HOW TO GET STARTED ON LINKEDIN IN 2024 - 9 BEGINNER STEPS REVEALED!!

Summary

This LinkedIn tutorial guides you through enhancing your professional image on the platform. It covers the importance of a professional headshot, crafting a compelling headline, and creating an engaging 'About' section. The script also emphasizes the need to showcase achievements in the experience section, highlight academic and extracurricular accomplishments in the education section, and leverage skills and endorsements effectively. Additionally, it advises on obtaining valuable recommendations and customizing your LinkedIn URL for branding and professionalism. Lastly, it touches on the strategic use of the background photo to complete your profile's visual appeal.

Takeaways

• 📸 Prioritize adding a professional headshot on LinkedIn for better visibility and connection requests.
• 🔄 Customize your LinkedIn headline to succinctly describe your professional value and expertise.
• 📖 Craft a compelling 'About' section using a strong opening, personal 'Why', key accomplishments, and a call to action.
• 🏆 Highlight significant achievements and use action verbs in your 'Experience' section to showcase your contributions effectively.
• 🎓 Emphasize academic achievements, extracurricular activities, and accolades in the 'Education' section to display your academic depth.
• 🌟 List relevant skills and keep them updated in the 'Skills and Endorsements' section for social proof of your competencies.
• 💬 Request and reciprocate recommendations to enhance your credibility and strengthen professional relationships.
• 🔗 Customize your LinkedIn URL for branding, memorability, SEO benefits, and professionalism.
• 🎨 Use the background photo to complement your professional image and provide additional insight into your professional identity.
• 🔍 Optimize your profile for searches by incorporating industry-specific keywords and phrases.
• 📈 Showcase your professional journey and story in a narrative form to connect with viewers on an emotional level.

Q & A

What is the first step in building a professional image on LinkedIn?

The first step is to add a professional headshot, as profiles with professional photos receive significantly more views and connection requests.

How can you make your LinkedIn headline impactful?

Your headline should be a brief but impactful description of your professional identity, incorporating industry-specific keywords and showcasing your value proposition.

What should you include in the 'About' section of your LinkedIn profile?

The 'About' section should introduce yourself in a narrative form, highlighting your professional character, notable achievements, and a call to action.

How can you optimize your experience section on LinkedIn?

Start each position with the most significant achievement, use action verbs, include relevant keywords, and add media like presentations or videos to showcase your experience.

What is the purpose of the education section on LinkedIn?

The education section is an opportunity to display the depth of your academic achievements, extracurricular activities, and any accolades received.

How should you approach the skills and endorsements section on LinkedIn?

List only the most relevant and important skills, keep the list updated, and seek endorsements from colleagues, supervisors, or peers who can vouch for your competencies.

Why are recommendations important on LinkedIn?

Recommendations act as public praise or reference letters, providing a clearer and more trustworthy image of your professional abilities.

What are the benefits of customizing your LinkedIn URL?

A custom URL enhances branding, memorability, SEO benefits, and professionalism, especially when included on your resume.

How can you set the tone for your professional identity on LinkedIn?

You can use the background or cover image to complement your profile and offer more insight into your professional identity.

What is the best practice for the quantity of skills on your LinkedIn profile?

It's recommended to list between 5 to 10 skills, to avoid watering down your profile and maintain focus on your most marketable skills.

How can you ensure your LinkedIn profile is up-to-date with your current professional strengths?

Regularly review and update your skills list and experience section to reflect your current strengths and industry relevance.

Outlines

00:00

📸 Crafting Your Professional Image

This paragraph emphasizes the importance of having a professional headshot on your LinkedIn profile. It highlights that profiles with professional photos receive significantly more views and connection requests. The paragraph provides tips on what makes a good professional photo, including clarity, proper lighting, high resolution, appropriate attire for the industry, and a current look. It also explains how to add or edit your profile photo on LinkedIn, including the option to add filters, adjust brightness, contrast, and saturation, and the choice to add frames to your photo.

