Steps On how to improve your match rate on Google Admob - increase match rate #josephtech #admob

Summary

This video provides a detailed guide on how to improve the match rate for Google AdMob. The presenter explains common causes of low match rates, such as launching a new app or ad unit, and offers solutions like reviewing ad settings, optimizing ad placements, and targeting the right audience. Emphasis is placed on ensuring ads enhance user experience, using high-quality visuals, and staying updated with Google AdMob policies. The video aims to help developers maximize engagement and earnings by improving match rate efficiency.

Takeaways

• 📉 Low match rate often occurs with new apps or newly created ad units on Google Play Store.
• 🔄 Google typically takes about a week to analyze app traffic, after which the match rate should improve.
• ⚙️ Review your ad settings to ensure correct configurations with appropriate formats and sizes.
• 📊 Optimize ad placement within your app to improve effectiveness and avoid negative user experiences.
• 🚫 Avoid placing too many ads in your app, as it can negatively affect user engagement and match rate.
• 🎯 Use targeted ad segmentation based on user demographics, interests, and location to reach the most relevant audience.
• 🖼️ Ensure high-quality, engaging ad content with compelling visuals and clear copy to attract users.
• 📜 Regularly check for updates to Google AdMob policies and guidelines to ensure compliance and improve match rates.
• 🕒 It may take time to see improvements in match rate, so consistently monitor changes and their impact.
• 📞 If issues persist after following optimization steps, consider contacting Google AdMob support for assistance.

Q & A

What is 'match rate' in AdMob?

Match rate refers to the percentage of ad requests that are successfully matched with ads to display. A higher match rate indicates more ads are being shown, while a low match rate means fewer ads are being served.

What can cause a low match rate in AdMob?

A low match rate can be caused by several factors, such as launching a new app on the Play Store, creating a new ad unit, or incorrectly configured ad settings. It can also occur if Google is still assessing the app's traffic.

How long does it typically take for a match rate to improve for a new app?

For a new app or ad unit, the match rate should normally stabilize and improve within a week after Google evaluates the app’s traffic.

What should you review to improve your AdMob match rate?

To improve match rate, you should review and ensure your ad settings are correctly configured with appropriate ad formats and sizes. Also, check that ad units match the content and enhance the user experience.

How can optimizing ad placement improve match rate?

Optimizing ad placement involves experimenting with different ad locations within your app to find the most effective positions. Ads should not interfere with user experience, and too many ads can negatively impact the match rate.

What role does targeting and segmentation play in improving match rate?

Targeting and segmentation help reach the most relevant audience for your app. By defining user demographics, interests, and location, you can ensure that ads are more relevant, increasing engagement and improving match rate.

Why is ad content and creative important for match rate?

Ad content and creativity are crucial because engaging, high-quality ads with compelling visuals and clear messaging attract user attention. Better engagement with ads can positively affect the match rate.

What should you avoid to prevent a low match rate?

To avoid a low match rate, avoid placing too many ads in the app, and ensure that the ad placements do not disrupt the user experience. Poor ad configuration and irrelevant ad formats can also negatively impact match rate.

Why is it important to stay updated with Google’s ad policies?

Staying updated with Google's ad policies ensures your app and ad content comply with the latest requirements. Non-compliance with policies can result in issues with ad serving and a decrease in match rate.

What should you do if you've followed all best practices but the match rate is still low?

If the match rate remains low after following all best practices, you can contact AdMob support for further assistance in identifying any underlying issues that may be affecting the match rate.

Outlines

00:00

📊 Understanding and Improving Match Rate on Google AdMob

The speaker introduces the video and explains that they will be discussing how to improve the match rate on Google AdMob. The topic was prompted by a question from a viewer in Egypt. Match rate is important for ad revenue, and low match rates can occur when an app is new on the Play Store or when new ad units are created. Google checks app traffic in the first week, leading to temporary low match rates. The speaker emphasizes understanding the causes of low match rates and suggests that match rates should normalize within a week. This section also hints at solutions for improving match rates.

05:01

⚙️ Tips to Improve Ad Settings and Optimize Ad Placement

The speaker dives into methods for improving match rates, starting with reviewing ad settings. It's crucial to ensure ads are correctly configured with appropriate formats and sizes to avoid low match rates. Ads should match the content and user experience. Misplaced or excessive ads can negatively impact users and lower match rates. To avoid this, ads must be strategically placed within the app, ensuring they do not disrupt the user experience. The speaker warns against overcrowding the app with ads and suggests that experimenting with different placements can help optimize performance.

🎯 Targeting and Segmentation for Relevant Audiences

This section covers targeting and segmentation, which are key for reaching relevant audiences. Developers need to define the target audience for their app, such as VPN or game apps, and focus on users who will actively engage with those types of apps. Proper targeting ensures better engagement, which in turn increases the match rate. The speaker also recommends using user demographics, interests, and location data to improve ad relevance, making the ads more effective and aligned with user behavior. This enhances the app’s overall performance and match rate.

