The Future Of Selling Ai Systems (Prediction + Step by Step Offer)

Charlie Barber
6 Sept 202424:35

Summary

TLDRThis video outlines a future sales strategy combining AI and personal branding, predicted to dominate the next decade. With the creator economy booming and AI market cap set to reach $1 trillion by 2030, the presenter proposes an 'AI distribution infrastructure' offering. It involves cloning business owners' voices and faces to create engaging content, leveraging AI for distribution, and using financial arbitrage to scale content creation. The strategy aims to generate consistent leads and appointments with a focus on testing, analyzing, and amplifying successful content through paid ads.

Takeaways

  • ๐Ÿ˜ฒ The future of selling is expected to be dominated by AI and personal brands, with the creator economy predicted to double to $480 billion by 2027 and the AI industry set to reach a market cap of almost $1 trillion by 2030.
  • ๐Ÿš€ Combining AI and personal branding can create a powerful offering for business owners, solving the problem of dependency on the founder's presence for business leads and growth.
  • ๐Ÿ“ˆ The proposed solution is an 'AI distribution infrastructure' that aims to distribute content faster, more consistently, and at a larger volume with variations, without relying on the founder for content creation.
  • ๐Ÿค– Step one involves cloning the founder's voice and face to create engaging assets for short-form ads and traffic generation, aiming for about 100 new assets per month.
  • ๐Ÿ’ฐ 'Financial Arbitrage' is introduced as a strategy to leverage currency differences to access skilled talent at a lower cost, such as motion graphics editors or virtual assistants in countries like the Philippines or India.
  • ๐Ÿ“น Outsourcing content creation allows for scalability and efficiency, with the use of AI to clone voices and faces, and editors to create content, which can be managed by the service provider initially and then transitioned to the client.
  • ๐Ÿ“ˆ The strategy involves a two-week testing period to identify the most effective content styles before ramping up traffic through paid ads.
  • ๐ŸŽฏ The ad sets are designed to target the client's followers, competitive followers, and warm emails, followed by retargeting those who engage with the initial ad set.
  • ๐Ÿ’ธ The offer is structured to provide immediate results, like database reactivation with limited-time offers, followed by a 90-day campaign that includes content distribution and ad spending.
  • ๐Ÿ“Š The pricing model suggests a payment plan that incentivizes upfront payment for a 90-day campaign, with a lower cost than paying monthly, and the potential for a revenue share after the initial period.
  • ๐Ÿ“ˆ The video script outlines a strategy for scaling from doing the work manually to leveraging capital and talent, transitioning from a 'done-for-you' model to a 'done-with-you' consulting model as the business grows.

Q & A

  • What are the two industries predicted to dominate in the next 10 years according to the video?

    -The two industries predicted to dominate in the next 10 years are AI and personal brands.

  • What is the estimated market cap for the AI industry by 2030?

    -The AI industry is set to 10x by 2030, reaching a market cap of almost $1 trillion.

  • What is the Creator economy predicted to grow to by 2027?

    -Goldman Sachs predicts that the Creator economy will nearly double to $480 billion by 2027.

  • What is the name of the offer that combines AI and personal brands discussed in the video?

    -The name of the offer that combines AI and personal brands is 'AI distribution infrastructure'.

  • What problem does the 'AI distribution infrastructure' offer aim to solve?

    -The offer aims to solve the problem of business owners and founders being the constraint of their business, where if they stop posting content or running ads, leads stop coming in.

  • How many new assets per month does the video aim to create for clients?

    -The video aims to create about 100 new assets per month for clients.

  • What is the concept of 'Financial Arbitrage' as discussed in the video?

    -Financial Arbitrage in the context of the video means leveraging your currency from a first-world country to hire highly skilled talent from countries like the Philippines or India at a lower cost.

  • What does the video suggest as a strategy to distribute content without relying on the founder?

    -The video suggests using AI to clone the founder's voice and face to create engaging assets that can be distributed without needing new content from the founder.

  • How many editors are recommended to be kept on hand when scaling the business?

    -The video recommends keeping a volt of five editors when scaling to ensure content can be edited without overwhelming a single editor.

  • What is the strategy for the first 14 days after signing a client?

    -The strategy for the first 14 days is to post the first 50 assets and analyze which content styles are working best to then ramp up traffic with paid ads.

  • What are the three different content styles mentioned in the video?

    -The three different content styles mentioned are Motion Graphics, tweet-style reels, and value threads.

