My EXACT Instagram DM Outreach Strategy To Book 100+ Appointments Each Month
Summary
TLDRThis video script is a comprehensive guide to launching an outbound Instagram campaign for high-volume lead generation. It emphasizes the importance of mass outreach to negate the need for luck in securing clients, advocating for the use of aged accounts to avoid restrictions, and stresses the significance of legitimacy and authority in profile optimization. The script details the process of lead scraping, crafting an outbound workflow, leveraging automation for appointment setting, and the necessity of tracking and analyzing campaign data for continuous improvement. It concludes with an offer of assistance in implementing a hybrid acquisition funnel for scalable business growth.
Takeaways
- 📈 The importance of high volume outreach to negate the need for luck in securing clients, emphasizing that mass outreach can lead to more appointments and clients.
- 🔄 The concept of leveraging data to refine outreach strategies, allowing for continuous improvement based on response, booking, and conversion rates.
- 📆 The necessity of removing oneself from the appointment setting process to achieve efficiency and scale, suggesting the use of virtual assistance or automation.
- 🛡️ The recommendation to use aged Instagram accounts for outreach to avoid restrictions and bans from Instagram's algorithm.
- 🔑 The significance of profile optimization on Instagram for outreach, including legitimacy, authority, and the use of case studies and results to build trust.
- 💡 The strategy of buying high-quality followers and likes to increase the legitimacy of outreach accounts and improve response rates.
- 🎯 The method of lead scraping using websites like Phantom Buster and INFL to gather high-quality leads within a specific market.
- 📝 The creation of an outbound workflow for appointment setters that focuses on building rapport and leveraging inbound funnels to nurture leads.
- ⏰ The use of automation and SOPs (Standard Operating Procedures) to increase show-up rates for appointments, including calendar reminders and notifications.
- 📊 The critical role of tracking outreach efforts to identify bottlenecks and make informed adjustments to the sales funnel.
Q & A
What is the main focus of the video guide?
-The main focus of the video guide is to provide a comprehensive tutorial on launching an outbound Instagram campaign for mass outreach to generate a high volume of qualified appointments.
What is the significance of 'mass volume' in the context of outreach mentioned in the video?
-In the context of outreach, 'mass volume' refers to the large number of messages sent to negate the need for luck and increase the chances of securing clients or appointments.
Why is it recommended not to use a main account for outreach purposes?
-It is recommended not to use a main account for outreach purposes because if the account gets restricted or shadow banned due to outreach activities, it could affect the organic reach of the account's content.
What are 'aged accounts' and why are they important for Instagram Outreach?
-Aged accounts are Instagram accounts that have been active for a significant amount of time, typically years. They are important for Instagram Outreach because they are less likely to be restricted by Instagram's algorithm when sending a high volume of messages.
How can one obtain aged accounts for Instagram Outreach?
-One can obtain aged accounts by repurposing old accounts that are not currently in use or by purchasing them from websites that sell aged outreach accounts, such as Sides Media.
What is the concept of 'legitimacy versus authority' in optimizing an Instagram profile for Outreach?
-The concept of 'legitimacy versus authority' refers to the different levels of trust and influence an Instagram profile can convey. Legitimacy means the profile looks real and trustworthy, while authority implies the profile not only looks legit but also commands respect and is seen as an expert in the field.
Why is it suggested to buy followers and likes for an Instagram Outreach account?
-Buying followers and likes can increase the legitimacy of an Instagram Outreach account, making it appear more credible and potentially improving the response rate to outreach messages.
What are the two methods mentioned in the script for obtaining high-quality leads for Outreach?
-The two methods mentioned are using lead scraping websites like Phantom Buster and INFL to gather lists of qualified leads, and investing in high-ticket coaching programs or courses to gain access to their communities of members who are often in need and have buying power.
How does the speaker define a successful Outreach campaign?
-A successful Outreach campaign is defined by the speaker as one that not only generates a high volume of appointments but also focuses on the quality of those appointments, ensuring that the prospects are in desperate need of the solution offered and that the process is leveraged to minimize the founder's involvement.
What is the importance of tracking in an Instagram Outreach campaign?
-Tracking is crucial in an Instagram Outreach campaign as it helps identify bottlenecks and areas where the funnel may be leaking, allowing for adjustments to be made to improve the effectiveness of the campaign.
What is the 'hybrid acquisition tracker' mentioned in the video, and what does it do?
