How To Achieve Goals For 2021

Summary

Sabri Suva's video offers a strategic approach to goal setting for the new year. He encourages viewers to start with big, ambitious goals and work backwards, breaking them down into actionable steps across years, quarters, months, weeks, days, and even hours. Suva emphasizes the importance of understanding the inputs and processes needed to achieve goals, rather than just focusing on the outcomes. He also stresses the necessity of discipline, hard work, and becoming a new version of oneself to manifest success.

Takeaways

• 🚀 Start with big audacious goals that excite you rather than just setting realistic goals.
• 🔍 Work backwards from your goals to determine the necessary inputs and actions to achieve them.
• 📈 Break down your goals into quarterly, monthly, weekly, and daily tasks to create a clear roadmap.
• ⏰ Consider the hourly actions required to reach your goals for a more detailed plan.
• 📊 Use past performance metrics to estimate the leads or traffic needed to achieve your revenue goals.
• 🛠 Adjust your plans throughout the year based on actual performance and changing circumstances.
• 🌱 Embrace the need for personal growth and change to achieve new levels of success.
• 💪 Strengthen your work ethic, especially in the first quarter, to set a strong foundation for the year.
• 📝 Maintain discipline by having a clear, written plan and daily routine.
• 🔄 Be prepared to make sacrifices and adopt new habits to become the person needed to reach your goals.
• 🎯 Begin the year with a strong start, aiming for 110-120% effort to ensure you're on track to meet your goals.

Q & A

What is the main topic of Sabri Suva's video?

The main topic of Sabri Suva's video is about writing and setting goals for the year ahead, specifically focusing on the process of backing into goals and breaking them down into actionable steps.

What does Sabri Suva suggest as the first step in setting goals?

Sabri Suva suggests starting with big audacious goals that excite you, rather than setting realistic goals that might not motivate you as much.

Why does Sabri recommend thinking about big goals first?

Sabri recommends thinking about big goals first because they are more likely to inspire and motivate action, setting you on fire to pursue them with passion and dedication.

What does 'backing into your goals' mean according to Sabri Suva?

'Backing into your goals' means starting with the end in mind, considering the ultimate outcome you want to achieve, and then working backwards to determine the steps and actions needed to reach that outcome.

How should one break down their annual goals according to the video?

One should break down their annual goals into quarterly, monthly, weekly, and daily actions, and even into hourly increments to create a clear roadmap for achieving the goal.

Why is it important to break down goals into smaller increments like weeks, days, and hours?

Breaking down goals into smaller increments helps in creating a system that increases the probability of achieving the goal by providing a clear roadmap of daily and hourly actions required.

What is the significance of looking at different activities and inputs for a 12-month period?

Looking at different activities and inputs for a 12-month period allows you to plan and prepare for the necessary actions and resources needed to achieve the goal, ensuring you are not flying blind.

How does Sabri Suva relate goal setting to business, specifically in terms of revenue?

Sabri Suva relates goal setting to business by using revenue as an example, suggesting that you break down the revenue goal into smaller time frames and calculate the number of leads or traffic needed to achieve it.

What does Sabri suggest for the first quarter of the year in terms of work ethic?

Sabri suggests that for the first quarter of the year, one should increase their workload, discipline, and work hours to set a strong foundation for the rest of the year and to flex their 'work ethic muscle'.

How does Sabri recommend assessing progress towards goals?

Sabri recommends assessing progress towards goals by regularly reviewing activities at the end of each month and quarter, ensuring that the level of activity is at 110-120 percent of what is required to stay on track.

What is the role of discipline and regimentation in achieving yearly goals according to Sabri Suva?

According to Sabri Suva, discipline and regimentation play a crucial role in achieving yearly goals as they help in maintaining consistency and ensuring that the necessary daily and weekly actions are performed to reach the set objectives.

How does Sabri encourage viewers to engage with the content of the video?

Sabri encourages viewers to engage with the content by asking them to like the video, subscribe to the channel for more content, and leave comments with questions using the hashtag 'hey Sabri' for further clarification or discussion.

Outlines

00:00

🚀 Setting Big Goals for the New Decade

In this paragraph, Sabri Suva introduces the topic of goal setting for the new year and decade. He emphasizes the importance of setting big, audacious goals that excite and motivate rather than just realistic ones. Suva explains his process of 'backing into goals,' which involves envisioning the end result first and then working backwards to determine the necessary steps and actions to achieve it. He stresses the importance of breaking down goals into smaller, manageable time frames, such as quarters, months, weeks, days, and even hours, to create a clear roadmap for success. Suva also highlights the need to consider the 'raw materials' and daily actions required to make these goals a reality, rather than leaving them to chance.

