates one of them

play04:23

that I've used a ton in my business is

play04:26

the cold email template that starts off

play04:28

with some recent information that you

play04:30

saw about them so you can see this email

play04:31

starts off with recently I noticed that

play04:33

you company accomplishment

play04:34

congratulations and this works because

play04:36

it shows that you're paying attention to

play04:38

the prospect a really good way you can

play04:39

apply this to Instagram is actually

play04:41

replying to somebody's Instagram stories

play04:43

so it doesn't seem so salesy and like

play04:45

you planned the whole thing it just

play04:46

feels more organic that something

play04:48

prompted you to reach out another one I

play04:49

love is this one where you send a really

play04:51

short email asking to talk to the right

play04:53

person it doesn't come off as too salesy

play04:55

and it's really easy for the other

play04:57

person to deal with you and I have used

play04:59

this a ton of course with these

play05:00

templates you should change the tone

play05:01

depending on how you act actually sound

play05:03

in email or DMS but just reading through

play05:05

these templates and explanations of why

play05:07

certain things work in certain emails is

play05:09

going to help you a lot so check them

play05:11

out below and thank you to HubSpot for

play05:13

always looking out for us and providing

play05:15

us with these free resources other than

play05:17

cold emailing and cool dming people

play05:18

another really great way you can do

play05:20

outbound sales and outbound marketing is

play05:22

actually to go to networking events

play05:24

networking is probably the method that I

play05:26

would say has worked the best for me but

play05:28

it is a long-term strategy you are not

play05:31

going to get results right away because

play05:32

you really need to build these

play05:34

connections with people and then you

play05:35

meet their friends of their friends and

play05:37

it's going to take some time for people

play05:38

to know you and trust you and give you

play05:40

referrals and think about working with

play05:42

you so you don't have to go to events

play05:43

that are like specifically networking

play05:45

events there's a ton of different ways

play05:47

you can Network obviously there's

play05:49

in-person events and I would say my

play05:51

favorite ones to attend and the ones

play05:52

where I've made the best connections are

play05:54

the ones where it's like women in

play05:56

business or entrepreneurs okay even

play05:58

events where it's not really businessy

play06:00

stuff so for example like a jewelry

play06:02

making Workshop or if you're going to

play06:04

the gym to do yoga or a Zumba class you

play06:07

can Network there you don't have to go

play06:08

to some kind of business event to

play06:10

network what networking really is is

play06:12

just basically making friends networking

play06:14

is not a one-way relationship it is

play06:16

truly like you having business friends

play06:18

and it's mutually beneficial so with

play06:21

making friends it does take some time to

play06:23

get it started but once you have a good

play06:25

Network and you've built this through

play06:26

going out doing some Outreach outbound

play06:28

work you will find that you will get

play06:30

more inbound inquiries oh and another

play06:33

tip I have for you is when you are

play06:34

networking it's actually really good

play06:36

idea to try to meet people who are

play06:38

trying to do the same thing as you I

play06:40

know you might think oh my God why would

play06:41

I make them they're like my competition

play06:43

but when you meet other people who are

play06:45

like you so for example for me when I

play06:47

was doing my calligraphy business it was

play06:49

so useful to know other calligraphers

play06:51

because they like they say my ass so

play06:54

many times like for example if a

play06:56

customer inquired about me doing

play06:58

something but then I couldn't because I

play07:01

am like not available or something I

play07:02

just refer the customer to another

play07:04

calligrapher or let's say I'm doing a

play07:06

project and I really don't know what

play07:08

calligraphy pen to use I would just ask

play07:10

my calligrapher friends so it is so

play07:12

beneficial to know other people who are

play07:14

doing the same thing as you even though

play07:16

they're trying to look for the same kind

play07:17

of customer as you it's just so

play07:19

beneficial to have these connections

play07:20

because they can refer you they can help

play07:22

you if you need help you can ask them

play07:24

about specific things or for example

play07:25

like if there's some kind of event like

play07:27

they might ask you hey do you want to go

play07:28

with me so actually you get access to a

play07:30

lot more knowledge and people and in

play07:32

general it's just nice to even just talk

play07:34

about strategies for how to get clients

play07:36

with your business friends who are doing

play07:38

