Mock Behavioral Product Manager Interview for Candidates with NO Experience
Summary
TLDRElisa conducts a mock interview for an Assistant Product Manager (APM) role, portraying a candidate without prior product experience. She emphasizes the importance of showcasing raw potential and understanding of product management. The video demonstrates how to effectively answer behavioral questions using the Nugget plus SAR methodology and discusses the value of research and self-study in preparing for a product role. Elisa also highlights the significance of aligning product solutions with company strategy and goals, and stresses the importance of communication and problem-solving skills.
Takeaways
- π The video is a mock interview for an ATM (Assistant Product Manager) role, featuring a candidate with no prior product experience.
- π The candidate's background includes a major in Management Information Systems and work in a consulting firm, which provided foundational skills for product management.
- π The candidate engaged in case competitions during college, which honed problem-solving and communication skills relevant to product management.
- π The candidate has been proactive in learning about product management through books, podcasts, newsletters, and certifications to compensate for the lack of direct experience.
- π‘ The interview includes a behavioral question using the STAR (Situation, Task, Action, Result) methodology, which is crucial for structuring responses effectively.
- π€ The candidate emphasizes teamwork and leadership in their past experiences, which are transferable skills for product management.
- π The candidate discusses a personal project related to wine selection, demonstrating an ability to identify user problems and consider solutions, a key product management skill.
- π The candidate understands the importance of aligning product solutions with company strategy and considering the competitive landscape.
- π£οΈ The candidate highlights the need for strong communication and problem-solving skills in product management, skills they have developed through education and work.
- π The video concludes with advice on preparing for interviews, emphasizing the importance of research and practicing behavioral interview responses.
Q & A
What is the main purpose of the video presented in the script?
-The main purpose of the video is to demonstrate a mock interview for an ATM (Assistant Product Manager) role, specifically for candidates with no prior product experience. It aims to help such candidates understand how to approach interviews for product roles.
Why does the candidate in the mock interview not have prior product experience?
-The candidate is portrayed as someone in their first job out of college, working in a consulting firm, which is similar to the video creator's own experience when interviewing for their first product role.
What is the Nugget plus SAR methodology mentioned in the script?
-The Nugget plus SAR methodology is an interview response technique where 'SAR' stands for Situation, Action, and Result. It helps candidates provide concise and structured answers to behavioral interview questions.
What does the interviewer look for in an inexperienced candidate during a product management interview?
-The interviewer looks for a track record of successful delivery, teamwork skills, quick learning ability, understanding of product management, and evidence of self-driven learning and skill development in product management.
What is the significance of the case competition mentioned in the script?
-The case competition is significant as it demonstrates the candidate's ability to lead a project, solve problems, and communicate effectively, which are valuable skills for a product management role.
Why does the candidate mention their experience with IT audits in the consulting firm?
-The candidate mentions IT audit experience to highlight their ability to engage with clients, communicate with executives, and understand business processes, which are transferable skills for product management.
What does the candidate do to demonstrate their interest and preparation for a product management role?
-The candidate demonstrates their interest and preparation by reading books, listening to podcasts, subscribing to newsletters, taking courses like Pragmatic Marketing and Scrum Master certification, and doing mock problem-solving exercises.
Why does the candidate choose Vivino as an example of a product they admire?
-The candidate chooses Vivino because it effectively solves the problem of selecting good wine by providing customer reviews and information quickly and frictionlessly, which aligns with their interest in product management.
What does the candidate believe are the key skills a product manager should have?
-The candidate believes that key skills for a product manager include understanding customer problems, working with cross-functional teams, having a strong grasp of company strategy, and being a strong communicator, problem solver, and leader without authority.
What advice does the video give to candidates preparing for a product management interview?
-The video advises candidates to do thorough research, prepare stories for behavioral interviews, and use the Nugget plus SAR methodology for structured responses. It also emphasizes the importance of showcasing raw potential and understanding of product management.
