How to Create a Funnel in Kajabi [Tutorial]

Summary

In this tutorial, Joe from Kajabi walks through how to build and customize sales funnels using Kajabi's Funnel Builder. He explains funnels as a series of marketing touchpoints that guide potential customers to make a purchase. The video covers the use of funnel templates, customizing landing pages and email sequences, adding multiple offers, duplicating funnels, and testing the funnel to ensure it works correctly. With step-by-step instructions, the tutorial shows how to create a seamless user experience, automate processes, and maximize revenue through Kajabi’s powerful funnel tools.

Takeaways

• 😀 Funnels help automate the relationship between marketing and sales by connecting landing pages, email campaigns, and offers in a streamlined process.
• 😀 Kajabi's funnel builder allows users to create custom funnels or use pre-designed templates for various campaigns like product launches, coaching, and lead magnets.
• 😀 Funnel templates in Kajabi come with pre-built landing pages and email copy to jumpstart the funnel creation process.
• 😀 Kajabi funnels give you full flexibility to customize every part of the funnel, including the landing pages, email sequences, and offers.
• 😀 Users can reorder pages in a funnel by dragging and dropping to create a smooth flow that suits their marketing strategy.
• 😀 Multiple offers can be added to one funnel, increasing revenue opportunities by meeting a wider range of customer needs.
• 😀 Pricing cards can be added to the sales page to showcase different offers and their corresponding call-to-action buttons leading to checkout.
• 😀 Duplicating funnel pages is easy, allowing users to create new campaigns or promotions without starting from scratch.
• 😀 Testing your funnel in an incognito window ensures that it functions properly for potential customers without admin interference.
• 😀 It is recommended to use a separate email address when testing forms in the funnel to ensure follow-up emails are sent and received as intended.

Q & A

What is the purpose of a funnel in Kajabi?

A funnel in Kajabi simplifies the relationship between marketing and sales by automating the entire process, guiding potential customers through a series of steps that lead to a purchase.

How does a funnel relate to a treasure map?

A funnel is like a treasure map where various marketing touch points, such as landing pages and email campaigns, are strung together to guide a potential customer to the 'treasure'—which is the purchase.

What are the main building blocks of a funnel in Kajabi?

The main building blocks of a funnel in Kajabi are landing pages, email campaigns, and offers. These elements are used to create a seamless user experience that encourages potential customers to make a purchase.

Can I use funnel templates in Kajabi, and what are they designed for?

Yes, Kajabi offers funnel templates for various purposes, such as product launches, coaching campaigns, lead magnets, and more. These templates come with pre-built landing pages and email copy to help you get started quickly.

How do I reorder pages in an existing funnel on Kajabi?

To reorder pages in an existing funnel, open the Marketing tab, select Funnels, click the ellipses on one of the funnel cards, choose 'Reorder' from the drop-down menu, and then drag and drop the pages to create the desired flow.

Can I add multiple offers to a single funnel in Kajabi?

Yes, you can add multiple offers to a single funnel by adding new pricing card blocks to your final landing page. Each pricing card can be linked to a different offer, allowing you to promote multiple offerings in one funnel.

How do I duplicate a funnel for a new launch or promotion?

To duplicate a funnel, go to the website tab, open the pages tab, select funnel pages, and duplicate each page by clicking the ellipses next to the funnel pages and choosing 'Duplicate.' Then, add the duplicated pages to a new funnel.

What is the best way to test a funnel in Kajabi before launching it?

To test a funnel, use an incognito or private browser window to ensure you're viewing the funnel as a visitor, not as a logged-in admin. Navigate through each funnel page, test buttons, fill out forms, and make a test purchase if necessary.

Why should I use an incognito window to test my funnel?

Using an incognito window ensures that Kajabi does not recognize you as a logged-in admin, allowing you to experience the funnel exactly as a potential customer would, without any interference from admin settings.

How do I customize a funnel page in Kajabi?

To customize a funnel page, click into the funnel from the customization screen, then use the options available to modify the landing pages, email sequences, and other elements to fit your business needs.