the same thing as you a really important

play07:39

mindset I had to have when I was doing

play07:41

my calligraphy business this was there

play07:43

is enough opportunity for everybody and

play07:45

I had to have this abundance mindset or

play07:47

else I would just be so scared of

play07:48

meeting anybody something I forgot to

play07:50

say is for networking it doesn't just

play07:52

have to be in-person events it could

play07:54

also be online networking through using

play07:57

social media like Instagram or LinkedIn

play07:59

and also attending like online events

play08:01

like Zoom events stuff like that oh a

play08:03

trick when you're going to zoom events

play08:04

is like if you can see the participant

play08:06

names I usually just screenshot

play08:08

everybody and then I go to LinkedIn and

play08:10

then I search them up and then I'll

play08:11

message them and like you went to the

play08:13

same event right so it's really easy to

play08:14

mesh stitch them and be like hey like I

play08:16

was also in this event like I was just

play08:18

looking at who's there and I found your

play08:20

LinkedIn profile and I see that you do

play08:22

this this well actually I do blah blah

play08:25

blah blah blah and this is you know and

play08:26

then like something interesting can ask

play08:27

them a question really easy to connect

play08:29

with people if you have a prompt the

play08:32

next step in your freelancing business

play08:33

is once you have your first client you

play08:36

are gonna do the client work obviously

play08:38

right but I do have a tip for you so

play08:40

when you're just working with a client

play08:41

don't just do the work and then at the

play08:43

very end once you're 100 done with the

play08:45

work show the client what I actually do

play08:47

and what I found works the best is

play08:49

actually to do 30 of the work first show

play08:52

The Client you just like send a picture

play08:54

or send kind of like a it depends on

play08:55

what you're doing right it could be an

play08:56

outline it could be a draft of what

play08:58

you're doing let's say I'm doing a

play08:59

calligraphy piece I would send the draft

play09:01

and pencil of like the layout and

play09:02

everything send it to the client after

play09:04

I'm done 30 and just show the client hey

play09:06

I'm working on this this is what it

play09:08

looks like so far and this is great

play09:09

because in the initial stages before you

play09:11

spent so much time doing the client work

play09:13

you can get feedback on your work most

play09:15

of the times the client will come back

play09:16

and be like oh my gosh this is great or

play09:18

like could you just fix this one little

play09:20

thing and then you are saving so much

play09:22

time if you're able to like fix

play09:24

something before you've actually

play09:25

finished the whole thing and then you

play09:26

might have to like start all over so I

play09:28

show the client at the 30 Mark and then

play09:30

also around when I'm like 70 to 80 done

play09:33

like when I've almost done the thing I

play09:34

like sending it to them and just saying

play09:36

hey I am almost done this is what it's

play09:38

looking like so far I'm just gonna do

play09:39

the finishing touches and then we're

play09:41

done so with art specifically I liked

play09:43

having like two check-ins before I

play09:44

finished the whole thing but I would say

play09:46

it depends on what you are doing and if

play09:48

the client is so busy then maybe you

play09:50

don't want to check in so many times but

play09:51

I think it is helpful especially at the

play09:53

start of working with a new client you

play09:55

want to check in more and then after

play09:56

you've established a relationship and

play09:58

maybe you're working multiple projects

play10:00

then maybe later on you don't have to

play10:01

check in as much because they know what

play10:03

you're doing next up after you finish

play10:04

the client work is to invoice the client

play10:06

you can also collect a deposit before

play10:08

you start on the client work so that is

play10:11

also very common as well but you will

play10:12

have to find a way to invoice your

play10:14

client depending on where you live that

play10:16

will dictate what kind of invoicing

play10:17

software you can use but for me in

play10:20

Canada and I think generally for North

play10:22

America there is wave stripe and PayPal

play10:25

so these are all free to use they just

play10:27

have the standard 2.9 plus 30 cents per

play10:30

transaction fee this is standard across

play10:32

the board they're going to have that fee

play10:33

but there are also a lot of other

play10:35

invoicing platforms like for example if

play10:37

you use an accounting software like

play10:39

QuickBooks then you can also use your

play10:41

paid accounting software to collect

play10:43

payments so congratulations on getting

play10:45

your first client and getting paid now

play10:46

I'm going to answer some commonly asked

play10:48

questions about becoming a freelancer

play10:49