-The 'hybrid acquisition tracker' is a tool provided by the speaker that helps track the progress of an Outreach campaign. It automatically calculates percentages to determine if key performance indicators (KPIs) are being met, providing a clear overview of the campaign's success.
Outlines
📈 Instagram Outreach Campaign Strategy
This paragraph introduces an Instagram Outreach campaign guide, emphasizing the importance of volume in outreach to negate the need for luck. It discusses the concept that increasing the number of messages sent can significantly improve the chances of securing clients. The speaker shares personal guarantees and anecdotes to illustrate the impact of scaling outreach efforts, from 100 to 10,000 messages, and how data collection can refine the campaign for higher success rates. The goal is to achieve high-quality appointments without the founder's direct involvement in the client acquisition process.
🔑 Accessing and Optimizing Aged Instagram Accounts
The speaker outlines the process of obtaining aged Instagram accounts for outreach, recommending the use of old personal accounts or purchasing them from websites like Sides Media. The importance of securing login information for ease of access by virtual assistants is highlighted. The paragraph then delves into profile optimization, discussing the difference between legitimacy and authority in account presentation. It suggests enhancing account credibility through purchased followers and likes from services like AmazingHype.com, to improve response rates without affecting the main account's reputation.
🎯 Crafting a Legitimate and Authoritative Outreach Profile
The paragraph demonstrates how to optimize an Instagram account for outreach, using an actual account as an example. It covers the nuances of choosing a username, acquiring high-quality followers, and crafting a bio that exudes authority. The account showcased has a verified tick, a clean profile picture, and content that showcases past results and personal highlights. The paragraph also explains the concept of hybrid acquisition, blending outbound and inbound funnels to build trust and transition prospects effectively.
🤖 Leveraging Lead Scraping Websites for Targeted Outreach
The speaker discusses two methods for obtaining high-quality leads: using lead scraping websites like PhantomBuster.com and INFL to gather lists of potential clients based on specific filters, and investing in high-ticket coaching programs to access their communities. The latter is considered a more effective strategy due to the pain and buying power of the individuals within these programs. The paragraph emphasizes the importance of messaging prospects within one's market to avoid wasting outreach efforts.
📝 Developing an Effective Outbound Workflow
This section details the creation of an outbound workflow designed to engage prospects who are unaware of the business. The workflow is adaptable and focuses on establishing rapport and leveraging inbound funnels to nurture leads. The speaker provides an example of how to handle different responses from prospects and emphasizes the importance of addressing their specific pain points. The goal is to transition prospects from the outbound to the inbound funnel as efficiently as possible.
📊 Tracking and Analyzing Outreach Performance
The final paragraph emphasizes the importance of tracking outreach efforts to identify bottlenecks and optimize the funnel. The speaker introduces a hybrid acquisition tracker, a tool that automatically calculates percentages to measure performance against KPIs. The tracker is designed to accumulate daily data, allowing for weekly and monthly analysis. This systematic tracking enables continuous improvement of the outreach process and ensures that the business can scale its qualified sales calls effectively.
Mindmap
Keywords
💡Instagram Outreach
💡Outbound Campaign
💡Volume
💡Appointment Setting
💡Leads
💡Profile Optimization
💡Hybrid Acquisition
💡Leverage
💡Qualified Prospects
💡Lead Scraping
💡Outbound Workflow
Highlights
A full guide on launching an outbound Instagram campaign for mass volume and leverage.
The concept that mass volume negates luck in outreach campaigns.
Importance of sending a high volume of messages to increase client acquisition.
The strategy of using data to make outreach campaigns more effective and less reliant on luck.
The goal of generating high-quality appointments rather than just more appointments.
The necessity of having aged accounts for Instagram outreach to avoid restrictions.
Recommendation to use old or purchased accounts for outreach to maintain main account integrity.
Optimizing Instagram profiles for legitimacy and authority to increase response rates.
Using websites like AmazingHype to buy followers and likes for increased legitimacy.
The three levels of profile optimization: scammer, legit, and authority.
The power of hybrid acquisition combining outbound and inbound funnels.
Lead scraping websites as a method to gather high-quality leads for outreach.
Investing in high-ticket coaching programs to access a community of potential leads.
Creating an outbound workflow for appointment setters to follow when messaging prospects.
The importance of tracking outreach to identify bottlenecks and improve the funnel.
Utilizing automation and SOPs to increase show-up rates for appointments.
Providing a free hybrid acquisition tracker for tracking and analyzing outreach data.
The offer of assistance in installing a hybrid acquisition funnel for business scaling.
