2024 09 05 09 37 57

Summary

This lesson focuses on lead generation strategies for business growth, emphasizing the importance of understanding the ideal customer (IDE) and leveraging free advertising channels. Key tactics include creating a lead magnet, conducting a nutrition survey, offering a free metabolic assessment, and hosting a webinar. The goal is to convert potential clients into engaged leads through valuable content and personalized interactions, ultimately leading to sales without relying on paid advertising.

Takeaways

• 📈 Focus on getting clients through engagement and consistent communication.
• 🎯 Understand your ideal customer and target them specifically.
• 📊 Lead generation is crucial to acquiring contacts for future offers.
• 📲 Use a WhatsApp group as a lead magnet to gauge genuine interest.
• 🖥️ Organize free Zoom tours to establish authority and engage potential clients.
• 📋 Create a nutrition survey to understand client struggles before making contact.
• ⚖️ Offer a free metabolic assessment to build trust and identify client issues.
• 🖱️ Use Google Forms for easy client surveys and data collection.
• 📹 Host a free webinar that can be recorded and reused for consistent lead generation.
• 💡 Structure webinars to share personal stories, showcase discoveries, and invite clients for calls to drive sales.

Q & A

What is the main focus of this business discussion lesson?

The main focus of this lesson is on lead generation, which involves creating a contact where you can speak to a person and then offer them something.

Why is it important to know your IDEA customer?

Knowing your IDEA (Ideal) customer is crucial because it allows you to focus on a specific type of person, which is essential when not doing paid advertising and relying on organic contacts.

What is a lead magnet and why is it necessary for lead generation?

A lead magnet is an attractive offer that entices people to give you their contact details. It's necessary for lead generation because it helps you gather contacts who are genuinely interested in your services or products.

How can a WhatsApp group be used as a lead magnet?

A WhatsApp group can be used as a lead magnet by inviting people to join for more detailed tips and advice. Joining the group indicates their genuine interest and provides a platform for further engagement.

What is the purpose of conducting a nutrition survey?

The purpose of a nutrition survey is to understand the problems and struggles of potential clients. This information is valuable for personalizing your approach and offering tailored solutions.

Why is it recommended to use Google Forms for the nutrition survey?

Google Forms is recommended because it's easy to use, trusted by users, and allows you to create a survey with ease. It also provides a simple link that can be shared on various platforms, including WhatsApp.

What is a free metabolic assessment and how does it benefit both the client and the business?

A free metabolic assessment is a service where you evaluate a client's metabolic health without them feeling committed. It benefits the client by providing valuable insights, and the business by establishing trust and opening opportunities for further engagement.

How can a free webinar be used as a modern lead magnet?

A free webinar can be used as a lead magnet because it provides valuable content that people can access at their convenience. It's an effective way to showcase your expertise and attract potential clients.

What should be the structure of a successful webinar?

A successful webinar should start with a quick recap of why attendees are there, followed by a discussion of common struggles, personal journey, and then three key discoveries or insights. It should end with an invitation for a call to action.

Why is it important to personalize the webinar content?

Personalizing the webinar content makes it more engaging and relatable. It helps in building a connection with the audience, which is crucial for establishing trust and encouraging them to take the next step, such as booking a call.

How can the steps discussed in the lesson be applied to grow a business without paid advertising?

The steps can be applied by consistently focusing on lead generation, offering valuable content, and engaging with potential clients through personalized interactions. This approach can help grow a business organically through recommendations and contacts.

Outlines

00:00

📈 Lead Generation and Customer Engagement

This paragraph focuses on the importance of lead generation and customer engagement in business discussions. It emphasizes the need to send content to the broadcast list and engage with clients who respond. The lesson's goal is to create an overall plan for the business, understanding the ideal customer (IDE) and customer engagement rate (CER). It's crucial to focus on a specific type of person to target, especially when not using paid advertising. The lesson introduces the concept of a 'lead magnet,' something that entices potential clients to provide their contact details. Examples include inviting them to join a WhatsApp group for more information or offering a free webinar. The paragraph also discusses the use of a nutrition survey and a free metabolic assessment as lead magnets, and the importance of using platforms like WhatsApp and Google Forms to facilitate these interactions.

