5 BRAND NEW Digital Marketing Strategies for 2024 (HUGE Leap Forward!)
Summary
TLDRIn 2024, marketing strategies are set to evolve significantly with AI at the forefront. The video outlines five key digital marketing areas: content marketing, where video podcasts and AI-driven topic generation are emphasized; social media marketing, focusing on short-form vertical videos; search engine marketing, where deep, experience-based content is crucial; email marketing, advocating for AI-assisted quizzes as lead magnets; and paid marketing, particularly through Facebook/Instagram ads. The script offers insights on leveraging AI to enhance efficiency and effectiveness in each area, ensuring businesses stay ahead in the digital landscape.
Takeaways
- π The leap in digital marketing from 2023 to 2024 is significant, largely due to the integration of AI.
- π Utilizing AI correctly can enhance marketing efforts, while misuse can negatively impact business.
- π Content marketing is pivotal; businesses that succeed offer valuable content upfront, selling products or services later.
- ποΈ Podcasting is highlighted as an effective tool for relationship building with potential customers, with AI aiding in topic generation and content structuring.
- πΉ The emergence of video podcasts on YouTube in 2024 enhances discoverability and audience reach.
- π± Setting up a podcast can be straightforward with just a smartphone and an external mic, making it accessible for small businesses.
- π Social media marketing continues to favor short-form vertical videos, which can be repurposed from video podcasts.
- π€ AI tools can automatically edit long-form videos into short, viral-ready clips for social media platforms.
- π Search engine marketing should pivot towards deep, experience-based content or focus on YouTube, which is less susceptible to AI-driven search results.
- π Email marketing remains crucial, with lead magnets like quizzes showing higher conversion rates than traditional PDFs or ebooks.
- π° Paid marketing, especially through Facebook/Instagram ads, is effective for growing email lists, with AI enhancing ad creation and strategy.
Q & A
What is the significant difference expected in marketing between 2023 and 2024?
-The significant difference expected in marketing between 2023 and 2024 is a huge leap forward, primarily due to the advancements and integration of AI in digital marketing strategies.
How can AI help in content marketing to supercharge results?
-AI can assist in content marketing by generating topics and detailed podcast outlines, which saves time and ensures content is closely aligned with the business niche. This allows for more efficient content creation and personalization.
What is the recommended approach for businesses to build relationships with potential customers through content?
-The recommended approach is to offer helpful content regularly, such as videos or podcasts, which potential customers can engage with, forming a relationship with the brand at a lower cost than traditional advertising.
Why is podcasting considered effective for relationship building in content marketing?
-Podcasting is effective for relationship building because listeners often consume the content in long-form, which allows for a deeper connection with the host over time, similar to a personal conversation.
What is the 'video podcast' and why is it significant for 2024?
-A 'video podcast' is a hybrid content type where the audio is uploaded to traditional podcast platforms, and the video version is uploaded to YouTube. It's significant for 2024 because it leverages YouTube's discoverability to find a broader audience.
How can AI tools like get Munch and video who help with social media marketing?
-AI tools can automatically chop long-form videos into short, social media-ready clips and select the most viral potential segments, allowing for effortless content distribution across various platforms like Instagram, TikTok, and YouTube.
What is the suggested content strategy for search engine marketing in 2024?
-For search engine marketing in 2024, the suggested strategy is to focus on creating deep, experience-based written content that goes beyond simple answers, or to concentrate on video content for YouTube, where AI has a harder time replacing human-generated content.
Why is email marketing still considered the king in converting prospects into customers?
-Email marketing is still considered the king because it allows for direct, personalized communication with prospects, enabling businesses to nurture relationships and convert interested leads into paying customers more effectively.
How has the concept of lead magnets evolved, and what is recommended for higher conversion rates?
-Lead magnets have evolved from simple ebooks or PDFs to more interactive forms like quizzes, which have nearly double the conversion rate. Using AI to create engaging quizzes can significantly increase the number of leads on an email list.
What is the recommended approach for paid marketing to get people onto an email list?
-The recommended approach is to use meta (Facebook or Instagram) ads, focusing on getting people to opt-in by offering valuable content. AI can be utilized to create effective ad copy and strategies, making the ads work harder for the business.
Outlines
π Marketing Leap with AI in 2024
The video discusses the significant advancements in digital marketing from 2023 to 2024, primarily due to AI. It emphasizes the importance of using AI correctly to enhance marketing efforts without negatively impacting the business. The speaker outlines five major digital marketing categories and shares the best tactics for each in 2024. The video aims to guide businesses on leveraging AI to supercharge their marketing strategies while avoiding common pitfalls.
