Sustainable Development Goals: time lapse to the future | Leen Zevenbergen | TEDxMaastricht

Summary

The transcript discusses the importance of sustainability and social responsibility in business, referencing the United Nations' Sustainable Development Goals and the concept of B Corps. It touches on the need for companies to prioritize stakeholders over shareholders and highlights examples of businesses that have made a positive impact, such as Ben & Jerry's and Greyston Bakery. The speaker emphasizes the role of passion and perseverance in creating a better future for the planet, urging listeners to consider the legacy they wish to leave.

Takeaways

• 🌍 The script discusses the importance of sustainability and the need to preserve the planet for future generations.
• 📈 It mentions the concept of 'conscious capitalism' and how businesses can prioritize both profit and social responsibility.
• 🏢 The speaker talks about companies like Ben & Jerry's and Patagonia that have adopted a mission-driven approach to business.
• 🌱 There's a focus on the United Nations' Sustainable Development Goals (SDGs) and how they serve as a framework for global progress.
• 💡 The script highlights the need for innovation in addressing environmental challenges, such as pollution and climate change.
• 🚀 It brings up the idea of 'B Corps', which are businesses that meet high standards of social and environmental performance.
• 🌿 The importance of clean energy and the transition away from fossil fuels is emphasized, with examples like Tesla leading the electric vehicle market.
• 💧 The script touches on the issue of water scarcity and the need for clean water and sanitation solutions worldwide.
• 🌐 It discusses the role of social entrepreneurship and how it can drive positive change by creating businesses that address social and environmental issues.
• 🌟 The speaker shares personal anecdotes and experiences to inspire listeners to pursue their passions and make a difference in the world.

Q & A

What is the significance of the 'Sustainable Development Goals' mentioned in the script?

The Sustainable Development Goals (SDGs) are a collection of 17 global goals set by the United Nations to address major social, economic, and environmental challenges by 2030.

What does the acronym 'B Corp' stand for and what is its relevance in the context of the script?

B Corp stands for B Corporation, which is a certification given to companies that meet high standards of social and environmental performance, transparency, and accountability.

What is the 'Purpose Driven Company' concept discussed in the script?

A Purpose Driven Company is a business that places equal importance on achieving social and environmental goals alongside its profit objectives, aiming to create a positive impact on society and the environment.

How does the script relate to the concept of 'Clean Energy' and its importance?

The script highlights the importance of clean energy by discussing the transition to renewable energy sources and the role of companies like Tesla in this shift, emphasizing the need for sustainable energy solutions.

What is the 'Open Hiring' model mentioned in the script and how does it benefit society?

Open Hiring is a model where companies hire individuals without requiring previous work experience or references, providing opportunities to those who face barriers to employment, such as people with criminal records.

What does the script imply about the role of entrepreneurs in driving social change?

The script suggests that entrepreneurs play a crucial role in driving social change by creating businesses that focus on solving social and environmental problems, thereby contributing to a more sustainable and equitable society.

How does the script connect the concept of 'Social Venture Network' to creating a better future?

The Social Venture Network is mentioned as a community of entrepreneurs and investors who support businesses that aim to create positive social and environmental impacts, thus working towards a better future.

What is the significance of 'Greyston Bakery' in the context of the script?

Greyston Bakery is highlighted as an example of a social enterprise that provides employment opportunities to people who face barriers to employment, demonstrating a business model that prioritizes social impact.

How does the script address the issue of 'Plastic Pollution' and potential solutions?

The script addresses plastic pollution by discussing the need for alternatives to single-use plastics and the role of companies in creating sustainable products, such as alternative materials to paper.

What is the 'Millennium Development Goals' and how does the script relate it to current global challenges?

The Millennium Development Goals were a set of targets established by the United Nations to be achieved by 2015 to reduce extreme poverty. The script relates these goals to current global challenges by discussing the progress made and the need for continued action.

How does the script discuss the importance of 'Clean Water and Sanitation' as part of the SDGs?

The script emphasizes the importance of clean water and sanitation by mentioning it as one of the SDGs, highlighting the need for access to clean water and proper sanitation facilities as a basic human right and a key to public health.