the first one is Dina how do you build

play10:51

portfolio if you have no clients it's

play10:53

like a chicken and egg thing like how

play10:55

can I have a portfolio if I don't have

play10:57

my first client so to give you an

play10:58

example in my calligraphy and art

play11:00

business I really really really wanted

play11:03

to do on-site calligraphy on-site

play11:04

calligraphy is where you are hired by

play11:06

Brands and event organizers or stores in

play11:09

the mall to sit there and make custom

play11:12

calligraphy gifts or like custom cards

play11:14

for customers that come in and I just

play11:16

thought this was like so cool but the

play11:18

thing is how could I get these things if

play11:20

I have no experience if I don't have

play11:22

pictures of me doing on-site calligraphy

play11:24

if I haven't worked with any stores

play11:26

before so what I actually did was I

play11:29

searched for charity events in Vancouver

play11:32

and I reached out to a bunch of charity

play11:34

events and said hey I'm a calligrapher

play11:36

like I can do on-site calligraphy for

play11:38

free like I I'm gonna provide all the

play11:40

paper and everything and I actually did

play11:42

a couple of those at the start and I got

play11:44

some really great pictures of me

play11:45

interacting with people and I use this

play11:48

to build my portfolio nobody has to know

play11:50

that this was not a shop this was not

play11:52

you being hired and eventually I got

play11:54

hired to do some really cool on-site

play11:56

calligraphy events another example is

play11:57

when I had the idea to sell home

play11:59

paintings to Realtors I'm not a painter

play12:01

but I thought wouldn't it be cool let me

play12:03

just try this business idea out so I

play12:05

reached out to a couple Realtors and

play12:07

then I said hey I'm trying this new

play12:08

thing do you want like a free painting

play12:10

for your next house sale and so I did

play12:13

like maybe two or three of them and then

play12:14

I had these paintings of homes that I

play12:17

could have in my portfolio and all my

play12:19

social media and then Realtors actually

play12:21

started to ask me if I could do these

play12:24

paintings for them and in the end I made

play12:25

500 from painting when I'm not even a

play12:28

painter so what I'm saying is if you

play12:29

don't have experience go out and build

play12:32

yourself a portfolio through doing free

play12:34

events free work or you could literally

play12:36

just make samples of your work at home I

play12:38

know there's always like a debate going

play12:39

on between should you do free work or

play12:40

should you not do you need to charge for

play12:42

your value I think at the very beginning

play12:44

if you don't have a portfolio you kind

play12:46

of like you need a way to start off and

play12:48

the best way the easiest way to do that

play12:50

is to do some free work you can't do

play12:52

free work forever obviously next

play12:54

struggle that a lot of Freelancers have

play12:55

is not knowing how to price themselves

play12:58

and I struggled with this a lot at the

play12:59

beginning too because I thought I

play13:01

haven't been doing calligraphy for like

play13:02

five years I've only been doing it for a

play13:04

couple months how can I charge this

play13:05

price and there was a lot of imposter

play13:07

syndrome and self-doubt as well the

play13:09

first thing is do not charge what you

play13:11

would be making at a nine to five job

play13:13

working eight hours a day because as a

play13:15

freelancer when you split up your day

play13:16

you are not working on client work every

play13:19

single hour of the day for eight hours

play13:21

right maybe you're only doing one or two

play13:23

hours that day the rest of the time you

play13:25

are networking you are working on your

play13:26

social media you're doing activities

play13:28

where you're not getting paid so with

play13:29

freelancing your rate is always going to

play13:31

be way higher than your hourly rate in a

play13:34

typical nine to five job when I first

play13:35

started freelancing I found this really

play13:37

really great resource by

play13:39

womenwoofreelands.com they got a lot of

play13:41

Freelancers to submit what they charge

play13:43

and honestly this is so interesting to

play13:45

look at and you can see by industry how

play13:47

many years people have been working and

play13:48

you can see what they are charging

play13:50

you'll see there are some that are like

play13:51

twenty dollars some that are a hundred

play13:53

two hundred dollars so with freelancing

play13:55

rate it can range a lot oh yeah and then

play13:58

with upwork or with fiverr.com some

play14:00

Freelancers are charging like you know

play14:03

five dollars or ten dollars an hour

play14:04

right so when you're coming up with your

play14:05

pricing there are several factors to

play14:07

consider you also don't want to charge

play14:09

too low or else you'll be bringing the

play14:10

entire industry down that's why with my

play14:12

calligraphy business I actually talk to

