Sustainable Development Goals: time lapse to the future | Leen Zevenbergen | TEDxMaastricht

Summary

The transcript discusses the importance of sustainability and social responsibility in business, referencing the United Nations' Sustainable Development Goals and the concept of B Corps. It touches on the need for companies to prioritize stakeholders over shareholders and highlights examples of businesses that have made a positive impact, such as Ben & Jerry's and Greyston Bakery. The speaker emphasizes the role of passion and perseverance in creating a better future for the planet, urging listeners to consider the legacy they wish to leave.

Takeaways

• 🌍 The script discusses the importance of sustainability and the need to preserve the planet for future generations.
• 📈 It mentions the concept of 'conscious capitalism' and how businesses can prioritize both profit and social responsibility.
• 🏢 The speaker talks about companies like Ben & Jerry's and Patagonia that have adopted a mission-driven approach to business.
• 🌱 There's a focus on the United Nations' Sustainable Development Goals (SDGs) and how they serve as a framework for global progress.
• 💡 The script highlights the need for innovation in addressing environmental challenges, such as pollution and climate change.
• 🚀 It brings up the idea of 'B Corps', which are businesses that meet high standards of social and environmental performance.
• 🌿 The importance of clean energy and the transition away from fossil fuels is emphasized, with examples like Tesla leading the electric vehicle market.
• 💧 The script touches on the issue of water scarcity and the need for clean water and sanitation solutions worldwide.
• 🌐 It discusses the role of social entrepreneurship and how it can drive positive change by creating businesses that address social and environmental issues.
• 🌟 The speaker shares personal anecdotes and experiences to inspire listeners to pursue their passions and make a difference in the world.

Q & A

What is the significance of the 'Sustainable Development Goals' mentioned in the script?

The Sustainable Development Goals (SDGs) are a collection of 17 global goals set by the United Nations to address major social, economic, and environmental challenges by 2030.

What does the acronym 'B Corp' stand for and what is its relevance in the context of the script?

B Corp stands for B Corporation, which is a certification given to companies that meet high standards of social and environmental performance, transparency, and accountability.

What is the 'Purpose Driven Company' concept discussed in the script?

A Purpose Driven Company is a business that places equal importance on achieving social and environmental goals alongside its profit objectives, aiming to create a positive impact on society and the environment.

How does the script relate to the concept of 'Clean Energy' and its importance?

The script highlights the importance of clean energy by discussing the transition to renewable energy sources and the role of companies like Tesla in this shift, emphasizing the need for sustainable energy solutions.

What is the 'Open Hiring' model mentioned in the script and how does it benefit society?

Open Hiring is a model where companies hire individuals without requiring previous work experience or references, providing opportunities to those who face barriers to employment, such as people with criminal records.

What does the script imply about the role of entrepreneurs in driving social change?

The script suggests that entrepreneurs play a crucial role in driving social change by creating businesses that focus on solving social and environmental problems, thereby contributing to a more sustainable and equitable society.

How does the script connect the concept of 'Social Venture Network' to creating a better future?

The Social Venture Network is mentioned as a community of entrepreneurs and investors who support businesses that aim to create positive social and environmental impacts, thus working towards a better future.

What is the significance of 'Greyston Bakery' in the context of the script?

Greyston Bakery is highlighted as an example of a social enterprise that provides employment opportunities to people who face barriers to employment, demonstrating a business model that prioritizes social impact.

How does the script address the issue of 'Plastic Pollution' and potential solutions?

The script addresses plastic pollution by discussing the need for alternatives to single-use plastics and the role of companies in creating sustainable products, such as alternative materials to paper.

What is the 'Millennium Development Goals' and how does the script relate it to current global challenges?

The Millennium Development Goals were a set of targets established by the United Nations to be achieved by 2015 to reduce extreme poverty. The script relates these goals to current global challenges by discussing the progress made and the need for continued action.

How does the script discuss the importance of 'Clean Water and Sanitation' as part of the SDGs?

The script emphasizes the importance of clean water and sanitation by mentioning it as one of the SDGs, highlighting the need for access to clean water and proper sanitation facilities as a basic human right and a key to public health.

Outlines

00:00

🌍 Environmental Concerns and the Future of Our Planet

The paragraph discusses the importance of addressing environmental issues to ensure the survival of the planet for future generations. It touches on the concept of 'unique prices' and the responsibility of individuals and corporations to act sustainably. The speaker mentions the need for a global effort to combat pollution and protect ecosystems, referencing historical initiatives like the Environmental Protection Agency and the Millennium Development Goals. The narrative also includes a call to action for entrepreneurs and individuals to create sustainable solutions and businesses that can help mitigate the effects of climate change and environmental degradation.

05:01

🚀 Entrepreneurship and the Pursuit of Sustainable Development

This paragraph delves into the role of entrepreneurship in driving sustainable development. It highlights the creation of businesses with a purpose, such as Ben & Jerry's and Patagonia, which prioritize social and environmental responsibilities alongside profits. The speaker discusses the concept of B Corps, companies that meet high standards of verified social and environmental performance, transparency, and accountability. The paragraph also mentions the United Nations' Millennium Goals and how businesses can contribute to achieving these global objectives. The narrative encourages the audience to consider the impact of their work and to strive for a future where businesses not only succeed financially but also contribute positively to society and the environment.

10:01

🌿 The Impact of Corporate Actions on Society and the Environment

The paragraph focuses on the consequences of corporate activities on society and the environment. It discusses how companies can contribute to pollution and other environmental issues, and the importance of businesses taking responsibility for their impact. The speaker provides examples of companies that have adopted sustainable practices, such as using alternative materials and reducing waste. The paragraph also touches on the importance of clean energy and the transition away from fossil fuels. The narrative emphasizes the need for a collective effort from individuals, businesses, and governments to address environmental challenges and work towards a more sustainable future.

