How To Start a Creative Agency With Just $0.01 (And Get Clients!)

Summary

في هذا النص النصي لنص فيديو، يتحدث المقدم عن كيفية بدء وكالة إبداعية بدون رأس مال أو استثمار نقدي. يعرض النص الخطوات الأساسية لتشغيل أي عمل تجاري، بدءًا من المرور الجماهيري وصولًا إلى التحويل والتنفيذ. ينصح المقدم بإنشاء صفحة اجتماعيةاتسوشيال ميديا، وإجراء محادثات مع الأفراد المحتملين لخدماتك، وتحويلهم إلى مبيعات. يقترح استخدام الأفراد الحرة كمتعاونين في البدء، مع التركيز على التحويل والتنفيذ قبل التفكير في التسويق والترويج.

Takeaways

• 💡 يمكن بدء وكالة إبداعية بدون مال أو استثمار نقدي من خلال استغلال الوسائل المتاحة مثل الشبكات الاجتماعية والأحداث التجارية.
• 🔍 التركيز على إحضار الزوار (Traffic) إلى مشروعك من خلال التفاعلات الاجتماعية والأحداث المباشرة.
• 📈 تحويل الزوار إلى قواعد (Leads) من خلال المحادثات التي تشير إلى اهتمامهم بالخدمة أو المنتج الذي توفره.
• 💼 التركيز على البيع والتحويل (Sales and Conversion) من خلال الاستماع إلى احتياجات العملاء وعرض حلول مطابقة لتلك الاحتياجات.
• 🛠️ ال履约 (Fulfillment) من خلال التعاقد مع الأفراد المستقلة أو الشركات الصغيرة لتنفيذ الخدمات التي تم بيعها.
• 🤝 الاستفادة من الشراكات مع الأفراد المستقلة لتقديم خدمات وكالة الإبداع، مما يتيح لك تلقي العملاء وتنفيذ الأعمال بشكل يدوي.
• 💰 إعادة استثمار أرباح المشاريع الصغيرة في تطوير وكالة الإبداع وزيادة الثقة بالخدمة.
• 📈 زيادة الكفاءة في التحويل من خلال التعلم من الخبرة الشخصية للأفراد المستقلة وكيفية تسويق خدماتهم بشكل أفضل.
• 🌟 استخدام الشبكات الاجتماعية ومواقع الويب لبناء وظائف العملاء والتسويق، حتى تصبح وكالة الإبداع أكثر اعتباراً.
• 🔗 التركيز على التعاقدات الطوالية والخدمات المتكررة لضمان دخل مستمر وتطوير وكالة الإبداع.

Q & A

ما هي الوكالية الإبداعية التي تتحدث عنها في النص؟

الوكالية الإبداعية هي عبارة عن مؤسسة تغطي كل ما يتعلق بتسويق ودعاية تجاري، قد تتضمن خدمات مثل تصميم المواقع الإلكترونية، التصوير الرقمي، التصوير، وربما تشمل المزيد من الخدمات مثل الإعلام الطباعة.

لماذا يمكن لشخص يبدأ مشروعه بدون استثمار مالي؟

يمكن لشخص بدأ مشروعه بدون استثمار مالي لأن الوقت الحالي يوفر المزيد من الوسائل المتاحة للتسويق والتواصل الإلكتروني، مما يسمح له بإنشاء وWEBPACK ب事業 دون الحاجة إلى رأسمال.

ما هي الخطوات الرئيسية لبدء مشروعك الخاص؟

الخطوات الرئيسية لبدء مشروعك تشمل توليد المرور (الجمهور)، وتحويلهم إلى قيود (عملاء محتملين)، وتحويلهم إلى مبيعات (عملاء حقيقيين)، وأخيرًا ال履約 (تنفيذ الخدمات المطلوبة).

كيف يمكن لشخص إنشاء وWEBPACK ب事業 بدون وجود وجود事先؟

يمكن لشخص إنشاء وWEBPACK ب事業 من خلال استخدام الشبكات الاجتماعية لجذب الجمهور، والمشاركة في الأحداث والاجتماعات لإنشاء علاقات، واستخدام الأفراد المستقلة للتعاون في تقديم الخدمات.

لماذا ينصح النص بمشاركة المحتوى القيمة على الشبكات الاجتماعية؟

المشاركة في المحتوى القيمة على الشبكات الاجتماعية يساعد على جذب الجمهور وبناء الوعي ب事業ك، ويظهر أنك مهتم ومتخصص في مجالك.