Outlines
π Introduction to Mock Interview for Product Role
Elisa introduces a mock interview video for an ATM role, emphasizing the unique perspective of a candidate without prior product experience. She highlights the challenges faced by newcomers in product management interviews, where experienced candidates often discuss past projects and team interactions. Elisa, playing the candidate, shares her background, including her first job post-college at a consulting firm, similar to her own initial steps in product management. She outlines the structure of the interview, including a behavioral question using the SAR methodology, and discusses what interviewers seek in inexperienced candidates: a track record of successful delivery, teamwork, quick learning, and understanding of product management.
π Airtable's 2022 Product Insights Report Sponsorship
The video features a sponsorship by Airtable, which recently released its 2022 Product Insights Report. The report, based on a survey of 700 product professionals, reveals that 58% of product team members lack a good understanding of their company's product vision, affecting autonomy and engagement. It suggests that increased engagement and autonomy lead to better product delivery and meeting company goals. The report is recommended for its insights on improving team performance, with links to access it and Airtable's social media provided for further insights.
π Candidate's Background and Interest in Product Management
The candidate discusses her academic background in Management Information Systems from the University of Minnesota, which blended business and technology courses, including coding and strategy. She shares her experience with case competitions that honed her problem-solving and communication skills. Post-graduation, she joined a consulting firm, where she primarily focused on IT audit work, interacting with company executives and auditing processes. This role developed her client engagement and communication skills but left her desiring more problem-solving challenges. She expresses her growing interest in product management, driven by self-study through books, podcasts, and certifications, aiming to bridge her past experiences with a future product management role.
π Leading a Case Competition to Solve Employee Engagement
The candidate describes leading a case competition team tasked with improving employee engagement at a company. The team aimed to understand the root causes of low morale and high attrition, conducting hypothetical surveys and manager interviews based on assumptions about employee dissatisfaction. They proposed solutions like quarterly career conversations, standardized questions for managers, and regular engagement surveys. The candidate's role involved project management, team coordination, and presenting findings, which led to winning the competition and the company's interest in implementing their recommendations.
π Product Appreciation and Aspirations in Product Management
The candidate shares her admiration for the Vivino app, which solves the problem of selecting good wine by providing customer reviews and tasting notes through a simple photo of the wine label. She appreciates the app's frictionless user experience and how it inspires her as an aspiring product manager. The conversation shifts to her understanding of the product manager role, emphasizing the need for customer problem understanding, strategic alignment, and cross-functional collaboration. She expresses her readiness to apply her skills and passion for product management, seeking to grow within the field.
π Conclusion and Advice for Aspiring Product Managers
Elisa concludes the mock interview with advice for candidates without product experience, emphasizing the importance of research and preparation to demonstrate potential in interviews. She suggests having prepared stories for behavioral questions and recommends the SAR methodology for clear storytelling. The video aims to help viewers understand how to present themselves effectively for a product management role, even with limited direct experience.
Mindmap
Keywords
π‘Product Management
π‘Mock Interview
π‘Situation, Action, and Result (SAR)
π‘Case Competitions
π‘IT Auditing
π‘Project Lead
π‘Employee Engagement
π‘Vivino
π‘Lead without Authority
π‘Product Strategy
Highlights
Elisa conducts a mock interview for an ATM role, emphasizing the candidate's lack of prior product experience.
The video is designed to assist those breaking into product management for the first time.
Elisa plays a candidate with a background in consulting, similar to her own initial experience.
The interview includes a behavioral question using the Nugget plus SAR methodology.
Interviewers are aware of the candidate's lack of product experience and look for raw potential.
Elisa discusses what interviewers seek in inexperienced candidates, such as a track record of delivery and quick learning ability.
The candidate explains their interest in product management and how past experiences could translate into the role.
The candidate shares their educational background, focusing on a major that blends business and technology.
Case competitions are highlighted as valuable for developing problem-solving and communication skills.
The candidate's role as an IT auditor is discussed, emphasizing client engagement and communication.
The candidate's self-directed learning efforts in product management are outlined, including courses and certifications.
A detailed account of a case competition project is provided, demonstrating leadership and problem-solving.
The candidate describes their role in the team, including project management and morale boosting.
The interview concludes with a discussion on the candidate's understanding of the product manager role and fit for the position.
