Q&A on Digital Writing, Ghostwriting, and Self-Publishing
Summary
TLDREn este Q&A, se aborda cómo empezar a escribir en línea sin audiencia, la importancia de la consistencia y la paciencia en el crecimiento. Se discute la creación de historias impactantes y cómo usar la historia personal como ejemplo para conectar con los lectores. Además, se explora el tema del ghostwriting y cómo crecer un equipo sin financiación. Se aconseja comenzar con lo que se conoce y utilizar la red de contactos para conseguir el primer cliente. Finalmente, se enfatiza la necesidad de escribir más y publicar con frecuencia para construir audiencia, especialmente en la escritura de ficción.
Takeaways
- 📝 Empieza a escribir en línea y es consistente, incluso si no tienes audiencia, ya que todos comienzan desde cero.
- 🔑 No hay ventaja en estar 'ahead of the curve', lo importante es comenzar y persistir en tu escritura.
- 🌟 La escritura efectiva es aquella que permite al lector ver su reflejo en la historia, independientemente de la longitud o complejidad.
- 🏗️ Para crecer un negocio, invierte tiempo, esfuerzo y energía, o dinero; ambas son formas de pagar por el crecimiento.
- 🤔 Decir 'mi historia es importante' es un error común; lo que importa es cómo la historia puede ser un ejemplo para el lector.
- 💡 Para descubrir qué oferta puedes crear, comienza por lo que otras personas necesitan, no solo por lo que te interesa.
- 📚 Aprender y escribir más frecuentemente es la clave para construir una audiencia, incluso en la escritura de ficción.
- 🔍 Para encontrar tu primera cliente como escritor fantasma, mira en tu red de contactos; tu nicho inicial es tu red.
- 💼 La escritura fantasma es una opción rápida para monetizar tus habilidades de escritura, especialmente si necesitas ganancias rápidas.
- 🌐 No hay una industria específica que sea la 'mejor' para la escritura fantasma; cualquier industria puede funcionar si tienes una ventaja informativa.
- 🔄 El ciclo de retroalimentación no tiene que ser lento; escribe y publica con frecuencia para acelerar el aprendizaje y el crecimiento de tu audiencia.
Q & A
¿Cómo se comienza a escribir en línea si no se tiene audiencia?
-Se comienza a escribir en plataformas como Twitter o Medium, siendo consistente y esperando el mejor resultado. Es importante recordar que todos comienzan desde cero y que el éxito es un proceso que toma tiempo.
¿Cómo se creció la audiencia en Twitter y cuál fue la ventaja de estar adelantados a la curva?
-La creación de contenido consistente y la participación en plataformas que ya tenían una base de usuarios grandes, como Kora y Twitter, fueron claves para el crecimiento. No estaban adelantados a la curva, simplemente comenzaron temprano y se dedicaron a la tarea.
¿Cuál es la ventaja de tener una larga trayectoria en la escritura en línea?
-Una larga trayectoria permite acumular experiencia y entender mejor qué tipo de contenido resuena con el público, lo que a su vez ayuda a desarrollar un enfoque efectivo para el crecimiento de la audiencia.
¿Cómo se aborda el desafío de no tener una audiencia inicialmente en plataformas como Quora?
-A través de la persistencia y la publicación de contenido de calidad, se puede ir mejorando y observando el impacto en las vistas, seguidores y comentarios, lo que eventualmente lleva a un crecimiento orgánico.
¿Qué hace que una historia sea impactante y valiosa para el lector?
-Una historia es impactante y valiosa si el lector puede verse a sí mismo en ella. Es importante utilizar la historia como un ejemplo para que el lector se relacione con el contenido y no solo como una narración personal.
¿Cómo se añadieron nuevos miembros al equipo sin financiamiento externo?
-A través del autofinanciamiento, es decir, reinvertir los ingresos que ya estaban generando con sus productos y servicios, y el trabajo duro y dedicación de tiempo y esfuerzo propio.
¿Qué tipo de historias deberían contar los empresarios para que sean relevantes para su audiencia?
-Las historias que cuentan los empresarios deben ser ejemplos que ilustren los problemas y soluciones que sus clientes pueden encontrar, en lugar de solo enfocarse en su propia trayectoria o logros.
