Google hit a home run.

9to5Google
12 Sept 202409:33

Summary

TLDR谷歌提前发布Pixel 9系列,以期在苹果iPhone 16系列发布前抢占市场。尽管Pixel系列可能永远无法达到iPhone的市场普及度,但谷歌通过模仿苹果的硬件设计和专注于AI技术,成功吸引了消费者的注意。Pixel 9系列在硬件上虽不占优势,但在AI处理和机器学习任务上表现出色。谷歌的这一策略,加上苹果发布会的平淡反响,为Pixel系列赢得了更多关注,这对整个安卓生态系统来说是一个积极信号。

Takeaways

  • 📅 Google将Pixel 9系列的发布提前,可能是为了抢占市场先机,避开苹果的iPhone 16系列发布。
  • 📱 iPhone 16系列的发布反响平平,这可能间接证明了Google提前发布Pixel 9是一个正确的策略。
  • 🌟 尽管Pixel系列不太可能达到iPhone那样的大众市场吸引力,但Google在硬件和AI方面的创新正在吸引更多关注。
  • 📊 根据Counterpoint Research的数据,iPhone 14是2023年最畅销的智能手机,而非Pro或Plus版本。
  • 🔧 Google通过采用Tensor芯片等自家技术,试图在智能手机硬件领域复制苹果的成功路径。
  • 🤖 Gemini AI助手的集成和推广是Google在AI领域的重点,Pixel 9系列预装了这一功能,显示了Google在AI领域的领先地位。
  • 📈 Google的提前发布策略使得Pixel 9系列能够独立于苹果的阴影,单独吸引市场关注。
  • 📱 iPhone 16系列虽然销量可能依旧领先,但Google在AI和硬件创新方面的努力正在获得认可。
  • 📈 Google通过提前发布和强化AI功能,正在智能手机市场中寻找自己的定位,并可能对整个Android生态系统产生积极影响。
  • 🔮 展望2025年,随着各大品牌如三星、一加、Oppo、小米等的推动,智能手机市场的竞争将更加激烈,有望推动行业创新。

Q & A

  • 为什么谷歌提前发布了Pixel 9系列?

    -谷歌提前发布Pixel 9系列可能是为了在苹果发布iPhone 16系列之前抢占市场先机。

  • Pixel 9系列的发布对谷歌来说意味着什么?

    -Pixel 9系列的发布对谷歌来说是一个展示其在智能手机硬件和AI领域进步的机会,也是其尝试扩大市场份额的策略。

  • 为什么说Pixel系列是'Android中的iPhone'?

    -Pixel系列被称为'Android中的iPhone'是因为它们通常采用高质量的硬件和软件集成,类似于苹果iPhone的策略。

  • 谷歌的Tensor芯片与苹果的A系列芯片有何不同?

    -Tensor芯片是谷歌为Pixel系列定制的芯片,专注于AI和机器学习任务,而苹果的A系列芯片则以其强大的性能和能效比著称。

  • Pixel 9系列在设计上有哪些创新?

    -Pixel 9系列在设计上采取了更锐利的边缘、统一的边框,并且在手机背面增大了G标志,这些设计上的改变可能是为了吸引更多用户。

  • 为什么说谷歌在AI领域有优势?

    -谷歌在AI领域有优势是因为其在人工智能和机器学习方面的长期投入,以及其AI助手Gemini在多个服务和应用中的集成。

  • iPhone 16系列的发布对Pixel 9系列有何影响?

    -iPhone 16系列的发布可能会影响Pixel 9系列的市场表现,但谷歌通过提前发布Pixel 9系列,避免了直接与苹果的正面竞争。

  • Pixel 9系列的AI功能有哪些?

    -Pixel 9系列的AI功能包括Gemini AI助手、实时AI演示以及Pixel 9 Pro Fold中的AI功能,这些功能都旨在提升用户体验。

  • 为什么说谷歌的Pixel 9系列在AI方面领先?

