Entrepreneurial DNA: Joe Abraham at TEDxBend

Summary

El magistral discurso destaca la selección de Bend como el epicentro del emprendimiento y presenta el concepto de 'DNA Emprendedor', un descubrimiento que podría revolucionar la enseñanza y práctica del emprendimiento. Se argumenta que los índices de éxito empresarial no han mejorado a pesar de los recursos disponibles, lo que sugiere una falla en el sistema. Se introduce la idea de que los emprendedores no son todos iguales y que su éxito depende de su 'ADN Emprendedor', que varía en cuatro perfiles distintos: Constructor, Oportunista, Especialista e Innovador. Este entendimiento puede cambiar la forma en que se abordan los negocios y se impulsa a los emprendedores a alcanzar su máximo potencial.

Takeaways

• 🌟 El magacine Entrepreneur eligió a Bend como la próxima gran tendencia en emprendimiento.
• 🔍 Se argumenta que el modelo actual de enseñanza y práctica del emprendimiento está roto, ya que las tasas de éxito no han cambiado en 50 años a pesar de los avances.
• 🐕 Se utiliza una analogía con perros para ilustrar que no todos los emprendedores son iguales y no todos están diseñados para el mismo tipo de negocios.
• 🧬 Se introduce el concepto de 'DNA Emprendedor', que identifica diferentes perfiles de emprendimiento y sugiere que cada perfil tiene un enfoque de negocios único.
• 🏗️ El perfil 'Builder' se asocia con emprendedores que construyen negocios altamente escalables y su éxito se mide por la infraestructura y el crecimiento en lugar de los ingresos personales.
• 💸 El perfil 'Opportunist' se caracteriza por su enfoque en obtener riqueza rápida y su tendencia a cambiar de negocios en busca de mejores oportunidades de ganancias.
• 🎓 El perfil 'Specialist' se encuentra en expertos que eligen un sector y se especializan en él, su éxito se mide por el ingreso personal y tienden a un enfoque analítico y conservador.
• 💡 El perfil 'Innovator' está formado por emprendedores accidentales que se enfocan en la misión y el impacto más que en el dinero, y a menudo son malos operadores de negocios.
• 🌐 Se enfatiza la importancia de adaptar la enseñanza, la asesoría y el financiamiento de negocios según el perfil de 'DNA Emprendedor' de cada individuo para mejorar las tasas de éxito.
• 💹 Se sugiere que un solo 5% de mejora en las tasas de éxito de los negocios a nivel global tendría un impacto económico trillón de dólares y podría elevar a países enteros de la pobreza.

Q & A

¿Qué publicación seleccionó a Bend como el siguiente gran movimiento en emprendimiento?

Entrepreneur magazine seleccionó a Bend como el siguiente gran movimiento en emprendimiento.

¿Cuál es la tasa de éxito del emprendimiento según el discurso y por qué es preocupante?

La tasa de éxito del emprendimiento es la misma que hace 50 años, lo que es preocupante porque a pesar de los avances y recursos disponibles para los emprendedores, no se ha observado una mejora significativa en la tasa de éxito.

¿Qué es el 'ADN emprendedor' y cómo se relaciona con la mejora del emprendimiento?

El 'ADN emprendedor' es un concepto que sugiere que los emprendedores tienen diferentes perfiles y habilidades innatas que les hacen más adecuados para ciertos tipos de negocios y estrategias. Este concepto podría ser un cambio de juego para el emprendimiento, ya que permite a los emprendedores enfocarse en sus fortalezas naturales en lugar de seguir un enfoque de 'tamaño único para todos'.

¿Qué son los 'cuadrantes del bossy' y cómo clasifican a los emprendedores?

Los 'cuadrantes del bossy' son una forma de segmentar a los emprendedores en cuatro perfiles de comportamiento distintos, conocidos como Builder (Constructor), Opportunist (Oportunista), Specialist (Especialista) e Innovator (Innovador), cada uno con sus propias fortalezas y debilidades, y una aproximación única al emprendimiento.

¿Qué características definen a un emprendedor con el perfil de 'Builder'?