¿Cómo se decide si se debe comenzar con la escritura en línea o la escritura fantasma?
-La decisión depende de los objetivos personales y la situación actual de cada individuo. Si el objetivo es monetizar rápidamente, la escritura fantasma puede ser la opción más rápida, mientras que la escritura en línea puede ser mejor para el crecimiento a largo plazo.
¿Cómo se encuentra la primera clientela como escritor fantasma?
-Comenzando con la red de contactos personales, ayudándoles y utilizando esa experiencia para construir confianza y referencias que lleven a nuevas oportunidades de trabajo.
¿Qué industrias son más adecuadas para la escritura fantasma?
-Cada industria puede ser adecuada para la escritura fantasma, lo importante es tener una ventaja informativa y comprender las necesidades de los clientes de esa industria.
¿Cómo se aborda el desafío de construir una audiencia para la escritura de ficción sin una retroalimentación rápida?
-Escribiendo y publicando más frecuentemente, utilizando formatos más cortos y aprendiendo de los comentarios de los lectores para iterar y mejorar el contenido.
Outlines
📝 Empezar a escribir en línea y crecer desde cero
El primer párrafo aborda cómo comenzar a escribir en línea sin una audiencia previa, sugiriendo la consistencia en plataformas como Twitter o Medium. Destaca la importancia de entender que todos comienzan desde cero y comparte la experiencia personal del hablante, quien ha estado escribiendo en línea desde 2007. Resalta la idea de que el crecimiento es un proceso gradual basado en el aprendizaje de lo que funciona, y que no hay atajos para el éxito en la escritura en línea.
🎭 Hacer que una historia tenga impacto y valor
En el segundo párrafo, se discute lo que hace que una historia sea impactante y valiosa, argumentando que el lector debe poder verse a sí mismo en ella. Se menciona la experiencia del hablante en la escritura de ficción y cómo esto influye en su capacidad para escribir en otros géneros. Se enfatiza la idea de que la historia personal debe servir como un ejemplo para que el lector se vea reflejado en ella, en lugar de hacerla el centro de atención.
💼 Crecimiento del equipo y autofinanciación en negocios
El tercer párrafo explora cómo el hablante y su cofundador, Dicky, aumentaron su equipo sin financiación externa, enfocándose en el intercambio entre dinero y tiempo/esfuerzo. Se comparte la historia de cómo comenzaron con pocos recursos y cómo reinvertir los ingresos fue clave para el crecimiento de su negocio. Además, se desmiente la idea de que el éxito se puede lograr sin un esfuerzo significativo.
🤔 Escribir en línea o ghostwriting: elección basada en objetivos personales
En el cuarto párrafo, se aborda la pregunta de si se debe empezar por escribir en línea o por ghostwriting, y cómo la respuesta depende de las circunstancias personales y los objetivos. Se sugiere que ghostwriting puede ser una forma rápida de monetizar habilidades de escritura, mientras que escribir en línea puede ser una inversión a largo plazo en la construcción de una marca personal. Se argumenta que, en realidad, no es necesario elegir entre ambas opciones y que se pueden hacer paralelamente.
📚 Ofrecer valor a través de la escritura y aprendizaje
El quinto párrafo se centra en cómo alguien que ama aprender puede descubrir qué ofrecer a otros. Se señala la importancia de escuchar y observar las necesidades de los demás en lugar de centrarse únicamente en los intereses personales. Se sugiere que el conocimiento de lo que otros valoran puede revelarse a través de la ayuda a otros, y que la creación de una oferta efectiva comienza por comprender las necesidades de los demás.
✍️ Crecer una audiencia para la escritura de ficción
En el sexto párrafo, se aborda cómo construir una audiencia para la escritura de ficción, refutando la idea de que el ciclo de retroalimentación entre libros es demasiado lento. Se menciona la importancia de publicar con frecuencia y en menor cantidad, como libros cortos o series en Amazon, para acelerar el proceso de aprendizaje y crecimiento de la audiencia.