    -谷歌的Pixel 9系列在AI方面领先是因为它能够处理AI任务和机器学习任务,而不需要牺牲性能,这得益于其Tensor芯片和AI软件的优化。

  • Pixel 9系列的市场策略是什么?

    -Pixel 9系列的市场策略是通过提前发布和强化AI功能来吸引用户,同时避免与苹果的iPhone 16系列直接竞争。

  • 谷歌的Pixel 9系列与苹果的iPhone 16系列在市场定位上有何不同?

    -谷歌的Pixel 9系列更注重AI和机器学习功能,而苹果的iPhone 16系列则继续强调其硬件性能和生态系统。两者在市场定位上各有侧重,吸引不同类型的消费者。

Outlines

00:00

📱 谷歌Pixel 9系列与苹果iPhone 16系列的竞争策略

本段讨论了谷歌提前发布Pixel 9系列手机的策略,以及它与苹果iPhone 16系列的对比。谷歌此举似乎是为了避免与苹果的正面竞争,而iPhone 16系列的发布相对低调,这在一定程度上验证了谷歌的策略。视频呼吁观众订阅频道,以便不错过深入分析的内容。同时,提到谷歌Pixel系列在市场占有率上与苹果有较大差距,需要在全球市场实现重大转变。尽管如此,谷歌通过改进硬件和采用Tensor芯片等措施,正在努力缩小与苹果的差距。Pixel系列被一些人称为“安卓界的iPhone”,这可能低估了其硬件实力。谷歌通过借鉴苹果的成功经验,提升了Pixel 9系列的市场吸引力。

05:00

🤖 谷歌在AI领域的领先地位及其对智能手机市场的影响

第二段内容聚焦于谷歌在人工智能领域的领先地位,以及这一优势如何影响其智能手机产品。谷歌的Pixel 9系列手机搭载了先进的AI功能,如Gemini AI助手,这表明谷歌在智能手机AI应用方面走在了前列。与此形成对比的是,苹果的iPhone 16系列虽然硬件强大,但在AI功能上却显得稍显落后,需要后续通过软件更新来实现。谷歌的AI技术不仅在自家产品中得到应用,甚至苹果也依赖谷歌的技术来实现某些功能,如视觉搜索。视频最后强调,谷歌通过提前发布Pixel 9系列,成功地在苹果的阴影之外建立了自己的市场地位,这对于整个安卓生态系统来说是一个积极的发展。

Mindmap

Keywords

💡Pixel 9

Pixel 9是谷歌推出的智能手机系列。在视频中,Pixel 9被提及为谷歌在智能手机市场上的一个重要产品,它代表了谷歌在硬件设计和人工智能功能方面的最新努力。视频讨论了Pixel 9的发布策略,以及它如何与苹果的iPhone 16系列竞争。

💡iPhone 16系列

iPhone 16系列是苹果公司推出的智能手机产品线。视频中提到,尽管iPhone 16系列的发布没有引起预期的轰动,但它仍然是市场上最畅销的设备之一。视频还讨论了谷歌如何通过提前发布Pixel 9来抢占市场先机。

💡AI功能

AI功能指的是智能手机中集成的人工智能技术,如谷歌的Gemini AI助手。视频中强调了AI在智能手机中的重要性,以及谷歌如何通过Pixel 9系列推动AI技术的发展和应用。

💡Tensor芯片

Tensor芯片是谷歌为其Pixel系列手机开发的专用处理器。视频中提到,谷歌从使用标准的芯片组转变为使用Tensor芯片,这表明谷歌希望在智能手机硬件领域学习并模仿苹果的成功路径。

💡市场份额

市场份额指的是一家公司在特定市场中销售的产品或服务所占的比例。视频中提到谷歌在美国市场的份额仅为3%,与苹果和三星等竞争对手相比,谷歌在智能手机市场的份额相对较小。