ما هي الطريقة المقترحة لتحويل الجمهور إلى قيود؟

الطريقة المقترحة هي التحدث مع الناس وطرح السؤال آیاهم مهتمين بمنتجاتك أو خدماتك، ودعوتهم لإجراء اجتماع أو نقاش لمناقشة التفاصيل بشكل أكثر تفصيلاً.

كيف يمكن للشخص التأكد من أن العميل مناسب ل事業هم؟

يمكن للشخص التأكد من أن العميل مناسب له من خلال الاستماع إلى احتياجاتهم ومتطلباتهم، ومعرفة ما إذا كان يمكن أن يقدم لهم الخدمات المطلوبة.

ما هي ال履約 في سياق ال事业؟

ال履約 هو الخطوة الأخيرة بعد إجراء البيع، حيث يتم تقديم الخدمات أو المنتجات المطلوبة للعميل، وضمان الرضا والatisfaction.

كيف يمكن لشخص معرفة كيفية تقديم خدمات الأفراد المستقلة؟

يمكن لشخص معرفة كيفية تقديم خدمات الأفراد المستقلة من خلال النقاش معهم حول العملاء المحتملين، ومعرفة ما إذا كانوا مستعدين للتعاون والعمل تحت اسم ال事業.

ما هي الفوائد المتوقعة لبدء مشروع بدون رأسمال؟

الفوائد المتوقعة تشمل القدرة على بدء ال事業 بشكل سريع وبدون مخاطر المالية، بإضافة إلى ذلك، يمكن إعادة الأرباح المcollected في ال事業 لزيادة الcredibility وبناء ال事业 بشكل أكبر.

Outlines

00:00

🚀 Starting a Creative Agency with No Investment

This paragraph introduces the concept of starting a creative agency without any financial investment. It discusses the traditional need for capital and loans to start a business and contrasts it with the current ease of business initiation with minimal cash. The speaker outlines a framework for starting a business, focusing on the idea that a creative agency can encompass various marketing and advertising services. The paragraph emphasizes the importance of the four key stages of business: traffic, leads, sales and conversion, and fulfillment. It also suggests creating a social media presence and engaging in networking to generate traffic and leads.

05:02

🔗 Building Relationships and Converting Leads

The second paragraph delves into the sales and conversion aspect of running a business. It explains how to move potential customers from being aware of the business to becoming leads through conversations and meetings. The speaker advises on listening to the needs of potential clients and leveraging their interest to set up further discussions. The paragraph also introduces the concept of fulfilling services without immediate resources, suggesting the use of freelancers and partnerships to deliver on the promises made to clients. It outlines the process of finding and collaborating with freelancers, and how to act as a sales agent while leveraging their expertise and portfolio.

10:03

📈 Growing the Business and Reinvesting Profits

The final paragraph discusses the fulfillment stage and how to deliver services with limited resources. It suggests using online platforms and community groups to find freelancers who can collaborate on projects. The speaker describes the process of becoming a project manager, overseeing the work done by freelancers, and ensuring client satisfaction. The paragraph also touches on the idea of reinvesting the profits back into the business to build credibility and expand services. It concludes with a call to action for viewers interested in learning more about starting a video production company or understanding retainer contracts.

Keywords

💡Creative Agency

Creative Agency هو عبارة تستخدم لوصف وكالة تغطي جميع ما يتعلق بتسويق وإعلان. في الفيديو، يتحدث المتحدث عن بدء وكالة إبداعية بدون البدء بأي مال أو رأس مال، مما يشير إلى أن التركيز هو على الابتكار والعمل الجماعي لإنشاء وكالة تعتمد على الإبداع والتسويق.

💡Traffic

Traffic في سياق الفيديو يشير إلى الجمهور أو الزوار الذين ينظرون إلى أعمالك أو يمرون بجانب متجرك. يعتبر التركيز الأول في إدارة أي عمل هو جذب الجمهور وزيادة الوعي بوجودك في السوق، مما يتضمن استخدام وسائل التواصل الاجتماعي والمشاركة في الأحداث والاجتماعات لجذب الجمهور.