05:02

🔖 Customizing Your LinkedIn Headline

The second paragraph focuses on the significance of the LinkedIn headline, which should be a brief yet impactful description of your professional identity. It suggests thinking of the headline as a tagline for your brand that can attract profile visits and professional opportunities. The paragraph offers guidelines for crafting a compelling headline, such as incorporating industry-specific keywords, showcasing your value proposition, and being concise yet comprehensive. It also provides a step-by-step guide on how to customize your LinkedIn headline, including the use of the edit icon next to your profile photo.

10:02

📖 Telling Your Professional Story

This paragraph discusses the 'About' section on LinkedIn, previously known as the summary, which is an opportunity to introduce yourself in a narrative form. The paragraph provides a formula for creating a compelling 'About' section, starting with a strong opening sentence, sharing your 'Why', highlighting key accomplishments without turning it into a resume, and ending with a call to action. It also explains how to edit your 'About' section on LinkedIn, including the option to add skills and an expertise section at the bottom of the summary.

15:04

🏢 Showcasing Your Professional Experience

The fourth paragraph delves into optimizing the experience section on LinkedIn, which provides a clear view of your professional journey. It offers tips on how to make the most of this section, such as starting with significant achievements, quantifying results, using action verbs, and including relevant keywords to increase the chance of appearing in recruiter searches. The paragraph also guides users on how to update the experience section, including adding a position, career break, and media like presentations or videos to showcase experience, especially for those in creative fields.

20:05

🎓 Highlighting Your Academic Achievements

This paragraph focuses on the education section of LinkedIn, emphasizing that it's not just about listing your academic background but also showcasing the depth of your academic achievements, extracurricular activities, and accolades. It provides advice on how to make the most of the education section, such as mentioning the most recent degree, highlighting specific projects or theses, and including extracurricular activities to demonstrate soft skills like leadership and teamwork. The paragraph also explains how to edit or add new degrees to the education section on LinkedIn.

💡 Leveraging Skills and Endorsements

The sixth paragraph discusses the skills and endorsements section on LinkedIn, which can be a powerhouse for professional credibility. It advises listing only the most relevant and important skills and keeping the skills list updated to reflect current strengths and industry relevance. The paragraph also touches on seeking endorsements from colleagues, supervisors, or peers who have directly observed or benefited from your experience, emphasizing the importance of quality over quantity in endorsements.

📜 Building Credibility with Recommendations

This paragraph highlights the importance of recommendations on LinkedIn, which can enhance your professional image by providing public praise or reference letters. It offers tips on how to make the most of the recommendations section, such as asking for recommendations from former bosses, managers, co-workers, clients, and friends, providing prompts to help them write a detailed and powerful recommendation, and reciprocating by offering to write a recommendation in return. The paragraph also explains how to use the recommendation section on LinkedIn, including requesting recommendations and editing existing ones.

🔗 Customizing Your LinkedIn URL

The eighth paragraph focuses on the benefits of customizing your LinkedIn URL, which can enhance branding, memorability, SEO, and professionalism. It provides a quick demonstration on how to get a tailored URL by editing the public profile and URL section on LinkedIn and suggests using a variation of your name to avoid random numbers or letters in the URL.

🌄 Setting the Tone with Your Background Photo

The final paragraph discusses the importance of the background or cover image on LinkedIn, which sets the tone and complements the professional image of the profile. It provides instructions on how to add or edit the background photo on LinkedIn, including options to crop, adjust filters, and change the photo, emphasizing the use of the recommended size for best results.

Keywords

💡LinkedIn Profile

A LinkedIn Profile is an essential online representation of an individual's professional identity, showcasing their skills, experiences, and achievements. In the context of the video, it's emphasized that a well-optimized profile can significantly increase visibility and opportunities, both for networking and job prospects.

💡Professional Headshot

A professional headshot is a high-quality, well-lit photograph that represents an individual in a professional setting. It is crucial for making a strong first impression on platforms like LinkedIn, where it can lead to increased views and connection requests, as mentioned in the video.