👻 Ghostwriting: industrias en demanda y cómo conseguir el primer cliente
El séptimo párrafo responde a preguntas sobre las industrias que más demandan ghostwriters y cómo conseguir el primer cliente. Se argumenta que cualquier industria puede funcionar para el ghostwriting, siempre y cuando se entienda a la audiencia objetivo. Se enfatiza la importancia de comenzar con una industria en la que se tenga ventaja informativa y de utilizar la red de contactos existente para conseguir el primer cliente.
Mindmap
Keywords
💡Escritura digital
💡Espectáculo de cero
💡Consistencia
💡Historia personal
💡Escritura fantasma
💡Crecimiento de equipo
💡Bootstrapping
💡Mercado saturado
💡Oferta
💡Aprendizaje
💡Escritura de ficción
Highlights
Starting to write online with zero audience involves being consistent and persistent on platforms like Twitter and Medium.
The advantage of being ahead of the curve is often misunderstood; success comes from consistent writing over many years.
Every writer starts at zero and must learn through creating and iterating based on what resonates with the audience.
The importance of embracing the initial challenges and not giving up on the writing journey.
What makes a story impactful is the reader's ability to see themselves in it, making it relatable and valuable.
Using personal stories as examples in writing to connect with the reader's interests rather than making the story about oneself.
Bootstrapping a business involves trading time, effort, and money to grow without external financing or debt.
The journey of building a business is about reinvesting profits and dedicating significant time and energy.
Deciding between ghostwriting and building a personal brand depends on short-term earnings or long-term goals.
The recommendation to do both ghostwriting and building a personal brand to maximize opportunities.
Figuring out one's offer involves understanding others' needs rather than focusing solely on one's interests.
The importance of talking to people to discover what they need and how one can help, rather than isolating oneself.
Writing more and publishing frequently is key to growing an audience for fiction writing.
The misconception that high-volume writing equates to low quality, and the reality of genre fiction's success.
Every industry has potential for ghostwriting, and the importance of starting with an industry where one has an information advantage.
Finding the first ghostwriting client often starts within one's own network and personal connections.
The concept that in the beginning, one's niche is their network, and the value of helping people one knows to start building a client base.
Encouragement for viewers to share their enjoyment of the Q&A series for potential continuation.
Transcripts
okay little Q&A today I posted on
Twitter if anyone had questions on
digital writing ghost writing and
self-publishing and got a handful of
good ones back so I wanted to Rapid Fire
through a handful of these so first
Magda asked how would you go about
starting to write online if today you
started with zero audience would you
just go on Twitter medium be consistent
and hope for the best and then goes on
to say you know that the big advantage
that me and my co-founder Dicky have is
that we ah ahead of the curve and I
think this is a big misunderstanding
whenever you look at a creator that is
much further along um you have to keep
in mind that you are looking at Cole
today uh but Cole's been writing on the
internet for a very very long time I
wrote the very first you know my first
gaming article on the internet when I
was 17 this was back in 2007 and I
started consistently writing online and
really treating uh this passion of mine
as a as a pursuit in 2014 right after I
graduated from college I graduated in
2013 okay so even just that 10 years so
you're looking at a 10-year journey and
it's not that I was ahead of the curve
when I was writing on Kora back in 2014
Kora already had 200 million users it
already had people on there with huge
audiences I wasn't ahead of the curve I
just started and then when Dicky and I
started gaining a lot of traction on
Twitter in 2020 you have to keep in mind
Twitter had already been around for over
a decade probably longer I think it came
out in
2006 right so that's like 15 years 2007
maybe so 15 years old okay so we were
not ahead of the curve we just started
and I think one of the hardest things
for new writers to really wrap their
heads around is that everyone starts at
zero every single person when you say
I'm going to start writing on the
internet you don't log in and go well
you won the lottery you're we're giving
you 3,000 followers to start with
everyone starts at zero and so a lot of
the Frameworks that I talk about I'm
telling you are the same Frameworks that
I was using when I had zero followers on
quora and I can tell you exactly how it
went I wrote one thing on quora it C 27
views and I got no followers and I sat
there just like everybody else going I
guess this platform doesn't work and
then I tried it again and then I tried
it again and then I tried it again and
eventually I started to see like I would
get a 100 views or I would get one
follower or I'd get one like or I'd get
one comment and I'd go wow one is a
whole lot better than zero what did I do
why did that resonate let me try and do
that again right one leads to two two
leads to four four leads to eight it is
the same framework the same way that a
creator with with a quarter million