05:02

📊 Metabolic Assessment and Webinar Strategy

Paragraph 2 delves into the specifics of conducting a metabolic assessment, which is a series of questions designed to understand the client's lifestyle and the potential issues affecting their metabolism. It discusses the importance of emotionally connecting with clients to encourage them to take action. The paragraph also introduces the concept of a free webinar as a modern lead magnet, which can be recorded once and made available for clients to access at any time. The webinar structure is outlined, starting with a quick recap, followed by a discussion of common struggles, personal journey, and three key discoveries. The aim is to impress the audience with the science behind the advice without going into too much detail, which is saved for when they sign up for the program. The paragraph concludes with a call to action for clients to book a call, which is when the potential for a purchase is highest.

Keywords

💡Lead Generation

Lead generation refers to the process of attracting and converting strangers and prospects into potential customers by capturing their interest and contact information. In the context of the video, lead generation is a crucial step in the sales funnel where the goal is to create a contact with individuals who have shown interest, often through a lead magnet, which is an incentive offered in exchange for their contact details. The video emphasizes the importance of lead generation as a precursor to sales, highlighting strategies such as inviting people to join a WhatsApp group or signing up for a webinar.

💡IDE Customer

The term 'IDE Customer' likely refers to an 'Ideal Customer' or 'Ideal Client,' which is a profile of the perfect customer for a business's products or services. The video underscores the significance of identifying and understanding this specific type of customer to focus marketing efforts effectively. The IDE Customer concept is integral to the video's theme of targeted marketing and sales, ensuring that the business's efforts are aligned with the needs and preferences of their most profitable customer segment.

💡Lead Magnet

A lead magnet is an attractive offer that entices potential customers to provide their contact information in exchange for something of value. In the video, the concept of a lead magnet is central to the strategy for generating leads. Examples given include inviting people to join a WhatsApp group for more detailed tips and advice, or offering a registration link for a Zoom tour. These magnets serve to initiate contact and engagement with potential customers, which is a foundational step in the sales process.

💡Conversion

Conversion in the video refers to the act of turning a lead into a customer or a visitor into a subscriber. It is a critical aspect of lead generation where the goal is to persuade the lead to take a desired action, such as joining a group, signing up for a webinar, or filling out a survey. The video discusses conversion as a part of the broader lead generation process, emphasizing the need for a compelling offer that will prompt potential customers to take the next step in the sales funnel.

💡Sales Funnel

The sales funnel is a marketing concept that illustrates the journey potential customers go through from being prospects to becoming actual buyers. In the video, the sales funnel is mentioned in relation to the different stages of engagement with a business, starting with lead generation and culminating in sales. The script outlines a plan that aligns with the sales funnel, focusing on how to guide potential customers through each stage, from initial contact to the final purchase.

💡Organic Contact

Organic contact in the video pertains to the natural growth of a business's customer base through word-of-mouth, recommendations, and other non-paid methods. The script mentions that without paid advertising, the focus should be on organic contact, which involves building relationships and trust with potential customers through consistent engagement and value provision. This approach is highlighted as a way to foster a loyal customer base that can lead to long-term business growth.

💡Data Analysis

Data analysis in the context of the video refers to the process of examining and interpreting numerical or qualitative data to draw conclusions and support decision-making. The script mentions that after the sales process, there is a need for data analysis to evaluate the effectiveness of the sales strategy. This involves looking at metrics such as the number of sales, cost of the budget, and profit. Data analysis is crucial for understanding the return on investment and for making informed decisions about future marketing and sales strategies.