💡Customized Headline

A customized headline on LinkedIn is a brief yet impactful description that serves as a tagline for an individual's professional brand. It should instantly communicate the individual's value proposition and primary roles or strengths, using industry-specific keywords to attract potential employers or clients.

💡About Section

The About section on LinkedIn, previously known as the summary, is a narrative space for individuals to introduce themselves professionally. It should tell a story of the individual's journey, passions, and unique qualities, encouraging viewers to engage further with the profile.

💡Experience Section

The Experience section on LinkedIn details an individual's professional journey, including positions held, roles, and significant achievements. It is important to highlight contributions and accomplishments, using quantifiable results and action verbs to demonstrate the individual's capabilities and proactive stance.

💡Education Section

The Education section on LinkedIn is not just about listing academic qualifications but also about showcasing academic achievements, extracurricular activities, and accolades. It provides a comprehensive view of an individual's academic background and the skills developed during their studies.

💡Skills and Endorsements

Skills and endorsements on LinkedIn are a way to emphasize an individual's professional abilities and gain social proof of competencies. Endorsements from colleagues or supervisors validate the skills listed, increasing the individual's credibility in the eyes of potential employers or clients.

💡Recommendations

Recommendations on LinkedIn are public endorsements of an individual's professional abilities, often compared to reference letters. They provide a more trustworthy image of the individual by showcasing praise or references from former bosses, managers, co-workers, or clients.

💡Custom URL

A custom URL on LinkedIn is a personalized web address that replaces the default URL containing a mix of names and numbers. It offers branding and memorability benefits, improves SEO, and adds a professional touch, especially when the URL is included on a resume or business card.

💡Background Photo

The background photo on LinkedIn is the cover image that sets the tone and complements the professional identity presented in the profile. It provides additional insight into the individual's professional identity and can amplify their branding when used effectively.

Highlights

The tutorial provides a step-by-step guide on how to optimize one's LinkedIn profile to transition from beginner to thought leader.

Having a professional headshot on your profile can lead to up to 21 times more views and nine times more connection requests.

The importance of dressing appropriately in your profile photo for your industry is emphasized, as well as ensuring the photo is up-to-date and high-resolution.

Customizing your LinkedIn headline is crucial as it should be a brief but impactful description of your professional identity.

Incorporating industry-specific keywords and showcasing your value proposition in your headline can attract profile visits and professional opportunities.

The 'About' section of LinkedIn, previously known as the 'Summary', is an opportunity to introduce yourself in a narrative form, sharing your story and what makes you unique.

A formula for writing an effective 'About' section includes a strong opening, sharing your 'Why', highlighting key accomplishments, and ending with a call to action.

The 'Experience' section should begin with the most significant achievement and use quantifiable results to reflect your contributions and accomplishments.

Using action verbs and relevant keywords in the 'Experience' section can convey a proactive stance and increase the chance of appearing in recruiter searches.

The 'Education' section on LinkedIn is an opportunity to display academic achievements, extracurricular activities, and accolades.

Listing relevant and important skills on LinkedIn, and keeping the list updated, can offer social proof of your competencies.

Seeking endorsements for your skills from colleagues, supervisors, or peers who have directly observed your experience adds credibility to your profile.

Recommendations on LinkedIn can serve as public praise or reference letters, providing a clearer and more trustworthy image of your professional abilities.

Customizing your LinkedIn URL with a variation of your name can enhance branding, memorability, SEO benefits, and professionalism.

The background or cover image on LinkedIn can set the tone and complement your professional identity, offering more insight into your professional branding.

The career advancement toolkit offers templates, examples, and guides for every part of the job search, including how to connect with recruiters and hiring managers on LinkedIn.