Elisa provides closing remarks, emphasizing the importance of preparation and showcasing raw potential in interviews.
The video ends with a call to action for viewers to subscribe and engage with the content.
Transcripts
let's do this
hey everyone Elisa here and in this
video I am going to show you a mock
interview for an ATM role and what's
special about this video is I am going
to be a candidate that has no prior
product experience I really wanted to
make this video because well a lot of
people seem interested in seeing how
they might actually interview for a
product role if they don't have any
product experience because a lot of
people see mock interviews for product
roles and you know candidates will be
able to talk about maybe different
features they delivered or experiences
with Engineers or designers and if
you're trying to break into product
management for the first time
it's going to be harder for you to speak
to any of those types of experiences
during your interview so I'm really
excited to make this video because I
think it can help a lot of people
actually get that first product role so
in this video I am going to play a
candidate that is in their first job out
of college uh this candidate Works in a
consulting firm which is what I did out
of college and kind of was the position
I was in when I was interviewing for my
first product role now there's a couple
things I want to point out about the
interview before we actually dive in so
first of all
there will be one behavioral interview
question that uses the Nugget plus SAR
methodology SARS standing for situation
action and result
if you're not familiar with that
methodology I highly recommend that you
check out some of my other interview
videos where I go more in detail about
what that style of answering a question
is like it's something that really helps
you just have concise easy to follow
answers so that's the first thing I want
to let you know about uh the second
thing I want to call out before I dive
into the interview is that
if you're interviewing for a role and
you don't have product experience
your interviewer knows that they've seen
your resume they know you don't have
product experience but they are hopeful
that you have the raw materials to
become a really great product manager
and the last thing I want to call out
before we go into the interview is I
want to talk through what an interviewer
is actually looking for when they're
interviewing an inexperienced candidate
so when I'm interviewing an
inexperienced candidate and trying to
find some raw potential I look for
things like do they have a track record
of delivering something successfully do
they work well in a team are they a
quick learner and do they understand
what product management is have they
done some research into the role do they
actively try to learn up on product
management and polish their product
skills even though they don't have
formal experience so in this mock
interview you'll see the interviewer ask
questions that really try to get the
candidate to talk through uh their
experiences that could be related to
product management and I as a candidate
will try to talk through as much as
possible about why I'm also interested
in product management and how my past
experiences could translate into a
product manager role so let's dive into
the interview shall we
before we dive into the mock interview I
want to take a moment to talk about the
sponsor of today's video which is
airtable now airtable recently came out
with their 2022 product insights report
and it is fascinating so airtable
surveyed 700 product professionals
ranging from ICS all the way to
Executives and these product
professionals work on a variety of
products from physical to digital and
from B2B to B to C and the findings were
pretty incredible first of all the
report shows you that 58 of product team
members don't feel like they have a good
understanding of their company's product
vision
which is not great
and if people don't understand their
company's Vision then it's almost
impossible for them to have autonomy
when they're creating their product
roadmaps and if people don't have
autonomy that's especially bad because
autonomy leads to more engagement from
product team members and product team
members are 17 times more likely to ship
products on time when they're engaged so
no autonomy is not great for shipping
product in fact only 29 of respondents
said they were hitting their goals and
the report finds that the way that you
improve that you get more people to hit
their goals is by improving engagement
and autonomy within your teams so this
report is fascinating it has a bunch of
great insights on how you can improve
autonomy and engagement within your team
so that you can actually ship products
more effectively and reach your company
goals so check out this report the link
to the report is in the description box
below also check out airtable on Twitter
and LinkedIn because they have a ton of
great insights that they share for free
which is pretty awesome so check out the
report share it with your team learn how
to become more engaged and more
autonomous so that you can ship product
better and also check out airtable on
Twitter and Linkedin thanks for
listening and now let's dive into the
mock interview
foreign nice to meet you so before we
dive into the interview I love it if you
could tell me a bit about yourself and
your experiences
absolutely and uh it's nice to meet you
as well so I am still working in my
first job out of college so I'll briefly
touch on my education experience and
then we'll also tell you about what I
currently do at the consulting firm at
