Marketing Strategy 2 #2 Product1

Summary

In this marketing strategy class, the instructor reviews the reaction papers and addresses common questions. The results show diverse student backgrounds and interests, including topics like advertising, branding, and digital marketing. The instructor also shares a personal story about their time at Ohio State University. Questions about the final exam and language skills are answered, ensuring students that evaluation focuses on content quality rather than language ability. The session then shifts to reviewing marketing strategy basics, emphasizing the 4 Ps (Product, Price, Place, and Promotion), with a detailed focus on product management.

Takeaways

• 😀 The instructor is reviewing the results of a reaction paper but notes that not all responses have been collected yet.
• 📊 Around 60% of students have already taken Marketing Strategy 1, while 40% have not, so the course will accommodate different levels of prior knowledge.
• 📚 The most frequently mentioned topics students want to study include marketing, advertising, branding, and digital marketing, which are all covered in the course.
• 🌍 Students come from diverse cultural backgrounds, including Japan, the United States, Thailand, Canada, Vietnam, Australia, and China.
• 🏫 The instructor shared personal experiences from living and researching at Ohio State University (OSU), including a large campus and famous football team.
• 🏠 The instructor lived in an Airbnb during their sabbatical in Ohio, which cost around $2,000–$2,200 per month, including utilities.
• 🚲 They bought a used bike for $50–$60 and sold it for $10 before leaving.
• 📝 The final exam structure has not yet been decided but will likely include both multiple-choice and writing questions. The focus will be on content quality, not English language proficiency.
• 📦 The marketing mix (4Ps: Product, Price, Place, Promotion) is a central concept for effective marketing strategies.
• 📦 In today's class, the focus is on product, its definition, classifications, and elements, as well as product line and product mix management.

Q & A

What is the purpose of the reaction paper in the marketing strategy course?

The reaction paper helps the instructor understand students' backgrounds, purposes for taking the course, and academic skills and goals.

What is the current breakdown of students' prior experience with Marketing Strategy 1?

Approximately 60% of the students have taken Marketing Strategy 1, while 40% have not.

How will the course be designed to accommodate students with different levels of marketing knowledge?

The instructor will consider the diversity in students' backgrounds and ensure that the course is designed to account for those who lack basic marketing knowledge.

What were some common topics students expressed interest in learning during the course?

Common topics mentioned include advertising, branding, and digital marketing, which will be covered in the course.

How diverse is the cultural background of the students in the course?

The students come from various countries, including Japan, the United States, Canada, Vietnam, Australia, and China, reflecting a culturally diverse classroom.

What does the instructor's background include in terms of education and experience?

The instructor was born and raised in Kagawa, Japan, and has lived in Tokyo. They also spent time at Ohio State University in the U.S. during a sabbatical.

What is Ohio State University (OSU) known for, according to the instructor?

OSU is known for its large campus, strong academic reputation, and a famous football team. The instructor particularly enjoyed their time there.

How will the final exam be structured, according to the instructor?

The final exam will likely consist of both multiple-choice and writing questions, though the exact format is yet to be decided.

Will English language proficiency affect students' grades in this course?

No, the instructor will grade based on the quality and content of students' answers, not their language skills. This is a marketing course, not an English course.

What are the key elements of the marketing mix covered in this course?

The marketing mix, also known as the 4 Ps, includes product, price, place, and promotion. The course will focus on how these elements work together to deliver value to customers.