followers asks themselves how do I grow
from here is the exact same way someone
with zero followers asks how do I grow
from here it's based on what's working
and the only way that you can learn
what's working is you have to start
creating things and the hardest part and
and it's one of those like you almost
have to be a little uh like naive about
the
journey the hardest part is when you
start writing things and you don't see
the numbers go up and you have to not
sit there and go the platform must be
broken I promise you the platform's not
broken platforms if they were broken
wouldn't be making billions of dollars a
year okay so the platform is not broken
and it is not saturated and you are not
late to the party the problem is that
you haven't written long enough and you
haven't figured out yet what resonates
with people and who you're trying to
reach and who you're trying to help and
that is the hardest part when you're
starting anything new it's not just
writing starting anything new is almost
embracing the suck embracing the fact
that you don't know yet and you have to
go on the Journey of discovering and
figuring that out so that's a
long-winded way of me saying if I was
starting over at zero would I just start
writing on a social platform be
consistent and hope for the best yes
because to be perfectly honest that's
exact what I did when I started on quora
I didn't know what the outcome was going
to be I just figured hey if I write lots
and I'm consistent with it I'm probably
going to get better and maybe something
will happen and then the rest is history
and yes lots of things happened so there
really isn't much to overthink just
start get going and don't stop second
question fodal asks what makes a good
story impactful and valuable and this is
both a simple question and a difficult
question uh the simple answer to me is
what makes a story impactful and
valuable is if the reader can see
themselves in it if the reader can't see
themselves in it it's not a very good
story and a lot of times you see you
know I had teachers when I was studying
fiction at Columbia College Chicago that
would say if you can write fiction you
can write anything and I didn't
understand what that meant until I
graduated and then I got a job at an
advertising agency and I started getting
into business writing and non-fiction
writing and I realized how true that was
because I had already written fiction
and so I understood a lot about story
and then I went into you know these
other opportunities writing non-fiction
and business content and people I mean
the writing is just horrible it's so it
like it pales in comparison to Great
fiction and one of the primary
differences and one of the reasons why
most quote unquote business content
tends to not be very good is because
there's all of this like there's this
belief that circulates in the business
world of your story is important you
have to tell your story your startup
story your founder story and the reality
is nobody cares your story is not what
matters the only time your story matters
as if you can tell it in a way that
makes the reader be able to see
themselves in it and so whenever I
explain this writers go well how do you
do that I'll tell you exactly how you do
it you have to use your story as an
example your story is not what's in the
spotlight your story is an example and
so what you need to start with instead
is what is the reader interested in and
how can I use my story as an example so
let's say
hypothetically I built a recruiting
company and everyone around me is saying
Cole you you need to tell your story
your story of how you built this
recruiting company is amazing well if I
walk around and say hey everyone listen
to my story about how I built this
recruiting company nobody cares but if I
change who's in the spotlight and I say
hey reader I'm going to put you in the
spotlight are you interested in building
a recruiting company do you work in
recruiting and do you want to know how
to grow a really successful recruiting
company well I can tell you because for
example I built a recruiting
company that is the only difference and
and all you did was say instead of
putting the spotlight on me I'm going to
put the spotlight on the reader and I'm
going to put the spotlight on the reader
wants needs and interests and desires
and then I'm going to use my story as an
example question number three Tariq asks
have you and Dicky shared the Gory
details of how you grew your team
bootstrapping I'd like to understand how
you added new people without financing
or taking on debt so whenever you're
growing a business doesn't matter if
it's 0 to 1 1 to two 2 to 10 10 to a
gazillion you will always be faced with
the tradeoff do I want this to cost me
money or do I want want this to cost me
time and effort those are the only
options you either pay for it with money
or you pay for it with time and energy
and effort and your own Blood Sweat and
Tears okay and I can tell you in the
beginning when we started when when
Dicky and I started working together um
we didn't raise any money uh sort of the
beauty of both education products and my
first business which was an agency both
of those types of businesses don't
really require very much upfront Capital
doesn't cost very much to build an
education product and it doesn't cost
anything to start an agency because
you're essentially selling your time or
you're creating uh like digital assets
that don't really have any marginal cost
