How To Handle Sales Objections With The "3 F's" Method

Dan Lok
17 Jul 201907:04

Summary

TLDRThe speaker introduces the 3F method (Feel, Felt, Found) as a non-confrontational approach to overcome sales objections. Emphasizing empathy, they explain how to redirect resistance by acknowledging the prospect's feelings, relating it to others' experiences, and sharing positive outcomes. Practical examples, including selling vitamins and digital marketing services, illustrate the method's effectiveness. The speaker also promotes a free, in-depth training series for mastering sales and closing techniques.

Takeaways

  • 🔧 The speaker is not a fan of traditional sales methods but appreciates a few techniques, such as the 3F method.
  • 🤝 The 3F method is a sales technique used to handle objections by prospects, which stands for Feel, Felt, Found.
  • 🧐 The 'Feel' step involves empathizing with the prospect's objection without arguing or resisting.
  • 👥 The 'Felt' step acknowledges that others have had similar feelings or concerns in the past.
  • 🔍 The 'Found' step introduces what was discovered or realized after addressing the initial resistance or objection.
  • 💡 The method is not about robotically repeating phrases but genuinely connecting with the prospect's feelings and experiences.
  • 🌰 An example given is persuading someone to take vitamins by empathizing with their skepticism and then sharing personal findings.
  • 📈 Another example is convincing a traditional business owner of the value of digital marketing services by acknowledging their concerns and providing a strategic perspective.
  • 💼 The speaker provides a free four-part training series for in-depth knowledge on closing sales and using the 3F method effectively.
  • 🎉 Testimonials are shared to highlight the success of individuals who have applied the training and techniques discussed in the script.
  • 🔗 The script encourages the audience to click on a provided link to access the free training and learn more about sales and closing techniques.

Q & A

  • What is the speaker's opinion on traditional sales methods?

    -The speaker is not a big fan of traditional sales methods, implying a preference for alternative approaches.

  • What is the 3F method mentioned in the script?

    -The 3F method is a sales technique that stands for 'feel, felt, found', which is used to handle objections by showing empathy, acknowledging shared feelings, and then presenting a solution or finding.

  • How does the speaker suggest handling resistance from a prospect?

    -Instead of arguing or fighting back, the speaker suggests using the 3F method to redirect the conversation and address the prospect's concerns with empathy.

  • What is the first step in the 3F method?

    -The first step is 'feel', where the salesperson shows empathy by understanding and acknowledging the prospect's feelings or objections.

  • What does the 'felt' step in the 3F method involve?

    -The 'felt' step involves relating the prospect's feelings to similar experiences of others, indicating that their concerns are common and understood.

  • How is the 'found' step executed in the 3F method?

    -The 'found' step is where the salesperson shares a resolution or solution, often based on the experiences of others or personal findings, to address the prospect's initial objection.

  • What is an example the speaker gives to illustrate the 3F method?

    -The speaker uses the example of persuading a friend to take vitamins, where they empathize with the friend's skepticism, acknowledge others' initial reluctance, and then share their own positive experience after trying the vitamins.

  • How does the speaker apply the 3F method to digital marketing services?

    -The speaker suggests applying the 3F method to convince a traditional business owner of the value of digital marketing by empathizing with their doubts, acknowledging the unfamiliarity with digital marketing, and then sharing how other business owners have benefited from it.

  • What is the speaker's advice on not sounding robotic when using the 3F method?

    -The speaker advises against using the 3F method robotically and emphasizes the importance of genuine empathy and a natural conversational flow rather than scripted responses.

  • What additional resource does the speaker offer for more in-depth training on sales?

    -The speaker offers a four-part training series, a four-day training program, which is available for free and provides more in-depth knowledge and examples of the 3F method and other sales techniques.

  • How does the speaker demonstrate the effectiveness of the 3F method through personal anecdotes?

    -The speaker shares personal success stories, such as closing deals and earning significant income, as evidence of the effectiveness of the 3F method and the training provided.

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Related Tags
Sales TechniquesCustomer ResistanceEmpathy in SalesSales TrainingClosing TechniquesDigital MarketingSocial Media SalesSales ScriptsPersuasion SkillsSales Success