  • What is the purpose of using the client's current lists at the beginning of the campaign?

    -The purpose of using the client's current lists is to start with people who know, like, and trust the client, which is likely to yield better results than cold outreach.

Outlines

00:00

๐Ÿš€ Future of Selling: Combining AI and Personal Brands

The speaker introduces the future of selling as a fusion of AI systems and personal brands, predicting that these two industries will dominate the next decade. Goldman Sachs forecasts a doubling of the Creator economy to $480 billion by 2027, while the AI industry is expected to reach a market cap of almost $1 trillion by 2030. The video aims to teach viewers how to sell a high-value offer to business owners by leveraging AI to create engaging content without relying on the business owner for content creation. The proposed solution is called the AI distribution infrastructure, which promises to solve the problem of inconsistent performance in client acquisition by distributing content more efficiently.

05:01

๐ŸŒŸ Leveraging AI for Content Creation and Financial Arbitrage

The speaker outlines the process of using AI to clone the voice and face of business founders to create engaging assets for distribution on social media. The goal is to produce about 100 new assets per month. Financial Arbitrage is introduced as a strategy to leverage currency differences to access skilled labor in countries like the Philippines or India for motion graphics editing and virtual assistance, thus reducing reliance on the founder for content creation.

10:01

๐Ÿ“ˆ Scaling Strategy and Analyzing Winning Content

The speaker discusses the strategy for scaling the business, starting with over-delivering for the first five clients by posting content and editing videos manually. Once the client base grows, the process transitions to a more automated system with dedicated editors. The next step involves analyzing the performance of different content styles after a 14-day trial period to identify the most effective ones. The speaker emphasizes the importance of testing content styles and then using paid ads to promote the most successful ones, ensuring a consistent flow of leads and appointments.

15:03

๐Ÿ’ผ Crafting the Offer and Copywriting Strategy

The speaker explains how to structure the offer, emphasizing the need to resonate with the target market by highlighting past failures and presenting the new offer as a superior solution. The offer includes distributing 100 content assets across social media using AI, with a focus on quick results and risk minimization. The speaker provides an example of copywriting for a database reactivation campaign, explaining how to craft a limited-time offer that emphasizes long-term results and lists what the client doesn't need, increasing the appeal of the offer.

20:04

๐Ÿ’น Pricing Strategy and Transitioning to a Scalable Model

The speaker discusses the pricing strategy, suggesting a 90-day campaign priced at $5,000 to incentivize upfront payments and provide more budget for talent and better results. They recommend starting with a 'done for you' model to get the first five clients and then transitioning to a 'done with you' model that combines consulting with AI implementation. The speaker advises using the initial phase to over-deliver and build case studies, then pivot to a model that is easier to scale. The video concludes with a call to action to join a community for further resources and support.

Mindmap

Keywords

๐Ÿ’กAI systems

AI systems refer to artificial intelligence technologies that enable machines to perform tasks that would typically require human intelligence. In the video, the speaker discusses the future of selling in relation to AI systems, suggesting that they will play a dominant role in industries over the next decade. The video implies that AI will be integral to creating and distributing content for businesses.

๐Ÿ’กCreator economy

The creator economy is a term used to describe the ecosystem of independent content creators who earn income through their online content, such as videos, blogs, podcasts, and social media posts. The video script mentions that Goldman Sachs predicts this economy will nearly double to $480 billion by 2027, indicating a significant growth area where AI systems can be applied.

๐Ÿ’กMarket cap

Market cap, short for market capitalization, is the total dollar market value of a company's outstanding shares of stock. In the context of the video, the AI industry's market cap is mentioned to be set to 10x by 2030, reaching almost $1 trillion, emphasizing the massive growth potential of AI technologies.

๐Ÿ’กPersonal Brands

Personal Brands are the reputations and public identities built by individuals, often used to promote themselves in their professional or personal lives. The video suggests that personal brands, combined with AI, will dominate industries in the future, as they can leverage AI to distribute content and grow their brand presence.

๐Ÿ’กAI distribution infrastructure

AI distribution infrastructure refers to the systems and tools that use AI to distribute content across various platforms. The video describes an offer named 'AI distribution infrastructure' that aims to solve the problem of business owners being the constraint in their business's content distribution by using AI to automate this process.

๐Ÿ’กFinancial Arbitrage

Financial Arbitrage involves taking advantage of price differences in different markets to buy and sell an asset and make a profit. In the video, the concept is applied to leveraging currency differences to outsource work to countries with lower costs, such as the Philippines or India, for tasks like motion graphics editing.

