Genius Advice for Small Channels

Summary

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Takeaways

• 😀 Consistency is key to success on YouTube, even when you don’t see immediate results.
• 😀 Videos may take off months or even a year after being uploaded, so persistence is essential.
• 😀 Community support is important to avoid isolation and discouragement during your YouTube journey.
• 😀 Don’t let discouragement cause you to quit – the ripple effect of staying consistent can lead to success.
• 😀 Building a lifestyle of continuous content creation and improvement is more important than focusing solely on specific goals.
• 😀 The Snowball Effect happens when YouTube starts recommending your older videos after one goes viral.
• 😀 Even videos uploaded months ago can start to gain traction once your channel starts gaining attention.
• 😀 YouTube rewards consistent uploads, which can lead to more visibility for older content.
• 😀 Quality content is crucial – don’t upload just for the sake of consistency if it means sacrificing quality.
• 😀 It's better to upload fewer but higher-quality videos than to stick to a schedule of mediocre content.
• 😀 The compound interest analogy applies to YouTube success: the more attention you gain, the more momentum your channel builds.

Q & A

What is one common mistake many YouTubers make when starting their channels?

One common mistake is giving up too soon when videos don't get enough views initially. Many creators get discouraged and quit, missing the opportunity for future growth, as videos can sometimes take months or even a year to start gaining traction.

How can discouragement affect a YouTuber's success?

If a creator becomes discouraged and quits, they miss out on the potential of their content. Videos that don't perform well initially can later take off as part of a snowball effect, where older videos gain views due to a more successful video bringing in new subscribers.

Why is it important for YouTubers to find a community or support network?

Working alone can lead to feelings of isolation and discouragement. A community or mastermind group can offer new ideas, support, and encouragement, which helps creators stay motivated and test new strategies for success.

What role does consistency play in YouTube success?

Consistency is key for building an audience. YouTube rewards creators who continuously post content, as the platform begins recommending older videos when a newer video performs well. This consistency helps grow the channel over time.

How does YouTube's algorithm work in favor of creators who post consistently?

When one video goes viral or performs well, YouTube starts recommending older videos, increasing their views. This creates a cycle where newer videos help to boost older content, leading to more views and greater exposure across the channel.

What is 'compound interest' in the context of YouTube, and how does it work?

'Compound interest' in this context refers to the cumulative effect of attention and views over time. As a creator consistently posts quality content, the algorithm promotes videos more widely, and old videos begin to gain views as a result of the success of newer content.

How can focusing on quality over quantity impact a YouTube channel?

Focusing on fewer but higher-quality videos can be more beneficial than uploading many videos of average quality. Great videos are more likely to catch the algorithm’s attention and be promoted, leading to more viewers and subscribers.

What is the danger of posting videos just to meet a schedule?

Posting videos just to stick to a schedule can lead to lower-quality content, which viewers may notice. This can result in fewer views, less engagement, and potentially hurt the long-term growth of the channel, as the quality of content is a key factor for success.

How does YouTube's algorithm reward creators for creating good content?

YouTube's algorithm rewards creators by promoting videos that perform well, increasing their visibility. When one video performs well, the platform suggests other videos from the same creator, helping to grow their audience and channel.

Why should YouTubers avoid quitting after posting just a few videos?

If YouTubers quit after only posting a few videos, they miss out on the opportunity for those videos to be discovered later. It often takes time for content to find its audience, and quitting too soon prevents creators from seeing the full potential of their work.