大手企業が相次ぎ採用のデザインソフト　注目の理由は？（2024年3月13日）

テレ東BIZ

13 Mar 202405:17

Summary

TLDRFigma, a U.S. IT company founded in 2012, has made significant strides in Japan, focusing on digital collaboration tools. Their platform allows multiple people in different locations to collaboratively design and edit, streamlining processes like website design through shared URLs. Figma's strength lies in its AI-powered features, introduced last year, which categorize and summarize ideas, guiding users through the discussion process. Even when ideas are scarce, AI can provide suggestions. Despite regulatory challenges, Figma has seen rapid growth, with one-third of the Nikkei 225 companies adopting it within two years of its Japan launch. Honda, for instance, used Figma to finalize the interior design of their new electric vehicle, enhancing communication across departments and generating innovative ideas like installing monitors behind seats. Figma aims to strengthen its AI capabilities to further support Japan's digital transformation and target full adoption among the Nikkei 225 companies.

Takeaways

🌟 Figma Japan Co., Ltd. held a strategic announcement meeting in Tokyo, showcasing the capabilities of the American IT company Figma, which was founded in 2012.
🔄 Figma's service allows multiple people in different locations to collaborate on design and editing tasks through a shared whiteboard interface.
📈 Figma has a unique strength in using AI to classify and organize ideas, making it easier for teams to structure and discuss their projects.
📊 Last year, Figma introduced a feature using generative AI to support users by categorizing ideas, assigning headings, and summarizing discussions.
💡 When users are stuck for ideas, Figma's AI can even provide suggestions to help move the project forward.
🏢 Despite competition from tech giants like Google and Microsoft, Figma has managed to stand out and was even attempted to be acquired by Adobe for approximately 3 trillion yen in 2022.
🌐 Figma's CEO, who is 32 years old, visited Japan for the second time since the service started, highlighting the importance of the Japanese market.
📈 Compared to Europe and America, Japan has been slower in digitalizing business operations, but investment in digitalization has been rapidly increasing in recent years.
📊 Figma entered Japan in 2022 and has quickly grown, with one-third of the companies that make up the Nikkei Average now using their service.
🚗 Honda, which introduced Figma last year, uses the platform for collaborative discussions and design decisions, such as the interior design of their new electric vehicle.
🎨 The use of Figma has facilitated close communication between different departments, leading to innovative ideas like installing monitors behind seats to stream video, enhancing the interior space design.

Q & A

What is the name of the American IT company that was founded in 2012 and has recently held a strategic announcement meeting in Tokyo?
-The company is Figma, an IT company that specializes in collaborative design tools.
What service does Figma offer that allows multiple people to collaborate on design and editing from different locations?
-Figma offers a service that enables multiple people to collaboratively edit designs such as homepage layouts using a shared whiteboard interface.
How does Figma's service simplify the process of accessing and editing shared design projects?
-By simply sharing a URL, Figma allows related parties to access and edit the design projects, making the process of collaboration more straightforward.
What is Figma's unique strength compared to similar services in the market?
-Figma's unique strength lies in its use of AI to classify and categorize ideas, making it easier for teams to organize and discuss their projects.
What AI-powered support features did Figma introduce last year to enhance its service?
-Figma introduced AI-generated support features that can categorize ideas, create headings, summarize content, and suggest steps for discussions.
How does Figma's AI assist users when they are overwhelmed with ideas?
-When users are overwhelmed with ideas, Figma's AI can provide suggestions and help them generate new ideas.
What significant event involving Figma occurred in 2022 that attracted attention?
-In 2022, Adobe, a major software company in the United States, attempted to acquire Figma for approximately 30 billion yen.
Why did Figma's CEO, who is 32 years old, visit Japan for the second time since the service started?
-The CEO visited Japan because despite the slower digitalization in business compared to Europe and America, Japan has been rapidly increasing its investment in digitalization in recent years, which Figma sees as an opportunity.
How quickly has Figma grown in Japan since its entry in 2022?
-Figma has experienced rapid growth in Japan, with one-third of the companies that make up the Nikkei Average having adopted Figma in just two years.
How did Honda utilize Figma in deciding the interior design of their newly announced electric vehicle?
-Honda used Figma to collaborate on the interior design of their new electric vehicle, allowing different departments to share the same screen and discuss ideas effectively.
What specific example illustrates the collaborative process using Figma during Honda's design work?
-An example given is the design of the seating and interior space, where the team used Figma to gather opinions, gradually refine the design, and come up with innovative ideas such as installing monitors behind the seats to stream images.
What is Figma's goal regarding the expansion of its AI features and its presence in the Japanese market?
-Figma aims to further enhance its AI features and is targeting the adoption of its service by all 225 companies that make up the Nikkei Average, as part of its strategy to support digital transformation across the Japanese economy.