๐Ÿ’กContent styles

Content styles refer to the different formats or approaches used to create content, such as videos, blog posts, infographics, etc. The video outlines three different content styles that serve different purposes in a marketing strategy: Motion Graphics, Tweet style reels, and Value threads.

๐Ÿ’กDatabase reactivation

Database reactivation is the process of engaging with existing leads in a company's database that have not been contacted for a while. The video suggests using this strategy to quickly provide results to clients by sending special offers via email or SMS to re-engage these leads.

๐Ÿ’กPricing model

A pricing model is a strategy that determines how much a company charges for its products or services. The video discusses a pricing model for the AI distribution offer, suggesting a 90-day campaign for a certain price, and how to incentivize clients to pay upfront for better results and cost savings.

๐Ÿ’กSales funnel

A sales funnel is a marketing concept that illustrates the journey potential customers go through from being prospects to becoming actual buyers. The video mentions creating an 'AI social funnel' as part of the offer, which would presumably use AI to automate and optimize the process of moving leads through the sales funnel.

๐Ÿ’กOutsourcing

Outsourcing is the practice of hiring external parties to perform tasks that might otherwise have been performed by internal employees. In the video, the speaker talks about outsourcing motion graphics and editing tasks to editors in countries with lower labor costs, as part of the AI distribution infrastructure offer.

Highlights

The future of selling will be dominated by AI and personal brands.

Goldman Sachs predicts the Creator economy will double to $480 billion by 2027.

The AI industry is set to grow 10x by 2030, reaching a market cap of almost $1 trillion.

Combining AI and personal brands can create a powerful offering for business owners.

The AI distribution infrastructure offer aims to solve the problem of business owners being the constraint of their business.

The offer will provide a playbook for consistent and predictable client acquisition.

AI will be used to distribute assets faster, more consistently, and with more volume and variations.

Step one involves cloning the founder's voice and face to create engaging assets.

Financial Arbitrage leverages currency differences to outsource tasks to skilled workers in different countries.

The process involves outsourcing Motion Graphics and editing to editors in countries like the Philippines or India.

The offer includes distributing 100 new assets per month across social media platforms.

After 14 days, analyze the winning assets to ramp up traffic through paid ads.

Use client's current lists for SMS and email blasts to warm leads for quick results.

Create two ad sets in Facebook Ads Manager: one targeted and one for retargeting.

Run $20 per day for both ad sets for 14 days to get consistent leads and appointments.

The offer framework includes helping clients add results in a certain time without previous failed methods.

Pricing should be structured as a 90-day campaign to incentivize upfront payment and provide more value.

Overdeliver to get case studies and then pivot to a more scalable, consulting model after securing five clients.

The community offers done-for-you automations and workflows to scale businesses.

Joining the community provides access to free leads and complex automations that can be sold.

Transcripts

play00:00

I've decided to share the secrets in

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this video what is the future of selling

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AI systems well I believe there are only

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going to be two industries that will

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dominate in the next 10 years you've got

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Ai and personal Brands and the reason

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for that is Goldman Sachs predicts that

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the Creator economy will nearly double

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to $480 billion by 2027 but even crazier

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than that statistic you've got the AI

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industry that is set to 10x by 2030

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going to a market cap of almost 1

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trillion which is absolutely outrageous

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so I've been thinking why not combine

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them together to create the ultimate

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produ highz offer that business owners

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need and want and that is what we're

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going to cover in this video so by the

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end of this video you're going to have

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it step by step laid out what what

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you're going to sell to clients and

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you're going to make a ton of money from

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it so without further Ado just lock in

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for the next 10 minutes cut out

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distractions take notes if possible and

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let's do this so the name of this offer

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is going to be the AI distribution

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infrastructure and here's the problem we

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are solving you see many business owners

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and Founders are the face of their

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business meaning that they are the

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constraint if they stop posting content

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leads stop coming in if they stop

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running ads leads stop coming in so they

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are the constraint if they don't show up

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neither will they clients and most of

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them struggle with consistent and

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predictable performance setting and

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getting

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clients until now because that is what

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our offer is going to solve once and for

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all you're going to have the ultimate

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playbook for solving this so trust me

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it's in demand like crazy like I would

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need this I've spoken to so many

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business owners that need this so just

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watch it just keep watching right so

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essentially we're going to leverage Ai

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and do more and better of what they're