💡硬件设计

硬件设计涉及到智能手机的物理外观和构造。视频中讨论了谷歌如何通过Pixel 9系列的硬件设计来吸引消费者,包括更锐利的边缘和更统一的边框等设计元素。

💡Gemini AI助手

Gemini AI助手是谷歌开发的人工智能助手,它被集成到Pixel 9系列手机中。视频中提到,Gemini AI助手是谷歌在AI领域的一个关键优势,它能够提供更智能的用户体验。

💡Android操作系统

Android操作系统是谷歌开发的移动操作系统,广泛应用于各种智能手机和平板电脑。视频中提到,尽管Pixel 9系列预装了Android 14,但谷歌的AI功能和Gemini AI助手是随着后续更新而加入的。

💡市场竞争

市场竞争指的是不同公司在同一个市场中为了吸引消费者而进行的竞争。视频中讨论了谷歌如何通过提前发布Pixel 9来在智能手机市场中与苹果等竞争对手竞争。

💡第一移动优势

第一移动优势指的是在市场中首先推出新产品或服务的公司能够获得的竞争优势。视频中提到,尽管谷歌通过提前发布Pixel 9获得了一定的市场优势,但这并不总是保证成功。

Highlights

谷歌提前发布Pixel 9系列,似乎是为了抢占苹果的市场先机。

iPhone 16系列的发布反响平平,这证明了谷歌提前发布Pixel 9是一个正确的决策。

谷歌Pixel系列可能永远无法达到iPhone那样的大众市场吸引力。

谷歌在智能手机市场的份额仅为3%,与苹果的销量相比微不足道。

iPhone是全球最畅销的智能手机,即使不是最受欢迎的。

谷歌采取了一些创新的设计,使Pixel 9系列在外观上更接近iPhone。

Pixel系列被称为Android中的iPhone,但这可能低估了它的硬件实力。

谷歌从使用现成的芯片组转向自家的Tensor芯片,显示出学习苹果的决心。

Pixel 9系列的发布和苹果的iPhone 16系列相比,显示出谷歌的策略成功。

苹果的iPhone 16系列发布缺乏亮点,而谷歌的Pixel 9系列则获得了更多好评。

谷歌的AI技术,特别是Gemini,正在越来越多地融入其产品和服务中。

Pixel 9系列是谷歌展示其AI技术实力的平台,尤其是在智能手机领域。

iPhone 16系列不会预装苹果智能功能,而谷歌的Pixel 9系列则内置了Gemini AI功能。

谷歌的Pixel 9系列在硬件上可能不是最强大的,但在AI处理和机器学习任务上表现出色。

谷歌的Pixel 9系列的发布策略,以及对AI的重视,可能是其在智能手机市场取得成功的关键。

谷歌的Pixel 9系列获得了更多的认可,人们开始注意到谷歌的努力。

谷歌的提前发布策略使Pixel 9系列能够独立于苹果的阴影之外。

谷歌的Pixel 9系列和整个产品线都充满了吸引力,不再需要额外的说明。

谷歌的提前发布策略对整个Android生态系统都是一个积极的影响。

Transcripts

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the early made by Google event this year

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felt like a play to get ahead of one

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particular fruit company and now that

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the iPhone 16 Series has been unveiled

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to less than usual Fanfare it proves or

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somewhat proves that Google was right to

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bring forward the pixel 9 launch but

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let's delve into the how and the why

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before I really get into it though how

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about you subscribe to the channel as I

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want you to be part of our growing

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Community which is now at standing at

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over 300,000 so that you don't miss out

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on deep Dives just like this if you want

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even more 95 Googling including our

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latest Mars wallpaper pack and even some

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behind the scenes stuff on how our

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videos are made then hit that join

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button and learn more about what we're

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offering I'd be thrilled to have you so

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for all up front and honest about

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ourselves I think it's very unlikely

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that the pixel will ever reach that same

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mass Market appeal as the iPhone if you

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think that was a good punch hold tight

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because we're going to lay some things

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out before we really get into some of

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those recent good decisions from Google

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and the pixel series whether it was the

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late entry into the premium space or

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some misfire in the early phases of the