play14:14

a lot of calligraphers around my area

play14:16

about what they charge for example for

play14:18

like on-site calligraphy the going rate

play14:20

is like minimum I would say 100 all the

play14:23

way up to 250 depending on what you're

play14:25

doing like if it's a really specialized

play14:27

skill like engraving where you need more

play14:29

tools you need more skill then you would

play14:31

charge higher if it's doing calligraphy

play14:33

on paper cards or something that may be

play14:35

100 150 so that is the range I would

play14:38

stick to and it is so useful remember I

play14:40

said making friends with people who are

play14:42

doing the same thing as you is so useful

play14:43

because you can also ask about pricing

play14:45

it's not good for one person to charge

play14:47

so high one person to charge so low and

play14:49

then maybe that customer is reaching out

play14:50

to two people it's best to stay within

play14:52

the range within your industry another

play14:54

reason why I like the networking method

play14:56

so much is because a lot of the times

play14:58

like your potential customer has a lot

play15:00

of options of who they want to work with

play15:02

for example I'm looking for a video

play15:04

editor and I'm sure there's thousands of

play15:05

video editors online but the most recent

play15:07

one that I'm working with is somebody

play15:09

that I actually know in real life and

play15:11

even though I'm paying a little bit more

play15:12

than what I want I don't mind that

play15:14

because I really like this person I

play15:16

enjoy working with person and I know

play15:18

that their quality of work is going to

play15:19

be good so you'll find that some people

play15:21

are flexible on price if they really

play15:23

like you oh and another trick I have for

play15:25

reaching out to people and putting

play15:27

yourself out there on social media is

play15:29

actually like okay if you don't really

play15:31

have business connections what you can

play15:32

do is when you're just scrolling on your

play15:35

social media like Instagram or Facebook

play15:36

you can reconnect with your old friends

play15:39

like for example your high school or

play15:40

your college friends your acquaintances

play15:42

and the easiest way to do this is like

play15:45

let's say you are just scrolling and

play15:46

then you see somebody posting about

play15:48

something and you think oh this is kind

play15:50

of interesting like maybe somebody

play15:51

posted something about their dog and you

play15:53

haven't talked to them in years but a

play15:55

really easy way you can get reconnected

play15:57

is actually to reply to whatever they

play15:59

post and be like I just ask a really

play16:01

simple question like oh my gosh your dog

play16:03

is so cute like oh I actually just got

play16:05

dog myself like obviously depends on

play16:07

like if you can find something similar

play16:10

or something interesting and then you'll

play16:11

be able to start a conversation that way

play16:13

and then if you feel like you really

play16:14

want to connect with this person like

play16:15

you actually really want to reconnect as

play16:18

friends then you could have a coffee

play16:19

chat go out for lunch or something and

play16:22

then when you're talking to them more

play16:23

like they're obviously going to ask you

play16:24

hey what's new with you then you can

play16:26

share about your new business with them

play16:28

and the thing is all of us we all have

play16:30

like at least a hundred people in our

play16:32

Network right so when you reconnect with

play16:34

your old acquaintance you are opening up

play16:37

the door to 100 more people so let's say

play16:39

I'm trying to do graphic design and then

play16:40

I tell my acquaintance I just started

play16:42

this graphic design business and then

play16:44

maybe like two weeks later she's talking

play16:46

to her other friend and then the other

play16:47

friend needs some graphic designer for

play16:49

something and then she's like oh my gosh

play16:51

well I was just talking to my friend

play16:52

Dina she just started graphic design

play16:54

business so don't underestimate the

play16:55

value of your current connections so I

play16:58

know this is a lot of information that I

play16:59

just gave you but I really want you to

play17:01

take it slow starting a business is a

play17:04

process and it will get easier the more

play17:06

you work on it right now if you're

play17:07

feeling lost about invoicing and

play17:09

contracts I do talk a lot more about

play17:11

that in this video it is an older video

play17:13

though it's kind of cringy but it's

play17:15

still very informational so watch that

play17:17

next if you want to learn more about

play17:18

invoicing and contracts as a freelancer

play17:21

foreign

Rate This
β˜…
β˜…
β˜…
β˜…
β˜…

5.0 / 5 (0 votes)

Related Tags
Freelancing TipsBusiness StartupPortfolio BuildingClient AcquisitionNetworking EventsOutbound MarketingInbound MarketingPricing StrategiesInvoicing SoftwareCalligraphy Business