Facebook Ads For Network Marketing | How To Get Your First Client | #learndigitalmarketinginhindi

Digital Azadi

14 Mar 202410:16

Summary

TLDRThe video discusses strategies for starting freelancing in digital marketing, particularly focusing on Facebook Ads. It highlights the importance of mastering a specific skill, such as ad execution, and emphasizes the need for practical experience. The speaker advises beginners to build a portfolio by offering free services to friends, family, and local businesses. Networking through internships with digital marketing agencies is also recommended. The script provides actionable insights on client acquisition, the significance of preparation (non-execution work), and tactics for promoting products indirectly, such as in network marketing.

Takeaways

😀 To succeed in freelancing for Facebook ads, one should follow industry experts and learn from them.
💡 The actual ad execution on Facebook only represents 25% of the work; the remaining 75% involves strategy, preparation, and content planning.
📈 It's crucial to focus on the messaging: the hook, body, call to action, and landing pages are vital components of ad success.
👥 The freelance journey should begin by offering free services to friends, family, and local businesses to build experience and credibility.
📊 One should assess local businesses’ online presence and offer to create and execute their digital systems for free initially.
🏆 Freelancers should also seek internships with established digital marketing agencies to gain practical experience.
💬 Networking is essential, and freelancers should always build rapport with clients, potentially leading to more work.
🔍 Freelancers should ensure their offers are attractive and disguised if needed, like promoting a wellness program instead of direct product advertising to avoid issues like ad bans.
🛠️ When working with products that can be flagged, like network marketing or quick-rich schemes, creative presentation and messaging are key to running ads without violations.
🚀 Building a personal brand or a specific program that highlights one's services instead of directly promoting controversial products (e.g., network marketing) can increase ad approval rates.

Q & A

What is the freelancer's main concern in the video transcript?
-The freelancer is concerned about whether freelancing in digital marketing is a good decision and what the best approach would be to succeed.
What is the first suggestion given for mastering digital marketing skills?
-The first suggestion is to focus on a specific vertical in digital marketing and follow experts in that field, learning from their courses and communities.
What is the 75-25 rule mentioned in the script?
-The 75-25 rule refers to the fact that 75% of digital marketing work involves non-execution tasks like preparing ads, messaging, and strategies, while only 25% involves actual execution like setting up and launching ads.
How can a freelancer approach clients who need creative content for ads?
-It depends on the client. Some clients, like large corporations, already have a creative department, while others may require freelancers to create the content themselves.
What are the three ways to start freelancing in digital marketing according to the script?
-1. Start with friends and family who have businesses. 2. Approach local businesses that lack an online presence. 3. Intern with a digital marketing agency to gain experience.
What should a freelancer do if they cannot find a client’s business online?
-The freelancer should offer to build an online presence (ecosystem) for the business, such as creating a website and running ads, potentially for free initially, to build rapport.
Why does Facebook often ban network marketing ads?
-Facebook bans network marketing ads because they are often seen as 'get rich quick' schemes, which violate Facebook's advertising policies.
How can a freelancer work around Facebook's ban on network marketing ads?
-The freelancer should focus on promoting the benefits of the product indirectly, such as by offering fitness or wellness programs and then introducing the network marketing product later.
What example is given for promoting a network marketing product like Herbalife?
-An example is creating a fitness program under a different brand name (like 'Sandeep Fitness Program'), advertising it without directly mentioning Herbalife, and later introducing the product to interested customers.
What is meant by 'masking' in the context of network marketing ads?
-Masking refers to the strategy of promoting a product indirectly, by presenting it under a different name or program, to avoid being flagged by platforms like Facebook.

Outlines

00:00

🤔 Freelancing in Digital Marketing: A Right Choice?

The speaker discusses a dilemma about entering freelancing in digital marketing and seeks advice. The response emphasizes the importance of mastering a specific vertical in digital marketing and following industry experts who are specialized in that field. The process involves joining the right community, engaging with experts, and learning execution through real experience. A key insight is that 75% of the work is in preparation and planning, with only 25% being execution.

05:01

💡 The Role of Creative Assets in Freelancing

The discussion focuses on the need for creative assets when freelancing. The speaker explains that whether freelancers need to create ads or use ready-made creatives depends on the client. Large organizations like ICICI Bank have dedicated departments for this, whereas smaller clients may require freelancers to develop creatives. This varies client by client.

10:01

🚀 How to Start Freelancing: Three Effective Approaches

The speaker outlines three ways to begin freelancing in digital marketing. First, start by offering free services to friends and family who have businesses that could benefit from ads. Second, build relationships in the local market by offering free services to local businesses that need an online presence. Third, intern with established digital marketing agencies to learn execution skills, even if the internship is unpaid.

⚡ Overcoming Challenges in Network Marketing Ads

This section discusses the common problem of Facebook disabling ads related to network marketing due to its association with 'get rich quick' schemes. The speaker explains how to 'mask' such ads by focusing on the value proposition, like wellness or fitness programs, rather than directly promoting products like Herbalife. He suggests creating a separate landing page and offering webinars to attract leads, while avoiding direct product promotion in ads.

🎯 The Importance of Masking Products in Network Marketing Ads

The speaker provides more details on how to approach network marketing ads without getting banned. He suggests creating a program, such as a fitness initiative, and inviting people to learn about it without directly promoting the product. The product should only be introduced later during personal interaction or webinars, effectively masking the product name to avoid conflicts with advertising policies and SEO.