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currently doing which is Distributing

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their assets faster more consistently

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with more volume and with more

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variations and here's the best part you

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don't need the clients anymore you don't

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have to rely on them providing you the

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raw content that you can distribute to

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their socials you don't have to rely on

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them to give you certain information to

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start your service because this is where

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AI comes into play and this is the new

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most upto-date offer that I would be

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selling if I was in your guys' position

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so here's step one let's quickly um go

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into this now what I've done is I've

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laid this out step by step so it's going

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to make it really simple for you step

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one is to clone the founders voice and

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face for creating these highly engaging

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assets and these are going to be

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distributed um on short form hyper

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testing ad creatives and overall traffic

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for their business and we aim to get out

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about 100 new assets per month and don't

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worry if it seems confusing I'm going to

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make this really simple um on how you're

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going to actually deliver how you're

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going to price it and how you're going

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to get clients so keep watching cuz I

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don't want you to miss out on this so

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that is just step one and I'm going to

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explain

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yeah how to do this after I just tell

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you step two as well so if we go to step

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two we've got Financial Arbitrage and

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I'm lit going to show you an example of

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what this looks like in a second so

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Financial Arbitrage basically means that

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you are leveraging your currency because

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if you're watching this you probably in

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the US or maybe the UK Australia Europe

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you're probably in a first world country

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um or at least you have some type of

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device you're watching this on um in

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which you can leverage your currency to

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another currency like if we take the

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Philippines or India where there's

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highly talented people who are skilled

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at Motion Graphics editing you know ver

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becoming virtual assistants and all that

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good stuff and we combine them together

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where you don't have to rely on the

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founder to create content because you

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clone their voice and then you combine

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that with this it creates something like

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this um and this is just an example of

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me um in this video that you can get an

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idea of what we're going to be you know

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doing right so if we just let this play

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for let's say I don't know 5 10 seconds

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sign cents every single day maybe you

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Trav the world go toley Cape Town or

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even well this can be your reality if

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you watch the next7 so you get the point

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right that's a really quick overview of

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the animations and um content style that

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we are going to be doing for clients um

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so it's pretty sick I'm not going to lie

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um because the best part is you you

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obviously are leveraged because we are

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Outsourcing the um the Motion Graphics

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and then we don't need to do anything

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for the the founder because we obviously

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clone their voice um and this can be

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done using 11 Labs but it's only going

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to get crazier so keep watching because

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we're going to package all of this into

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an actual product size offer with the

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pricing model and everything in a second

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so keep watching um 11 labs to clone

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their voice and then you can even use

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hen to actually um get their face to

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speak AI um and then essentially you

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pair that up and the reason we're

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keeping a volt of five editors is

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because obviously if you are scaling you

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can't just use the the same Editor to do

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all the content because they'll become

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overwhelmed but at the same time if you

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haven't got five clients yet you want to

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be over delivering as much as possible

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by actually posting the content for them

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using your time because realistically if

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I'm being honest the only Advantage you

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have over the bigger agencies is that

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you have time and they don't so you need

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to maximize using your time to

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distribute their content assets um and

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to edit the videos um and yeah just use

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your time to essentially do it done for

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you um and then obviously once you get

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more than five clients you can then

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actually release that Talent so you can

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give them a customized editor that they

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can use to edit their content so it you

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know it goes from done for you to more

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like do it yourself but we give you the

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talent um so that's just like the

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process of scaling but now let's move to

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step three um you've essentially got the

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first part which is going to be

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Distributing the 50 assets so so far

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once you sign the the client you collect

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the money you get let's say $2,000 as an

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example hypothetically you clone their

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voice you essentially do that through 11

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Labs you create um this is to create

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short form hessing ad creatives which

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we'll get into a second and then yeah

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obviously the goal is 100 new assets but

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we're just going to post the first 50

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Assets in the first 14 days so this is

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going to say in the first 14 days that

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they they're in about it doesn't have to

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be exactly um but then this leads us to

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the best part and this is the best part

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right because in these 14 days we're

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going to post a lot of different content

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assets and there's actually three

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different content styles that serve

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three different purposes that I'm going

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to explain in the next like two to three

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minutes um but the next um the next part

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is going to be step four which is

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actually going to be analyzing the

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winning um assets after 14 days to

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rampup traffic so the whole purpose of

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the first 14 days is to see what type of

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content stles are working because you

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haven't just got this style right here

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like it doesn't have to be this one um

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that's just one part of the the free

