How To Advertise Your Dropshipping Business For FREE

Summary

This video script outlines a strategy for organic marketing, focusing on content marketing to grow an e-commerce brand. It discusses leveraging social media platforms like TikTok and Instagram to achieve high view counts and convert viewers into customers without spending on ads. The speaker emphasizes creating videos that showcase product benefits and elicit emotional responses, suggesting a formula for crafting hooks and calls to action. The script also covers scaling organic campaigns by hiring creators or partnering with influencers, and the importance of reinvesting in content creation for sustained growth.

Takeaways

• 📈 Organic marketing is a powerful strategy that doesn’t require spending money, especially effective for e-commerce and content marketing.
• 📹 Creating viral content on platforms like TikTok and Instagram can generate significant revenue, with even a small percentage of viewers converting into customers.
• 🎯 Start by identifying your Ideal Customer Persona (ICP) and target demographics that are active on social media platforms.
• 💡 Generate multiple marketing angles for each ICP to increase your chances of going viral, such as focusing on time-saving, ease of use, or specific pain points.
• 🎥 Focus on creating videos that showcase how your product improves lives or solves problems, rather than hard-selling.
• 📢 Crafting a strong hook is essential; it should directly address your ICP and include a ‘wow factor’ to grab attention in the first 2-3 seconds.
• 🔗 Use call-to-actions (CTAs) that encourage viewers to stay on the platform and visit your profile for more content, rather than pushing them to make an immediate purchase.
• 🚀 To scale your organic marketing, consider hiring individual creators or influencers to create content on their own accounts, incentivized by profit sharing or direct payment.
• 📊 Implement tools like Social Snowball to automate and manage creator payments and track their performance in driving sales.
• 💼 Continuously produce and stockpile content to maintain a consistent stream of fresh material for marketing efforts, helping to sustain and grow your organic reach.

Q & A

What is organic marketing?

Organic marketing refers to generating clients through forms of marketing that don't require spending money on ads. It typically involves methods like content marketing to drive traffic and sales.

What type of organic marketing is considered the most lucrative for new e-commerce businesses?

Content marketing is considered the most lucrative and powerful type of organic marketing for those starting their first e-commerce brand.

How can content marketing on TikTok and Instagram generate sales for an e-commerce business?

By posting videos on TikTok and Instagram, a business can reach millions of viewers. For example, a product priced at $40 with 2 million views could generate $8,000 in revenue if 1% of viewers visit the website, and 1% of those make a purchase.

Why is it important to identify your Ideal Customer Persona (ICP) in organic marketing?

Identifying your ICP is crucial because it helps target the right demographics and increases the chances of creating content that resonates with the audience, making it more likely to go viral.

What should a business focus on when creating content for organic marketing?

Businesses should focus on showcasing how their product improves someone's life or solves a problem, rather than hard-selling the product. Creating engaging and emotionally impactful content is key to success.

What is a hook in organic marketing videos, and how can it be crafted effectively?

A hook is the first 2-3 seconds of a video that grabs attention. It should target the Ideal Customer Persona (ICP) and include a 'wow factor' to keep viewers interested, such as 'Three instant cleaning hacks with zero effort.'

Why should businesses avoid hard-selling in organic marketing videos?

Hard-selling can deter potential customers, especially on platforms like TikTok, where users don't know the brand yet. Focusing on the product's benefits and how it improves users' lives builds trust before encouraging sales.

What is an effective call-to-action (CTA) for organic marketing on TikTok?

A good CTA encourages users to stay on the platform, such as 'Check my profile for more tips,' rather than directing them to an external site. This keeps engagement high and avoids being penalized by TikTok's algorithm.

What is a key strategy for scaling organic marketing without increasing effort?

Businesses can scale by hiring individual creators to post content or sending products to influencers. Incentivizing creators through profit sharing or campaigns helps maintain and grow the marketing effort.

What mistake do businesses make when using influencers in their marketing strategy?

Some businesses use attractive influencers to boost views, but this can harm the brand if the audience is more interested in the influencer than the product, leading to misalignment with the target audience.

Outlines

00:00

🌱 Organic Marketing Strategies for E-commerce Growth

The paragraph introduces organic marketing, emphasizing content marketing as a powerful tool for e-commerce, especially for new brands. It outlines a hypothetical scenario where a $40 product could generate $8,000 in revenue through social media platforms like TikTok and Instagram, without spending on ads. The speaker shares their experience in growing a YouTube channel and social media presence, attributing success to organic marketing strategies. The focus is on creating content that showcases the product's benefits and elicits emotional reactions from the target audience, rather than hard selling. The speaker also emphasizes the importance of identifying ideal customer personas (ICPs) and crafting marketing angles that resonate with them.