π Maximizing Content Marketing with Video Podcasts
The speaker highlights content marketing as a crucial category, emphasizing the effectiveness of offering valuable information upfront to attract potential customers. They advocate for video podcasting as a powerful tool for relationship building due to its long-form nature, which allows for deeper connections. However, discoverability has been a challenge for podcasts, and the speaker introduces YouTube as a new platform for podcast distribution. They suggest using AI, specifically Chat GPT, to generate podcast topics and outlines, which can be personalized to create engaging content. The video also touches on the ease of starting a podcast with minimal equipment and the benefits of video podcasting for content creation with minimal investment.
π± Social Media Marketing with AI-Optimized Shorts
The video moves on to social media marketing, noting the continued popularity of short-form vertical videos. The speaker suggests repurposing video podcast clips for platforms like Instagram Reels, TikTok, and YouTube Shorts, leveraging AI tools to identify and create viral short clips. They discuss the strategy of having both short and long-form videos to achieve omnipresence and build deeper connections with the audience. The speaker also introduces the concept of creating a 'fake podcast' for social media engagement, where the appearance of recording a podcast is used to create engaging content without the actual podcast production. The video advises on the optimal length for short videos in 2024 and recommends using AI to automate the process of creating and posting content across platforms.
π Search Engine Marketing Shift Towards Human-Centric Content
Discussing search engine marketing, the video addresses the changing landscape where AI-driven search engines like Google are providing answers directly, reducing the need for traditional content. The speaker recommends a pivot towards creating deep, experience-based written content that AI cannot easily replicate or focusing on YouTube as a platform where human-created video content is favored. They suggest using AI for initial content drafts but emphasize the importance of adding personal experiences and opinions to stand out in search results.
π Email Marketing and AI-Driven Lead Generation
The video concludes with email marketing, highlighting its effectiveness in converting prospects into customers. It points out the evolving nature of lead magnets, suggesting that quizzes, which have higher conversion rates than traditional lead magnets like ebooks, are becoming more popular. The speaker introduces AI as a tool to simplify the process of creating quizzes and emphasizes the importance of driving traffic to the website to encourage opt-ins. They also discuss the use of AI to enhance paid marketing efforts, particularly through Facebook and Instagram ads, to efficiently grow email lists.
Mindmap
Keywords
π‘AI
π‘Content Marketing
π‘Podcasting
π‘Discoverability
π‘Video Podcasting
π‘Social Media Marketing
π‘Lead Magnet
π‘Email Marketing
π‘SEO (Search Engine Optimization)
π‘Paid Marketing
Highlights
AI is revolutionizing digital marketing in 2024, offering significant advancements in efficiency and effectiveness.
Content marketing is pivotal, with businesses growing by providing valuable information upfront, then selling later.
Podcasting is highlighted as an effective tool for relationship building with audiences, often more so than articles or videos.
YouTube's entry into podcasting is set to enhance discoverability, a significant challenge in the podcast industry.
Video podcasting is emerging as a hybrid content type that can reach wider audiences on platforms like YouTube.
AI tools like Chat GPT can assist in generating podcast topics and outlines, streamlining the content creation process.
Setting up a podcast can be straightforward with basic equipment like a smartphone and an external microphone.
Video podcasting allows for content creation with minimal investment and can be edited using AI programs.
Short-form vertical videos are dominating social media platforms, with repurposed video podcast clips performing exceptionally well.
AI tools can automatically convert long-form videos into short, viral-ready clips for social media platforms.
Social media expert Vanessa Lao suggests creating 'fake podcasts' for engagement, even without an actual podcast.
Optimal video lengths for social media in 2024 are 1 to 3 minutes, balancing brevity with monetization potential.
Search engine marketing is shifting, with AI-driven chatbots from Google and Bing providing direct answers to search queries.
Deep, experience-based written content or YouTube videos are recommended for search engine marketing in 2024.
Email marketing remains the most effective method for converting prospects into customers, with lead magnets being crucial.
Quizzes are emerging as more effective lead magnets than traditional ebooks or PDFs, with nearly double the conversion rate.
AI can assist in creating quizzes through tools like Interact's AI quiz builder, simplifying the process for marketers.
Paid marketing, particularly on Facebook and Instagram, is recommended for driving people to email lists using AI-enhanced ads.