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content styles that you should be doing

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you if you go to my page on Instagram

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you can see that we post these ones all

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the time which are like tweet style

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reals right so that's another style of

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content that's you know automated um and

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this is completely automated by the way

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this is using canver and chat trib

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essentially but um you have different

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content styles three different content

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Styles one is the Motion Graphics um the

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one I showed you second one can be this

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one and then the third one can be

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wherever you want right but that's just

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a quick um you know explanation for it

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but you would see which content cells

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are performing the best and then you

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would ramp up traffic through paid ads

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and trust me this is going to be the

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safest way to get your clients leads and

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the reason is that the videos reviews

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from the first 14 days you not all of

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them will get views but some of them

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will you then get the style and it's

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proven so for example if this one does

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really well then what that means is that

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you can essentially put their offer on a

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tweet style thing like

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this and put that as an ad and that is

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quite literally what I did and it's

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making me like a ton of money I'll get

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into this in a second um but it's

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getting me like 100 sales per month

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which is quite literally doing what I'm

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telling you guys to do um let me quickly

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see if I can find this I know it will

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help you um if we go to this ad set yeah

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we literally just have um like this one

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right now which is just my my offer on a

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notes right so it goes to show that this

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works like what I'm showing you bloody

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works so let's um let's keep it moving

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so um what you're going to do is for the

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ads I'm not going to go too much in

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depth but I do want to help you a lot so

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I'm going to explain how to essentially

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make it so you're going to get your

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client's results you're going to create

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two ad sets in the the Facebook ads

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manager now the first ad set is going to

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be targeted so what you're going to do

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is upload your client's followers their

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competitive followers and any warm

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emails that they have to meta so we can

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basically place our offer in front of

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the um Their audience and then the

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second ad set is going to be retargeting

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so anyone that actually clicks on the

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call to action for the first ad set is

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going to get retargeted with middle of

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the funnel ads which is like

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testimonials or you know to to gain

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trust right and that's done through

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uploading the pixel of their landing

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page um website or whatever you're doing

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to send this traffic to you're going to

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upload that to meta so we can

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essentially retarget all of the traffic

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that converts or doesn't convert sorry

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um in this ad and then what you're going

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to do is you're going to run $20 per day

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for both ad sets for the next 14 days

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and that's going to print consistent

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leads and appointments right so you

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spend $560 which isn't bad to be honest

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and within average of you know a $7 cost

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per lead you get them 80 leads with a

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10% Ascension rate you can get them

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eight appointments in 2 weeks which

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isn't amazing but it's consistent and

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that's the difference right we use the

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um the first two weeks to go organic to

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get them views to overd deliver and then

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we see what's working well and then we

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turn that into ads right top of final

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ads and middle of the funnel ads um

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because it's proven so um it essentially

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minimizes the risk um but to get best

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clients results um you can also use

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their current lists so this could be the

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first thing you do when you work with a

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client because likewise if you are

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trying to get a client for yourself like

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if you it would make sense to go to

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people you know who are business owners

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right because the trust is already there

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likewise if you're running ads it makes

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sense to start with people who know like

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and trust you so that's why we upload

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your followers right because you always

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want to start with people who know who

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you are whether it's you getting clients

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whether it's your clients getting

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customers and so forth um so you ideally

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just do an SMS blast and an email blast

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to all of the warm leads that they've

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collected in the past and if they give

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you a 1K list you can usually get about

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3% to convert right the bottom 3% of a

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market always converts so that's 30

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appointments or low ticket sales you can

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get for your client so in total you can

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get either 38 appointments because

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notice how we get eight appointments

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here as well or you can get 38 low

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ticket sales probably in the first 30

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days um but obviously that can be

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increased with more ad spend um but this

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hopefully is making sense so far we

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essentially use this as a litmus test

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and then use the ads to amplify what's

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working um

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so yeah now you're probably wondering

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though how do you get all of this value

play11:48

that we've gone through into an actual

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offer that's one sentence or your

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copywriting right and here's how it

play11:57

works you have the framework right right

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so the framework is that we help X add X

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result so 10 appointments I'm going to

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go through an actual off in a second but

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in X time so it could be 30 days using X

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mechanism without and then latent

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conditions which basically means

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something they've tried in the past but

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failed at and that's just going to help

play12:22

resonate uh to them even more so an

play12:25

example of this and then obviously a

play12:27

visal but an example of this could be

play12:29

we help coaches add 27 sales in the

play12:32

first 30 days using our AI social funnel

play12:36

without you doing anything but this also

play12:38

could be without cold Outreach or things

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that they've tried in the past and