05:00

🎯 Crafting Viral Content and Effective CTAs

This section delves into the strategy of creating viral content by focusing on the outcome of using a product, rather than the product itself. It discusses the importance of crafting hooks and call-to-actions (CTAs) that engage the ideal customer persona and encourage viewers to take specific actions, such as visiting a profile for more information. The speaker critiques common CTAs that drive traffic away from the platform and suggests using CTAs that keep users engaged within the app. The paragraph also touches on the idea of baiting engagement through comments and the strategy of replying to comments with videos to retarget viewers. It concludes with advice on scaling organic marketing campaigns by hiring creators or influencers and using affiliate marketing apps to automate and track creator performance.

10:00

🚀 Scaling Organic Marketing with Automation and Content Creation

The final paragraph discusses strategies for scaling organic marketing efforts through automation and content creation. It suggests hiring a creative director to manage a team of content creators and using an affiliate marketing app for tracking and payment. The speaker shares tips on scouting new talent and creating a steady stream of content. They also warn against tactics that may increase views but do not align with the target audience or product goals. The importance of reinvesting in content creators to maintain a fresh inventory of content is highlighted. The speaker concludes by encouraging viewers to share their experiences with brands that have successfully implemented these strategies and to engage with the content by liking and commenting.

Keywords

💡Organic Marketing

Organic marketing refers to strategies that generate clients or sales without spending money on ads. In the context of the video, it emphasizes using free methods like social media content to attract potential customers. The video highlights that organic marketing is powerful, especially for new e-commerce brands, because it builds audience engagement without direct costs.

💡Content Marketing

Content marketing is the creation and sharing of valuable content to attract and retain a target audience. In the video, content marketing is presented as the most lucrative form of organic marketing for e-commerce. The speaker emphasizes using platforms like TikTok and Instagram to create engaging videos that showcase products in a way that appeals to potential buyers.

💡Ideal Customer Persona (ICP)

Ideal Customer Persona (ICP) refers to the detailed profile of a business’s most valuable customers. The video explains that identifying ICPs helps in crafting targeted marketing content that resonates with specific demographics likely to purchase a product. For example, targeting 'neat freaks' and 'lazy people' for a cleaning gadget helps in creating relevant content.

💡Hook

A hook is the opening statement or element of a video designed to grab the viewer’s attention immediately. The video explains that a strong hook directly addresses the ICP and includes a 'wow factor' to keep viewers engaged. For example, the hook 'three instant cleaning hacks to clean your home with zero effort' targets people looking for easy solutions.

💡Call to Action (CTA)

A Call to Action (CTA) is a prompt that encourages viewers to take a specific action, like visiting a profile or engaging with content. The video stresses using engaging CTAs that align with platform algorithms, such as 'check my profile for more cleaning tips,' which keep viewers on the app rather than pushing them away with sales-oriented CTAs.

💡Viral Marketing

Viral marketing involves creating content that quickly spreads online, often through social media, due to its engaging nature. The video discusses how products, such as cleaning gadgets, can go viral by tapping into emotional responses or solving everyday problems. Viral marketing is highlighted as a cost-effective way to reach millions of potential customers organically.

💡Profit Margin

Profit margin is the percentage of revenue that remains after all expenses are deducted from sales. In the video, a 50% profit margin is mentioned, which is relatively high due to the lack of advertising costs associated with organic marketing. This highlights the profitability of using organic strategies in e-commerce.

💡Engagement

Engagement refers to interactions that viewers have with content, such as likes, comments, and shares. The video emphasizes that engagement is crucial in organic marketing as it boosts a video's visibility on platforms like TikTok. The speaker advises using CTAs that encourage comments or other forms of engagement to increase the likelihood of videos going viral.

💡Scaling

Scaling involves expanding marketing efforts to reach a larger audience or increase sales without significantly increasing costs. In the video, scaling is discussed in the context of hiring creators or setting up systems that allow the marketing strategy to grow independently, such as using an affiliate marketing app to manage payouts to creators.

💡Emotional Reaction

Emotional reaction is a marketing tactic where content is designed to elicit strong feelings from the audience, such as excitement, nostalgia, or relief. The video suggests that creating content that resonates emotionally with the audience can drive engagement and sales, as it makes the product feel more relatable and necessary in the viewer’s life.