🎨 Importance of Ad Content, Creativity, and Google Policy Compliance

The speaker emphasizes the importance of high-quality, engaging ad creatives to attract user attention. Ads should have compelling visuals and clear copy, which can significantly improve user engagement and ultimately increase match rates. Additionally, developers should regularly check for updates to Google's ad policies to ensure compliance. Following these guidelines will help avoid issues and optimize app performance. Monitoring changes and making necessary adjustments over time will also help maintain a high match rate.

🛠 Final Advice and Encouragement for Developers

In the conclusion, the speaker summarizes key points on how to improve match rates: reviewing ad settings, optimizing ad placement, targeting relevant audiences, creating high-quality ads, and staying updated on Google policies. They remind viewers that improvements might take time but encourage them to monitor their progress. If issues persist, contacting support might help resolve them. The speaker ends with a call to action for viewers to ask questions in the comments and subscribe for more tutorials.

Keywords

💡Match rate

Match rate refers to the percentage of ad requests that are successfully filled with ads. In the context of the video, the creator explains that improving match rate is essential for maximizing ad revenue in AdMob. Factors like new apps or new ad units can cause low match rates initially.

💡AdMob

AdMob is Google's advertising platform for monetizing mobile apps through ads. In the video, the speaker discusses how to optimize match rates for better performance on AdMob, which directly impacts the revenue earned from ads displayed in apps.

💡New app

A new app refers to an app that has recently been uploaded to the Google Play Store. The speaker mentions that new apps often experience low match rates because Google needs time to assess the app's traffic and performance before optimizing ad placements.

💡Ad placement

Ad placement refers to the strategic positioning of ads within an app. Optimizing ad placement is crucial for maintaining a high match rate, as poorly placed ads can negatively impact user experience and lead to lower engagement, which reduces ad impressions.

💡User experience

User experience (UX) is the overall experience a person has while interacting with an app. In the video, the speaker emphasizes that ad placements should not disrupt the user experience, as this can lead to lower engagement, fewer ad views, and a decrease in match rates.

💡Ad unit

An ad unit is a specific section within an app where ads are displayed. The speaker highlights that incorrect configuration of ad units, such as selecting the wrong ad format, can result in low match rates. Ensuring the right ad unit for the app type is essential for success.

💡Google Play Store

Google Play Store is the platform where Android apps are distributed. When an app is newly launched on the Play Store, it may experience a low match rate due to Google's initial evaluation of the app's traffic and performance, as discussed in the video.

💡Demographics

Demographics refer to the statistical characteristics of a population, such as age, gender, and location. In the video, the speaker explains that targeting the correct demographics based on the type of app can significantly improve match rates by aligning ads with relevant audiences.

💡Ad content and creative

Ad content and creative refer to the design and messaging of ads. The video emphasizes that high-quality, engaging ad content attracts more user attention, leading to higher match rates. This involves using visually appealing designs and clear, concise text in ads.

💡Google ad policy

Google ad policy refers to the rules and guidelines set by Google for advertising on its platforms. Staying updated on these policies is essential to avoid penalties or low match rates, as the video advises app developers to ensure their ad settings and placements comply with the latest regulations.

Highlights

Introduction to improving match rate on Google AdMob.

Explanation of what causes low match rate: new app or newly created ad unit.

Google often checks app traffic, leading to low match rates, but it should normalize within a week.

Tip 1: Review ad settings to ensure proper configuration with correct ad formats and sizes.

Tip 2: Optimize ad placement to enhance user experience and avoid disturbing users.

Avoid placing too many ads, as it negatively impacts user experience and reduces match rate.

Tip 3: Target the relevant audience by defining settings that match the user demographics and interests.

Engagement and relevance can boost match rates; ensure the ad is suitable for the app’s target audience.

Utilize user demographics, interests, and location targeting to enhance ad relevance.

Tip 4: Ensure ad content and creatives are engaging and visually compelling.

High-quality visuals and clear ad copy are critical for attracting user attention.

Monitor the impact of changes regularly and understand that improvements may take time.

Check updated Google AdMob policies regularly to ensure compliance.

Following correct ad settings and targeting improves match rate and overall revenue.

Conclusion: Stay updated on policies, monitor performance, and ask for help if issues persist.