Transcripts
the difference between marketing your
business in 2023 and what you can
achieve in
2024 is going to be a huge leap forward
and it's all thanks to AI but how do you
use it right and do way more with less
and avoid tanking your business by using
it wrong in this video we're going to
hit all five major digital marketing
categories where I'm going to show you
the single tactic that's working best
for each in 2024 and the best way to use
AI to help you supercharge it and do
more in a whole lot less time I'll even
help you avoid the traps that most
businesses fall into when they use AI
the wrong way so let's start with our
first category content marketing now
here's a truth that I've discovered over
the past few years the businesses that
make it that really take off in a big
way do it by offering information on the
front end then selling on the back end
and what this comes down to is putting
out helpful content on a regular basis
that people they potential customers can
find then watch listen to or read and
begin to form a little relationship with
you in the process that relationship can
easily triple your leads and it costs
about 62% less than traditional
advertising now obviously I chose to go
all in on videos for my content
marketing but there's something that can
work even better when it comes to
relationship building and that's
podcasting think about it people usually
listen to podcasts all the way through
sometimes over an hour at a time and
going really long form like that lets
you fast track that relationship like
you wouldn't believe but there's always
been a big problem with podcasts so when
you write articles people can find it
through a Google search when you make a
video and put it on YouTube they'll find
you an audience for it but with podcasts
discoverability is notoriously hard
mostly because the platforms that host
podcasts don't really care if people
find your sh show or not so your new
podcast would have traditionally had a
really hard time finding an audience but
there's a new player in podcasting you
may have heard of it it's YouTube
they've been quietly dipping their toes
in the podcasting arena for over a year
now and they're finally making it a huge
priority for them so
2024 is the year of a kind of hybrid
content type the video podcast so you
can still upload the audio to all the
traditional places like apple podcast
Spotify all those guys but you can also
upload the video version right here onto
YouTube where you're much more likely to
find your audience because that's what
YouTube does best and there are podcasts
in every single business nich you can
think of but now comes the fun part
actually coming up with the topics that
you can talk about that would really
closely align with what you actually do
as a business and AI can definitely help
you out here this one's not super super
surprising chat GPT but how you use it
is what's going to make this such a
powerful tool for you you just start
with this prompt you're an expert
content creator in the fill-in-the blank
Niche list out 50 topics for a podcast
about X for an audience of why then just
keep track of the ones that make the
most sense that you'd actually want to
talk about in a spreadsheet then take
the ones you like and one at a time just
ask chat gbt for a detailed podcast
outline for that topic and then take one
final pass at it yourself and add in
your own bullet points highlighting your
own experiences opinions and your own
advice this is an incredible timesaver
when you don't have to start from a
blank page and then when you add in your
own flavor as a final step you won't be
making that mistake that most people
make when they use chat GPT to create
their content it's giving you the raw
talking points but you'll be delivering
it in your own way in your own voice and
that's that's what makes this strategy
so powerful and yeah you might be
thinking easy for you to say Wes but
setting up a podcast sounds hard
honestly it's not as hard as it sounds
as long as you have a couple of key
elements you can totally start a podcast
using nothing but a smartphone along
with an affordable external mic I happen
to use the road podcaster and I'm going
to leave a link to it below if you
wanted to pick one up then you just need
a nice looking background you know since
this is video you got to do better than
a bare white wall or you know sitting on
your bed and honestly this isn't really
any different from the background in a
zoom meeting you know you just need a
semi put together well-lit setting with
maybe some you know books and plants and
really that's it you know the advantage
of video podcasting is you can create a
lot of content without a lot of heavy
investment on your end you know you can
get away with a simple AI editing
program and you can even look to your
outline off a computer screen that's
just to the side of your camera and
you're golden and there's actually
another hidden reason why a video
podcast is so beneficial right now more
on that in a minute but for now let's
just move on to our next digital
marketing category social media
marketing if you've been paying
attention to where social's going over
the past year you know that those short
form vertical videos are still where
it's at but what kind of shorts are
working best right now across Instagram
reels Tik Tock and YouTube shorts
believe it or not it's stuff like this
these are absolutely dominating all the
shorts platforms and if it looks
familiar it's because these are
basically just repurposed video podcast
Clips yep if you went all in on video
podcasting you get to double dip into
all these social media platforms too
with pretty much no extra effort once
again thanks to AI now there are tons of
AI tools like get Munch and video who
will not only chop up your long firm
videos into short social media ready
Clips like these but they'll do the the
hard work of choosing which bits have
the most viral potential in the first
place so without any extra work you
could end up with dozens of Tik Tok or
Instagram ready Clips YouTube LinkedIn
even Pinterest you can post these
everywhere automatically and you don't
even have to think about which Clips are
going to work best my advice having both
short and long form videos online is
going to help you the most you know both
types of video are going to be top of
funnel Discovery tools for your business
in 2024
someone who likes one of your short
videos might check out your podcast and
suddenly they're all in on your funnel
when people see you in both places
you'll essentially achieve what we call
omnipresence that being everywhere
effect and that repetition helps you
build deeper connections faster but what
if you don't have time to sit down and
record long form podcasts or if you just
know you're not going to actually do it