which I work as well as why I'm
interested in becoming a product manager
so I went to school at the University of
Minnesota and I majored in Mis and that
major is in the business school and kind
of Blends together business and
technology so in my course load I had
coding courses and database courses as
well as strategy courses management
courses and I even had a business
analyst class which although I didn't
know it at the time was a really good
foundation for product management
while I was in school I also enjoyed
entering case competitions so in case
competitions a company would generally
come to our school tell us about a
problem they're experiencing or about an
initiative they'd love to kick off and
then groups of students would get
together and put together different
proposals for how the problem could be
solved or how a company should go about
a certain initiative I really enjoyed
doing these as they required a lot of
problem solving skills and communication
skills which are both things I truly
enjoy so right out of school then I got
a job at a consulting firm which I was
interested in doing because I just
wasn't sure what type of Industry I
wanted to be in or what type of company
was going to be a right fit for me so I
started at this consulting firm and
after a few months at the firm I started
doing more and more I.T audit work and
that was kind of a result of
sarbanes-oxley which required a lot more
I.T controls at companies
so as an I.T auditor I go to different
companies I oftentimes speak with
Executives understand what their
processes are like and if we are serving
in an internal auditing capacity we
start to understand why they want our
assistance with it auditing once we do
the kickoff I generally speak with a lot
of people within the company learn their
processes figure out what controls they
have in place and test those controls to
make sure they're in place effectively
and then I will write up a bit of a
report and present findings back to
executives
so while this job has taught me a lot
about how to engage with clients and how
to communicate with executives
I find myself missing a lot of the
problem solving skills that I got to
flex on a bit more when I was a student
so as I've been kind of looking at
different career opportunities and
options that I have in front of me I've
become more and more interested in the
product management role so I've read a
few books about product management and
listen to podcasts subscribe to
newsletters all that good stuff and also
I've taken a pragmatic marketing course
as well as a scrum Master certification
so that I can you know know how to
effectively work in an agile environment
with engineers and designers
um in order to also grow my product
skills I've been kind of doing some mock
problem solving and product management
on my own time so when I do this I try
to think of products that I use every
day figure out problems that I have with
the product and then think through
different solutions that could be
implemented that would solve my problem
um and as I've been doing this I've
started to grow such an appreciation too
for some great products out there that
really seamlessly solve my problem and
uh do it in a way that's really
frictionless for end users
so that's a little bit about myself and
uh my career Journey thus far so pretty
much every interview has that tell me
about yourself question this is a great
time for you to not only speak to your
experience but to also talk about uh
what you've learned about product
management and how you feel like your
experience translates into a product
management role you can also bring up
any certifications or courses
newsletters YouTube videos Etc that you
have studied to learn more about product
management so this next question is a
question that I actually ask in most of
my behavioral interviews for a product
manager regardless of what their
experience level is but in this video
specifically you'll see the interviewer
cater it to a candidate that wouldn't
have very formal product experience so
rather than asking about a feature that
they've delivered successfully the
interviewer might ask about maybe a
project that you've been a part of where
you delivered something successfully
yeah great thank you for
um you know walking me through uh your
experience and your background
um I'd love to hear more about a prag
project that you've either LED or
um been a significant contributor to and
tell me everything from when the project
started all the way to the uh end result
definitely
um so I'll tell you about a specific
case competition that I was a part of in
college where I was effectively the
Project Lead and we were tasked with
solving an employee engagement problem
at a company
so at the beginning of the case
competition a company came on site at
our campus and told us about a problem
that they're experiencing with Employee
Engagement so more specifically there
were challenges with employee morale uh
people seemed a little bit disengaged at
work and didn't seem as excited to be in
their positions so once we got this
prompt we were able to ask clarifying
questions which I felt was really
important because we really wanted to
understand more specifically what
problems were being experienced and why
it was so important for us to solve
those problems at the company
so I think the question that gave us the
most information
um was why is it important for you to
raise employee morale so when we asked
that question to the company leaders who
were on site with us
um they told us that they actually had a
nutrition problem as of late and it has