Un emprendedor con el perfil de 'Builder' tiende a ser un emprendedor serial, capaz de construir negocios altamente escalables y sostenibles rápidamente, con un enfoque en la infraestructura y el crecimiento de la empresa más que en el ingreso personal.

¿Cómo se diferencian los 'Opportunist' en el emprendimiento?

Los 'Opportunist' son emprendedores que buscan hacerse ricos rápidamente, se enfocan en la obtención de ganancias inmediatas y suelen cambiar de negocio a negocio en busca de la mejor oportunidad para obtener ganancias.

¿Qué perfil de comportamiento se da a los 'Specialist' en el emprendimiento?

Los 'Specialist' son emprendedores que suelen tener una formación especializada y se enfocan en un sector específico, suelen ser analíticos, poco propensos al riesgo y con un crecimiento de negocios relativamente estable.

¿Cuál es la motivación principal de los emprendedores con el perfil de 'Innovator'?

Los 'Innovators' son motivados por una misión y el deseo de crear algo nuevo y revolucionario. A menudo son emprendedores accidentales que prefieren enfocarse en su invento o pasión más que en los aspectos operativos del negocio.

¿Cómo puede afectar la identificación del 'ADN emprendedor' en la toma de decisiones de inversión?

La identificación del 'ADN emprendedor' puede ayudar a los inversores a comprender mejor las capacidades y limitaciones de un emprendedor, lo que puede llevar a decisiones de inversión más informadas y a la creación de equipos equilibrados que complementen las habilidades del emprendedor.

¿Cuál es la misión del orador al final del discurso?

La misión del orador es mejorar sistemáticamente el 5% de la tasa de éxito o crecimiento de los negocios a nivel global, lo que podría tener un impacto económico trillón de dólares y podría elevar a entires culturas y países de la pobreza.

Outlines

00:00

🚀 La necesidad de un enfoque personalizado en el emprendurismo

El orador comienza explicando que Bend ha sido elegido por Entrepreneur Magazine como el próximo gran foco del emprendurismo. Critica el estado actual del emprendurismo, argumentando que a pesar de los recursos disponibles, las tasas de éxito no han mejorado en 50 años. Sugiere que hay un cuello de botella que impide el éxito de los emprendedores. Utiliza una analogía humorística con perros para ilustrar la variedad en los tipos de emprendedores y cuestiona la noción de que todos los emprendedores son iguales, lo que es una suposición problemática en la enseñanza y práctica del emprendurismo.

05:02

🧬 Descubriendo el 'ADN Emprendedor'

El orador describe su experiencia al dirigir un incubador y cómo descubrió que las estrategias de éxito no se adaptaban uniformemente a todos los emprendedores. A través de entrevistas con cientos de emprendedores, identificó un patrón que clasifica a los emprendedores en cuatro perfiles de ADN empresarial: Constructores, Oportunistas, Especialistas e Innovadores. Cada perfil tiene un enfoque distinto en el emprendimiento, con fortalezas y debilidades específicas. Este descubrimiento representa un cambio de juego en cómo se aborda el éxito empresarial.

10:02

🔍 Características y desafíos de los perfiles de ADN empresarial

Se describen con más detalle los cuatro perfiles de ADN empresarial: Constructores, que son emprendedores seriales con un enfoque en la infraestructura y crecimiento escalable; Oportunistas, que buscan obtener riqueza rápida y fácil, y tienden a cambiar de proyecto a proyecto; Especialistas, que suelen ser expertos en un campo específico y tienden a permanecer en una industria por toda la vida; e Innovadores, que son emprendedores accidentales, motivados por una misión y no por el dinero. Cada perfil tiene una ruta al mercado diferente y se enfrentan a desafíos únicos en el crecimiento y la gestión de su negocio.

15:03

🌟 El impacto del ADN empresarial en el ecosistema emprendedor

El orador habla sobre cómo el reconocimiento del ADN empresarial puede transformar el ecosistema del emprendimiento, desde la enseñanza hasta la inversión. Aboga por una personalización de la enseñanza del emprendimiento, la asesoría empresarial y la inversión basada en el perfil de ADN de los emprendedores. Describe el potencial de mejorar las tasas de éxito empresariales en un 5%, lo que tendría un impacto económico global significativo. Concluye apelando a la audiencia a adoptar y difundir la idea del ADN empresarial para mejorar el éxito de los emprendimientos a nivel mundial.