05:02

🔄 Adaptability and Discipline in Goal Achievement

This paragraph delves into the adaptability required when pursuing goals. Suva acknowledges that while the big picture goal remains constant, the path to achieving it may not always go as planned. He suggests that as one works towards their goals, they may need to adjust various 'dials' such as increasing customer lifetime value or traffic to compensate for areas where they might fall short. Suva also underscores the importance of discipline and a strong work ethic, especially in the first quarter of the year, to set a precedent for the rest of the year. He encourages viewers to increase their workload and discipline to become the person needed to achieve the year's goals, as remaining the same will not yield different results.

10:03

⏳ The Importance of a Strong Start and Work Ethic

In the final paragraph, Suva discusses the significance of starting the year strong and not easing into it slowly. He advises against the temptation to extend the holiday season into the new year, as this can lead to a downward spiral and a lack of preparation for success. Suva recommends increasing work hours and discipline in the first quarter to 'stretch the work ethic muscle' and to embody the person needed to achieve the year's objectives. He also talks about the importance of reviewing goals regularly and ensuring that one's activities are aligned with the benchmarks needed to achieve those goals. Suva concludes by urging viewers to plan meticulously, considering life as a system of inputs, processes, and outputs, and to avoid focusing solely on the outcomes without considering the necessary steps to get there.

Keywords

💡Goals

Goals refer to the targets or aims that an individual sets for themselves to achieve in a specific period. In the video, the theme revolves around setting and working towards these goals, particularly for the new year ahead. The script emphasizes the importance of setting 'big audacious goals' that excite and motivate the individual, such as 'dramatic quantum difference' goals that 'set me on fire'.

💡Backward Planning

Backward planning is a strategic approach where one starts by envisioning the end result and then works backward to determine the steps needed to achieve it. The video script uses this concept to discuss how to set goals by first thinking of the desired outcome and then breaking it down into smaller, actionable steps, which include daily and hourly actions.

💡Inputs and Outputs

In the context of the video, inputs and outputs relate to the resources and actions required (inputs) to achieve a certain result (output). The script mentions looking at life as a system where one must consider the 'raw materials and the inputs' needed to reach a goal, as well as the outcomes or results one is trying to produce.

💡Work Ethic

Work ethic is the degree of dedication and diligence that one applies to their work. The video emphasizes the importance of a strong work ethic in achieving set goals, suggesting that one should 'work like a dog' and increase their workload and discipline to reach their objectives.

💡Discipline

Discipline in this video refers to the self-control and orderliness in one's approach to achieving goals. It is highlighted as a key component in the process of goal setting and achievement, where one must be 'extremely regimented and disciplined' to follow through with the daily and hourly plans laid out to reach their goals.

💡Leads

Leads in a business context are potential customers or clients who have shown interest in a product or service. The script uses 'leads' as an example of a specific input that needs to be quantified and tracked in the process of achieving a revenue goal, by calculating the number of leads needed based on past performance.

💡Traffic

In the script, traffic refers to the number of visitors to a website, which is crucial for online businesses, especially in e-commerce. It is used to illustrate the need to understand the volume of visitors required to generate a certain number of leads, and by extension, achieve revenue goals.

💡Conversion Rate

Conversion rate is the percentage of visitors to a website who take a desired action, such as making a purchase or signing up for a newsletter. The video discusses the importance of knowing the conversion rate to determine how much traffic is needed to hit a certain number of leads.

💡Customer Lifetime Value

Customer lifetime value (CLV) is the amount of revenue a business can reasonably expect to generate from a single customer over their lifetime. The script mentions increasing CLV as a strategy to reach revenue goals, suggesting that even if certain metrics like traffic or leads are not met, increasing the value from existing customers can still help achieve the overall objective.

💡Action Plan

An action plan in the video is a detailed strategy outlining the steps and activities needed to achieve a goal. The script advises creating an action plan that is reviewed and assessed regularly, such as weekly, monthly, and quarterly, to ensure one stays on track to meet their goals.

💡Benchmark

A benchmark in this context is a standard or point of reference used to measure performance. The video mentions comparing one's progress against a benchmark to assess whether they are on track to achieve their goals, highlighting the importance of regular self-assessment.

Highlights

The speaker, Sabri Suva, discusses the importance of setting goals for the new year and decade.

He introduces his process of 'backing into goals' by first envisioning big, audacious goals.

Sabri emphasizes the excitement of setting large goals over realistic ones for personal motivation.

He suggests thinking about the necessary inputs and raw materials to achieve the desired outcomes.

Sabri recommends starting with a big picture and working backward to plan out the steps needed.

The importance of breaking down goals into quarters, months, weeks, days, and even hours is highlighted.

He points out that few people plan at a weekly or daily level, and even fewer at an hourly level.