become really expensive for them to
continue finding new talent and that's
more expensive obviously than just
keeping your existing talent and keeping
those people really engaged and excited
to be at work
so once we got the prompt and
um we're able to ask our questions
my team huddled and we listed out
different problems that we wanted to
solve so first of all
we wanted to understand why employees
were feeling unfulfilled at work or just
disengaged in general
and then another problem we wanted to
solve was the fact that attrition was
really high which was expensive for the
company
so my team went to work and we started
thinking through various different
solutions again one of the first
problems we identified was that it was
unclear why employees felt low morale
and so we recommended first off that
there be some employee surveys to
understand
why employees were feeling the way that
they were feeling and we also put
together a set of questions that
managers could ask their team members so
that you know managers could also get
another data point on what was causing
this low morale at work
um because we couldn't actually get
results of those surveys or question
errors uh during the course of this case
competition we made a few assumptions
and then used those assumptions to kind
of guide us uh on different solutions so
our assumptions of what employees might
possibly list out as reasons for low
morale where
um you know they don't feel like they
could move up in their role
um they don't feel appreciated by either
their managers or by leadership and they
felt really burnt out
so once we had made those assumptions we
came up with different solutions that
could solve the employee morale issues
the solutions included formalized ways
for managers to recognize their
employees uh quarterly career
conversations that were specifically not
performance reviews but rather
conversations where managers would want
to see like how people want to grow in
their careers
and then a standardized set of questions
for managers to ask their team to get a
pulse on whether different team members
were feeling burnt out
um lastly we recommended quarterly
surveys that would be sent out to
employees to track progress of you know
Employee Engagement and track the impact
of this initiative
so once we had our recommendations all
together we put together a deck and a
formal write-up and we presented our
ideas to the company leaders who are on
site with us we ended up winning the
case competition which was of course
exciting
um and although I don't have full
details about what specifically was
implemented at the company or what the
end results were I do know about the
company was very interested in
implementing a lot of what we
recommended so
um that's kind of a story of a project
that I was leading
um all the way from the start to the end
yeah it's great uh thanks for sharing
that and it does sound like you were
working within a team of people
um what would you say your role was
um on that team
yeah it's a great question so there were
five of us on that team
um and I'd say myself and one other
woman kind of took the Project Lead
positions within the group
um meaning we managed and or we project
managed and kind of delegated work out
to other team members so we had one
person specifically take on uh research
like research about Employee Engagement
and burnout and those types of things
um another person was responsible for
the write-up uh we had a third person
who was responsible for the
communication back and forth between
ourselves and the company leaders
um and then I also was responsible for
putting together the deck and I took on
a lot of the project management
um of the case competition in general so
we had 24 hours to get things done so
required a lot of project management
keeping people on top of their work kind
of tracking goals at certain times so
that we weren't falling behind
um and I also found myself in kind of a
morale boosting role too so
um you know I really enjoy working in a
positive environment and so I got pizza
for the team at one point and made sure
we had breaks throughout the 24-hour
period so that we could just kind of
relax a bit have some fun uh before kind
of diving back into the work
yeah no it sounds like fun so that was a
good end-to-end behavioral interview
question now in a lot of these types of
product interviews an interviewer will
also ask about what one of your favorite
products is and why or they may ask
something like tell me about a product
you use and a problem you experience and
how you would solve you know that
problem so this next question is
actually something that can be asked no
matter what amount of product experience
you have so you mentioned earlier in our
conversation that you've grown in you
know appreciation for products that
solve customer problems in a in a
frictionless way
um can you tell me about a product that
you really enjoyed at Byron talk me
through the way through the through the
why you like it so much
yeah definitely
um there are a couple Products that come
to mind that I admire because they
skillfully solve a problem for me and
are also problems that I enjoy using so
I'm going to tell you about a product
that is kind of unique it's a product
I've enjoyed using for a couple years
now it's called vivino highly recommend
you check it out if you haven't heard of
it before so uh since becoming an adult
I've come to enjoy having different
types of wine and trying outline from
different regions
um but I have a really hard time picking
out a good wine at a liquor store
because there's tons of different types
of wine and bottles and all the labels