here's a great tip from social media
expert Vanessa Lao she suggests
creating a fake podcast most times
people who do this style don't even have
a podcast and their mic isn't even
plugged in all they have is a podcast
mic not plugged in they're looking to an
angle and they're just talking as if
they were talking to someone on a
podcast that has been proven to work
especially when we look at the metrics
of Engagement and of the retention on
these videos and so it is something that
you might want to consider trying
especially if you are someone who's not
ready to have a full-blown podcast just
yet so I'll leave that up to you just
make sure that your mic's actually
plugged in or you might just get some
trolls pointing it out and blowing your
cover that's right you're a big fat
fony now I do recommend these clips
being around 1 to 3 minutes long which
is longer than I recommended in the past
and the simple reason is that all these
shorts platforms are having a really
hard time monetizing those super short
videos you know slotting ads in between
6C click Clips is just really hard to do
as it turns out so for 2024 The Sweet
Spot is short but not too short and
you'll notice the same thing everywhere
Tik Tok YouTube and even Instagram is
starting to push videos longer than a
minute long now if you want the biggest
bang for your book I recommend sitting
down for those long form video podcasts
then letting AI chop it up into the best
1 to 3 minute Clips then posting across
all your platforms you know you may only
do 1 hour a week but anyone watching
your social media will think you're
practically doing content creation as a
full-time job they'll see you they'll
appreciate your deep Dives and they'll
start to trust you and that my friend is
how you scale a business in
2024 now ai had a pretty unexpected
negative consequence on marketing this
past year used to be you'd create great
content for your website you'd optimize
it for search and you just might rank
your blog post and even Sal sales Pages
for your keywords that you wanted to be
found for but now that Google and Bing
have gotten their paws all over their
own AI tools they're actually starting
to deliver search results in a new way
rather than showing your article as an
answer to a searcher's question they're
planning on just answering it themselves
through an aid driven chatbot so when it
comes to our third marketing category
search engine marketing I would
recommend a pretty big pivot here so
specifically in 2024 you need to be
focusing on one of two types of
search-based content option one you
could go all in on deep experience-based
written content so I'm talking articles
that go beyond answering a simple
question simply you know think about it
like this if the keyword phrase you're
trying to rank for could be easily
answered by AI you shouldn't be going
for that phrase anymore the good news is
though many people are searching for
answ ansers that do go a little deeper
that require a real human with all their
real experiences hard one knowledge an
expert opinions and those are the types
of articles that you should now be
focusing on or option two stop trying so
hard to rank in Google and try to rank
on YouTube instead that's right don't
think of YouTube as social media it
really isn't what it is is the world's
second largest search engine so why not
go all in on video content that AI is
going to have a much harder time
replacing sure there are AI generated
channels but I turn them off pretty
quick and I bet you do too I don't know
a single person alive who would rather
watch a video made up of b-roll clips
and a fake voice over than a real person
with real experiences and an actual
personality so look through your content
and then concentrate on the topics that
only a real human can answer what's the
content that comes from your direct
experiences you know create more stuff
like that you can still use chat GPT for
your first drafts but if you want better
performance in search engines you'll
have to do chat gbt one better so layer
in your human experiences include
anecdotes from your life or work inject
a few opinions and take a stance on some
issues let's say your business is
selling personal finance coaching you
know you help people get out of debt so
if you create plain old generic content
you might have chat gbt spit out some
quick articles like five ways to get out
of debt inject your experience though
and suddenly people have more reason to
read you know maybe you think the debt
snowball method is superior to the
Avalanche method and your article
defending the reasons why then relate
them back to when you got out of debt
yourself you know you can still use chat
GPT for your base content but you're
also going one layer deeper taking a
stance defending it and giving Google's
users something to think about not just
a quick bite and of course all these
digital marketing categories up till now
all exist to move people deeper and
deeper into your sales funnel and the
goal for all these people you've
connected with so far should be to get
them onto your email list where you can
take it even deeper faster yep email
marketing is still the king when it
comes to converting interested prospects
into paying customers the only catch is
you've got to get them on your list in
the first place and we typically do that
by offering a free lead magnet in
exchange for their email address but
lead magnets are changing you know in
the past you might have offered a free
ebook or PDF and that can work okay the
average written lead magnet converts at
about
22.8% but the conversion rate of people
who take a quiz is almost double that at
40% so that's twice as many leads on
your email list with one simple switch
the problem's always been that creating
a quiz can be a pretty tedious and
confusing process but AI can help you
here as well use try interacts new AI
quiz Builder just fill in some basic
information and let them take over from
there and once it's finished you can
just embed the whole thing right on your
website but how will you get people to
your site to actually opt in for it that
brings us to the last category on our
list paid marketing so for my money
there is no better way to spend
advertising budget than to spend it on
getting people on my email list and meta
AKA Facebook or Instagram ads are still
the best way to do it but the AI
solution for making these ads work extra
hard for you is where this really gets
good in 2024 and I've got the entire
playbook for you right here just click
through to get all my best prompts so
you can use chat GPT like a personal ad
writer and marketing manager because if
you don't learn it someone else in your
industry will by the time 2024 is over
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