so we didn't need money but I will tell
you in the beginning before ship30 was
really making money I was still ghost
ring and because we didn't raise money
and because we didn't want to go well
let's you know give away 20% of this
idea and let's you know have some Runway
and then let's hire a couple team
members we just bootstrapped it and so
at the time I was still ghost riding I
was still ghost riding probably four or
5 hours a day and Dicky was still
working uh his hedge fund job on Wall
Street and then we just worked together
in the other hours of the day and that
was it and then that was all it took to
get uh ship 30 up and running and then
once ship 30 started making some money
we slowly started to reinvest in
building the team and and then as we got
further along ship 30 became more
successful then I shut down my ghost
riding agency right so I had one foot in
one foot out and I sort of der risked
the situation and then I left my ghost
rting agency and then I moved into
building ship 30 full-time and then
Dicky ended up doing the same thing he
left his job on Wall Street and then was
quote unquote fulltime with ship 30 so
that is always the trade you're you're
either buying it you're paying for it
with cash or you're paying for it with
time energy and effort and pretty much
everything that we've built has come
from just reinvesting in the business
and paying for it with time energy and
effort th those first two years building
ship 30 and building all of the
tangental products and everything I mean
I worked probably every weekend and I
probably worked 10 12 hours a day most
days um and in many ways I I kind of
still work that hard I still work six
days a week and uh anytime you see a
thumbnail of someone saying you know
here's how I make 28 million dollar a
month working two hours a day it's just
clickbait it's wrong it's it's a lie
anyone who is building anything
successful unless you've gotten to a
point where you have completely exited
the business you have hired a CEO and
you sit as chairman and you are out of
the B out of the business none of that
is true everyone is working very very
hard to build these things and they're
either incurring the cost and paying for
it whatever the next stag is of growth
with money or they're paying for it with
time energy and effort question number
four Clayton asks um should you start
writing online and building a personal
brand first or should you start with
ghost writing it just depends on what
you want in my opinion A lot of times
people ask these questions outside of
the most important piece of context
which is what's going on in your life
you know like if you ask any question
should you do this or this well the
answer is completely subjective a
depending on who you're talking to and B
it's it's dependent on what's going on
in your life and what do you need to
optimize for so a very easy way of
thinking about this sort of question is
like do you have a really cushy 9 to-5
job you have a ton of spare time and
you've got 50 Grand saved up in a
savings account okay I'm going to give a
different answer to that person than the
person who goes I lost my job I haven't
worked in two months I have 30 more days
of Runway and if I don't find something
soon I'm going to have to go back to my
parents and ask for a loan because I'm
not going to be able to pay my rent or
buy groceries I'm going to give very
different advice to each one of those
people right so often times I notice
when people ask these questions they
don't start from a place of well what is
the context of my life and what am I
trying to optimize for and in my opinion
if what you're trying to optimize for is
how do I monetize my writing skills as
quickly as possible and how do I power
level my earnings so that I can sort of
buyback some of my time like for example
if you were working a fulltime job that
was really just exhausting and mentally
consuming and you enjoy writing and
you're looking for something that's
equally or more lucrative but doesn't
require you to work 8 10 hours a day
ghost writing is is your fastest path to
doing that that is a very effective path
but if you're happy with the life that
you have and you're like I don't really
need to optimize for money and I'm fine
and uh that's not really what's driving
me but I'd like some long-term upside
and I I actually care more about maybe
some of the other tangental benefits
like connecting with other people or um
you want to build an audience so that
you can do XYZ other thing you want to
launch a podcast whatever it is then
yeah I would encourage you to start
writing online and investing in your in
quote unquote building a personal brand
but the easiest way to differentiate
this decision is are you trying to power
level your earnings as a writer as
quickly as possible in the short term
then the answer is Ghost writing are you
trying to unlock longer term upside and
know that this will probably be a one to
five year Journey then you should start
writing online and building your
personal brand my honest take though is
you don't have to choose and in many
ways you can and should do both I think
anyone who wants to build themselves and
wants to build a personal brand in an
audience should also be monetizing with
ghost writing because otherwise you're
leaving a ton of money on the table and
if you're ghost writing you should be
building yourself because it's only
going to make it easier for you to
attract clients so you should be doing