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that's why it really helps to know who

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you're helping because you can list out

play12:45

what they've tried in the past and

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that's going to really resonate because

play12:48

if we bring appointment setting down to

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First principles first principles

play12:51

basically means what can we say is

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fundamentally true about appointment

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setting well it's simply getting another

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human to agree to get on a call viw and

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you do that through resonating and

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resonance within its simplest form is

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saying to a set Market I know you've got

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this problem here's a solution I know

play13:12

you've tried this here's a better option

play13:14

and that allows you to become closer to

play13:17

your Niche and then that allows for them

play13:21

to agree to get on a meeting with you

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right so then you have the PS um and the

play13:26

reason we do PS is because people always

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actually read the PS before the actual

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offer so if they read this and they read

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this first they'll say we'll get you 5K

play13:35

views first for free now I'm a big

play13:38

believer in leading with value if you

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can lead with value you'll get whatever

play13:42

you want as a byproduct that's just a a

play13:45

quick side note um nval ravand who is

play13:48

worth like $65 million he basically says

play13:52

I think that you become rich by giving

play13:56

Society what it wants but does not know

play13:59

it once yet at scale so you essentially

play14:02

need to give the market what they want

play14:05

but don't need or sorry what what they

play14:07

want but don't know that they need at

play14:09

scale right but essentially to start you

play14:11

would do this on a micro level by

play14:13

providing value to your Niche um and the

play14:16

amount of money you have is pretty much

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directly respondent to the amount of um

play14:21

or sorry directly correlated to the

play14:23

amount of value or units of value that

play14:25

you provided to the market but I'm not

play14:27

going to cover that in this video um

play14:29

a quick overview of the offer is that we

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aim to distribute 100 assets so content

play14:34

pieces of content across ideally two

play14:37

social medias using AI um so for example

play14:40

you have different styles of content

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you've got the F so if we're doing 100 I

play14:45

mean this is 90 but it's close enough

play14:47

right you could do 30 motion graphic

play14:49

like voice over Styles so for example

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like this one um but obviously you

play14:53

wouldn't have that face it would just be

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the Motion Graphics and you obviously

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make it not as long as this um you you

play14:59

would have 30 tweet style posts as reals

play15:03

right you would have 30 value threads so

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this is like this for example pretty

