How to Grow on Instagram in 2024 and actually make money (New Method)

Summary

This video shares a proven seven-part framework for rapidly growing an Instagram account, illustrated by the creator's journey from zero to 250,000 followers in just three months. It emphasizes selecting a niche with current demand, monetization potential, and personal expertise. The creator also discusses branding, content creation aligned with Instagram's algorithm, and leveraging data insights for optimization. Monetization strategies include affiliate deals, brand partnerships, and selling digital products. The video promises practical tips for aspiring digital entrepreneurs to achieve similar success.

Takeaways

• 😀 The speaker rapidly grew a new Instagram account to over 250,000 followers in just 3 months.
• 💰 They've earned over $10,000 from the account so far, demonstrating the potential for monetization on Instagram.
• 🔑 A seven-part framework is introduced as a strategy for growing followers and making money on Instagram.
• 🎯 Choosing the right niche is crucial, involving a balance of personal passion, current trends, monetization potential, and relevant skills and experience.
• 🎨 Branding is highlighted as a key element, including color psychology and the strategic use of names and profile optimization.
• 📈 Understanding the Instagram algorithm is essential for content visibility and growth, focusing on engagement metrics like watch time and shares.
• 📊 Data insights are vital for optimizing content, with strategies for using keywords, posting times, and analyzing viewer behavior.
• 🚀 Growth hacking involves leveraging psychological principles to create content that naturally triggers the algorithm and engages users.
• 💸 Monetization strategies discussed include affiliate deals, brand partnerships, physical products, and especially digital products or services.
• 📈 The speaker emphasizes the effectiveness of digital products for monetization due to their scalability and lower overhead compared to physical products.

Q & A

How did the Instagram account grow from zero to over 250,000 followers in just 3 months?

The account grew rapidly by applying a seven-part framework that focuses on choosing the right niche, branding, content creation, understanding the Instagram algorithm, leveraging data insights, growth hacking, and monetization.

What are the four factors considered when choosing a niche for an Instagram account?

The four factors are: 1) Something that is trending or that the world needs right now, 2) Something that can make money, 3) Something that the creator has skills and experience with, and 4) Something that the creator is passionate about.

What is the 'icky guy' exercise mentioned in the script and how does it help in choosing a niche?

The 'icky guy' exercise involves drawing four concentric circles and writing three things that the world needs, three things that could be paid for, three things that the creator is good at, and three things they love to do in their free time. The intersection of these circles is meant to identify a niche that aligns with the creator's passion, skills, and market needs.

How does the Instagram algorithm determine which posts to show to a larger audience?

The Instagram algorithm initially shows a post to a small group of followers and measures engagement such as watch time, view to save ratio, view to share ratio, and view to comment ratio. If the post performs well, it gets shown to a larger audience, potentially including non-followers, and can eventually reach the explore page.

What is the 'viral checklist' and how does it help in creating content that performs well on Instagram?

The 'viral checklist' is a set of seven questions to ask when creating content to ensure it stops scrolling, holds attention, is savable, shareable, comment-worthy, satisfying, and follow-worthy. Answering 'yes' to all these questions increases the likelihood of creating a viral post.

How does the creator suggest optimizing an Instagram profile for better visibility and engagement?

The creator suggests having a clean profile picture, a name with keywords to aid in searchability, a bio that clearly communicates the account's purpose, and ensuring the content is consistent with the account's theme and audience expectations.

What are some strategies for creating content that hooks viewers on Instagram?

Strategies include using a negative hook to make viewers hyper aware of a problem, using bold and interesting visuals to grab attention, storytelling that keeps viewers engaged until the end, using wide space to give a premium feel, and creating relatable content that viewers want to share.

How can insights from Instagram analytics be used to improve content performance?

Insights can be used to understand audience behavior, such as the best times to post, the types of content that get the most engagement, and the geographical locations of the audience. This information can be used to optimize captions with keywords, choose posting times, and target specific locations to increase organic reach.

What are the four main monetization strategies for an Instagram account according to the script?

The four main monetization strategies are: 1) Affiliate deals, where a creator earns a percentage of sales from promoting someone else's product, 2) Brand deals, where a company pays the creator for sponsored content, 3) Selling physical products, which can include merchandise or other tangible items, and 4) Selling digital products or services, which can be sold multiple times with no additional production cost.

Why does the creator recommend selling digital products over physical products for monetization on Instagram?

The creator recommends digital products because they can be created once and sold an infinite number of times without the need for managing inventory, making it a more scalable and efficient monetization strategy.