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Nexus and the pixel lineup it means at

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this point in time Google has a literal

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mountain to climb to get remotely close

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to the sales figures boasted by Apple XA

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a complete 180° turn needs to occur in

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every single Global Market because well

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the latest 3% total US market share over

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the past 12 months is a literal Drop in

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the Ocean when compared to the sales of

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rival brand devices Samsung is the

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world's biggest smartphone maker and the

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Korean Tech Giant can't even boast the

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world's most sold individual smartphone

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heck of the 10 devices or top 10 devices

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sold in the last year a version of the

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iPhone is found in spots 1 through 7 Yes

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you heard me correctly only three budget

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Android powered Samsung phones make up

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the remainder of the top 10 and that's

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according to the latest figures from

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Counterpoint research your most popular

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phone in the world isn't even the most

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well-received it's not even the phone

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you probably thought it was in 2023 it

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was the base I iPhone 14 not the pro not

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the plus the regular iPhone 14 so with

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that in mind the pixel 9 has somewhat

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felt like a if you can't beat them join

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them iterative take on what is by far

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and way the most popular smartphone

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lineup on the planet Google has taken

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some creative Liberties of course it has

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sharper edges uniform bezels and even

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the G logo at the back of the phone has

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been increased in size I think that's

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possibly to mimic the large Apple logo

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you'll see on many an iPhone oddly

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making the pixel more closely aligned

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makes it more enticing to the people

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that Google wants to take note of its

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improved Hardware the catino inspiration

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actually started way before these

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physical changes as well you'll often

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hear a lot of people refer to the pixel

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series as the iPhone of Android which

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personally I think diminishes the actual

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Hardware a little bit even so the shift

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from utilizing off-the-shelf components

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like the chipset to the tensor chip

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shows that Google wants to at least

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learn from the path that Apple navigated

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and carved out in the smartphone hard

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Hardware space I like you was really

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worried that by Following the Leader

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Google would diminish and devalue the

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pixel 9 the pixel 6 the pixel 7 and

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pixel 8 have been really well received

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despite lots of foibles of their own but

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to the surprise of just about everyone

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that has used or even reviewed the pixel

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9 series I think taking cues and

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inspiration from Apple has really really

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worked when we start to look at the

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macro picture the average buyer clearly

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doesn't care as much about the latest

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and greatest as we the tech media and

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Tech fan does even so as there always is

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there's a buzz around and it builds

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around iPhone launch season what's

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interesting is the Fallout of this event

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and how this actually is going to affect

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the pixel moving forward for the first

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time in a while the entire Apple glow

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Time Event felt really lackluster it

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could have even been an email you know

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the deal by now Apple likes to do things

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like repackage existing functions and

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put their own spin on a few of these

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things the biggest reveal is a new

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hardware button for the camera son's

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Experia series actually Springs to mind

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right away because well this isn't a new

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piece of tech it's just a different take

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lots of the AI functions that were

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detailed and formed over at WWDC were

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also highlighted here to me though I

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think this is the first sign that

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Google's earlier than usual pixel launch

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was calculated planned unless rush them

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we maybe gave the Mountain View firm

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credit for we know that Google has made

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great strides in AI over the past few

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years first with Bard but now rebranded

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as the mostly ubiquitous Gemini Gemini

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is bleeding into more and more places

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it's power and experiences services and

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applications where the assistant

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probably wasn't capable and would never

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be capable without major changes you

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could easily argue that the pixel lineup

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serves as a tip of the spear to drive

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Gemini into more Palms more places and

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more useful areas where AI can be

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applied Gemini live is another bonus as

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it's going to hopefully be the next

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Generation assistant that we've expected

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and sort of hoped for for a few years

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now and it isn't limited to the pixel

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but the subscription required to access

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the service is bundled in with every

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pixel 9 9 Pro 9 Pro XEL and the 9 Pro

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fold for 12 months once a device is

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activated that's important because for

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all the Bluster and Fanfare no iPhone 16