Transcripts

wondering how to properly build out your

LinkedIn profile or how to capture and

convey your skills professionally on the

platform what about developing stronger

relationships with others in your field

or better yet becoming a thought leader

sharing your knowledge and experience

with the world well in this LinkedIn

tutorial I'm guiding you step by step

through the nine things you need to do

on LinkedIn right now to Skyrocket from

beginner to thought leader in a matter

of minute I'm also sharing a simple

formula for writing one of the hardest

sections on Linkin the about section and

I'm giving my all-time favorite LinkedIn

networking tip so tap the like button if

you're excited about this video And

subscribe if you're new

here now before we jump into the exact

steps to stand out and get noticed on

LinkedIn if you don't already have a

LinkedIn account go to linkedin.com and

click on the join now Link at the top of

the page this will walk you through a

series of questions to help you get

started now with that out of the way

let's dive in the very first thing you

need to do on LinkedIn is add a

professional head shot so according to

LinkedIn profiles with professional

photos receive up to 21 times more views

and nine times more connection requests

this shows the importance of making a

strong lasting first impression

especially in this digital age and on

LinkedIn now a good professional

headshot will be clear it's going to be

well lit and in high resolution with

most smartphones today there's no excuse

for a blurry or pixelated photo now what

you're wearing in a photo also speaks

volumes so it's important to dress

appropriately for your industry for some

this might mean a tailored suit while

for others it could be something more

casual also make sure you're smiling in

your photo and that it is up to date you

don't want to use a photo that is 10

years old now I want to jump over to the

computer so I can show you how to add

your head shot so navigate to your

LinkedIn profile click on your photo at

the top of the page and then select view

or edit photo from here you can edit

your photo you can add a new photo or

you can add frames let's take a second

and look at each of these options inside

of the edit photo option you can cross

the photo you can add filters and you

can even adjust the brightness contrast

and saturation so once we have it edited

we're great we can move on from there we

can also add a photo this is going to

allow us to either use our camera or we

can upload a photo from our computer the

other thing you can do is add frames now

you can add just the original frame you

can add the hiring frame if you're

hiring or if you're open to work you can

add that frame now if you've ever seen a

video of mine or attended a live stream

of mine you know that I'm not a huge fan

of the open to work feature I don't

actually want you to include that on

your profile photo there's another way

to let recruiters and hiring managers

know on the back end of LinkedIn that

you're open to work I would just love to

see you keep it at the original photo

now the next thing you need to do on

LinkedIn is to customize your LinkedIn

headline so the headline on your

LinkedIn profile should be a brief but

impactful description of who you are as

a professional I want you to think of

this as a tagline for your brand where

it can instantly tell viewers what you

bring to the table now a powerful

headline can be a magnet for profile

visits and of course professional

opportunities here are just a few

guidelines to follow when you're

crafting your own compelling headline

incorporate industry specific keywords

and phrases that are commonly used in

your field and are likely to be searched

by others showcase your value

proposition by answering the question

what can you do for me for example are

you a digital marketing expert

increasing Roi by 100% or a software

developer specializing in Ai and machine

learning if so then include that in your

headline you also want to be concise yet

comprehensive even though you have 120

characters available for your headline

you may not need to use all of them just

make sure you effectively communicate

your primary roles or strengths now let

me show you how you would customize your

LinkedIn headline on LinkedIn so

navigate to your profile again and right

beneath your profile photo you'll see

your current headline you want to click

on the pencil or edit icon to enter a

new headline so once I do that I can

actually see that my headline is right

here so I'm going to change that

accordingly once you change your

headline and you're satisfied with the

results you can go ahead and click on

Save now let's move on to one of my

favorite sections on LinkedIn and

probably one that's the most overlooked

and that is the about section this

section was previously known as the

summary on LinkedIn this is your

opportunity to introduce yourself in a

narrative form I want you to think of it

more than just a list of your skills or

experience it's really a space for you

to Showcase your story your journey and

What Makes You Well you the idea is to

open a chapter to your professional

story that encourages viewers to read on

now here's a formula to follow to make a

killer about section start with a strong

opening sentence about your professional

character or notable achievement share

your Why by talking about what drives

you in your profession why did you

choose your field what are you

passionate about this connects with the