Sabri explains the necessity of having a clear roadmap and raw materials to avoid flying blind.

He provides a method to break down a revenue goal into smaller, manageable parts.

Sabri discusses the importance of assessing progress regularly through weekly, monthly, and quarterly reviews.

He mentions the need to adjust plans and strategies as circumstances change throughout the year.

Sabri stresses the importance of discipline and a strong work ethic, especially in the first quarter of the year.

He encourages becoming a different person from the previous year to achieve new levels of success.

Sabri advises against slipping into old habits and instead to start the year with a strong work ethic.

He suggests increasing workload and discipline in the first quarter to set the tempo for the year.

Sabri emphasizes reviewing goals at the end of each month and quarter to ensure progress is on track.

He concludes by urging viewers to take the time to clearly define goals and map out the steps to achieve them.

Transcripts

hey guys Sabri Suva here and in this

video I'm gonna be talking about writing

and setting goals for the year ahead so

you know it's 20 20s upon us start of a

new year and start of a new decade and

you know typically over that holiday

time people are reflecting they're

thinking about the unit's this past and

thinking about you know the year ahead

what I want to do today is just run you

through a little bit about my process

and kind of when I'm thinking about my

goals and the things that I want to

strive to attain and to become and do

over the next 12 months is how I look at

it and the way that I do it and the way

that I've always done it because I just

find it's really really effective is by

backing into your goals and what that

means is to first of all think of like

just like the big audacious goals that

you want to set for yourself and you

know people talk about selling setting

realistic goals and all that kind of

stuff like for me realistic goals just

don't get me excited so I don't want to

just be thinking about like what is

something that with a really high

probability that I could go out and hit

just to make myself feel good because I

would have hit my goals that's not the

way that I roll right I think of just

like just this huge big goal these

dramatic quantum difference all this

like I just sets me on fire and I

get really excited to go out and get

after it and then once I think about

that then I start thinking about the raw

materials and the inputs that I'm going

to need to do in order to get that

outcome of where I'm trying to go so you

know you want to start with that big big

picture and then you want to work

backwards and find out what exactly are

you going to have to do in order to make

that goal a reality and it starts by

looking at all the different activities

and all the different inputs that would

need to go in over a 12-month period

like over that goal because that's

typically how people think about it and

start of the year and then okay I would

need to get this many client

I would need to workout this much I

would need to do all of these different

things and then start to break them down

into okay well that's what I would need

to do over the course of the year what

would I need to do over the course of

the quarter right then break it down to

the month okay this is what that's going

to look like in the month then break it

down to the week and then break it down

to the day and then break it down to the

hour right and that's the big big thing

that's missing a lot of people think

about goals even 12 months and then

maybe even quarterly and monthly very

rare few people break it down to weekly

and then daily and I've never seen

anybody that typically breaks it down to

the now to the hour right and that's

because you're really architecting a

system that's going to allow you to be

able to get the highest probability of

reaching that goal and it's not

something like if you just write that

goal down but you don't actually look at

what are the daily and the hourly

actions it's required in order to hit

that like what are the raw materials in

order to make that goal a reality then

you're just really flying blind and you

don't really have a clear roadmap of

exactly the amount of work that's going

to be required in order for you to hit

that goal and you're just leaving it to

chance and whatever you know fate just

falls in your lap and whatever happens

right you can never course-correct if

you don't have those raw materials so

what I mean by that is it's just say

that it's a revenue goal right we're in

business we're going to be talking about

revenue it's the typical scoreboard that

you're looking at in business right and

you want to take that revenue goal break

it down to the quarter break it down to

the mum break it down to the week and

then break it down to the day then you

want to have a look at okay in order for

me to be able to hit that revenue goal

how much leads am I going to need to get

right and you can do this by just

looking at last year's numbers and

looking at the total revenue did divide

it by the number of leads that you got

right now will give you what your

average earnings per lead is for your

business then or you might be an

e-commerce site then you'll be like how

much traffic do I need to get so if

we're looking at the lead gen side of

things and we're going to be looking at

okay in order for me to get X amount of

leads how much traffic do I need to get

and at what

version rate do I need to be able to

convert that traffic to hit that lead

number right and then from that you want

to work it down again and you want to

look at those quarterly monthly weekly

daily and then you can start to put

together a plan as you're assessing

yourself you know throughout the year

you know you might be looking at weekly

monthly quarterly as the bare minimum

you need to look at it monthly and

quarterly then you can go am I on track

right am I on track in order to do this

and that's just one variable right like

how many leads do you need to get how

much traffic that you need to get you

might have an existing bunch of clients

that you're servicing and we know what

other value could I provide to these

clients to monetize that value even more

that then helps me realize my revenue

goal because you know even what I found

over the last 12 months is like that big

picture number and goal always remains

constant but it's very rarely that