💡Nutrition Survey

A nutrition survey mentioned in the video is a tool used to gather information about an individual's dietary habits, challenges, and goals. It serves as a lead magnet and a method for collecting data that can be used to tailor personalized advice and services. The video suggests using a nutrition survey to understand the specific struggles and needs of potential customers, which can then be addressed during consultations or sales pitches, thereby increasing the likelihood of converting leads into customers.

💡Free Webinar

A free webinar in the video is presented as a modern lead magnet that allows businesses to provide valuable content to potential customers without an immediate cost. The script describes a webinar as a recorded presentation that can be accessed by leads, often focusing on a specific topic such as 'How to speed up metabolism without going to the gym.' The webinar is structured to educate, impress, and ultimately lead to a call to action, where the potential customer might make a purchase. It serves as a platform to showcase expertise and build trust with the audience.

💡Metabolic Assessment

Metabolic assessment, as discussed in the video, is a process where a professional evaluates an individual's metabolic health to identify potential issues that could be affecting their weight or overall health. The video suggests using a free metabolic assessment as a lead magnet, allowing individuals to gain insights into their health without feeling committed. This assessment can be conducted over the phone or in person and is designed to open up dialogue and emotional connection, which can be instrumental in the customer's decision to engage further with the business's services.

Highlights

The lesson focuses on lead generation and strategies for engaging clients without paid advertising.

Understanding your ideal customer (IDE) is crucial for targeted marketing.

Lead generation involves creating a contact where you can offer something to the client.

A lead magnet is necessary to entice people to give their contact details.

Creating a WhatsApp group can be an effective lead magnet to show genuine interest.

Using Zoom for webinars is a strategy to gather leads and demonstrate authority.

Conducting a nutrition survey allows for personalized engagement with potential clients.

Google Forms can be utilized for easy and trusted survey distribution.

A free metabolic assessment is a valuable lead magnet that builds trust with clients.

Web-based WhatsApp can improve efficiency in managing client communications.

Free webinars are a modern lead magnet that can be recorded once and accessed repeatedly.

Webinars should include a recap, struggles, and discoveries to engage viewers.

The importance of impressing viewers with science-based information without overwhelming them.

Inviting clients for a call after the webinar can lead to potential sales.

Consistent application of these strategies can lead to significant business growth.

The module emphasizes the importance of organic contact building for sustainable business growth.

The lesson concludes with encouragement to apply these strategies weekly for best results.

Transcripts

welcome to the next lesson and now we go

back to our business discussions where

we focus on getting clients so hopefully

you have been sending your content to

your broadcast list and they've been

engaging with you you might have a

couple messages back maybe they've asked

you question and we we can have a plan

now the goal of this lesson is to put

together the overall plan

at this point you should know your IDE

customer you know we' second our CER

this is really important because

particular nutrition every human being

if we try to S everyone nobody so

specific typ of person that we want to

focus on and we can still work out time

because we're not doing paid advertising

weid advertising we really need to know

who we focusing on because we get those

questions by Facebook Google

organizations today we're going to focus

on something called lead generation so

this is actually generating a contact

where you can speak to that person and

then offer them something the week after

that will focus on the actual offer so

what is it offer that person we speak to

them then we'll focus on sales how do we

make sure that person buys when we speak

to them then we're going to look at wi

advertis so we're assuming at that point

just your organic contact your contact

have sales we know' got concept testim

we

advertising and then really becomes a

data analysis process looking at the

numbers how many sales many did get they

cost your budget what was your profit

all these different things so let's go

back to point number three which is

today's Lon we're looking at lead

generation this is also sometimes refer

to as a conversion so if you're using

talk about as a conversion but they me

the same thing from the able to be

successful this area we need to have a

lead magnet so we need something that

will will want a person to give you

their contact details now if they're on

your WhatsApp groups obviously already

got as a contact so in the context of a

WhatsApp group you want them to join a

group so the broadcast they're just your

contacts but if they join the WhatsApp

group that shows they are genuinely

expressing an interest part of what you

do so that could be just the first stage

lead maget to say thisapp group that you

can join and of detail tips and advice

if you want to join us there what you

can do when you do the group is you can

go in here and you can copy the link so

you can start put that the bottom of

your content every time you send a

message to your general broadcast you

can say to them if you want more

information join mysa

group the first actual lead M that you

can do is the

so You' all these slides now you can

just go in delete and You'