reader on an emotional level next

highlight your key accomplishments

without turning it into a resume

pinpoint a few career highlights or

accomplishments that you're especially

proud of also keep it Reader friendly

use short paragraph s bullet points or

even a mix of both this ensures that

your content is digestible and not just

a huge block of text and then finally

you always want to end with a call to

action this could be an invitation to

connect a nudge to check out a recent

project or even a link to your portfolio

now let me show you how to edit your

about section on LinkedIn so here we are

back on LinkedIn you're going to scroll

all the way down to after the activity

section if you have activity on the

platform and you'll notice the about

section is after that to edit your about

section you're going to click on the

pencil or the edit icon and you'll

notice that LinkedIn gives a dialogue

box and you can add your summary now

once you've drafted your content you can

click on Save you'll also notice that

LinkedIn is now allowing you to enter

skills now in my version of the about

section I actually like to include an

expertise section at the bottom which

acts very very similar to skills you can

add some skills to your profile if you

would like I wouldn't recommend adding a

lot I would keep it to maybe 5 to 10

skills if you are not including an

expertise section at the end so once

you're satisfied you can go ahead and

click on Save and there you have it now

real quick inside of our career

advancement toolkit we have ready to use

templates and examples that show you

exactly how to create an about section

that captivates and connects the toolkit

is also packed with indepth video

lessons polished templates and a wealth

of examples instructions and guides for

every part of your job search if you

don't already have your copy I'll

include a link in the description below

all right diving into the fourth section

that you need to optimize on LinkedIn

and that is your experience section so

this is where the majority of LinkedIn

users spend their time when checking out

your profile it gives potential

employers or even clients a clear view

of your professional Journey it's

essential to ensure that this section is

not only informative but that it also

reflects your contributions and your

accomplishments so here's how to make

the most of your experience section

begin each position with the most

significant achievement and quantify the

results when possible for example did

you increase sales by a certain

percentage or maybe you manag a team of

20 plus those Details Matter the other

thing you want to do is use action verbs

like LED managed designed or implemented

to convey a proactive stance in your

roles along those same lines include

relevant key words to increase the

chance of your profile appearing in

searches by recruiters or potential

employers and finally add media like

presentations you can even add videos or

even web links to Showcase your

experience especially if you're in a

creative field now the fun part let's

walk through updating the experience

section on LinkedIn so as you navigate

down your LinkedIn profile you'll come

across the experience section The

Experience section Falls right below

your about section to add a position

you'll click on the plus sign you can

also even add a career break this is a

new feature that LinkedIn has provided

so LinkedIn allows you to edit each

section individually so if I click on my

first pencil icon I can go in and I can

change my title if I need to I can

change my employment typ I can give my

company name I can give the location if

I wanted to I can also give the dates

that I've been employed in the position

I can list the industry which is really

amazing and then I'm going to give a

description so you're going to want to

follow those steps that I mentioned

earlier when it comes to updating your

description and then you can even add a

profile headline based B on your current

work position I don't recommend doing

that I actually recommend that you use

the headline section and add a really

tailored keyword optimized headline you

can add skills to the position as well

if you want this is a newer feature

again from LinkedIn I don't have those

listed on my profile again if you decide

to add skills I would only maybe add

five three to five skills here and then

you can also scroll down and add media

like I mentioned earlier so once you're

satisfied with all of the results here

you're going to go ahead and click on

Save let's jump into the next section on

LinkedIn and that is the education

section now this area on LinkedIn isn't

just about stating where you went to

school and what degree you obtained it's

really an opportunity for you to display

the depth of your academic achievements

the extracurricular activities you were

involved in and of course any accolades

you received so to make the most out of

your education section start with the

most recent degree mentioning your major

or your minor if you had a specific

thesis or a project you can briefly

highlight it in this area as well you

want to mention extracurricular

activities such as clubs or

organizations that you were a part of

these can demonstrate skills like

leadership teamwork and initiative now

these soft skills are things employers

are really looking for if you studied

abroad it's worth mentioning that as

well so let's look at how to edit your

education section on LinkedIn so on your