Highlights

Organic marketing is a cost-free strategy to generate clients.

Content marketing is the most lucrative form of organic marketing for e-commerce startups.

The same strategies used for e-commerce can also grow social media presence.

A $40 product can generate $8,000 in revenue with 2 million views and a 1% conversion rate.

Creating videos that take minutes can lead to millions of views on TikTok or Instagram.

A 50% profit margin is achievable without spending on ads in organic marketing.

Building a list of potential customers for retargeting is a key outcome of organic marketing.

The ICP or ideal customer persona is crucial for targeting the right demographics.

Creating multiple marketing angles increases the chances of going viral.

Selling the outcome of a product, not just the product itself, is key to organic marketing success.

Eliciting an emotional reaction in the viewer can significantly boost the effectiveness of organic marketing.

The KISS framework (Keep It Simple, Stupid) is recommended for crafting organic marketing videos.

A winning video formula includes showcasing the product's benefits and a 'wow' factor.

Avoid hard selling in organic marketing; focus on building trust and interest first.

Crafting a good hook involves directly calling out to the ideal customer persona and adding a 'wow' factor.

Effective call-to-actions (CTAs) should encourage viewers to engage with the profile rather than direct sales.

Baiting engagement through CTAs can increase video visibility on platforms like TikTok.

Scaling organic marketing can be achieved by hiring individual creators or partnering with influencers.

Automating the marketing process with a manager or creative director can lead to effortless scaling.

Using an affiliate marketing app can help manage and track creator performance and payments.

Creating a large inventory of content is essential for sustained organic marketing efforts.

Reinvesting in content creation can ensure a steady stream of fresh material for marketing.

Avoid using attractive individuals in videos if it distracts from the product's appeal.

The transcript provides a comprehensive guide to organic marketing strategies for 2024.