play15:11

self-explanatory and then 30 value

play15:13

threads would be just like um let me try

play15:15

and find you an example it's it's quite

play15:17

similar if we go to my latest post I

play15:20

think I did one um on if we go here so

play15:23

it just be like this right you can see

play15:26

yeah very simple um but these serve

play15:29

different purposes right so this one is

play15:31

to get people to find out who you are so

play15:34

this is more the catchy shiny content

play15:38

right that's trending then same with

play15:40

this one the the Tweet Stars can be

play15:42

trending as well but then the value

play15:44

threads aren't going to get as many

play15:45

likes but they serve a different purpose

play15:48

they are meant to get the audience to

play15:51

like no and trust you right or to like

play15:53

no and trust your clients and then

play15:54

essentially you run $500 sorry $560 in

play15:57

i' spend for the winning Styles and then

play16:01

you turn those Styles into actual offers

play16:04

and then you publish it as an ad

play16:05

creative in the two different adsets

play16:07

right um and you yeah do that and then

play16:10

also a database reactivation once a

play16:12

month to existing leads with a limited

play16:14

time offer so what that looks like is I

play16:16

would personally put that at the start

play16:18

of your offer the reason being is it's

play16:20

going to get them like instant results

play16:23

right which is a fundamental part of

play16:26

having a great offer is how quickly can

play16:29

you get the client a return on

play16:30

investment so if we look at um a

play16:34

database reactivation I'm actually going

play16:35

to show you what like copywriting would

play16:37

look like for this because I can

play16:39

understand that this may not make sense

play16:41

if you are a beginner so essentially

play16:44

what we have here is if we look at this

play16:45

email you can see that it's a special

play16:47

offer this is one for a fitness coach so

play16:50

if you're helping I don't know let's say

play16:52

like personal trainers this would be an

play16:54

example of like the offer but it's the

play16:56

same like format for every Niche pretty

play16:58

much you would say this is the biggest

play16:59

discount um for the next 48 hours so a

play17:02

limited time offer and you list out what

play17:04

they get you would say the end results

play17:07

of the end results so you're basically

play17:08

explaining that by entering this program

play17:12

you're going to be able to live longer

play17:13

spend more time with your family so

play17:15

you're selling something on the

play17:18

long-term results right you're getting

play17:20

them into results based thinking rather

play17:22

than cost based thinking um in the copy

play17:25

um but then here's the best part you

play17:26

don't need so it's basically listing out

play17:28

what they don't need which actually

play17:29

brings them closer and resonates more

play17:31

with the offer um cuz they probably

play17:33

tried this before and it hasn't worked

play17:35

um and then yes just a simple offer

play17:38

right so that is essentially the um bit

play17:40

of a risk reversal right here as well um

play17:43

but that is a database re activation you

play17:44

would send that to all the leads that

play17:45

they have um in their CRM or their

play17:48

database if you're working with a

play17:50

business right so you would put that at

play17:51

the start of your offer to get them

play17:52

results quickly and then you would run

play17:54

the traffic right whether it's the

play17:56

content and then the ads for the winners

play17:58

that's just a less risky style if you

play17:59

are good at ads you could just do this

play18:01

from the start right you could just do

play18:03

the motion graphic ads from the start

play18:04

and it' probably perform quite well um

play18:07

but yeah it's a leveraged offer because

play18:09

you use Financial Arbitrage and then you

play18:11

get them to distribute it you can use

play18:12

softwares like buffer um that there's

play18:15

other ones to essentially schedule the

play18:16

social media post for them um for the

play18:19

pricing structure it depends on how much

play18:21

you make the client obviously but from

play18:23

what we've covered you can probably get

play18:24

them at least 38 appointments which is

play18:26

very realistic and let's say close 20%

play18:30

um that means your client will sign six

play18:31

clients in the first 30 days if they

play18:33

charge $1,000 they make 6K you could

play18:36

easy charge 2K so that is very

play18:39

reasonable um but this should be the

play18:40

payment plan this shouldn't be what you

play18:42

announced first on the sales call um

play18:44

because you should always price anchor

play18:46

the gasp now what I mean by this is if

play18:48

you aren't getting your prospects to

play18:49

gasp meaning like oh wow when you say

play18:52

the price you aren't charging enough so

play18:54

I would recommend having it as a 90-day

play18:57

campaign that you you would explain on

play18:58

the sales gool and you would say to them

play19:00

that it's 5K for 90 days right so it's

play19:03

actually cheaper to do the 5K rather

play19:05

than the 2K so we're trying to

play19:06

incentivize them to pay the 5K which

play19:08

then gives us more money to spend on

play19:11

talent to um get better results for them

play19:14

invest back into their business quicker

play19:16

so you can then actually take a REV

play19:19

share as well if you want to do that

play19:20

after 90 days but you know it's up to

play19:22

you um and then narrow down if they give

play19:24

you a smoke screen like I need to think

play19:25

about it I need to my partner you would

play19:27

just narrow down the smoke screen to to

play19:28

the root concern I they sometimes they

play19:31

say it's the price but I promise you

play19:33

it's very rarely the price it's always

play19:35

trust so improve your middle of the

play19:37

funnel right so give them value before

play19:40

the call maybe give them a free edit

play19:42

that they can post to their social media

play19:43

to see how how good it is right do that

play19:46

before the call and then this will

play19:47

become much easier to get high ticket

play19:49

payments um but yeah worst case is you

play19:53

have that 2K month option in your back