LinkedIn page as you scroll you'll find

the education section located directly

after your work experience so to edit or

add a new degree you'll click on the

plus icon to enter the information there

if you want to edit your current degrees

or degree you'll click on the edit icon

you can edit each degree individually

and once you go in you'll be able to see

you can enter the school you can enter

the degree your field of study the dates

that you've attended notice that I've

actually recently removed my dates maybe

that could be something about age

discrimination so if you feel like your

degrees were a long time ago then feel

free to remove the dates from there you

can add grade or GPA if you're more of a

recent graduate you can add your

activities and societies and then you

could even give each section a

description now when it comes to skills

again you can add skills here I don't

have those added to my profile if you

decide to do that again only list three

to five skills and then of course media

is a great option to add here as well

once you're satisfied with this section

you'll go ahead and click on the save

button now if you want your resume to be

just as impactful as your LinkedIn

profile make sure you take a look at the

video right here you'll learn how to

write your resume in seconds with chat

GPT including seven proven AI prompts

I'll also link the video down below

let's look at the next section on your

LinkedIn profile and that is your skills

and endorsements so this area on

LinkedIn can actually be a Powerhouse if

you use it correctly it not only

emphasizes your professional abilities

but when you're endorsed with that

specific skill it offers social proof of

your competencies so here's how to

leverage this section first list only

the most relevant and important skills

now LinkedIn allows you to add up to 50

skills but doing that will water down

your profile you're going to reorder

your skills so that the most marketable

ones are at the top I'll show you

exactly how to do this in just a second

you want to keep your skills list

updated so as you progress in your

career some skills might become obsolete

so make sure this section reflects your

current strengths and Industry relevance

you also want to seek those endorsements

it might be tempting to get as many

endorsements as possible but remember

quality matters ask colleagues

supervisors or or peers who've directly

observed or benefited from your

experience now a genuine endorsement

carries much more weight than a random

one so let's look at how you can

effectively add skills and manage

endorsements on your LinkedIn profile so

head over to your LinkedIn page and

you'll scroll all the way down to the

skills and endorsements section so

skills will come right below your work

experience or if you have a volunteer

section it will come right below that so

you can actually go through and edit

your current skills list by clicking on

the edit icon if you needed to add new

skills you can click on the plus icon

LinkedIn gives you some suggested skills

based on your profile or you can even

start typing a skill and it will pop it

up for you so you can actually add that

skill to your profile after you tell

LinkedIn where you have learned that

skill I'm just going to close out of

this because I want to go back to the

original skill skills section so that

you can see what that really looks like

so if I want to add a new skill again I

could do it directly from this page

that's going to take me right here

rather than having to click on the edit

icon if I want to see all my skills I

can click on the show all skills notice

that I only have 30 skills and then if

you click up here on the three dots

again let's go back up here and you can

see that it says reorder so this is

where I really want you to think about

of the skills that you have listed what

are the top three that you want at the

top of your profile because that's what

users are going to see when they first

visit your profile and to reorder them

you're just going to click and drag

around on the page and of course keep

your most important skill at the top and

then following after that the other

skills so let's click out of that and

let's look at the demonstrate skills

section so this is a newer section on

LinkedIn so this actually allows you to

demonstrate transferable skills notice

that this is in the beta version so

allows you to pick from a set of

transferable skills if you are thinking

about a new field so you can go through

these areas if you want you could even

take a skill assessment I'm not going to

go through that right now that would be

a training for another day but just so

you know that that option is possible to

seek endorsements consider sending

personalized messages to individuals

asking if they'd feel comfortable

vouching for a specific skill based on

their experience with you remember

authenticity is vital so never push

anyone to endorse a skill that they

aren't familiar with so after showcasing

your skills there's another powerful way

to amplify your credibility on LinkedIn

and that is through recommendations so I

want you to think of recommendations as

those precious words of Praise or

reference letters but they're openly

displayed on your profile for everyone

to see when someone publicly vouches for

your abilities it paints a clearer

picture and more trustworthy image of

who you are as a professional so here

are a couple tips to follow to really

make the most of the recommendations