Transcripts

organic marketing refers to generating

clients from forms of marketing that

you're not spending any money on but

really what we are talking about here is

a specific type of organic marketing the

most lucrative and Powerful type for

somebody looking to start their first

e-commerce brand content marketing now

the cool thing is the methods I'm about

to discuss not only apply to Drop

Shipping in fact the exact same

strategies I'm about to break down that

have made me millions of dollars over

the past couple years with e-commerce

have also allowed me to grow this

YouTube channel and my social media

presence to hundreds of thousands of

followers and make some pretty sweet

money in the process doing so all right

so I want you to imagine the product

that you're selling is about $40 and you

post videos on both Tik Tok and

Instagram to get a combined total of 2

million views assuming 1% of those 2

million people click the link in your

bio and go to your website and just 1%

of that 1% end up purchasing your

product that will have made you

$8,000 in revenue and this is absolutely

wild considering that it's relatively

easy to get 2 million views on Tik Tok

or Instagram reals and those videos

could take you just a few minutes to

create assuming you are running on 50%

profit margins which is actually

somewhat conservative given the fact

that you're not spending any money on

ads when you're using this type of

marketing you'd be netting a cool

$4,000 on top of that you'd be building

a list of about 200 potential customers

to retarget and follow up with now I'm

about to give you the number one

strategy that's hard proven to work I

always like to take an analytical

approach to my marketing so here here's

what you're going to do start off by

making a list of potential demographics

that will be interested in purchasing

your product this is going to be called

your ICP or ideal customer Persona now

we have to remember to choose

demographics in our ICP that are likely

to be hanging out on these social media

platforms let's say you're selling some

kind of cleaning Gadget immediately we

could Target adults couples University

students people who have kids neat

freaks or people who are lazy keep in

mind the more potential icps you can

think of the better this gives you many

more marketing angles to test out and

work with and many more chances to go

viral in the algorithm now once you have

this list crafted you need to create

another list of all the potential

marketing angles that you could hit for

each one of your ICP here's a list of

angles that I would take in the niche

that we just discovered fast cleaning

time saving messy Partners Messy Kids

and keeping clean with ease a lot of

beginners go so wrong with Organic

marketing because they simply try to

force sales and hard sell the product

down customers throats and this is the

exact opposite of what will work on

organic if you really want to scale you

need to be able to sell the outcome how

will X product improve somebody's life

or solve a particular pain point or

problem on top of that if you can elicit

some kind of emotional reaction when

your ideal customer Persona views the

video then you're going to be way ahead

of the game so at this point you need to

just start creating your videos as

quickly as possible and by this I mean

crafting video Concepts Hooks and call

to actions that would not only get your

ICP interested in your video but would

also Drive Purchase intent I'm going to

give you one hook one video idea and one

CTA based on the niche above that'll

tell you the exact formula that I use to

craft these videos so that you can do it

on your own for many products and niches

to come so starting off with the video

concept A good idea would be to Showcase

all the different ways that you can

utilize your cleaning Gadget to save

time and keep your home spotless now a

good hook would be three instant

cleaning hacks to clean your home with

zero effort and a good CTA would be

check my profile for more cleaning packs

I'll reiterate this we do not want to be

hard selling our product when it comes

to organic at least not yet we want to

be solely focusing on making good videos

that showcase exactly how our product

can improve somebody's life while also

displaying some sort of wow factor

typically within the hook and the

winning formula for these video ideas

Hooks and ctas is actually a lot more

simple than you may have thought I feel

like so many people over complicate this

organic process so I like to follow the

framework kiss keep it stupid simple so

my formula is is as follows let's say

that you are selling a scented

humidifier these products have been

trending around in the Drop Shipping

space for quite a few years now a good

video idea for this would be talking

about how the scent from the humidifier

can actually help you fall asleep much

easier therefore you can focus on

selling the outcome and the result of

somebody buying the product rather than

them just buying the product itself or

focusing on the features and

technicalities not to mention the last

thing that you want to be doing with

Organic videos is focusing on the sale

that is the biggest way to deter

customers think about it you haven't

earned their trust you haven't earned

their loyal they don't even know what

your brand is and you're going to be

hitting them with a random video on Tik

Tok that says buy my product 60% off

sale it just makes no sense now to

create a good hook which is basically

the first 2 to 3 seconds of your organic

video I like to think of it as a little

equation hook equals talking to our ICP

plus wow factor we want to directly call

out our ideal customer Persona and

quickly talk about why they should keep

watching so let's break down the hook

that I gave you earlier three instant

cleaning hacks to keep your house clean

with zero effort so what what did we do

here we directly called out neat freaks

with the three instant cleaning hacks

and then we proceeded to say keep your

house clean with zero effort so with one

hook we are targeting lazy people

because we mentioned that it's instant

and it's zero effort and we're also

targeting neat freaks or people who love

to have everything clean because well

we're talking about cleaning hacks here

now lastly we need a solid call to

action in case you don't know a call to

action is when you tell the viewers to

do something specifically otherwise

they'll just keep on swiping and you'll

lose that potential lead the most common

ctas I see are link and bio use xcode

for 50% off or buy one get one free sale

on now these suck and are terrible call

to actions and first of all you just

can't really use them because Tik Tok is

a business too and they make money off

of all of our attention so what would be

the last thing that Tik Tok would want

to do simply promoting videos on the for

you page that are driving traffic away

from their platform they want to keep

you locked in and sucked into their app

for as long as humanly possible I've

found the best strategy lately for CTA

is to encourage people to stay on the

app and to actually go to your profile

so saying things like more cleaning tips

and hacks on my profile or check my

profile to learn more or more or less

anything that just involves the words

check my profile there's also another

type of CTA that you can use to bait

engagement so let's imagine you are

selling a mini blender and you post a

video of blending up candy just to show

how powerful the blender actually is you

could bait engagement by using a CTA

like comment down below what I should