both all right question number five Mike
asks what advice do you have for someone
who loves to learn but can't figure out
what their offer is so this is why close
listening is so important because even
in this question there's a cognitive
dissonance
so in this question it's how do I figure
out what my offer is AKA what to offer
other people when I really love learning
AKA I love being selfish to put it
bluntly I I love focusing on what I like
to focus on and these are two completely
different things and what you have to
recognize is that figuring out a
compelling offer often has very little
to do with what you care about I'm not
saying that you should go build an offer
or build a product or build a service
around something that you have zero
interest in that's not what I'm saying
what I'm saying is that when you start
from a place of here's what I'm
interested in you immediately miss the
point of offer
creation and the real art of offer
creation is you taking the back seat and
instead you starting from a place of
what do other people need what do other
people care about and the mistake that I
see people make here is they think that
the way that you come up with that
answer is you sit in a room by yourself
and you stare off into the distance and
you go uh let me think about what people
need and that is not how you figure it
out it will it will never fall into your
brain the way that you figure out what
other people need is by going and
talking to other people so again if you
don't know what your Niche is you don't
know what industry you want to be in you
don't know who you can help the single
easiest place to start is who do you
know who's struggling with something
that you know how to do it could be you
have a friend that just bought a house
and their yard is a mess and they don't
know how to cut their lawn if you know
how to cut their lawn congratulations
you have an offer because your offer is
hey you don't know how to cut your lawn
would you like me to cut your lawn for
you yes that is an offer right or if you
want to do something in the digital
world and you want to help X person
solve y problem to unlock Z outcome go
find a bunch of those people online and
DM them and email them and talk to them
and be like I'll do it for free I just
want to understand like how can I help
you I have ideas for how I can help you
you have to start from what the other
person values not from what you're
interested in learning about in an Ideal
World there is an overlap right I'm not
just saying quote unquote chase the
money and and do something that's
unfulfilling to you and there should be
an overlap but often times that overlap
reveals itself as you help other people
all right question six San asks how do
you grow an a for your fiction writing
from zero the feedback loop from book to
book is way too slow so uh there's a
faulty belief buried in here and I just
want to point it out which is the
feedback loop from book to book is too
slow if you've studied genre fiction at
all then you know that the most read
most popular genre fiction writers are
writing a book every two to four
weeks and every time I explain that to
people they go well there's no way that
those books are high quality they're
just pumping out trash well here's
here's the thing if those books are
selling millions of copies then you
sitting there saying those books are
trash is really just you saying I don't
want to take the time to understand
what's happening here because clearly
they're not trash like e even if the
writing isn't Pitzer prize winning
level the story is still compelling
enough where millions of people or
hundreds of thousands of people or tens
of thousands of people are reading it
and enjoying it and that is the only
metric that matters and so if you're
sitting there going well no I need to
spend 2 years on a book then yes the
feedback loop for books takes too long
but there are a lot of ways around that
problem first of all it has never been
easier to write and self-publish books
ever in the history of everything second
is you don't have to write 100,000 word
books you can write like there's entire
categories on Amazon where you can
publish short mini books that are you
know 10,000 words that's a book and you
can you don't even have to do a print
version you could do just an ebook
version so often times I find even more
than the non-fiction World fiction
writers have 10 times more faulty
beliefs than all of the writers in the
non-fiction world who have faulty
beliefs and they have a lot of them and
so if you're asking how to build an
audience for fiction the simplest answer
is you need to write more fiction write
smaller fiction so shorter fiction and
you need to hit publish more often and
trust me I've spent a lot of hours going
down this because I had a hard time
wrapping my head around this as well but
one of the most fascinating data points
I think is that some of the most read
most popular genre fiction authors
actually have very small social
audiences many of them are actually
invisible on social the only thing they
do is rep out ebooks or Series on Amazon
it's the only thing they do and the
reason that they're so successful is
because they push volume and they don't
have some giant email list and they
don't have some giant social audience
but they're consistent and they figure
out what readers want and they pump out
books every two to four weeks and then
they learn and they read the comments
