RESPONSABILIDAD SOCIAL EMPRESARIAL EN EL PERÚ

Summary

In this video, Luciana Puente, a sustainability and environmental consultant, discusses the evolving role of Corporate Social Responsibility (CSR) in Peru. She highlights the importance of integrating sustainability into business strategies, the need for businesses to adapt to global standards like the United Nations’ Sustainable Development Goals (SDGs), and the growing relevance of CSR in creating long-term value. Despite progress, such as regulations requiring sustainability reporting, Peru faces challenges in fully embracing sustainable practices. The video encourages businesses to align their goals with these global frameworks to contribute positively to society and enhance their competitiveness.

Takeaways

• 😀 Companies today need to focus on building a more just, equitable, and sustainable future, factoring in financial stability, technology, and zero corruption.
• 😀 The value of companies has shifted from tangible assets to factors like risk management, corporate integrity, and responsibility toward social and environmental impact.
• 😀 There is still some controversy regarding the concept of Corporate Social Responsibility (CSR), especially in developing countries, where it’s often seen as an expense rather than a value-creating strategy.
• 😀 Michael Porter emphasized that ignoring ‘citizenship’ (CSR) can be costly, as it misses countless opportunities to align business with social causes.
• 😀 A business’s value chain intersects with social factors, offering opportunities to support causes while enhancing competitiveness.
• 😀 A 2017 study in Haiti revealed that 90% of businesses believe sustainability is essential for competitiveness, with 60% already having sustainability strategies in place.
• 😀 Despite Peru’s decade of economic growth and poverty reduction, businesses have not fully adopted sustainable development models, with Peru ranking 110th in the Yale Environmental Performance Index.
• 😀 Key milestones in Peru’s progress towards sustainability include the launch of the Responsible Investment Program in 2014 and the Superintendence of the Securities Market's 2015 resolution requiring sustainability reports from listed companies.
• 😀 Peru's aspiration to join the OECD underscores the importance of adhering to global standards for economic, social, and environmental governance.
• 😀 The United Nations’ Sustainable Development Goals (SDGs) aim to end poverty, protect the planet, and promote peace and prosperity, urging businesses to integrate these goals into their strategies.
• 😀 Businesses must align their interests with SDGs and collaborate with stakeholders to meet their expectations and perceptions while promoting sustainable development.

Q & A

What is the main focus of Luciana Puente's discussion in the video?

Luciana Puente discusses the importance of building a more just, equitable, and sustainable future through corporate social responsibility (CSR) and sustainable business practices. She highlights how businesses must align their strategies with sustainable development goals to remain competitive and socially responsible.

How has the concept of corporate value evolved over time?

Corporate value has shifted from being solely based on tangible assets, like fixed assets and market share, to incorporating intangible factors such as risk management, integrity, corporate governance, and CSR. Reputational management and environmental and social responsibility have become integral to business success.

Why does CSR sometimes face skepticism in developing countries like Peru?

In developing countries like Peru, CSR is often viewed with skepticism because businesses may perceive it as an additional cost rather than a value-creating strategy. There is also a tendency to view CSR as philanthropy rather than an essential business approach to meet stakeholder expectations.

What did Michael Porter mean by the 'cost of not paying attention to citizenship'?

Michael Porter argued that ignoring social responsibility and not aligning business practices with societal needs can lead to missed opportunities. The 'cost of not paying attention to citizenship' is the loss of valuable chances to create value and improve business operations through positive social impact.

How can businesses integrate social factors into their value chain?

Businesses can integrate social factors into their value chain by ensuring that each activity, from supply chain management to final delivery, considers social impacts. Companies should align their business activities with social causes to improve their competitive environment while benefiting society.

What did the 2017 study in Haiti reveal about the importance of sustainability for businesses?

The 2017 study in Haiti revealed that 90% of businesses believed sustainability was crucial for remaining competitive. It also found that 60% of businesses had already adopted a sustainability strategy, and 25% had developed a specific business case for sustainability.

What was the outcome of Peru's economic growth over the past decade?

Peru experienced over a decade of steady economic growth, which led to reduced poverty levels and improved economic indicators. However, businesses in Peru have not widely adopted sustainable development models despite this economic progress.

What is the significance of Peru's participation in the Organization for Economic Cooperation and Development (OECD)?

Peru's aspiration to join the OECD is significant because it requires businesses to meet global standards for ethical and responsible practices in economics, social matters, environmental concerns, and corporate governance. It represents a push toward more sustainable and responsible business operations.

What role do the United Nations' Sustainable Development Goals (SDGs) play in business strategy?

The SDGs play a crucial role in guiding businesses to align their strategies with global goals aimed at ending poverty, protecting the planet, and ensuring prosperity for all. Businesses are encouraged to integrate these objectives into their operations and work alongside stakeholders to achieve them.

What is the main challenge for businesses in adopting sustainability strategies in Peru?

The main challenge for businesses in Peru is overcoming the perception that sustainability is an additional cost rather than a strategic opportunity for long-term growth. Many businesses are still not fully incorporating sustainability into their core operations and are slow to adopt related strategies.