things go according to plan and that you

hit all of those metrics that's going to

allow you to realize that goal and what

typically happens as you're manifesting

this goal and you're taking violent

action towards it every single day that

you might not get that amount of traffic

you might not close that amount of leads

but you may increase your customer

lifetime value or you might be able to

get way more traffic and way more ly

it's like there's always different dials

that you can move that allow you to hit

that goal and maybe those dials don't

get turned up to the exact volume that

you plan but you'll find that if you do

have a really good goal that you can

move other dials throughout the year

that will still enable you to hit that

goal even if you don't hit those

individual metrics along the way and

this is why it's just so important to

have a really clearly articulated and

written down a discipline goal that you

do every single day because then once

you've done that right and you've kind

of looked at your year you've looked at

your quarter you looked at your wigs and

you've looked at what that daily action

plan looks like if you're working six

days a week or five days a week or seven

days a week whatever it happens to be

for you in your life then you want to

look at every single hour you want to

break

down into like half an hour increments

and have a look at like what is it that

you're doing every day what time do you

go to bed what time do you wake up when

do you exercise what what does it look

like what does that activity need to be

for you in order for you to hit that

daily goal in order for you to hit that

weekly goal and become extremely

regimented and disciplined because as we

start this next year and you know we're

in January now as you're looking over

the next quarter one thing that I always

like to do in the first quarter of the

year is just really stretch my work

ethic muscle like you know my plan for

the next 90 days is just to work like a

dog

right and like I'm gonna be increasing

my work I'm gonna be increasing my

workload I'm gonna be increasing my

discipline I'm going to you know really

look at stepping into the shoes of like

the new Sudbury for 2020 of the person

that I'm going to need to become in

order to hit this year's goals because I

can't remain the same person as I was

last year and just expect to

dramatically be able to go out there and

attain all these new things and to reach

these new levels of success if I was

just a summary of 2019 otherwise I would

have just hit all those goals right so

I'm gonna need to become someone

completely different in order to be able

to really make those goals a reality and

that's gonna require sacrifices it's

gonna require me to be more disciplined

to me to have a different schedule and

for me to really do things different

every single day in every single week in

every single month and every single

quarter in order for me to be able to go

out there and really reach those new

heights that I want to get to I'm not

gonna fool myself in thinking that I can

just come back it's January slip into

the way that I was doing things last

year and just have a completely

different outcome it's complete lunacy

yet that's how so many people conduct

themselves because they don't have a

Hulk cold hard and reality check with

what's going on so you know my tip for

you in the year ahead is to is to think

about those big pictures and then break

them down to the quarter month week and

day but then in the next quarter is

where you're going to be setting the

tempo

for this whole year right you might be

thinking I'm just gonna come back

halfway through January just take it

easy you know start the month I'll slow

its January you know let's just like

just go on cruise control for a bit you

know this is extend those holidays out

let me just finish work a bit earlier

that is this like you're putting

yourself into this downward spiral where

you're not gonna set yourself up for

success you want to be coming out with

the opposite approach you want to be

ferocious you want to be hungry you want

to be thinking about growth and

expansion and going out and really doing

more and getting more for yourself right

and the way that you're going to do that

is thinking about having that strongly

linked with your work ethic so you want

to increase the amount of hours that you

work in January and in February and in

March for the first quarter of the year

and you want to be extremely disciplined

so when you review your goals you know

at the end of January at the end of

February and March at the end of the

quarter that you're looking at the level

of activity that you did being at 110

120 percent and then taking stock of

where you are compared to the benchmark

of where you need to be right and it

might be you might be right hit it right

on the nose you might be a little bit

over you might be you know been taking

extra action you're actually ahead on

your goals that's fine because there's

always things that's gonna pop up

throughout the year that are going to be

outside of your control that's gonna

pull your focus away from the things

that you need to be doing in order to

hit your goal so you want to start the

year off right you want to flex that

work ethic as hard as you possibly can

and you want to make sure that you're

setting yourself up in a very very good

position for 2020 to go out there and to

get everything that it is that you want

to get achieve all the results and all

the success and really manifest this

better version of yourself and these

goals that you want to go out there and

get and making sure that you are really

positioned to go out there and get them

so that's my tips for really planning

the year ahead he's really getting

granular looking at your life as a

system looking at the inputs the

processes and the outputs don't just

look at the outputs without the other

things because you're just going to be

setting yourself up for failure

so

I urge you to go ahead and do that now

really take the time it might be ten

days it might be two weeks it might be a

week whatever it is for you but really

spend the time in getting clear on what

your goals are how you're going to

achieve them and then map it all out in

your calendar down to the day down to

the hour of exactly what it's going to

take you to go out there and get it done

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