got looks beautiful of M upce it's all

to and you just need Go ZO and give

people the registration link they will

register for your Zoom tour and you're

there you've got them ready them to

attend your talk you can put aind on

Whata can send a text message if you

want but you can deliver that talk it's

a free

it's a great maget show Authority and

EST know about to nutrition and it's

going help have the confidence reach out

to you so you can help them with their

health

Journey the second thing you should do

is a nutrition surve so you can actually

ask them of problems having what they

strugg with this is great because these

people you can contact them and then you

can actually go through the surve go

through the things they put in the Ser

so it's great magnet but also it should

be done anyway before you go phone with

somebody you shouldn't get on the phone

with somebody and and you don't know

anything about them you want them to

fill out the so either you do this

before they a call with you or you can

just do this as aad on yours you can

send out and you can use something

called Google forms it's really easy

people trust Google you just go on and

you P your questions and then at the end

there's a bigle at the top s it'll give

you a link you can just copy that and

you can put it on WhatsApp try to use

WhatsApp on your computer because um can

it's called web. whatsapp.com or you can

download a program so you can do all of

this on your computer it's a lot easier

than doing it on your

phone the third thing that you can

include is something called a free

metabolic assessment and this is

something that we did for many many

years and it works great because it's a

great way for you to come in and give

them an assessment but they don't feel

they' signed up so if you get them on

the phone you can either can either come

to you with the question out and go

through it or you can do the assessment

first consultation what is this this is

just Quita questions so qualita

questions based all the different things

we' talked about we put of

theab that we did with our in the spre

this week so you can have look at it but

don't put too much importance on it's

just a series of things that we would

Quita question to see what kind of LIF

they're living and based on that they

have all these different problems their

metabolism would have slowed down

because of inflammation appetite signals

aren working properly you know all sorts

of problems that they're having but

they're weight questions sometimes

certain things would give more bearing

and significance than other things so

it's included in the spreadsheet you can

access it and the great thing with the

metabolic assment it's a great for them

to open up once they emotionally connect

with you then they're very very to make

something we find over and over and over

again a more modern need magnet is to do

a free webinar so this is different from

the lecture because this is something

that you can actually do once record and

then it's always available for people to

access and this is something that people

often do when paid ading they will go

watch your webar then they with you yeah

so you'll need to be able to do

something on Power and you'll structure

it in the foll way so you'll need to

have some kind of how to and without so

for examp

or Howen over 40 speed metabolism

without going to the gym once you start

the webinar you start with a quick five

minut recap as to why they're there what

it is trying to achieve with them you

can call out specific type of person

woman mention again and then you spend

about 10 minutes going through they

tried this tried that didn't work yeah

then you want to spend about 10 minutes

talking about your strugles maybe you've

lost some weight what was your journey

make it a bit personal these sorts of

things

then you want to go through your three

discoveries so three is a good number

for anything when you're trying to

explain things take about 30 minutes

it's really impr important that you

impress them don't address them so these

points you impress you know science May

behind important but don't address this

is how say for example you can impress

by saying inflammation inflammation

increases serac protein levels and

that's going to affect your weight yeah

you don't want to address it by make

sure you have t that's later that's when

they sign program you just want to

impress you're talking about once you sp

30 minutes doing these points then you

can invite for a call where they will

hopefully then make purchase so that is

the business side of this lesson so each

this lesson in this module you like

we've covered our first three areas if

you work through them ntion is a topic

where you will get people just your cont

and it's something people build very

good business and we did this for six

years without doing any paid advertising

just recommendations and contacts and

all these things so get started follow

these steps make sure you apply them

every single week and you will see the

results will start coming through so

hope from that lesson and I will see you

the next module