Outlines

00:00

🌐 Figma's Strategic Launch in Japan

Figma, an American IT company founded in 2012, held a strategic announcement event in Tokyo. They introduced their collaborative design platform that allows multiple people in different locations to edit and organize ideas on a shared whiteboard. The platform simplifies tasks like website design by sharing URLs for easy access by stakeholders. Despite competition from similar services, Figma stands out with its AI-powered feature that categorizes and summarizes ideas, and even suggests steps for discussion. Figma has gained significant attention, including an attempted acquisition by Adobe for approximately 30 billion yen in 2022. The company's top executive, 32 years old, visited Japan for the second time since the service started, seeing potential in Japan's lagging digitalization compared to Europe and America. In just two years since entering Japan, Figma has rapidly grown, with one-third of the companies that make up the Nikkei 225 stock average adopting their service. Honda, which introduced Figma last year, utilized it in deciding the interior design of their new electric vehicle, highlighting the platform's ability to facilitate discussions and collaboration across different departments.

05:08

🌟 Transforming the Japanese Economy with Digitalization

The second paragraph, though brief, suggests a broader context of transformation across the Japanese economy. It implies that the adoption of digital tools like Figma is part of a larger trend towards digital transformation in various sectors. This transformation is likely aimed at improving efficiency, collaboration, and innovation within Japanese businesses, aligning with the global shift towards digitalization. The mention of 'TRANSFORMacross' and 'JAPAN' indicates a nationwide effort to embrace change and modernize traditional practices, possibly in response to the competitive pressures of the global market.

Mindmap

Keywords

💡Fugaku Japan Co., Ltd.

Fugaku Japan Co., Ltd. is mentioned as the organizer of the strategic announcement meeting. The company is a Japanese IT enterprise that was established in 2012. It is central to the video's theme, which revolves around the digitalization and innovation within the Japanese economy.

💡Figma

Figma is an American IT company that offers a collaborative interface design tool. It is a key subject of the video as it represents a service that allows multiple people in different locations to jointly edit designs. The script mentions Figma's growth in Japan and its adoption by companies like Honda for design collaboration.

💡Collaborative Design

Collaborative design is the concept of multiple individuals working together on a design project. In the context of the video, Figma enables this by allowing users to share ideas and edit designs in real-time, which is a significant aspect of the company's service.

💡Digitalization

Digitalization refers to the process of converting information into a digital format. The video discusses how Japan has been increasing its investment in digitalization, which is a key factor in the adoption of services like Figma and the broader transformation of the Japanese economy.

💡AI (Artificial Intelligence)

AI is highlighted in the video as a key technology used by Figma to enhance its service. Specifically, Figma uses AI to classify and organize ideas, as well as to support users by providing suggestions and summarizing discussions, which is a significant feature that sets it apart from similar services.

💡Adobe

Adobe is mentioned in the script as an American software company that attempted to acquire Figma for approximately 3 trillion yen. This acquisition attempt is significant as it underscores the value and potential of Figma's technology and its impact on the industry.

💡Honda

Honda is cited as an example of a company that has adopted Figma. The video mentions that Honda used Figma for deciding on the interior design of its new electric vehicle, illustrating how Figma facilitates cross-departmental collaboration and innovation.

💡Nikkei Average

The Nikkei Average is a stock market index for the Tokyo Stock Exchange. The script states that within two years of entering Japan, Figma has been adopted by one-third of the companies that make up the Nikkei Average, indicating the rapid growth and acceptance of Figma in the Japanese corporate sector.

💡Interior Design

Interior design is a specific application of Figma's collaborative design tool. The video provides an example of how Honda used Figma to collaborate on the design of the interior of a new electric vehicle, showcasing the practical use of Figma in product development.

💡Global Market

The term 'global market' is used in the context of Honda's efforts to enter new markets with innovative designs. The video suggests that Figma's collaborative platform is not only useful for internal design work but also for coordinating with international partners, which is crucial for global competitiveness.

💡DX (Digital Transformation)

Digital transformation refers to the integration of digital technology into all areas of a business, fundamentally changing how a company operates and delivers value to customers. The video discusses Figma's role in advancing DX in Japan, aiming for the adoption of its services by all companies in the Nikkei Average.

Highlights

Figma Japan Co., Ltd. held a strategy announcement meeting in Tokyo.

Founded in 2012, Figma is an American IT company that offers a collaborative design tool.

Figma allows multiple people in different locations to collaboratively edit designs.

The platform enables easy organization and editing of ideas through a shared whiteboard interface.

Figma's service allows for the easy design of websites and sharing of URLs for team access.

Figma has an advantage over similar services due to its AI-powered idea categorization.

AI support features were introduced last year to help categorize and summarize ideas.

Figma's AI can suggest steps for discussions and propose ideas when users are stuck.

Despite interest from Google and Microsoft, regulatory authorities have not allowed the acquisition of Figma.

In 2022, Adobe attempted to acquire Figma for approximately 30 trillion yen.

Figma's CEO, who is 32 years old, visited Japan for the second time since the service started.

Figma sees Japan's delayed digitalization in business as an opportunity for growth.

Figma entered Japan in 2022 and quickly grew, with one-third of Nikkei 225 companies adopting it.

Honda, which introduced Figma last year, found it useful for discussions and design collaboration.

Figma was utilized by Honda for deciding the interior design of their new electric vehicle.

The use of Figma allowed for close communication between different departments, leading to innovative ideas.

Figma aims to further enhance its AI capabilities and promote digital transformation in Japan.

The goal is for all 225 companies in the Nikkei average stock prices to adopt Figma.