شرح جوجل سيرش كونسول - ١ : تعلم سيو بالعربي : نديم حدادين

Summary

This video script delves into Google Search Console, a vital tool for website owners to monitor and analyze Google's interaction with their site. It explains the primary features, including tracking technical issues, organic traffic, and performance. The script clarifies the difference between Google Search Console and Google Analytics, emphasizing that Search Console focuses on pre-user-visit data, while Analytics tracks user behavior post-visit. It also addresses common misconceptions about data discrepancies between the two platforms and provides insights into how Google collects and processes data from websites.

Takeaways

• 🔍 The Google Search Console is a tool that records every action Google takes on a website, including technical issues and traffic.
• 📊 It provides insights into the organic traffic and issues that Google encounters with the website, which can be used for daily problem-solving and reporting performance.
• 🛠️ The difference between Google Search Console and Google Analytics is that the former tracks what happens before a user visits the site, while the latter tracks user activity after they land on the site.
• 👥 Google Search Console is more focused on organic traffic and how Google bots interact with the website, not on user behavior after they visit.
• 📈 There is often a discrepancy between the number of visits reported by Google Search Console and Google Analytics due to the timing of data collection and the execution of JavaScript code.
• 🚀 Google Search Console works by Google itself, without relying on any website code, whereas Google Analytics relies on JavaScript code embedded in the website.
• ⏱️ If a website has a lot of JavaScript or slow execution, it can cause a delay in the firing of Google Analytics code, leading to differences in reported data.
• 📝 The data from Google Search Console is generally more reliable for organic traffic as it is collected by Google before any user interaction with the site.
• 👀 Google Search Console shows all the issues that Google sees with the website, including page speed and how forms are working, which is not always reflected in Google Analytics.
• 🌐 The tool is essential for understanding how Google views and interacts with the website, which can be crucial for SEO and website performance optimization.

Q & A

What is the main focus of the Google Search Console course mentioned in the transcript?

The course focuses on teaching the primary features of Google Search Console, which are used daily to solve problems and generate reports about a website's performance.

What does Google Search Console record about a website?

Google Search Console records every action Google takes on a website, including technical issues, traffic, and how Googlebot interacts with the site.

What is the difference between Google Search Console and Google Analytics?

Google Search Console focuses on pre-user interaction data, such as what happens before a user visits a site or before Googlebot crawls it. Google Analytics, on the other hand, tracks user behavior on the site after they have visited.

Why might there be a discrepancy between the data shown in Google Search Console and Google Analytics?

There can be a discrepancy because Google Search Console provides data on what Google sees before a user visits, while Google Analytics tracks user interactions on the site after they have visited.

How does Google Search Console gather data about a website?

Google Search Console gathers data directly from Google without relying on any website-specific code, whereas Google Analytics relies on JavaScript code placed on the website.

What impact can a website's speed or amount of JavaScript have on the data reported by Google Analytics?

If a website is slow or has a lot of JavaScript, it can delay the execution of Google Analytics code, potentially causing a delay in data reporting or incomplete data if the user leaves before all scripts are executed.

Why might Google Search Console show higher traffic numbers than Google Analytics?

Google Search Console might show higher traffic numbers because it captures data before a user visits the site, which includes all instances of Googlebot crawling the site, while Google Analytics only captures user interactions after they have visited.

What additional information does Google Search Console provide that Google Analytics might not?

Google Search Console provides information on all the issues Google encounters with a website, including site speed and how forms are generally handled on Google.

How does the script differentiate between organic traffic and other types of traffic in Google Search Console?

The script explains that Google Search Console focuses on organic traffic, which is traffic from users who find the site through Google search results, as opposed to other types of traffic that might come from different sources.

What is the role of JavaScript in the context of Google Analytics and Google Search Console?

JavaScript plays a crucial role in Google Analytics as it is the code that tracks user interactions on the site. However, Google Search Console does not rely on JavaScript from the site and provides data directly from Google.