15:01

🏭 Greyston Bakery: A Model of Social Innovation in Business

This paragraph tells the story of Greyston Bakery, a company that exemplifies social innovation in business. It was created to produce brownies and houses, with a mission to provide employment opportunities for people who face barriers to traditional employment. The company's slogan highlights its commitment to hiring individuals regardless of their past, offering a chance for anyone to start work immediately. Greyston Bakery's 'open hiring' policy is a model for social enterprise, demonstrating how businesses can both make a profit and contribute positively to their community. The paragraph also touches on the broader theme of social entrepreneurship and the potential for businesses to create meaningful change in society.

Keywords

💡Sustainability

Sustainability refers to the ability to maintain a certain process or state in the long term, often in the context of environmental responsibility and social equity. In the video, sustainability is a central theme, with discussions around creating companies and practices that can endure over time without depleting resources or harming the environment. The script mentions 'sustainability' in relation to energy transitions and the creation of companies that prioritize long-term environmental health over short-term gains.

💡Social Venture Network

The Social Venture Network (SVN) is a global community of entrepreneurs committed to creating businesses that have a positive impact on society and the environment. In the script, the SVN is mentioned as an example of a community that supports and fosters entrepreneurs who are focused on creating value not only for themselves but also for their stakeholders and the planet.

💡B Corporation

A B Corporation, or B Corp, is a type of corporation that meets high standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. The term is used in the script to describe companies like Ben & Jerry's and Patagonia, which are committed to not only making profits but also to considering the impact of their decisions on workers, communities, and the environment.

💡Millennium Development Goals

The Millennium Development Goals (MDGs) were a set of eight international development goals established following the Millennium Summit of the United Nations in 2000. The script refers to the MDGs as a precursor to the Sustainable Development Goals (SDGs), emphasizing the historical progression of global commitments to address poverty, education, gender equality, and environmental sustainability.

💡Sustainable Development Goals

The Sustainable Development Goals (SDGs) are a collection of 17 global goals set by the United Nations General Assembly in 2015 to be achieved by 2030. They address a broad range of social, economic, and environmental issues. In the script, the SDGs are mentioned as a framework for global action towards a more sustainable and equitable future, with specific mention of goals related to clean water, sanitation, and affordable clean energy.

💡Clean Energy

Clean energy refers to energy derived from natural processes that are replenished on a human timescale, such as sunlight, wind, rain, and geothermal heat. The script discusses the transition to clean energy as a critical aspect of sustainability, with examples like Tesla being highlighted for their role in the electric vehicle industry and the broader move towards renewable energy sources.

💡Open Hiring

Open Hiring is a policy where companies hire individuals without requiring previous employment history or references, often targeting those who face significant barriers to employment. The script mentions Greyston Bakery as an example of a company that practices open hiring, providing opportunities to those who might otherwise struggle to find work, such as individuals with criminal records.

💡Stakeholder

A stakeholder is any individual, group, or organization that has an interest or stake in an organization's actions and decisions. In the context of the script, stakeholders are discussed in relation to B Corporations and their commitment to considering the impact of their business on all stakeholders, including employees, customers, suppliers, and the community, not just shareholders.

💡Environmental Protection Agency

The Environmental Protection Agency (EPA) is a U.S. government agency that regulates environmental protection efforts. While not explicitly mentioned by name in the script, the concept of an EPA-like organization is alluded to when discussing the need for entities that protect the environment and regulate industries to prevent pollution and other environmental harms.

💡Pollution

Pollution refers to the introduction of contaminants into the natural environment that cause harm or discomfort to living organisms. The script discusses pollution as a critical issue that needs to be addressed for the health of the planet, mentioning plastic pollution in oceans and the need for companies to adopt practices that reduce their environmental footprint.

💡Climate Change

Climate change refers to long-term shifts in temperatures and weather patterns, primarily due to human activities such as the burning of fossil fuels. While not explicitly mentioned in the script, the concept of climate change is implicit in discussions about the need for sustainable practices and the transition to clean energy to mitigate the impacts of human activity on the planet.

Highlights

The discussion revolves around the unique prices of items and the impact on the environment.

Mention of the importance of being aware of the consequences of our actions on the planet's survival.

Reference to the need for the planet to survive for eight billion years and the role of individuals in achieving this.

Discussion on the concept of 'young billionaires' and their potential influence on the future.

The idea of creating chains in the world to address global issues is introduced.

Emphasis on the importance of ecosystems and the role they play in maintaining the planet's health.

Highlighting the issue of pollution and its detrimental effects on the environment.

The introduction of the EPA (Environmental Protection Agency) and its role in environmental protection.

Discussion on the concept of 'sustainability' and how it is integrated into various industries.

Mention of the Millennium Goals and their significance in shaping global development.

The impact of companies like Ben & Jerry's and their approach to social entrepreneurship.

The concept of B Corps and their commitment to stakeholders over shareholders.

The importance of the United Nations' Sustainable Development Goals and their influence on global policy.

The role of social entrepreneurship in creating solutions for social and environmental issues.

The challenge of creating a company that prioritizes people and the planet over profit.

The example of Greyston Bakery and its open hiring policy, providing employment opportunities for those often overlooked.

The importance of clean energy and the transition away from fossil fuels, with examples of companies leading the change.

The conclusion emphasizes the power of passion and perseverance in driving change for a sustainable future.

Transcripts

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meest dit is de credit company

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created to produce brownies en houses

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[Muziek]

[Applaus]

[Muziek]