The Common Trait In ALL Successful Video Editors

Summary

The video script discusses the importance of 'overdelivering' in the editing industry. It tells the story of Jackson, an editor who, despite being underpaid and overworked, focused on exceeding client expectations. The speaker, a coach, advised Jackson that the feeling of not doing enough would be the key to his success. By consistently going above and beyond, Jackson was able to transition from low-paying jobs to earning a significant income. The speaker emphasizes that overdelivering is about exceeding subconscious client expectations, and it's a trait that successful editors share. The script also highlights the speaker's own experience, where they spent three months on a single video, which eventually led to higher-paying clients and long-term benefits.

Takeaways

• 🔍 The key trait for success in editing is the feeling of not doing enough for clients, which drives editors to constantly improve and exceed expectations.
• 💼 Overdelivering means exceeding the subconscious expectations set by clients, which can lead to higher quality work and better client satisfaction.
• 💰 The speaker transitioned from low-paying to high-paying clients by rebranding and positioning himself as an editor who delivers exceptional work, not just satisfactory work.
• 🚀 Overdelivering can lead to significant career growth, as it allows editors to showcase their best work and attract higher-paying clients.
• 💡 The feeling of insecurity about meeting client expectations can be a driving force for editors to push themselves to do better and overdeliver.
• 🎯 The speaker emphasizes that overdelivering is not about the amount paid but about the quality of work produced, which can lead to higher lifetime value for the editor.
• 📈 The speaker's experience with a high-profile client, Sona, illustrates the power of overdelivering, as it led to a significant increase in views and recognition.
• 📊 Overdelivering can have a long-term payoff, as it builds a portfolio that continues to attract clients and opportunities even years after the work was done.
• 💬 The speaker debunks the myth that editors should only overdeliver when paid more, arguing that it's the consistent delivery of high-quality work that attracts higher-paying clients.
• 🌟 Branding and the quality of work showcased are crucial in attracting the right clients; overdelivering helps establish a reputation that draws in better opportunities.

Q & A

What was Jackson's initial concern when he approached the coach?

Jackson's initial concern was not about getting paid enough, but rather feeling like he wasn't doing enough for his clients.

What was the coach's advice to Jackson regarding his feeling of not doing enough?

The coach told Jackson that the feeling of not doing enough never goes away, but it's this very feeling that will make him successful in the editing space.

How did the coach help Jackson transition from Fiverr to higher-paying clients?

The coach provided Jackson with tactics on how to transition from Fiverr to Twitter and how to brand himself as someone who works on higher-paying projects, moving from $40 per video to $500 or more.

What is the definition of 'overdelivering' as mentioned in the script?

Overdelivering is exceeding a client's subconscious expectations by delivering work that is worth significantly more than what has been paid for.

Why is overdelivering important for editors according to the script?

Overdelivering is important because it helps editors attract higher-paying clients by showcasing their ability to exceed expectations, which in turn can lead to better opportunities and higher earnings.

How did the coach's experience with Sona illustrate the concept of overdelivering?

The coach spent three months on a video for Sona, which was far beyond the agreed-upon time, but the end result was a video that significantly exceeded expectations and helped the coach secure higher-paying clients.

What was the outcome of the coach's overdelivering on the video for Sona?

The video for Sona became her most viewed video with over 5 million views and it allowed the coach to attract higher-paying clients, proving that overdelivering can lead to long-term benefits.

Why do some editors struggle to raise their prices or get clients, according to the script?

Some editors struggle because they don't consistently overdeliver in their work. They may not show in their portfolio the high-quality work that would attract high-paying clients.

What is the relationship between the work an editor posts and the type of clients they attract?

The work an editor posts will attract clients who are looking for similar quality. High-quality work will attract higher-paying clients, while lower-quality work will attract lower-paying clients.

How does overdelivering help an editor's long-term career, as explained in the script?

Overdelivering helps an editor's long-term career by creating a portfolio of high-quality work that can be used to attract better clients and higher-paying projects, leading to a more successful career.