blend up next doing this will encourage

more comments which will in turn

encourage Tik Tok to push the video up

more because there's more engagement and

viewers seem to be loving the video now

let's say you happen to get over 1

million views on that video you could

then start replying to every single

comment on the video with another video

and with these ones you can repeat the

process and add in the ctas we talked

about before like check my profile for

more this is one of the biggest hacks

trust me because when you have viral

videos on your profile and you reply to

comments on that viral video with

another video what it does is it

retargets every single person who

initially watched that viral video and

you know for the most part these people

are somewhat warmer they've at least

seen your product your brand or at least

they're somewhat interested and now

these other videos that you create are

the ones where you can start to Hard

Sell the product and talk more about the

benefits all right so now that you have

a solid understanding on how to create

viral videos and sell your products

effortlessly imagine if you could scale

your organic marketing campaigns without

really doing any extra work yourself

there's actually a couple different ways

that you can do this number number one

is that you can hire individual creators

to start posting content on their Tik

Tok accounts or Instagram accounts you

incentivize them with some sort of

profit share Revenue share or maybe even

a base pay plus a profit share number

two is you can send your product out to

specific influencers and pay for an

individual campaign I always opt for

number one it may cost a little bit more

and take a little bit more effort in the

beginning to get set up but it's so

worth it let's jump over to Tik Tok so I

can show you an example of somebody who

knocked it out of the park doing this

strategy well actually the best example

of somebody who horizontally scaled

organic marketing campaigns effortlessly

and effectively would be Andrew Tate for

his husters university but I'm sure you

want something maybe a little bit more

relevant to e-commerce or physical

products so that's why I've typed in

tabs chocolate on Tik Tok and you may

have seen this brand floating around

because it went Mega viral off of this

exact strategy right here and basically

it's a sex chocolate so it's some form

of chocolate that couples can take uh

that I guess gets them more in that kind

of mood but if we start scrolling here

here we can see all these videos have

went insanely viral 2.5 million views 2

million views 200k views and they're all

from different accounts tabs chocolate

tabs sensation tabs only try tabs and so

on and so forth I mean this one here got

14 million views now of course this

product practically sells itself and

it's literally engineered to go viral

based on obviously what it does but

that's another great idea for you guys

right there when you're actually

choosing a product to sell maybe you

should choose it with this strategy in

mind and and think what type of product

would go viral using this strategy on

Tik Tok but like I was saying what

they've done here is they've hired tons

and tons of different creators to make

branded tabs accounts and then they've

probably sent them over heaps of content

content ideas hired a creative director

to manage all of them they probably have

some form of system that rewards the

highest performing creators even more

and of course these creators are getting

paid for every sale that they're

bringing in now if you're starting up a

system like this but you really want to

take it to the next level like tabs you

need to auto at the whole process so

that it can grow without you doing

anything the first thing that I would do

would be hiring some form of manager or

creative director there's a couple ways

that you can do this the first being

taking one of the existing creators that

you feel would be right for the role has

good managerial skills and so on and so

forth and bringing them on board or you

could simply search upwork or another

freelancing website like Fiverr or

potentially reach out to your own social

media Network or find somebody that you

know would be the right fit for the job

keep in mind you'll probably not want to

promote your best creat Creator because

this person probably has the highest

creative skill set and you need them to

actually keep creating videos and

selling your product the next thing that

you'll want to do is set up an affiliate

marketing app like social snowball if

I'm not mistaken tabs uses social

snowball as well it's essentially an

affiliate tool that will automate and

track all of your individual creators

data and automatically pay them out for

all the sales that they're bringing in

now once you have the creative director

he can start managing and onboarding new

creators into social snowball and making

sure that they're getting paid out

properly making sure they have enough

content to work with and they always

have fresh ideas of content to create

your creative director can also start

scouting new Talent growing the system

as fast as possible or even going out

and shooting some content that all of

your creators can work with now if

you've made it this far I have a couple

more special secrets for you I like to

reward people who really want to learn

as much as possible so here are a couple

more organic secrets that you can steal

from me and run with and we talked a lot

about crafting little hooks and

different things that you guys can do to

hopefully get a video to go viral but

but I see people getting carried away

with this way too much and start

implementing things that simply don't

make sense one example I've seen is

where creators have brought beautiful or

attractive women into their videos to

showcase the product but what happens

here is yes you might see an increase in

views because there's lots of males on

Tik Tok for that particular reason but

these views aren't going anywhere or

doing anything for your product and

brand in fact they're actually harming

it and they're harming it because it's

showing Tik Tok that your ideal customer

audience is interested in the girl and

not the product so therefore your entire

page all your videos and of course that

video that's going viral are just going

to keep landing on people's for you

pages that aren't even interested in the

product itself and number two would be

create as much content as humanly

possible I mean at the end of the day

content is King and if you have the

right product a product that you know

will do well organically and you need to

get out there either yourself or hire

people to shoot as many videos pictures

and whatever content possible of your

product this way you can have a a

massive inventory of content that all of

your creators can use as well as

yourself your website your ads and of

course your organic videos as well and

once you start to get sales I definitely

reinvest in content creators to actually

go out there and do this for you every

single day that way you'll have a steady

stream of content coming in and you'll

always have fresh Clips to work with

that pretty much sums up this organic

marketing guide for 2024 I hope you guys

found it informative found it valuable

and thank you so much for taking some

time out of your busy day to watch this

video let me know Down Below in the

comments if you seen another brand

lately execute this strategy very well

and also drop a like for your boy while

you're down there thank you guys so much

for tuning in and I'll see you in a few

days peace