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device will launch with apple

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intelligence features pre-installed Yes

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you heard that correctly that's because

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they will ship with iOS 18 installed

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rather than iOS 18.1 and it's going to

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be delayed in some regions and a lot of

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areas are not going to get these

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features something or at least a

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criticism M that's leveled at Google of

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course Google may have shipped last

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year's Android 14 operating system

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pre-installed on the pixel 9 series but

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Gemini and the AI functions that they

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touted are all packed into this update

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and it'll likely improve with Android 15

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2 which is as we last looked at is duing

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a few weeks Google even Powers one of

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the new functions on the iPhone 16

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itself visual search is basically native

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Google lens on iOS something we've had

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for a long time now but it proves that

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even Apple needs to rely on Mountain

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View to access the biggest and best data

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sets even the demo that showed this felt

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really unrealistic or forc something

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that has again been leveled at lots of

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other brands out there where Apple has

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its undoubted chipset Supremacy Google

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has AI Supremacy in the mobile sector

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from a pure Hardware perspective sensor

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is by no means the most powerful in

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traditional sense but it can process AI

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faster and Tackle machine learning tasks

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Without Really breaking a swear as the

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early made by Google launch all of the

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AI demos will perform live on actual

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pixel Hardware whats and all the

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confidence to do this with Hardware that

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is technically not even as powerful as

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last year's best Android Flagship chip H

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that Google has the perfect playbook for

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this specific moment in time over the

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past few years I've been guilty of

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comparing well apples to Google the

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tensi chipset shift Apes what happened

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way back in 2010 with the iPhone 4

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ending on the semiconductor Alliance on

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Intel from app's side with AI now

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playing a key role in smartphones moving

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forward even more so than ever before

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Google is really intent on showing Apple

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how it's done the Optics of a less than

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Stellar reaction to an iPhone launch

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really shouldn't be understated or lost

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either the iPhone 16 series will no

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doubt be the biggest selling device of

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the Year by quite a hefty margin but

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Google will be boyed by the decision to

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go out early and set down a market

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especially as AI is as they see it the

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future we all know that first mover

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Advantage doesn't always seed success in

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the smartphone space and given the

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enhanced focus on AI over the past 18

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months Google is really flexing its

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muscle as the only company that is

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actually capable of tying up all of

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these various strings into a neat and

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now powerful bow aiming squarely at the

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conciousness of the end ofe smartphone

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buyer the pixel 9 Series has gained more

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plaudits and at least judging by the

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recent online reaction people are

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starting to take notice the consensus

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appears that apple with the t-shot by

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contrast Google hit a nice solid Drive

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straight down the middle of the Fairway

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and into safety while the pixel 8 series

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was good we now have the pixel 9 Pro

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fold which is an improvement over its

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predecessor we have a better pixel watch

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Major improvements to the pixel 9 series

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and I think the entire lineup is filled

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to the brim with products that don't

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necessarily come with an asterisk on

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them as to whether someone should

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consider them like maybe they will have

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done in the past in the grand scheme of

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things though this barely registers a

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win for lots of other brands out there

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will we ever see Mass Market appeal for

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the pixel lineup to tackle that us

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geopol of Samsung and Apple well who

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knows but going out early actually

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allowed the pixel to stand alone this

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year and not directly in Apple's Shadow

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and for me I think that is a big win for

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everyone and especially Google let me

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know though if you agree with this take

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I think this is something I mulled over

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and thought about and I think it's a net

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benefit for the entire Android ecosystem

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wholesale we have lots of excellent

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phones out there and I'm super excited

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by what 2025 will bring especially if we

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get Samsung OnePlus Oppo xiaomi and more

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pushing Google and Apple to make better

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devices and everybody firing on all

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cylinders all that's left of me to say

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is thanks for watching I hope you

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enjoyed this little bit of a different

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video and I also want to say thanks to

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our channel members on screen now your

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Legends I appreciate you very much but

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until next time I will speak to you

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later

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[Music]

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