Transcripts
so in the past few weeks you guys have
been using and abusing me to make this
video and as you know I'm a man of the
people so here it is a full guide on
Instagram Outreach let me show you how
to launch an outbound Instagram campaign
with mass volume and total leverage to
remove wh space on your calendar and
generate hundreds of qualified and
nurtured appointments on your calendar
every single month right as always a
link in the description is going to be
available for a free download of this
Google Document now before I break
everything down I want to give you a
little bit of mindset about Outreach in
general right and this is a concept of
volume and that mass volume negates luck
I can guarantee for 75% if not more
probably of you watching this video you
may actually have a good understanding
of how to actually set appointments how
to message how to find the leads the
whole process the whole A to Z but
you're not sending enough right I can
bet you my whole bank account my car my
apartment anything you want I can put my
money on okay you will sign more clients
if nothing else changes in your Outreach
system today but you go from sending say
100 messages to 10,000 messages right
when you increase the amount of Outreach
you do you negate the need for luck this
is the beautiful thing about an Outreach
Le generation campaign the beautiful
thing is that you can launch this
campaign and after a couple weeks you
can actually gather data you can gather
data on how many messages you're sending
your response rate your booking rate
your conversion rate all these sorts of
things and then here's a beautiful thing
once you get data to make it
unreasonable to fail you just negate
luck and raise the volume so let's say
that you've been doing this you've been
saying consistent then let's say that
for every 300 messages you send on
Instagram judging from the data you have
you sign one client and say that client
is paying you 2 Grand a month take a
guess of what you need to do to hit 10
grand a month just take a while guess
send five times more Outreach go from
sending 300 DMS to sending 1,500 DMS
right scale your Outreach campaign this
is a beautiful thing about Outreach that
other acquisition channels such as
inbound for example don't necessarily
have right the ability to directly
change your outputs just by changing the
inputs right now another caveat that I
want to make is that the goal is not
just more appointments I don't want you
to come into this video with the mindset
of I just need to get more appointments
the goal is appointments yes but it's
the highest quality appointments with
prospects who are in desperate need of
your solution and here's the most
important thing without you being
involved in the Menor process right I'm
going to be honest let's say you have an
appointment setting agency and you come
to me and you say hey Gio I can book you
200 even 300 appointments this month and
but here's the thing we're just going to
give you the framework and you going to
have to do everything on your own and
you're going to need to work 8 to 10
hours every single day I know know that
you're also trying to balance you know
starting a YouTube channel building your
inbound funnel running ads hiring firing
people ramping people up fulfillment I
know G you're trying to balance all
those things but yeah if you if we want
to get this thing to work you're going
to need to put 8 to 10 hours a day guess
what I'm going to say to that I'm going
to say I'm going to be honest I'm good
but if you tell me hey instead of 300
calls a month maybe I'll book you 75
calls a month right but here's the thing
you have total leverage we're just going
to do everything for you right you can
sit back you can relax you can go the
beach start sipping my garitas right
that's something I'd be much more
interested in right now obviously I'm a
psycho so if you gave me that offer I'd
still find a way to work but the point
is you want to have leverage there's no
way right that you as the founder are
still involved in the client acquisition
process right so my goal with this guide
which has been a very very highly
requested video is to help you go from
messaging lowquality prospects with low
volume and you being involved in the
acquisition process to then switching
get so that you're only messaging
qualified and nurtured leads you're
sending mass volume which is typically
500 Plus messages a day and you're
Outsourcing get to appointment status
virtual assistance and or automations so
you as the founder can spend more time
doing what actually matters to grow and
scale the business right so without out
way let me show you how to actually
start your own Instagram campaign
completely from zero now the very first
step is to get access to aged accounts
there are only so many m messages you
can do on your main account in fact I
would actually recommend don't even use
your main account as an Outreach account
because the thing is let's say for
whatever reason you get restricted which
is typically common for outreach
campaigns then what actually happens on
Instagram is the algorithm actually
restricts that account and at times even
Shadow banss it so then if you want to
post organic content that account your
main account is actually restricted and
Shadow band from the Outreach campaigns
you send so what I actually recommend is
only send and launch an outbound
campaign with aged Outreach accounts
right so when it comes to getting two
aged accounts I'm going to tell you what
we do and we typically recommend for our
clients now the first way and this is
always the best way is to just use old
accounts which you have but you're not
using if you have old accounts that
you're not using which are typically
around 2 years or older you can actually
optimize them and turn them into
Outreach aged accounts right now the
reason we even need aged accounts in the
first place is because if you just were
to start an Instagram account from
