Como Criar e Configurar seu Próprio GPT (Agente de IA) no ChatGPT

Summary

In this video, Antonio, a Business Intelligence specialist, demonstrates how to create a personalized AI assistant within ChatGPT for specific data analysis tasks like social media. He explains how GPT agents, including those built for data science, can be configured to analyze social media performance, generate insights, and optimize digital campaigns. Antonio provides a step-by-step guide on creating a social media data analyst GPT, tailoring its behavior for impartial analysis and actionable recommendations. The video emphasizes AI as a tool for enhancing data-driven decision-making, not a threat, and encourages adapting these techniques for various industries.

Takeaways

• 🤖 The video introduces the ability to create custom AI assistants, called GPTs, within ChatGPT for tasks like data analysis and social media management.
• 📊 The example in the video demonstrates how to configure a GPT specifically to analyze social media data and provide insights for digital campaigns.
• 🛠️ Creating a GPT involves defining its role, goals, and how it responds to specific questions or tasks, such as generating campaign recommendations.
• 🎯 The GPT's role in the video is to analyze public conversations about brands and themes, aiming to provide impartial insights and identify opportunities to increase organic engagement.
• 📈 The setup of the GPT includes analyzing key performance indicators (KPIs) such as engagement rate, reach, and interactions, comparing them to industry benchmarks.
• 🛠️ The creator of the GPT emphasizes the importance of tailoring the GPT's tone (formal or informal) and ensuring that its responses are detailed yet understandable.
• 🔍 The GPT can be customized to focus on specific campaign metrics, like engagement rate, and provide suggestions for improving performance on platforms like Instagram and TikTok.
• 🧑‍🤝‍🧑 Collaboration features are highlighted, where the GPT can analyze user interactions, recommend influencer partnerships, and suggest ways to boost content visibility.
• 🎨 An avatar or visual identity can be created for the GPT, enhancing its personalization for users.
• 💡 The takeaway encourages using AI assistants in various fields like marketing, finance, and HR, suggesting that AI is a tool to enhance, not replace, human decision-making.

Q & A

What is the purpose of creating an AI agent within ChatGPT, as explained in the video?

The purpose of creating an AI agent within ChatGPT is to use it for specific tasks such as analyzing segmented data, like social media, and assisting in tasks like digital marketing campaign analysis. The AI can provide insights and recommendations tailored to the user’s needs.

How can users access and explore pre-made GPTs in ChatGPT?

Users can explore pre-made GPTs by clicking the 'Explore GPTs' button within ChatGPT. This allows users to browse through a list of GPTs created by other people or companies for specific purposes, such as image generation, data science, or market research.

What specific task is the video focused on when creating a GPT agent?

The video focuses on creating a social media data analyst GPT, which helps generate insights for content and provides recommendations for improving digital marketing campaigns.

What are the key steps in creating a custom GPT as demonstrated in the video?

The key steps include specifying the GPT's role (e.g., a social media data analyst), defining its objectives (e.g., generating insights and recommendations), setting directives for how it should respond to questions, and determining its tone (e.g., formal yet didactic).

How does the GPT provide recommendations for improving engagement on social media?

The GPT provides specific recommendations based on the platform. For example, for Instagram, it may suggest using more Stories and Reels, engaging with comments, or partnering with influencers. It also advises analyzing the timing of posts and utilizing creative content.

Why is it important to specify directives for the GPT when configuring it?

It is important to specify directives to ensure the GPT remains focused and impartial, delivering relevant, data-driven insights. For example, users can instruct it to analyze public conversations and suggest strategies to improve engagement based on market baselines.

What does the video suggest for users who face issues with generating an avatar for their GPT?

If there is an issue generating an avatar, users can manually upload a photo or request the AI to generate a new one by editing their GPT settings and selecting the option to regenerate the avatar.

How does the GPT analyze the results of a marketing campaign in the video?

The GPT compares the campaign’s engagement rates (e.g., 4.5% on TikTok and 1.4% on Instagram) with market averages. It identifies that the campaign's performance is on the lower end of the average and suggests improvements, such as optimizing creative content and testing different strategies.

What additional insights does the GPT provide for improving a TikTok campaign?

For TikTok, the GPT suggests utilizing platform-specific features like collabs, duets, and visual effects. It also recommends optimizing the content's timing to increase engagement.

How can users further customize their GPT to fit their business needs?

Users can further customize their GPT by adjusting its configuration, such as specifying the type of analysis (e.g., financial, HR, or sales data), refining its directives, and continually tweaking its responses based on feedback from campaign performance.