Keywords

💡Emprendedorismo

El emprendedorismo se refiere al acto de crear una empresa o iniciativa con el objetivo de generar valor económico y social. En el video, se discute cómo el emprendedorismo tradicional ha mantenido tasas de fracaso similares a lo largo de los años a pesar de los avances tecnológicos y la disponibilidad de recursos. El orador sugiere que el emprendedorismo necesita una nueva aproximación que considere las diferencias individuales de los emprendedores.

💡Tasa de fracaso en negocios

La tasa de fracaso en negocios hace referencia a la proporción de empresas que no logran sobrevivir o crecer a lo largo del tiempo. El video menciona que, a pesar de los recursos disponibles para los emprendedores, la tasa de fracaso ha permanecido estable, lo que indica la existencia de un posible cuello de botella en el sistema de emprendedorismo.

💡DNA Emprendedor

El 'DNA Emprendedor' es un concepto presentado en el video que sugiere que los emprendedores tienen diferentes 'perfiles genéticos' de comportamiento que influyen en su éxito en el negocio. Se describen cuatro perfiles principales: Constructor, Oportunista, Especialista e Innovador, cada uno con sus propias fortalezas y debilidades.

💡Constructor

Un 'Constructor' es uno de los perfiles de emprendedorismo descritos en el video, caracterizado por su capacidad para construir negocios altamente escalables y sostibles. Este perfil se asocia con emprendedores que logran un crecimiento rápido en sus ingresos y que tienden a centrarse en la infraestructura y el rendimiento de la competencia.

💡Oportunista

Un 'Oportunista' es otro perfil de emprendedor descrito en el video, que se enfoca en obtener riqueza rápida y cambiar de negocios rápidamente en busca de la mayor ganancia. Este perfil está motivado por la optimización de la rentabilidad y la obtención de múltiples fuentes de ingresos.

💡Especialista

El 'Especialista' es un perfil de emprendedor que se centra en un área específica de conocimiento y experiencia, generalmente después de años de formación y aprendizaje. Se caracteriza por ser analítico, poco propenso al riesgo y que tiende a medir el éxito en términos de ingresos personales.

💡Innovador

Un 'Innovador' es un perfil de emprendedor que se enfoca en la creación de productos o servicios revolucionarios y que a menudo surgen de un fuerte sentido de misión y pasión por un área específica. Este perfil tiende a ser menos interesado en los aspectos operativos y financieros del negocio.

💡Ecosistema Emprendedor

El 'Ecosistema Emprendedor' hace referencia a la red de personas, organizaciones y recursos que interactúan y contribuyen al éxito de los emprendedores y sus empresas. El video sugiere que este ecosistema debe adaptarse para reconocer y apoyar las diferencias en los perfiles de emprendedorismo.

💡Mejora del 5%

El video propone que una mejora del 5% en la tasa de éxito de las empresas a nivel global podría generar un impacto económico significativo. Se utiliza como metáfora para ilustrar el potencial de cambiar las prácticas actuales de emprendedorismo para liberar el verdadero potencial de los emprendedores.

💡Invertir en emprendedores

El video aborda la importancia de invertir en emprendedores no solo en términos de capital financiero, sino también en términos de reconocer y apoyar sus perfiles de emprendedorismo. Se enfatiza la necesidad de que los inversores comprendan las diferencias en los perfiles de emprendedorismo antes de invertir en un negocio.

Highlights

Entrepreneur magazine names Bend as the next hotspot for entrepreneurship.

The speaker claims that the current approach to entrepreneurship is broken, citing the stagnant failure rates over the past 50 years despite improvements and resources for entrepreneurs.

The speaker introduces the concept of 'entrepreneurial DNA' as a potential game-changer for understanding entrepreneurial success.

Despite the availability of resources like web pages, development centers, and business programs, the systemic success rate of businesses has not improved.

The speaker argues that there is a bottleneck in the entrepreneurial ecosystem that suppresses the capacity for success.

