GOOGLE ADS | É POR ISSO QUE SEU DINHEIRO ACABA TÃO RÁPIDO.

Summary

In this video, Daniel, a Google Ads specialist, shares key strategies for businesses to avoid wasting money on ineffective campaigns. He highlights common mistakes such as using overly broad, generic keywords, improper keyword match types (broad match), and insufficient location targeting. Daniel emphasizes the importance of being specific with keywords, using exact or phrase match types, and targeting specific regions to improve ad performance. By applying these insights, businesses can optimize their Google Ads campaigns, prevent budget wastage, and drive more relevant traffic, ultimately increasing conversions and sales.

Takeaways

• 😀 Avoid using broad, generic keywords like 'diabetes' or 'pneu' in your Google Ads campaigns.
• 😀 Broad keywords with broad match settings can attract irrelevant or low-quality traffic.
• 😀 Always prioritize specific, targeted keywords to ensure your ads reach the right audience.
• 😀 Use exact match or phrase match for keywords, instead of broad match, to reduce wasteful spending.
• 😀 Including too many keywords in a campaign can dilute its effectiveness and increase costs.
• 😀 Ensure your ad targeting is geographically precise to avoid wasting money on irrelevant locations.
• 😀 High daily budgets can lead to rapid depletion of your funds without achieving meaningful results.
• 😀 Analyze and refine your keywords regularly to avoid running campaigns with poor-performing terms.
• 😀 Businesses often lose money when their ads target top-of-funnel (informational) users, not those ready to purchase.
• 😀 Segment your audience and focus on regions or cities where your business is strong for better ROI.
• 😀 Regularly review your campaigns and adjust targeting and budget settings to avoid wasting money on ineffective ads.

Q & A

Why do some businesses feel that their money evaporates when advertising on Google?

Businesses often feel their money evaporates because they create campaigns with poorly targeted keywords, leading to a wide, unqualified audience that does not convert into sales. As a result, the budget is quickly spent without seeing any return on investment.

What is the issue with using broad and generic keywords in Google Ads campaigns?

Using broad and generic keywords, such as 'diabetes' or 'pneumonia,' brings in a wide audience that may not be looking to buy or take action. This results in irrelevant traffic and wastes advertising budget, as the people clicking on the ad aren't necessarily in the buying phase.

What happens when a business uses broad match keywords along with generic terms?

When broad match keywords are used with generic terms, it gives Google too much leeway to interpret the search intent, bringing in irrelevant and unqualified traffic. This results in high spend and low returns, as people clicking the ad may not be interested in the business's actual offering.

What is the best practice for choosing keywords in Google Ads?

The best practice is to use specific, targeted keywords and, ideally, set them to exact or phrase match. This helps ensure that only relevant, qualified leads see the ad, reducing wasteful clicks and improving the chances of conversion.

How can using multiple broad match keywords negatively affect a Google Ads campaign?

Using multiple broad match keywords can increase the risk of attracting a large, unqualified audience, as Google will display the ad for any searches even remotely related to those keywords. This dilutes the campaign's effectiveness and causes unnecessary spending.

Why is geographic targeting important in Google Ads campaigns?

Geographic targeting ensures that your ads are shown to people in locations where your business operates and where you have a competitive advantage. Without proper localization, your ads could reach people who are outside of your service area, leading to wasted spend and poor conversion rates.

What is the potential impact of setting a very high daily budget in Google Ads?

Setting a very high daily budget without proper targeting can cause your ad spend to deplete quickly, especially if the campaign is poorly structured. Google may end up showing your ads to a broader, less relevant audience, and your budget will be spent without generating valuable results.

What role does campaign structure play in the success of Google Ads?

Proper campaign structure is crucial because it determines how well your ads reach and resonate with the right audience. If a campaign is poorly organized, with vague keywords and misaligned targeting, it will result in wasted budget and low conversion rates.

How does Google Ads' broad match feature interpret keywords?

The broad match feature allows Google to interpret and display your ad for a variety of related searches. While this can increase visibility, it often brings in irrelevant traffic as Google tries to match your keyword with any term that seems contextually related, not necessarily leading to conversions.

What is the 'top of the funnel' problem in Google Ads, and how does it affect the campaign?

The 'top of the funnel' problem occurs when your ads attract users who are at the early stages of their buying journey. These users may be researching or exploring options but are not yet ready to make a purchase. This results in wasted ad spend because the traffic generated isn't likely to convert immediately.