💡Leads

Leads هي الأفراد الذين يظهرون علامة الاهتمام في منتجاتك أو خدماتك. في الفيديو، يشير المتحدث إلى تحويل الجمهور من مجرد مشاهدين إلى يقود (prospects) عن طريق المحادثات والتفاعل معهم لمعرفة ما إذا كانوا مهتمين بالمنتجات أو الخدمات التي توفرها.

💡Sales and Conversion

Sales and Conversion هي الخطوة التي تلي بعد الحصول على يقود، حيث تحاول التحويل من يقود إلى عملاء حقيقيين. يناقش المتحدث في الفيديو كيف يمكن استخدام الاستماع إلى احتياجات العملاء وتقديم حلول مطابقة لديهم لزيادة فرص التحويل.

💡Fulfillment

Fulfillment هي الخطوة الأخيرة في العملية التجارية، حيث تقوم بتنفيذ وتسليم المنتجات أو الخدمات التي تم بيعها. في الفيديو، يتحدث المتحدث عن كيفية تلبية الطلبات من خلال التعاقد مع الأفراد الحرة لتنفيذ الأعمال وتقديم الخدمات ب的名义.

💡Freelancers

Freelancers هم الأفراد الذين يعملون بشكل مستقل و他们可以为不同的客户提供服务. في الفيديو، يستخدم المتحدث مصطلح Freelancers لوصف الأفراد الذين يمكن أن تتعاون معهم لتقديم الخدمات، مما يسمح لك بزيادة خدماتك دون الحاجة إلى دفع رواتب مقدمة.

💡Networking

Networking هو عملية إقامة علاقات اجتماعية و Professionnels لتبادل الأفكار والخبرات والدعم. في الفيديو، يشدد المتحدث على أهمية ال月参加工作 وأحداث لBuilderInterface الشبكة الشخصية ومعرفة المزيد عن العملاء المحتملين.

💡Social Media

Social Media هي منصات تواصل اجتماعي تستخدم لمشاركة المحتوى والتواصل مع الجمهور. في الفيديو، ينصح المتحدث بإنشاء صفحة وسائل التواصل الاجتماعي لزيادة الوعي بعلامتك التجارية وجذب المزيد من الجمهور.

💡Canva

Canva هو أداة تصميم تعليمية مجانية يمكن استخدامها لإنشاء محتوى مستخدم للنشر على وسائل التواصل الاجتماعي. في الفيديو، يشير المتحدث إلى استخدام Canva لإنشاء محتوى لصفحات الشبكات الاجتماعية.

💡White Label

White Label في سياق الفيديو يشير إلى الخدمة التي يتم تقديمها من خلال العلامة التجارية الخاصة بك، ولكنها تم إنشاؤها أو تقديمها من قبل الشخص الخارجي. يتحدث المتحدث عن الاستفادة من الأفراد الحرة لتقديم الخدمات تحت العلامة التجارية الخاصة بك.

Highlights

Starting a creative agency with no initial cash investment is possible.

Traditionally, businesses required loans or investments to start.

The current business landscape allows for starting with minimal capital.

A creative agency encompasses marketing and advertising services.

The framework for starting a business includes four key stages: traffic, leads, sales, and fulfillment.

Traffic generation can start with creating a social media page.

Engaging with potential clients at networking events can generate leads.

Having conversations with potential clients helps in understanding their needs.

Sales and conversion involve turning leads into customers.

Fulfillment is about delivering the services promised to clients.

Freelancers can be leveraged to fulfill services without initial investment.

Partnering with freelancers as a white-label service provider is a strategy for new agencies.

The sales process can be initiated even before having a complete service offering.

Listening to client needs is crucial for the sales process.

Freelancers can be found through online platforms and local networking.

The business model involves acting as a sales agent and project manager.

Reinvesting initial earnings back into the business is key for growth.

Securing long-term contracts can significantly transform a new business.