An analogy is used comparing dogs of different breeds to highlight the diversity in entrepreneurial abilities and the fallacy of a one-size-fits-all approach.

The speaker's experience running an incubator led to the realization that not all entrepreneurs respond similarly to the same strategies.

The 'bossy quadrant' model is introduced, segmenting entrepreneurs into four distinct DNA types with different strengths and weaknesses.

The 'Builder' DNA type is described, characterized by serial entrepreneurs who build scalable businesses rapidly.

The 'Opportunist' DNA type is characterized by a desire for quick wealth and a tendency to jump between opportunities.

The 'Specialist' DNA type is associated with experts in a field, who are analytical and risk-averse, often plateauing in business growth.

The 'Innovator' DNA type is described as accidental entrepreneurs driven by mission and control, often poor at traditional business operations.

The speaker emphasizes the importance of recognizing and leveraging an entrepreneur's natural DNA for business success.

Case studies are presented to demonstrate how understanding entrepreneurial DNA can lead to significant business growth.

The potential impact of widespread adoption of entrepreneurial DNA understanding on economic growth and poverty alleviation is discussed.

A call to action is made for the entrepreneurial ecosystem, including educators, advisors, and investors, to adopt the understanding of entrepreneurial DNA.

The speaker concludes with a vision for a 5% improvement in global entrepreneurial success rates, leading to transformative economic and social impacts.