Transcripts

yo what's up guys just again so um in

this video I'll be showing you a lot

about matching rate so how to improve

match rate on gole admob so a lot of

people have been asking me this question

um that's why I I I want to do this

video so somebody from Egypt asked me

this question how he or she can how it

can improve his match rate so in this

video I just give you much explanation

uh I be showing you the I will just

explain everything on on how you can

improve your match rate because uh that

is very important in your admob so um

number one thing is that we we supposed

to know what

causes uh low March rate that's one

thing that you're supposed to know what

causes low March rate because um low

March rate what CA low March rate let's

let's just let just um consider that

first so what match rate from my own

understanding is either you just have a

new app on gole play store or you just

created a new ad unit so if you just

created a new app on on uh on Play Store

if it's a new app

it's um sometimes Google will just try

to uh to check the traffic of the app

very well that's why you have low match

rate but normally it not supposed to

pass just a week for your match rat to

go back to its normal stuff like for it

to be rise again so if you just create a

new ad unit or a new app if you just

build a new app and you play it on Play

Store you m that will be um low there

will be low mass rate so let's consider

all the stuff so if you have no match

rat you have to check that first if your

app is just a new app or if you just

create a new add unit so that is what

always calls low March rate so

now let's go to um how you can improve

your admob machine rate how you can a

step you can um use to improve your ad

machine rate so let's just drive into

the video I want this video to be more

Snappy so now number one is review your

ad setting so ensure your ad setting are

correctly configured with appropriate ad

format and sizes so if you um if you

just build your app and your ad setting

are not like let me say your ad setting

are not placed where your ad is not

quite okay like your ad unit is not

quite okay on the app that's always cost

low matching rate so you have to work on

that so and also check that ad Banner

interal native Advance rewarded all your

ad units match the content of user

experience so if you are if you are if

you have an app on play store and let me

say you have an app that is a status

server app and when somebody open the

app you know what supposed to be placed

there it's app open so you have to know

the the ad that way that will match user

experience so just have to tell them you

you don't you don't just have to show

them um any any wrong ad so where Banner

supposed to be placed let it be placed

there and let it be actual size don't

let it disturb user experience if you

app this this stop user experience it

will cause a problem so that that's it

that's number one thing you have to know

um about how you can improve your ad

settings so number two is optimize ad

placement so optimize ad placement exper

experiment with different ad placement

within your app to find the most

effective location so uh when you using

when you are building your app you have

to experiment very very well to know

when or where supposed to put your ad

that's that's another thing where on

where you supposed to put your ad if

your ad is where placed there be no

issue with your app and your match rate

will not be low so and avoid placing too

much ads so many ads on your on your uh

on your app Don't Place much ad on your

app if you place too many ad on your app

it always affects it always affects and

it's always giving um user negative

impact it always give the negative

impact on your app so that will reduce

the match rate

so work on this as well for you to avoid

low match rate so now another thing is

targeting and segmentation under tar

under targeting and segmentation um

Divine your targeting setting to reach

the most relevant audience for your app

so that's one thing you have to

uh know who your app is targeting so let

me say you have an app that is a VPN app

you know who your app is targeting who

and who which people are using VPN app

which people are using this type of app

so let me say let me say your app is a

game app you know people that will use

that game app so you have to Target

those people you can't Target people

that is using normal random app so

people that are using game app those are

the people you will Target on your app

so they will engage more on it and the

more engaging that's why your match rate

will be also high so that that is one

thing you have to know under this

targeting and segmentation so also

utilize user demograph and also um

interest and location targeting to

enhance your ad relevance so when you

are targeting people you have to know

their de demographics and also um their

interest so when they engaging your app

you know the type of F that will be

showing on it with that you're good to

go so that will help your app also to be

more improving so that's that's it about

this targeting and

segmentation and also add content and

creative add content and creative so

ensure your ad creative are engaging on

on high quality so and also uh use

compelling Visual and clear conscience

to copy to attract user attention so

your add placement where you place your

ad and the content and everything you

have you have you have to make it more

attractive so where ad is showing so let

me say somebody is using your app now

and where the ad is showing they will

you have to like let it let it be

attractive when you're designing your

app so that's another thing you have to

know here and also um these are these

are stuff you need to know and these are

what can help you to improve well on

your on your uh on on your app and also

help your match rate to be more High

because match rate is very important if

your m is high to 95 or 100 you you

should know what you'll be making on go

so another thing is um you have

to

always always always

check the up updated um ad policy you

have to be sh checking it always always

so regly check for updates to add more

policy and and godliness so you have to

be checking that and also ensure that

your app and

copy is with latest requirements so if

your app and AD copy are with latest

requirements and everything is following

Google policy you will not have issue

with your app so this is all what you

need to know about this and always

remember that monitoring the impact of

changes and and uh you always always

remember that it might take some time

for you to see improvements in your

marching rate yes and if any issue preds

you can also contact mode know for them

to help you if there's any issue on your

if the matching rate after following

everything I listed here after following

everything I listed there I listed um

number one review your ad setting make

sure all your ad setting everything is

okay and also um I check as well if your

ad unit is correct you can also check if

your ad unit is correct so if you

improve all this all this part nothing

like this will as well happen so check

if your ad unit everything is correctly

and optimize ad placement make sure that

you place your ad where it not be

disturbing people don't put too much ads

on your app and also targeting and

segmentation make sure that the app you

are tar the people you are targeting are

people like people your app people that

are using your app make sure that they

the targeting audience that supposed to

be using your app that is always making

it will it will bring less earning

stores and also it will bring much um

much engagement so that is it here and

also I talk about add content and

creative I talk about that ensure that

your ad creative and and are engaging

and use high quality

so okay and also I talk about stay

updated on Google policy so that is just

everything you need to know my little

understanding about match rate if you

having any question drop it on the

comment section if you want me to do a

tutoral about anything drop it on the

comment section also so stay bless guys

please don't forget to subscribe on this

YouTube channel for more video like this

bye