Transcripts

if I told you that you could start a

creative agency with no money no cash

investment at all have a team of people

working for you without paying them a

penny you would think that I was

absolutely crazy but the truth is it has

never been easier to start a business of

your own with little to no cash

investment at all back in the day you

used to have to take out loans or have

investment from people to create some

money some capital in your business in

order to get the ball rolling I mean

even email addresses are going to cost

you money so how can we start your dream

Business Without investing a single

penny well in this video I'm going to

break down the framework to use using

strategies that I've seen work time and

time again so that you really have no

excuse than to make this the year you

start your dream business and get it

going now A Creative agency is a term

used for an agency that covers

everything under the umbrella of

marketing and advertising it may be that

you only focus on a few of these points

from website right through to digital

filming and photography or maybe you

Encompass more things like print media

regardless of the types of marketing and

advertising you want to offer as part of

your creative agency I'm going to give

you a framework that you can follow

through step by step so there really

four key stages to running any business

the first is traffic the second is leads

the third is sales and conversion and

the fourth is the Fulfillment so if we

were to start at the top at traffic

traffic is the term used for eyeballs

the people looking at your business who

are those people walking through or past

the front of your shop now obviously you

don't have a high Street shop at this

point you don't even have an online

presence so how can you capture some

eyeballs and the interest of people well

the first thing to do is easily create a

social media page that's a given you

should have that going and if you're

thinking about starting a business and

you don't even have a social media page

yet then get one now it is the easiest

thing that you can do to get started the

second thing is you're going to want to

speak to lots of people lots of people

who are potentially in the market for

your services don't worry about the fact

that you haven't got anything to sell at

this point by the end of this video

you'll know exactly how to do this you

can find these people at trade shows at

exhibitions at events or networking

events local market KS these people are

everywhere and guess what it doesn't

cost you anything to talk to them and

start up those conversations for

instance this week when I went to my

networking group there was a new person

there who had just started a brand new

business and he said that he's currently

pre-launch so he doesn't even have a

website now did that make everyone in

the room think that this guy was

completely disingenuous and didn't know

what he was doing no not at all it just

made people go oh yeah I remember when I

had like a idea and I've got it started

and you know the website kind of came a

bit later and it was all a bit crazy

don't get me wrong if you have those

things in place yes it helps but if you

don't and you seriously have no money to

spend then just having the conversations

with people and talking to them getting

out there having conversations and

saying to them you know I run a creative

agency we're pre-launch at the moment so

we're still in the process of getting

our website done and that can still

embark on a conversation with them so

traffic is all about the amount of

eyeball looking at you generating an

awareness of your presence and you can

do that through those ways that I've

expressed as well now you're probably

thinking well on social media what do I

post well post content that's valuable

you know if you're interested in the

space or it doesn't take a lot for you

to learn this stuff as well follow a few

pages that talk about advertising

creative agency creative environment

brand strategy all of these things

interpret it and then make some content

maybe use canva canva as a free tool

that you can use online to generate some

content for your social media posts so

at least you've got something that's

starting to get out there so what

happens at that point you're putting out

content you're going to these uh

meetings you're going to events you're

speaking to businesses that's the

traffic point and now we're starting to

move them into becoming leads so once

we're having these conversations we're

just wanting to know you know are they

interested are they interested in buying

from us are they a good fit what are

they looking for what kind of services

now I'm going to go through this

and then at the end of the video it's

going to make complete Sense on how you

actually action this because in the way

I'm explaining it is the chronological

sense but it's not the way that you

actually need to think about your

business so I'll come back to that at

the very end but for now you're in a

room you're having conversations you're

talking to them you're just going to ask

them the simple question would you like

to have a quick call a meeting a coffee

and we can talk about this in a bit more

detail find out exactly what you're

looking for that's when they start to

become a lead someone who is actually

interested in what it is that you've got

to buy they're saying saying yeah

absolutely let's have a chat then we're

moving on to that kind of sales and

conversion point of running a business

so we've got people looking at our

business they know that we exist we we

know that because immediately we're

having conversations with them it hasn't

got to be clunky you know one day this

happens the next day this happens we

this can all happen in the space of a

day you go to a networking meeting

people are looking at you you're having

conversations with them you find someone

that you connect with that's looking for

your services you bring them into a

meeting later on that afternoon it

doesn't have to take a lot of time this

whole process and this is where people

mistake the sales processes having to

show them everything that you've

currently got now you're a business at

the moment you don't have anything and

I'm going to give you a tip in a second

that's going to really help elevate your

brand but for the time being you just

need to listen you need to listen to

what it is that they're looking for and

this is where we move on to the further

step so the final stage of your business

after you've made that sale when you've