scratch CCH and within a few days you
start sending all these messages
Instagram is going to catch on to that
and quickly restrict your account
whereas if you have an account that
you're doing that with but that account
has years and years of being active then
that account is much less likely to get
restricted right so that's the first
method just see if you or anyone else
maybe a family member maybe a friend has
an Instagram account that they're not
using and you're able to get it from
them but otherwise the second method is
we leverage websites where you can
actually buy Outreach accounts right now
now the site that we're currently using
is sides media we have no affiliation
with them we don't endorse them we have
nothing to do with them right now
obviously but for us at the moment this
is what we're using and we haven't had
any issue so far right now let's say you
purchase an age account the next step is
to actually change the email change the
password change the phone number then
what I actually recommend is go to
settings so on Instagram go to settings
click on security and there's a button
that will say save login information and
the reason that this is useful is this
will actually allow any of your virtual
assistant or appointments ATS to access
the account without having to log in
every single time and being flagged as a
suspicious attemp right then once you do
that the last step is to actually
optimize your profile now when it comes
to optimizing your profile on Instagram
and making an Outreach ready I want you
to understand the concept of legitimacy
versus Authority right when it comes to
outreach typically what I found is there
are three levels to an Outreach account
in terms of profile optimization the
first one is where you're actually just
I'm going to be honest you just look
like a straight up scammer you have no
profile picture or like no bio no case
studies like absolutely nothing and yeah
you just look like a scammer you look
what like one of those Forex or crypt
Bots or Instagram that messages you
sends you funny DMS you look like one of
those but what I found is most people
aren't at that level most people are at
level two which is what I call
legitimacy you look legit but here's the
thing you don't look like you can get me
amazing results so you look legit you
look like you're a short form content
editor but you don't look like you can
get me millions of views right you look
like you're an appointment setting
agency but you don't look like you can
get me hundreds of appointments right so
this is level two where you're legit but
you're not an authority figure and
typically what I found is most people
are stuck at level two now level three
is where you are level two but on top of
that you actually have authority you can
demand Authority right and there are
many ways to go about it obviously the
best way is just flood flood the account
with case studies with results but a
second best option is always just
providing as much value as possible
within the industry right so those are
the three levels you've got level one
scammer level two legit and level three
Authority right now another thing that I
would suggest is you can actually buy
followers and likes to make your account
look more legit and this is a really
really good strategy to increase
response rate when you're using it on
your Outreach accounts now notice how I
said Outreach accounts because I would
strongly suggest against buying likes
and followers on your main account
because that's just going to hurt you in
the long term now again this is a
website that we're currently using it's
called amazing hype.com and we're able
to buy followers as well as likes to
increase legitimacy within our account
optimization now again same scenario as
the other websit sides media we have no
endorsement or affiliation with them so
by all means do your own research but
this is what we're currently using today
for ourselves as well as for our clients
and we haven't had any issues with them
so far right now typically when we
actually buy followers and likes what we
do is we tend to actually spend a little
bit more money right but then get higher
quality followers and higher quality
likes so amazing hype as this option and
maybe other websites might as well where
you can actually pay depending on the
quality of followers and likes you want
so typically the lowest followers the
lowest likes you're going to get are
from accounts who just look like Bots no
profile picture no Buy no posts no
followers just absolutely nothing zero
everything and spam a username so those
are the lowest quality likes and
followers that you can buy now typically
what we do is we'll actually spend a
little bit more so we'll spend a couple
extra dollars here and there but then we
get likes and we get followers from
people who have real profile pictures
have real posts are real humans right
real usernames real everything they may
not necessarily be in our Market but
that doesn't matter and that goes a long
way because if you just buying followers
it kind of negates the whole effect in
fact it could actually hurt you even
more right so just to show you a
combination of everything that I've
talked about so far I'm going to click
on this link and I'm going to show you
one of our optimized accounts this is an
account that we're actually using for
outreach this very day right first of
all let's start with the username
obviously it's not my you might be
noticing there's a slight difference
it's not Joan Christiano it's Joan
Cristiano right so very close to just
missing the ey at the end of my first
name you can do something as simple as
this we have other accounts with for
example jv. Christiano Jo geoc Cristiano
right as opposed to joanni Cristiano so
yeah your username I try to keep it
really clean I try avoid a lot of
underscores and full stops one full stop
is typically all right so that's the
username then as you can see 11.2k
followers as I said those are all bought