Transcripts

so um Entrepreneur magazine just picked

Bend as the next hottest thing in

entrepreneurship

yeah so um I think it's kind of

appropriate that uh this discovery that

I'm about to describe to you called

entrepreneurial DNA gets released to the

world on your

stage because entrepreneurship the way

we know it or the way it's taught today

the way it's being served today and the

way it's being done today is broken and

the reason I make that claim it's kind

of an audacious claim the reason I make

that claim is because when you look at

the systemic success rate some people

call it the failure rates in business

today and you go back 50 years the rate

is about the same and that's strange is

is it because you think of the

unprecedented improvements that have

happened for entrepreneurs I mean think

about it today things that weren't even

available 10 or 15 years ago I mean

millions of web pages full of resources

and and tips and downloads for the

entrepreneur Small Business Development

Centers where you can walk in and get

free advice accelerators and incubators

popping up everywhere you go can you

think of a single college or university

in this country that hasn't launched an

entrepreneurship program Angel networks

forming crowdfunding I mean there's more

money available to entrepreneurs today

than never before but the failure rate

is the same so that would suggest to me

and hopefully to you that there's a

bottleneck somewhere something is

suppressing the entrepreneurs capacity

to be successful even though there's all

these great tools and resources

available so I stumbled across what I

believe is that bottleneck and I'm going

to share it with you today and I think

it is the game Cher for entrepreneurship

as we know it I want to demonstrate that

to you though with a kind of a silly set

of pictures take a look at the

characters on your screen right

now areen they the same yeah they're

dogs right they they bark they have fur

they leave landmines on the yard but are

they really the same are they gifted to

do the exact same things if you had to

bet your life savings on that beagle

taking on that Grayhound for a race

around the track would you do it silly

right tell about these two

characters if there was a job interview

for scary guard

dog un uneven playing field would you

say silly analogy to ask this really

important question are all entrepreneurs

the

same now the reason I asked that

question is to say are all entrepreneurs

wired to start the same types of

businesses follow the same sales and

marketing strategies build billion-

dooll businesses you say of course not

Joe come on entrepreneurs I mean no

that's not true well then why is it that

since entrepreneurship has existed we've

operated with the ridiculous assumption

that all entrepreneurs are the same

there's a pigeon hole that all

entrepreneurs are put in that basically

says and this happens in every College

every University every High School

teaching entrepreneurship every business

coach every book every Workshop you go

to will say what works for one

entrepreneur will work for every

entrepreneur because all entrepreneurs

are the same it's a one-size fits-all

approach to entrepreneurship and my

friends that is the root cause of the

suppression of true entrepreneurial

capacity just like those little dogs we

saw we're about to discover how

different entrepreneurs really are so

the way I kind of stumbled across this

is I I was running an incubator from

about 2005 to 2010 I sold a company and

was bored didn't know what I was going

to do when I grow up and uh started

helping entrepreneurs start up their

businesses and grow them and what I

found was one size wasn't fitting all I

was taking my amazing best practices of

how I was how IID buil companies and I'd

read all the books on how to build

marketing strategy I'd take it and give

it to one entrepreneur they had an

absolute home run with it woo good for

Joe take the exact same game plan give

it to the next entrepreneur they fall

flat on their face and it wasn't that

one was smarter than the other it seemed

like some entrepreneurs would take to

sales and marketing like flipping on a

light switch for another one it was like

pushing a bowling ball through a garden

hose one entrepreneur we take him to do

their investor pitch and investors are

writing them checks left and right they

just seem so charismatic and dynamic and

another entrepreneur had a better

product better business model couldn't

get a check written for 50 pitches and

there was no way to predict what was

going to happen so it was kind of kind

of like trial and error there was this

Buffet of business strategy presented to

all of us and was like well I'll try a

little bit of this and I'll try a little

bit of that and this worked for Sue so

it'll probably work for me and Jim hired

that VP of sales and they did a great

job there so I'll hire him too and

that's what's happening in

entrepreneurship today a lot of trial

mostly error and a suppression of what

the true potential of these businesses

really are so I just I got frustrated

with it and I just started asking

entrepreneurs questions like hey why did

you go into business in the first place

help me understand why or or what

motivates you like what are the things

that energize you in your business and

what are the things that absolutely

drain you what do you think your

strengths are and what do you think your

weaknesses are and then ask the business

partner hey what are their strengths and

weaknesses and you start to ask enough

entrepreneurs that question 20 then 100

then 400 over a thousand entrepreneurs

later we discovered this it's called the

bossy quadrant and it it basically

segments entrepreneurs business owners

and not just business owners even

entrepreneurs in Corporate America I

believe there's an entrepreneur and all

of us into these four very different DNA

actually 16 combinations I'm just going

to cover the four of them with you I

want you to picture these as characters

in an act they're almost like presets on

your radio where when you push one a

whole predisposed set of behaviors pop

out a whole different Matrix for

decisions pop out and when you push the

next preset Everything

Changes this is what I consider the game

changer because I'm going to give you

some case studies of what's happening

for companies that have this aha moment

so let me run you through these four

real quick b stands for Builder these

are this DNA is found or this profile is

found in people who tend to be serial