converted them into a customer is the

Fulfillment how are you actually going

to fulfill the needs that they're

actually looking for and you're probably

sitting there thinking Ross okay I

understand the first thing going talking

to businesses you know people looking at

me getting them into a meeting but I've

got nothing to sell you're forgetting

Ross I'm starting a business that's an

idea in my head at the moment I don't

have a penny to spend you mentioned

about having a team of people working

for you this is where the magic happens

so this is the process that the customer

take okay they don't know about you they

become aware of you they then move down

that funnel as they convert they warm

themselves up they decide that you're

the person they need from your side of

things it works backwards from here so

first of all let's think about the

Fulfillment so the Fulfillment stage how

are you going to deliver those Services

especially when you don't have any money

to spare the first thing you're going to

do is go straight to Google you're going

to go to Google and you're going to find

out what local businesses are in your

area we're looking for Freelancers you

might even want to put a job post out on

somewhere like bark.com I believe it's

free to post a job and just to find out

who is out there be active in Facebook

group LinkedIn groups as well you're

trying to understand are there any

Freelancers out there that would want to

collaborate with you you're ultimately

going to act in this initial Point as a

sales agent so you're going to have the

customer Journey from the start to the

sales process and then you're going to

be able to leverage their track record

and you're going to provide them with

the work as a result that's going to

help elate your brand so let's say at a

small level creative agency I would be

thinking about selling Video Production

Services photography Services I would be

looking at uh websites maybe social

media management as well now it might be

that because you're on this channel you

can already do a few of those things and

that's great if you can if you are

watching this video and you are starting

out and you don't have genuinely any

money to invest then speak to those

people be involved in these Facebook

groups and online communities where

there are other Freelancers and you're

looking for just one person one or two

people from each of those categories to

connect with and partner with and you're

going to pitch it to them as a

partnership and you're just going to say

to them hey look I just come across you

I think you've got some fantastic work I

am setting up a creative agency because

I'm uh fairly well connected Within

These Industries you'll have an idea of

that through networking Etc if I was to

pass you some work as clients how would

that work would you want to have a

partnership would you work as a white

label there are so many people that

would say I would work under your name

if you can pass me the clients because

you're taking care of that sales process

and of course you're going to be making

a cut off the top of this as well most

creative agencies would make somewhere

between kind of 30 and 50% mark up on

the work at the end of the day if you've

agreed a price with the freelancer that

they're happy with and they are happy

then you can charge whatever you want on

top of that that's between you and your

client but it might be because you're

starting out you get an idea of how much

they're charging and say to them look if

I'm selling your services what kind of

things do I need to be saying how can I

pitch this in what works because that's

going to help level up your conversion

percentages you're going to have much

better chance of success if these people

are helping you telling you what works

and what doesn't from their experience

it will help you to grow a lot quicker

so in the space of kind of four moves on

a chessboard we have now built out a

team a couple of people a couple of

businesses from Freelancers in each of

those areas that our creative agency is

going to work in they've given us some

knowledge and insight on how best to

sell their services some of them were

happy to work as white label as well so

that is just working under your brand

name in return for you simply passing

the work onto them and paying them for

those Services you're making a cut out

of that so that's the business model

setup so now we're using their portfolio

and the things that they've said that

we're allowed to use as part of your

track record so now if we go back to the

beginning point of that customer Journey

without spending a penny we can go to

events trade shows networking events and

we can talk to people completely free to

do so we can then have a meeting with

them we can just listen to them and

discuss what kind of challenges they're

facing you'll know and how you're best

able to help them based on the services

that you now offer you can show them

some examples of work in those specific

Industries thanks to your now wider

Network and finally because you've been

able to take them through that whole

process they say yes sign a contract

with you you enlist the freelancer to

help support you on this project you

effectively turn out to be a project

manager just to oversee it or make sure

the client is happy you're looking after

that account to make sure they come back

to you and they're getting the service

that they're paying for the freelancer

completes the work you hand over their

new website their new video content or

whatever it is you might even have the

opportunity to upsell some additional

services in with that as well you've now

generated some money for your business

money that you didn't have previously it

might only be a few hundred or a few

hundred to start out with but that

doesn't matter because now you're going

to reinvest that money back into your

business and you're able to build out a

website and start to become a bit more

credible and before along trust me if

you're able to sign some clients onto

content plans or contracts for

multi-year retainers then that's going

to transform your business just like

that if you are interested in those

retainers and what they look like then

take a look at this video right here

I've also gone through a very in-depth

step-by-step framework that you can use

to start a video production company

based on my experience in the creative

industry and my own video production

company how you can avoid those pitfalls

so if that sounds like a video you'd be

interested in take a look at this one

here I'll see you in the next one