🎵 Conclusion with Encouragement to Keep Learning

The final paragraph is a motivational conclusion, encouraging learners to keep learning and implementing new strategies. It ends with a positive note, emphasizing the importance of continuous learning and applying knowledge in practice.

Mindmap

Keywords

💡Freelancing

Freelancing refers to working independently, offering services to multiple clients without being tied to a long-term employer. In the video, the speaker discusses freelancing within the context of digital marketing, focusing on how to begin offering services such as running Facebook ads. It highlights the importance of learning skills, gaining practical experience, and approaching local businesses or friends and family to start freelancing.

💡Digital Marketing

Digital marketing encompasses the use of online platforms and technologies to promote products and services. The speaker emphasizes digital marketing as a broad field with various verticals, such as advertising on Facebook (Facebook Ads), and advises individuals to follow experts and engage in continuous learning. The video touches on different strategies, including building a client base and executing marketing campaigns for businesses.

💡Facebook Ads

Facebook Ads are paid advertisements on Facebook’s platform to promote businesses or services. In the video, the speaker explains how to execute Facebook Ads as part of digital marketing and mentions that 75% of the work involves planning and creating content, while only 25% involves the actual execution of the ads. They also address specific challenges, such as getting accounts disabled due to policy violations and how to mask certain products to avoid ad rejections.

💡Creative Content

Creative content refers to the visuals, text, or multimedia used in marketing campaigns to engage potential customers. In the video, the speaker explains that sometimes businesses provide the creative content, while other times, freelancers are required to create it themselves. This depends on the client, and understanding the creative needs is part of executing a successful ad campaign.

💡Execution

Execution, in the context of this video, refers to the practical implementation of marketing strategies, such as running Facebook Ads or creating landing pages. The speaker explains that while execution is crucial, it constitutes only 25% of the overall process, with the majority of the work (75%) being the preparation and strategy behind the scenes, such as message development, hooks, and landing pages.

💡Local Market

The local market refers to businesses and potential clients in one’s immediate geographical area. The speaker advises freelancers to begin their freelancing journey by offering free services to local businesses, helping them establish an online presence through simple digital marketing strategies. This is framed as an effective way to build rapport, gain experience, and eventually convert these businesses into paying clients.

💡Internship

An internship is a temporary work experience, often unpaid, where individuals gain practical skills and insights in a particular field. The video suggests that aspiring digital marketers and freelancers can start by interning with established agencies to gain hands-on experience. This helps them learn by working on real projects and later finding similar clients for themselves.

💡Herbalife

Herbalife is a global multi-level marketing company known for selling nutritional supplements. In the video, the speaker uses Herbalife as an example to explain how to approach marketing in network marketing. Instead of directly promoting the product, which might be rejected by Facebook Ads, the speaker suggests creating a fitness program around it and promoting that to comply with ad policies.

💡Network Marketing

Network marketing is a business model where individuals sell products and recruit others to do the same, earning commissions. The speaker discusses challenges faced by network marketers when trying to advertise on platforms like Facebook, as ads for network marketing schemes often get banned. To counter this, they advise presenting the product indirectly through fitness programs or wellness themes to meet platform guidelines.

💡Funnel

A funnel in digital marketing refers to the customer journey from awareness to conversion, often involving stages like lead generation, nurturing, and sales. The speaker mentions that a key task for freelancers is to create funnels for their clients, ensuring that the process from attracting a customer to converting them is smooth. This includes designing effective landing pages and ads that guide potential customers through the process.

Highlights

Freelancing in Facebook Ads (FBA) can be a promising career, but specializing in one vertical like Facebook Ads management is key for mastery.

Digital marketing requires a focus on strategic preparation, with 75% of the work being non-execution tasks like message crafting and landing page creation, and only 25% on actual ad execution.

To excel in freelancing, follow industry experts, study their courses or content, and join communities where expertise in Facebook Ads is shared.

Creative development for ads depends on the client; some have pre-built creatives, while others may require freelancers to create their own ad content.

The best way to start freelancing is by offering free services to friends, family, or small local businesses, helping them with Facebook Ads execution.

Another method to build a freelancing portfolio is by offering free ecosystem setup for local businesses, including creating a website, domain, and hosting.

Interning with an already established digital marketing agency is a practical way to gain experience and build a network of potential clients.

For network marketing, avoid directly advertising the product on Facebook Ads as it may get banned. Instead, create a general fitness or wellness program and introduce the product later.

Facebook often bans network marketing ads because they are perceived as 'get-rich-quick' schemes, so presenting them differently helps avoid issues.

Masking the core product in network marketing ads by promoting a general program and then introducing the product in follow-ups is a successful strategy.

Local businesses benefit from Facebook Ads when approached with a complete ecosystem, including digital marketing and execution strategies tailored to their needs.

Internships with agencies provide valuable hands-on experience in Facebook Ads execution and offer opportunities to learn from established clients.

Rep building in freelancing can be achieved by providing value for free initially, which will later lead to paid work.

The majority of digital marketing work lies in planning, strategizing, and preparing content and messages for ads, which are crucial to achieving success.

Effective Facebook Ads require collaboration between marketing strategy and creative development to ensure success in driving engagement and conversions.