entrepreneurs they'll build these highly

scalable businesses sustainable

businesses very very fast and they'll

break past 5 million in revenue and go

to 20 50 100 million and then that same

entrepreneur will sell that company go

start a completely unrelated company do

the same thing again go to another

company do the same thing again and

those people who don't have this DNA

look at him and go what in the how what

what can I read your book please and

then they write the book and no one can

do what they did cuz it's a totally

different wiring these people tend to

have a pip Piper like predisposition

they can attract things like capital and

investors and great talent almost

effortlessly and it's very frustrating

to not be this

person they tend to be very controlling

very excitable almost obsessive

compulsive in how they do what they do

very very driven individuals and they

measure success very interestingly when

you say how do you know you're having a

good year it's never personal income

it's infrastructure how how big is our

office how many square feet how many how

big is our payroll how many trucks do we

have on the road how badly do we Crush

our competition this week that's what

drives these people and because of that

they approach strategy and they approach

team and they approach everything with

infrastructure in mind and that's why

they build these highly scalable

businesses it's pre-wired into them you

know you're dealing with a builder when

you see these huge growth rates in their

business now lots of great talents lots

of great capacity weaknesses just like

any of the DN we're about to learn about

the number one weakness of this group is

relationships people they blow through

people like a tornado in Witchita in the

in the weakness of their DNA they will

just use people and you'll see if you

look at a classic Builder and you look

back on their history you'll see a wake

of dead

bodies key employees spouses children

it's just part of who they are o is

opportunist these this DNA activates or

this behavioral profile activates an

entrepreneurs when they want to get rich

quick you know they they want to be at

the ground floor of something jump in a

money-making deal and make as much money

as fast as possible and then Cash Out

sit on a beach sip a my tie and never

have to work again have you ever had

that feeling that's your that's your

opportunist DNA and it it has a whole

decision-making Matrix that comes with

it opportunist DNA causes the

entrepreneur to really look at business

as a vehicle that's it so if they're

driving along in a Honda of a business

opportunity and you pull up next to them

in a Ferrari of a business opportunity a

good opportunist will gladly vacate that

Honda and jump in the Ferrari with you

and that's why you'll see these people

jump from deal to deal to deal it's real

estate and then it's this and then it's

that it's a it's a behavioral profile

this DNA also makes the entrepreneur

extremely optimistic they could lose a

million dollars on a deal today wake up

tomorrow and call you and go okay okay

okay okay okay I know we lost our shirts

on that thing but but this new one this

next thing this is the one that's

opportunist DNA highly incentive driven

so most professional salespeople most

great salesp people who do a lot of new

business development will show this says

their behavioral profile because they

it's all about the carrot I don't really

care about how much I make now even

though that's important but how much

will I be making when I hit those sales

numbers and break through those barriers

multiple streams of income is really

what this group is about so if you ever

found yourself saying oh I'm going to do

a little bit of this and maybe I'll buy

some real estate on the side and maybe

we'll flip some do some day trading

that's your opportunist DNA wanting to

get to the goal faster and with this DNA

comes a lot of great gifts like you're

seeing one key weakness is the area of

focus much like that beagle sniffing

around for the next great thing juggling

lots of things at the same time and so

an opportunist in their weakness will

show up and down income make a whack of

cash lose it all make a whack of cash go

backwards make a whack of cash and then

nothing that's opportunist DNA s or

specialist DNA shows itself up in the

experts of our world people who go

through years of schooling

apprenticeship on the job training

they'll develop some great skill doctors

lawyers accountants graphic designers

and this DNA activates in them and and

um they pick one industry and will stay

in it almost for a

lifetime then you'll see that these

people tend to be very Analytical in

their approach to decision-making they

almost slow every buying decision down

to a crawl completely opposite of

opportunist DNA very methodical very

risk averse in what they do they plateau

in growth very very quickly too they'll

go through a revenue jump when they

first start their business and then the

business plateaus you know why because

they measure success very differently

than the others do they measure success

based on personal income if I ask a

classic s hey how do you know you're

having a good year they'll typically go

to the adjusted gross income on their

tax return and if that's a healthy six

or seven figure number good year so when

they hit that goal in their business the

business plateaus and it's almost

impossible for them to LeapFrog that

business out of that realm without some

changes some significant changes if you

generate most of your business through

referrals and networking s is your

primary DNA it's a given because that s

is hate selling so they would much

rather have the ring and someone called

them asking for help the number one

weakness of this profile is in the area

of demand generation lead generation

they really struggle with that standing

out in a crowded Marketplace eyes are

the innovators of our world these are

people who are The Accidental

entrepreneurs they were doing something

they loved and a business kind of just

popped up around them and their friends

are like oh you got to start a business

this is the most amazing thing ever and

they're kind of forced into

entrepreneurship and you'll find them

saying I I I kind of don't want to I

just I just want to make the stuff I I

don't want to be at the cash register I

don't want be balancing the checkbook I

don't I don't want to that's because as

soon as they have their Presto invention

if you pick picture Mark Zuckerberg in