section on LinkedIn first don't be

afraid to ask for recommendations ask

former bosses managers co-workers

clients and even friends to write a nice

thoughtful message about your

amazingness provide a prompt for them

when you request a recommendation give

them a brief reminder of the projects

that you've worked on together or the

skills you've demonstrated this not only

makes it easier for them but it can also

lead to a more detailed and Powerful

recommendation and then reciprocate the

gesture offering to write a

recommendation in return Isn't just

courteous it's also a great way to build

and strengthen your professional

relationship now here's the cool thing

inside of the career advancement toolkit

we have over 60 tried and true career

expert templates and among those

templates you'll find a template for

requesting a recommendation as as well

as writing a recommendation for someone

else so let me quickly show you how to

use the recommendation section on

LinkedIn so you'll navigate to your

LinkedIn profile and at the very bottom

of your profile will be your

recommendations so you can either look

at pending recommendations these are

recommendations that others have written

for you clicking on the plus icon will

allow you to ask for a recommendation or

give a recommendation or you can go in

and click on the pencil or the edit icon

this will allow you to either turn on or

off a recommendation it will also allow

you to go further into the editing

process and it will allow you to ask the

person who wrote the recommendation for

a revision which is amazing so let me go

back really quickly here because I want

to show you if you were going to request

a recommendation if you click on the

plus icon and you click on ask for a

recommendation this is where you can go

in and you're going to type in a

specific person's name so if I just type

in a colleague's name and see if I can

get her profile up here I can go on and

continue with this process and this is

where it's going to send her a

personalized message that says hey can

you please recommend me for this project

we worked on or this skill set that I

have of course it wants you to know how

do you know the person it wants to know

the position at the time and then of

course it wants you to include a message

to that person this is where you would

include the skills you want them to

endorse you for in fact even just give

them that prompt or write the

recommendation for them and have them

edit it now once you're done with that

you can go ahead and click on send and

it's going to send that person an

individualized message so next we need

to move on to customizing your LinkedIn

URL this is an important detail that is

so often overlooked by default LinkedIn

assigns you a URL that's a mix of your

name and some random numbers and letters

but why would you settle for that

especially when you're placing your

LinkedIn URL on your res resume some of

the benefits of a custom LinkedIn URL

include branding and memorability SEO

benefits and of course professionalism

so here's a quick demonstration on how

to get your url tailored to you so at

the very top of your LinkedIn page

you're going to click on the public

profile and URL section and you can

click on the edit or pencil icon inside

here you'll notice at the very top it

says edit your custom URL so click on

the edit icon and you can actually

change whatever is in there at any

moment now the key is you want to use a

variation of your name I was lucky

enough to get my first and my last name

that might already be taken for you but

consider using variations of your name

or you can even place a middle name in

there the key is we don't want random

numbers or letters in this section when

you're satisfied with that you'll go

ahead and click on the save icon pretty

simple right now finally we have to

discuss your background photo behind

every professional LinkedIn photo is a

background or a cover image that sets

the tone and complements the profile so

when you use this space efficiently you

offer more insight into your

professional identity which actually

amplifies your branding so let me show

you exactly how to add your background

photo so at the very top of your

LinkedIn profile you'll click on the

pencil icon or the edit icon right on

top of your background photo this gives

you a lot of the same options that you

had with your profile photo where you

can crop you can adjust the filters you

can even adjust the brightness and the

contrast if you wanted to change your

photo you would click on change photo

it's going to ask you if you want to

upload a photo or you can use a custom

image that LinkedIn provides for you if

you're uploading your own photo make

sure that you're using the recommended

size of 1584 by 396 for best results

after you're done with your background

photo just click on save to finalize

your changes now remember if you want to

land your ideal job offer quickly it's

time to grab the career advancement

toolkit the toolkit is an exclusive

collection of detailed video lessons

polished templates expert guides

examples and instructions I'll place a

special link for you in the description

below and click or tap the video right

here to learn how to properly connect

with recruit ERS and hiring managers on

LinkedIn and if you like this video be

sure to tap the thumbs up button down

below be sure to subscribe to this

channel for more videos just like this

and I'll see you in the next

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