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Summary

The video discusses the phenomenal success of the game 'Gong', which sold 15 million copies globally within 10 days of its release, earning $900 million. Developed by a small Chinese studio, 'Game Sense', the game is praised for its realistic graphics and immersive gameplay. The video explores the game's marketing strategy, its appeal to Chinese national pride, and its impact on various industries, including tourism and technology. It also highlights the entrepreneurial spirit of the Chinese, showcasing how businesses are capitalizing on the game's popularity.

Takeaways

• 😀 The game 'Gong' has become a social media phenomenon, selling 15 million copies worldwide in just 10 days.
• 💰 The game is priced at $60, which has brought in a revenue of $900 million effortlessly.
• 🎮 'Gong' is an RPG inspired by the classic Chinese novel 'Journey to the West', developed by a small Chinese studio called Game Sence.
• 🚀 Despite being a small company, Game Sence has managed to create a high-quality AAA game that has been in development since 2018.
• 🌐 The game's success is attributed to its high-quality graphics, immersive gameplay, and the fact that it resonates with the national pride of the Chinese community.
• 📈 The game's marketing strategy, including its reasonable price and ease of distribution through platforms like Steam and PS Store, has contributed to its popularity.
• 📺 'Gong' has also been successful in integrating cultural elements, such as famous Chinese landmarks, which has increased its appeal both domestically and internationally.
• 📈 The game's release coincided with the COVID-19 pandemic, which led to an increase in gaming as people stayed at home, further boosting its popularity.
• 💹 The game's success has had a significant impact on various industries, including tourism, with an increase in visitors to the places featured in the game.
• 🔥 The game's popularity has led to collaborations with various brands, such as Luckin Coffee and NVIDIA, which have seen increased sales and customer engagement as a result.

Q & A

What is the name of the game that has become a social media phenomenon?

The name of the game is not explicitly mentioned in the script, but it is referred to as 'game gong' and is inspired by 'Journey to the West'.

How many copies of the game have been sold worldwide in just 10 days?

The game has sold 15 million copies worldwide in just 10 days.

What is the cost to purchase the game?

The cost to purchase the game is 60 dollars.

What is the estimated revenue the game has generated in such a short time?

The estimated revenue generated by the game is 900 million dollars.

Which Chinese studio developed the game?

The game was developed by a small Chinese company called 'game sence'.

What was the initial purpose of establishing 'game sence'?

The initial purpose of establishing 'game sence' was to create a PC game that was grand and could leave a legacy for future generations, as the founders were tired of the limitations of mobile games.

How long did it take for 'game sence' to develop and release the game?

The game was developed over a period of 6 years before it was released to the world.

Why did the game become so popular?

The game became popular due to its high-quality graphics, compelling storyline, reasonable price, and effective marketing strategies, including leveraging the national pride of the Chinese community.

What marketing model is mentioned in the script to explain the game's success?

The marketing model mentioned is the 4 P's model, which includes Product, Price, Place, and Promotion.

How did the game's release coincide with the COVID-19 pandemic?

The game was released during the COVID-19 pandemic when people were staying at home, which increased the demand for home entertainment like video games.

What is the impact of the game on the tourism industry in China?

The game has significantly increased tourism in areas featured in the game, such as a 50% increase in visitors to Shanxi province in August compared to July.

How have other industries in China capitalized on the game's popularity?

Various industries in China, including gaming hardware, coffee shops, and even hair salons, have introduced products or services related to the game to capitalize on its popularity.