the movie The Social Network you'll see

innovator DNA activating Facebook had to

be cool it was about changing the world

it was about the mission not the money

that's innovator DNA and action these

people are driven by Mission and control

most of the great intellectual property

of our world Unfortunately they hide in

dungeons so they're very hard to

find and that's the challenge for those

of us that are in the ecosystem to find

these people and bring their great IP

into the world because they are horrible

business

operators so if you if if you take their

great capacity and put them in business

they start to struggle and in many cases

fail because they're outside their

gifting Old School entrepreneurship

would say well just go take the MBA

class or you just got to learn how to

write a business plan or you just got to

know how to hire and fire and this

person's like I so don't want to do that

and so it's really empowering for an

entrepreneur to realize okay so if I'm

an i I don't have to do the things that

the others are doing it's gamechanging

and and so for me the tip of the iceberg

was to realize that we're different but

that was just the tip of the iceberg the

big thing the big aha for me was

realizing the tie to every one of these

profiles is a completely different path

to

Market that blows my mind because in Old

School entrepreneurship in the colleges

and universities and everywhere we go

we're teaching oh no no one size fits

all couple quick examples right here in

Bend Oregon kombucha mama

right so they discovered their

entrepreneurial DNA about two years ago

had the aha moment that Michelle was an

i showing all the traits we just

described Jamie shows all the traits of

an O and so as a company they have

what's called a right quadrant thing

opportunist innovator a lot of

creativity creativity people love their

product people can't stop talking about

it but when it came to Growing their

business they were really struggling

like how do we get to that next level

how do we expand and grow Old School

entrepreneurship would have said to them

well just figure it out we go go go

write the business plan and they're like

but we don't want to they had their aha

moment that they were missing the other

side of the quadrant they brought in a

builder they optimized their business

around who they really were they doubled

in Revenue last year they're about to

quadruple in Revenue that's the pace

they're on this year they're opening a

brand new facility right here in Bend

hiring new people that are going to be

new jobs right here in this town just by

activating what these people were really

gifted to do and not telling them to be

someone they're not pretty awesome right

well just so you don't think that this

is just about startups here's a

25-year-old insurance company in my

hometown of Chicago frustrated that the

growth had stopped the CEO's like the

things aren't working the way they used

to we're out of fresh ideas we're we're

not growing we're not scaling and we're

not bringing a lot of new business

development here's what their

organization looks like

entrepreneurially and you start to see

that there's no Builders there's no

innovators so sure it's not going to

scale there's not going to be the

creativity and we just got a couple

people with the opportunist profile the

rain maker profile no wonder new

business isn't coming in the door and

also no wonder the customers are so

satisfied with the service of the

company because we got a bunch of s's

working for us you start the

conversation here and you can now start

to build strategy we can now start to

say okay what can we do based on who we

are as a company rather than trying to

be the guys in Gs next door so the

impact of this for entrepreneurship and

for business owners is huge but the real

impact of entrepreneurial DNA will be

seen and will experience it when the

entire ecosystem starts to adopt it when

the academics the people teaching

entrepreneurship start to say okay no

longer will I assume that every student

in my class is designed to start the

same type of business or employ the same

Business Development strategy that's

broken we're hurting these entrepreneurs

we're setting them up for the next 5

years of a lot of pain while they figure

it out themselves let's change that

ahead of time when you look at all these

nonprofits and governmental agencies

pouring money into entrepreneurship

let's not do that until we start to see

these people through the lens of who

they really are business advisors

business coaches soon if you're a

business adviser listening to this

you're like oh I totally get it I can

totally see all my clients in thing and

I can understand why they're doing what

they're doing and why they're not but

the big thing is for financiers people

writing checks to these businesses don't

write another check until you know who's

sitting across the table from you

because even though the investor deck

looks sexy and The Business bus model is

scalable is the entrepreneur sitting

across from you the person who's going

to pull it off and if not before you

write the check make sure they put the

right people around them just like

kombucha Mama did and now they're

probably one of the most investable

companies in the city of Bend so for me

here's my mission here's my goal the

number

5% when we talked when we started we

talked about the systemic failure rates

and success rates that have been

stagnant I did a quick back of the

napkin calculation to say what would

happen if systemically not just here but

across the globe there was just a 5%

Improvement in the success rate or

growth rate of businesses it's trillions

of dollars of economic impact it it's

it's enough to raise entire cultures and

countries out of poverty when I moved

here from from India the India was a

third world country in 1988 today it's

it's on the verge of becoming a

superpower entrepreneurship did that and

it did it with its arms tied behind its

back imagine what'll happen happen is we

start to unleash the true power of these

entrepreneurs and allow them to do what

they're really gifted to do it's going

to be gamechanging so I invite you on

that Journey with me spread the word

about entrepreneurial DNA have

conversations about it in your companies

in your offices and see where it take

just let it take a life of its own and

we'll start to see globally the tide

start to raise these boats of these

entrepreneurs and then the entrepreneurs

will go change the world thank you