play19:55

pocket and obviously there's interest

play19:56

because $2,000 for 90 days is 6k but

play20:00

obviously if they pay up front it's 5K

play20:02

so they save $1,000 right so that's just

play20:04

incentivized to get more money up front

play20:06

um because it's more valuable to get 5K

play20:08

now than 6K in like 90 days right that's

play20:12

just obvious but um yeah to get your

play20:14

first five clients you're going to overd

play20:17

deliver get case studies so that's why

play20:20

like there's quite a lot in in this

play20:22

right in terms of value but you're doing

play20:24

this to get case studies and then overd

play20:27

deliver by utilizing the only Advantage

play20:29

you have right now which is your time

play20:31

and then once you get five clients

play20:33

you're going to transition from spending

play20:34

your time to overd deliver to now just

play20:37

pivoting your offer and using Capital so

play20:41

what that would look like is instead of

play20:43

you know let's say you know instead of

play20:45

doing all of this stuff for them right

play20:48

posting the content um you know managing

play20:51

the editors you basically just going to

play20:53

give them the editors and give them the

play20:56

knowledge on how they're going to do

play20:58

this right so you are just going to

play21:00

place the motion graphic editor into

play21:02

their business one that suit to their

play21:04

content style and you're going to teach

play21:06

them how to Lev ji right it could be a

play21:08

community it could be group coaching it

play21:10

could be IDE a bit of implementation in

play21:12

there just because that's important um

play21:14

but you'll notice that done for you is

play21:16

what we are originally selling and done

play21:18

with you is more Consulting right but I

play21:21

found that a combination of both is like

play21:23

the optimal offer so done for you could

play21:25

be you're placing the editor in their

play21:27

business and then done with you is

play21:29

training them how to use AI right um for

play21:32

this whole like generating more traffic

play21:35

getting more appointments and stuff like

play21:36

that um but what you'll find is it's

play21:39

much harder to sell so that's why I

play21:40

don't recommend starting with this

play21:42

because if you don't have much sales

play21:43

ability and you're a beginner it's going

play21:45

to be hard to sell a Consulting model

play21:47

like with AI it just doesn't make sense

play21:49

whereas as I said you want to use your

play21:51

advantage which is time you have time

play21:53

right now you can't be broke and busy so

play21:57

use your time CU you're starting out you

play22:00

don't have any clients and overd deliver

play22:02

by posting for them Distributing it for

play22:04

them like getting your editors to edit

play22:07

it for them um and then yeah it's going

play22:10

to be um yeah obviously when you do

play22:13

Transition it's going to be harder to

play22:14

sell than the done for you which is what

play22:16

you start with but it's easier to scale

play22:19

obviously this model but that's why we

play22:21

start with the other one because you

play22:22

don't have any clients so like it's like

play22:24

people want the leveraged way to get

play22:27

clients to start with but like

play22:29

realistically use what you have to

play22:31

Advantage get clients overd deliver and

play22:33

then once you've got five clients pivot

play22:36

into a more done for you plus done with

play22:38

you model um but yeah that pretty much

play22:40

brings us to the end of the video

play22:42

hopefully you enjoyed I've pretty much

play22:43

covered everything um because obviously

play22:45

you've got the copyrighting you've got

play22:47

the what you actually do for them um and

play22:49

this is just like an idea technically

play22:52

like it's a thesis you can adapt this to

play22:54

whatever you want like if you just want

play22:56

to start running ads but use like Ai and

play22:58

Motion Graphics you can do that if you

play23:00

just want to do content you can do that

play23:02

um but this is like the optimized offer

play23:05

right so hopefully you enjoyed um if you

play23:07

did then just drop a like subscribe and

play23:09

if you're looking to scale your agency

play23:11

coaching or service based offer feel

play23:12

free to check out the Community First

play23:14

Link in the description we have got over

play23:15

400 members which is amazing um we're

play23:17

actually increasing the price once we

play23:19

reach 500 members and the main benefit

play23:21

of joining the community is that it's

play23:23

the number one systemized program where

play23:24

we actually give you done for your

play23:25

automations for scaling your own

play23:27

business and you can also sell these to

play23:29

your clients so for example you get like

play23:31

all of these workflows if we quickly go

play23:34

back it's AI texting AI p sets um code

play23:38

email campaigns Cod SMS campaigns

play23:40

database reactivation outbound campaigns

play23:43

so you get basically all of these high

play23:44

ticket funel workflows low ticket funel

play23:46

workflows all built for you so all of

play23:48

these are like actually built for you um

play23:50

and you get all of these so if we if we

play23:53

quickly look at one this is like an

play23:54

inbound Facebook um booking bot for you

play23:57

can see that these are very very very

play23:59

complex um automations that you can sell

play24:01

for thousands um but we give you these

play24:03

built for you inside a free go account

play24:06

that you don't need to pay for right so

play24:08

that's why most people join um so yeah

play24:10

feel free to hop in if you want um to be

play24:13

able to yeah send automated emails texts

play24:15

and code calls like without you paying

play24:17

for anything because you just join the

play24:18

community you get all of this included

play24:19

as well as we'll actually give you free

play24:21

leads for whatever n you in which is

play24:23

like absurd so that will be the first

play24:25

thing in the description check it out if

play24:26

not no worries I'll keep posting vide

play24:29

and I'll probably put two videos up here

play24:30

that you can watch now so take it easy

play24:32

and I'll catch you in the next video

play24:34

take care

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