and they iterate and they double down
and they don't give up after two months
and that's that's it you know that it's
like let's not overthink it if that's
what everybody does and that's how you
become successful with genre fiction
then you should probably go do that and
that's the answer all right question
seven which actually leads nicely into
the last one question eight uh Sophie
asks and and then on the back end
Charlene asks as well who is in demand
for Ghost Riders which Industries is
Ghost writing you know best suited for
uh and then Charlene sort of backpacks
on this and says you know how do you get
your first client uh as a Ghost Rider
first of all I get this question all the
time everyone wants to know what's the
most lucrative industry the easy answer
if you just want something super
prescriptive the easy answer is look at
the new and emerging Industries where
lots of money is floating around and the
tldr easy answer there is technology and
now more specifically anything with AI
like there you go but me giving that
prescriptive answer isn't really the
full picture and so to just expand on
this for a little bit I truthfully
believe that every single industry can
work I have seen every industry work I
have ghostwritten in very obscure
Industries and what you have to
recognize is that you have this bias as
a writer as a ghost writer where you
look at someone else you look at some
other industry and you think oh that's
so successful but I've run into friction
you know with my thing and I don't think
my thing works but if I showed you
someone who was crushing it in that
Niche or in that category the thing that
you've
tried then all of a sudden you would be
like oh well I guess this works too but
then what's funny is that whenever I do
that and I point out a success story
then the person sits there and goes well
it's too saturated then I I don't think
there's any opportunity for me and
neither of these extremes are true the
reality is that every single person in
every single industry who wants more
customers needs a ghost
riter it doesn't matter what the
industry is the only thing that matters
is who is their customer and how can you
help them Reach or speak to more of
those customers with writing that's it
so every industry can work and so my
recommendation and a big framework we
talk about in our premium ghost Trading
Academy is starting with what industry
do you have an information advantage in
AKA what what is an industry where you
already know the lingo you already speak
the language you already understand all
the industry terms ideally this would be
an industry that you've worked in or
this is an industry that you're a
hobbyist in you know like you like for
example it'd be very easy for me to
ghost write uh for people in gaming
because I was a Pro Gamer as a teenager
and I really understand that space quite
a bit it would be very hard
for me to go straight in an industry
that I know absolutely nothing about
like if someone was like Hey Cole I want
you to go straight for my my mineral
Rock business well I don't know anything
about mineral rocks I could probably get
myself up to speed right but the person
who is obsessed with that and it's like
oh I've been collecting mineral rocks
for 20 years they're going to know how
to ghost Rite that content better than I
am at least in the short to medium term
so you always want to start with some
sort of Industry where you have an
information advantage and then
backpacking on this Charlene's question
of so then how do you get that first
client well another framework that we
really drill home in PGA is in the very
beginning your Niche is your network
okay so your Niche is not let me go pick
some hyp specific category and position
myself as an authority in the very
beginning your first client should be
someone you know or someone you know who
knows someone that's it okay it's the
uncle that always complains at
Thanksgiving about how no one reads his
newsletter it's the cousin you see
posting on X or LinkedIn and you can
tell they're trying to like Drive
traffic to their startup but they're not
doing a good a very good job right it's
it's the friend that is like hey I'm
thinking about leaving my job and
starting this thing uh but I don't I
don't know how to do it you're looking
for people in your life that you can
help and sometimes that means being paid
in cash and sometimes that means being
paid in a testimonial or being paid in
you getting experience or you building
confidence right you don't always have
to get paid in cash so that first ghost
writing client chances are is sitting
right right next to you somewhere in
your life but in your brain you think no
a my first client is going to be and
then you project this big fancy vision
of what it means to land a client off in
the future and that's not what it is
your first client should just be someone
in your life that you know and you go
help them and then you lad that work up
to the next one and to the next one into
the next one so in the very beginning
your Niche is your network let me know
if you enjoy this Q&A series I I really
enjoy actually uh just having questions
teed up uh it's a lot is very easy for
me to just speak to as well and I always
find myself going down different
tangents and rabbit holes that I I might
not have thought to talk about um had
someone not asked the question so if you
enjoy this Q&A series uh drop a comment
on YouTube let me know and I'll do more
of them
5.0 / 5 (0 votes)