look beautiful and I've also found that
just because wine is more expensive it
doesn't necessarily mean it's a better
bottle of wine so
um I was experiencing this problem where
on multiple occasions I would Splurge
down a bottle of wine and it would not
be my favorite and I felt like it was a
complete waste of money
um but I think the biggest problem for
me was I really enjoy buying wine for
friends especially if they're hosting me
for maybe a dinner or event and I'd get
kind of stressed out because I'd buy
wine but not actually know if it was a
good wine or not I didn't want to be a
rude guest and buy them crappy wine so
um I finally found this app called
vivino where you literally just take a
picture of a wine label and you see
different customer reviews of the wine
you can get information about what the
wine tastes like and you can also see
like the expected price point that you
should expect to pay for that specific
bottle
um I think what's even better and what's
just really impressive about about the
app is it only takes a couple seconds to
actually use the app so all you have to
do is whip it out uh take a picture of
the label and you get all the
information you want there's no extra
steps to go through there's no hassle
it's like a truly frictionless
experience that really well solves my
problem so that's one app that uh I
really enjoy using but also uh you know
kind of inspires me as an aspiring
product manager it's something that
solves a problem well in a really easy
and intuitive way
yeah that sounds like a really cool app
I'll have to try it out at some point
um all right now whenever I've
interviewed someone for an APM role or
you know for any product position where
the candidate doesn't necessarily have
significant product experience
I want to know that they've done their
homework that they understand what
product management is that they're
actually passionate about product
management that this is a career path
that they really do want to follow so I
almost always will ask a question that's
kind of like this one I just have one
more question
um that I want to ask you know how much
do you know about the product manager
role and why do you think it'd be you
would be a
um you know good fit for this type of
position
yeah that's a great question so you know
I've done quite a lot of research into
what a product manager actually does
um you know as I mentioned earlier I've
read a lot of books about product
management listen to podcasts subscribe
to the newsletters all those things
um I know that a product manager is kind
of tasked with understanding customer
problems and then working with
engineering and design to actually build
solutions to those problems
um I also know that product managers
need to have a really good understanding
of company strategy and be able to build
solutions that are in line with company
strategy and take into account
um you know a company's goals as well as
what the competitive landscape looks
like
um product managers have to be strong
communicators good at problem solving
need to be able to lead without
Authority and you know those are things
that I've been able to do so far in my
career and in school and our skills that
I would love to be able to apply more
formally as a product manager
um I you know after doing a lot of this
Research into the product role and kind
of doing my mock problem solving and
um
you know kind of leaning into the
product World in general I really feel
that I have the raw materials to become
a strong product manager and I would
love to be able to grow my product
management skills
um with you and with your team
great well
um you know thanks so much for for
speaking with me and taking the time
um you know we'll be will be for sure uh
letting you know next steps uh within
the next few days or next week so thank
you again
awesome thank you so much for your time
I appreciate it so there you have it
there was a mock interview for an APM
role with a candidate that doesn't have
prior product experience I think the
main takeaways that I want you to have
from this interview are that first of
all the interviewer knows that you don't
have product experience so they're not
going to be expecting you to
talk through features you've delivered
right another thing I want you to take
away is that you can do a lot of
research and studying and preparations
to become a great product manager even
if you haven't had formal product
management experience so there's courses
you can take there's exercises you can
do on your own time to really brush up
on your product skills and if you do
those things before an interview for an
APM role you know you'll be able to
sound like you really do know what
you're talking about and the interviewer
will be able to see how much raw
potential you have the last thing I'd
love you to take away is
interviews like this go so much better
when you prep so have different stories
prepared just as you would for any other
behavioral interview and if you are
asked a pure behavioral interview
question like tell me about a time when
highly recommend that you use that
nugget plus SAR methodology it's just a
great way for you to be able to tell a
really nice concise story that your
interviewer can follow
so there you have it there is your mock
interview I really hope this is helpful
and helps a lot of you land your first
product management role if you like the
video please go ahead and give it a
thumbs up I would really appreciate it
and as always if you want to hear more
please subscribe
thank you again and I will talk to you
next time
bye friends
[Music]
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