How to Build the Richard Persona in Xtensio (Eazl Growth Hacking 2019)
Summary
TLDRThe video script introduces a task to create a persona based on insights from Google Analytics and Facebook Insights. It guides viewers through the process using a blend user persona canvas and an extensive tutorial on old links. The script emphasizes the importance of understanding personality dimensions through tools like 16Personalities and suggests enriching the initial personas with customer interviews. The goal is to develop empathy for the target audience and improve team collaboration in content creation and marketing strategies.
Takeaways
- π― The task at hand is to create a persona based on data from Google Analytics and Facebook Insights.
- π The goal is to gain a better understanding of the target audience, particularly focusing on best-performing metrics.
- π The process involves expanding a basic user persona canvas to a full one using a program like extensive old links.
- π A comprehensive persona includes details such as name, photo, quotes, and typical statements to humanize the data.
- π Demographic and personality profiles are essential components of a well-rounded persona.
- π οΈ Utilizing the 16 personalities framework is recommended to identify key personality dimensions.
- π The persona should be relatable, using real-life observations and primary research to make initial assumptions.
- πΌοΈ Visual aids like printing out the persona can help in understanding and empathizing with the target user.
- π€ Sharing the persona with team members like designers and content marketers fosters a shared understanding and strategy.
- π¬ Initial personas can be created in extensive old links using an empty persona mask and preliminary observations.
- π Enriching the persona with customer interviews and social media analysis is crucial for accuracy and depth.
Q & A
What is the primary goal of the task described in the transcript?
-The primary goal is to create a detailed user persona based on existing insights from Google Analytics and Facebook Insights.
What tool is mentioned for creating personas?
-The tool mentioned is called 'extensive old links' in a tutorial, which seems to be a resource for mastering persona creation.
How does the video guide the creation of a persona?
-The video guides the creation of a persona by using a blend user persona canvas and expanding it to a full one, filling in various fields to develop a comprehensive profile of the target audience.
What is the significance of the name Richard in the context of the script?
-Richard is an example name given to the persona being created, to help visualize and humanize the target audience profile.
Why is it recommended to use the 16 personalities test in the process?
-The 16 personalities test is recommended to identify the dimensions of the persona's personality, providing a more nuanced understanding of their character traits.
How can initial assumptions be made for persona creation?
-Initial assumptions can be made by combining primary research, observations from social media, interest groups, and personal knowledge of similar individuals in real life.
What is the importance of printing out the persona profile?
-Printing out the persona profile is helpful for referencing it in the office, discussing it with the team, designers, and content marketers, and developing empathy for the user.
What is the next step after creating the initial personas?
-The next step is to enrich the data and profiles by conducting customer interviews to gather more detailed and accurate information.
How can social media be utilized in the persona creation process?
-Social media can be used to analyze the type of users, their interests, and behaviors, which can provide valuable insights for making more accurate assumptions about the persona.
What is the overall purpose of creating detailed personas?
-The purpose of creating detailed personas is to better understand the target audience, which helps in developing content, products, and strategies that resonate with their needs and preferences.
Outlines
π― Creating Personas for Target Audience Analysis
The paragraph introduces the task of creating a persona for the Heysel community, drawing parallels with previous efforts in Google Analytics and Facebook Insights. The goal is to enhance understanding of the best-performing target rates by adding more content. The tutorial suggests using a program called 'extensive old links' to master persona creation. It guides the audience through transitioning from a basic user persona canvas to a full one, referencing the TV show Silicon Valley for those familiar. The emphasis is on filling in a persona profile for the target audience, starting with a name, photo, and typical statements. The tutorial recommends using the 16 personalities test and encourages basing personas on primary research and real-life observations. It concludes by highlighting the importance of enriching these initial personas with customer interviews and analyzing user types on social media platforms like Facebook.
Mindmap
Keywords
π‘persona
π‘Google Analytics
π‘Facebook Insights
π‘Extensive Old Links
π‘user persona canvas
π‘demographic profile
π‘16 personalities
π‘gut feeling
π‘customer interviews
π‘social media analysis
π‘empathy
Highlights
Creating a persona for the target audience using Google Analytics and Facebook Insights data.
Utilizing a program called extensive old links for mastering persona making.
Transforming a blend user persona canvas into a full persona profile.
Filling in fields easily to create a detailed profile for the target audience.
The importance of understanding personality dimensions using the 16 personalities framework.
Combining gut feeling, primary research, and knowledge of real-life profiles for initial assumptions.
The practical application of printing out personas to foster empathy and discussion within teams.
Enriching persona profiles through customer interviews.
Analyzing social media for insights on user types, using Facebook audience insights or interest groups.
Making personas an enjoyable and educational process.
Persona creation as a tool for better understanding and targeting the audience.
The use of an empty persona mask for initial observations and analysis.
The significance of developing a comprehensive understanding of the user's personality and characteristics.
The tutorial's approach to creating a persona profile that is both educational and entertaining.
The recommendation to use the persona profile as a tool for ongoing development and team collaboration.
Transcripts
Heysel community right now we have
another exciting task to tackle so our
job is to make a persona you remember
before that from Google Analytics as
well as from Facebook Insights audience
insights that is we managed to somehow
get a little bit of a grasp but our
best-performing target is rates but
right now we try to put some more
content into that and we'll use a
program called extensive old links are
in tutorial and a lot more links are
provided for you to really master
persona making but for the purpose of
this very short tutorial we will just
take you from blend user persona canvas
in extend Xia to a full one and if you
watch Silicon Valley you will appreciate
this character otherwise tutorial is
still totally educational so leave it on
we will create such a lovely profile for
our target audience by filling in these
fields very easily as you know personas
name is Richard then we can upload a
photo we can write some quotations and
typical statements of dares we have this
demographic profile practically tackled
from before think that is quite
interesting is this personality so I'm
recommending you to use sixteen
personalities also linked under this
tutorial to figure out what those
dimensions of personalities should be
and the rest is really like your gut
feeling and your primary research or in
social media from knowing this profile
of people in your real life to just make
some assumptions for the beginning and
this is how it looks like when you fill
it in I don't want to go in grand
details but practically you would like
to have
these idea of what your user is like and
it's so helpful if you print it out put
it in your office we'll talk about it
with your team with your designers with
your content marketers and just like
develop a certain empathy for it later
on you must you absolutely must enrich
these data these profiles by doing
customer interviews but for now just a
shortcut is that you make first initial
personas in extend Xia by simply using
the empty persona mask putting some
initial observations down it's very
useful if you do some analysis of those
type of users on social media you might
be using Facebook audience insights or
their interest groups making personas is
really fun you'll love it it's just a
brilliant tool that will help you get
started right good luck
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