5 Explosive Digital Marketing Strategies for 2023 (BIG Changes Ahead!)

Summary

In 2023, marketing strategies have evolved, with a focus on short-form vertical video content across platforms like TikTok, Instagram Reels, and YouTube Shorts. The script advises daily video posting for maximum engagement and offers tips on content creation. It also highlights the importance of the Google Helpful Content Update, emphasizing quality over SEO tricks. Influencer marketing through platforms like TikTok's Creator Marketplace is touted for its trust factor and user-generated content potential. Email marketing, particularly interactive lead magnets like timed challenges and quizzes, is highlighted for its profitability. Lastly, the script teases a detailed exploration of Google's new PPC campaign type for effective online advertising.

Takeaways

• 🌟 **Content Marketing Focus**: Prioritize short-form vertical video for platforms like TikTok, Instagram Reels, and YouTube Shorts.
• 📈 **Engagement Strategy**: Commit to posting at least one video per day to maximize engagement on short-form video platforms.
• 🎥 **Video Production Tip**: Don't focus on high production value; simple, authentic videos can be highly effective.
• 📱 **Platform Adaptability**: Reuse short-form videos across multiple platforms to increase exposure.
• 🔍 **SEO Update**: Be aware of Google's 'helpful content update' and focus on creating content that genuinely helps users.
• 📝 **Content Intent**: Align your content with user intent to answer questions and provide comprehensive information.
• 🤝 **Influencer Marketing**: Leverage user-generated content through influencers, especially on TikTok's Creator Marketplace.
• 📊 **Influencer Selection**: Consider working with 'Nano influencers' for higher engagement rates compared to larger influencers.
• 💌 **Email Marketing**: Utilize interactive lead magnets like timed challenges and quizzes to boost engagement and conversions.
• 🚀 **PPC Marketing**: Explore Google's new campaign types for omnipresent online advertising at a lower cost.

Q & A

What are the five big buckets or categories of modern marketing mentioned in the script?

The five big buckets or categories of modern marketing mentioned are content marketing, search engine marketing, social media marketing, email marketing, and PPC (pay-per-click) marketing.

Why is short-form vertical video considered impactful for content marketing in 2023?

Short-form vertical video is considered impactful because it aligns with the current trend of platforms like TikTok, Instagram Reels, and YouTube Shorts. These formats are immersive, entertaining, and mobile-first, which are key elements for high engagement and visibility.

How often should businesses post short-form videos according to the script?

The script suggests that businesses should commit to posting at least one short-form video per day to maximize growth on platforms like Instagram and TikTok.

What is the helpful content update by Google mentioned in the script, and how does it affect SEO?

The helpful content update by Google is designed to prioritize content written for people rather than just for search engine optimization. It encourages businesses to create content that answers users' questions thoroughly, providing complete information to avoid leaving visitors with questions that lead them to competitors' sites.

What is user-generated content and why is it beneficial according to the script?

User-generated content (UGC) involves having influencers create content on social media platforms on behalf of a brand. It's beneficial because it can increase trust with the audience, as 61% of viewers trust product recommendations from influencers they follow, compared to only 38% who trust social media content from businesses.

How does the TikTok Creator Marketplace streamline influencer marketing?

The TikTok Creator Marketplace streamlines influencer marketing by allowing businesses to find influencers at any budget, negotiate terms, and manage campaigns all through the platform, eliminating the need for manual outreach and contact.

What are interactive lead magnets and why are they effective for email marketing?

Interactive lead magnets are offers that engage prospects in exchange for their email addresses. They are effective because they create a more invested relationship, often providing a series of activities or personalized advice that requires interaction from the user, leading to higher opt-in rates and better results.

What are the two types of interactive lead magnets recommended for 2023 in the script?

The two types of interactive lead magnets recommended for 2023 are timed challenges and quizzes. Timed challenges involve a series of daily activities over a short period, while quizzes provide personalized advice or action plans based on the user's responses.

Why is PPC marketing described as a game changer in the script?

PPC marketing is described as a game changer because it allows businesses to be omnipresent online through paid advertising. The script mentions a new campaign type by Google that makes it easier and potentially more cost-effective for businesses to be found everywhere online.

What is the significance of the 42 times ROI for email marketing mentioned in the script?

The significance of the 42 times ROI for email marketing is that it indicates the high profitability of email marketing campaigns. For every dollar invested, businesses can expect to make an average return of $42, making it a very effective marketing strategy.