because again this is an Outreach
account so all these followers are
bought we bought them from amazing hyp
we bought high quality followers right
if I can show
you as you can see these are all
followers that we probably bought and
they all look really legit right so
these don't look like Bots they look
like real humans and that's because they
are right the bio I just try to provide
as much Authority as possible so what I
do a little bit about results that I've
gotten in the past right clean profile
picture I've got clim results so these
these are just if you'll let me so these
are just full of clim results we've got
right same one here just full of clim
results this highlight is a YouTube
video where a cold Prospect can click
and start building trust right and start
going from my outbound funnel to my
inbound funnel which is where they're
starting to consume content and that is
the power of hybrid acquisition right
I've even got some personal highlights
in my link is my YouTube video as I
always talk about the power the concept
of hybrid acquisition which is where
different funnels complement and amplify
each other right this account is for a
cold Outreach funnel right but then when
they click on this link they transition
between funnels this is the power of
hybrid acquisition right what else we've
got pinned posts I've got a couple
personal posts I think this helps a lot
and then I've just got a couple
carousels where I'm just providing value
right now one more thing to mention I
have bought the verified tick on an
Outreach account and some of you might
argue that it's an Overkill and I'm
going to be honest I agree I'm not going
to argue I think it is a little bit of
an Overkill and I've done this for all
my Outreach accounts so I'm actually
spending around $200 a month just just
on verified ticks if you decide to do it
that's fine if not that's fine as well
I'm in a fortunate position where I am
able to make these purchases and where
it doesn't hurt me too much to go ahead
and do this but obviously if you're just
starting out you can scale this down as
much as you want and it's totally not
required right so this is an example of
a optimized account now this is just one
account obviously you want to have a lot
more I'd say four to five that's a good
range right besides that whenever you
have optimized your accounts the next
step is who are you actually going to
message and this is where you need to
get access to the highest quality leads
right mass volume is not enough okay you
know going back at the start yeah it's a
lot better to send 10,000 DMS than it is
to send 1,000 or 100 but if you're
sending those 10,000 DMS to people who
aren't even in your market and have
literally zero clue what you're talking
about then you're just wasting your time
if I had another account for for example
and I sent an Outreach message to my mom
saying something like hey here's how I
can book you more appointments she's
probably going to be like what are you
talking about why do I need appointment
so you need to make sure that the people
that you're prospecting to are actually
in your market right so here's how we're
going to solve this problem now there's
actually two ways of solving this
problem one I think is better than the
other but it does cost a little bit more
now the first method is lead scraping
websites and what these websites are
going to allow you to do is they're
going to actually allow you to grab an
Excel sheet of high qualified leads that
are in your Market depending on specific
filters that you can apply right for
example the first one is Phantom
buster.com what this website will allow
you to do is it will allow you to grab
an Excel sheet of the followers or
following from anyone in your Market do
you realize how powerful this is right
your competitors have a following on
Instagram right and your competitors
have probably spent a lot of resources
building that following up whether it's
money by running ads to their page or
whether it's time by posting content and
staying consistent and providing value
right so these people who are in the
same Market as you they've worked
extremely hard possibly investing money
and time into building Their audience
and the powerful thing about a website
like Phantom buster.com is that you can
actually access that audience in just a
few seconds right you can use this
website get an Excel sheet and then
start messaging all those people up
right now another powerful website is
infl now infl like is a little bit
different but it's just as powerful and
what this website will allow you to do
is it will allow you to grab an Excel
sheet of anyone in your Market based on
key words again extremely powerful if
you're targeting coaches for example you
can go to infl and you can filter so
that you're only messaging prospects who
have coaches in their username in their
full name in their bio right and then
you can actually take it even further
you can filter it by coaches doing all
the things I mentioned above with a
certain C amount of posts or a certain
amount of followers right and then again
exact same thing as Phantom Buster you
can download the Excel sheet and you can
start hitting those people up so lead
scraping websites are very very powerful
okay now I will admit both of them do
cost money Phantom Buster if I'm not
mistaken is around $70 a month they do
both cost money if you're not willing to
invest what I think is a fraction of the
price what these leads are actually
worth into growing your business I don't
really think you should be an
entrepreneur but anyways that's the
first method lead scraping website now
the second method and what I actually
believe is the better method right not
taking anything away from lead scraping
websites buying a high ticket coaching
program or course to access its
community of members is an underrated
strategy for finding high quality leads
right because of two reasons number one
these people are in pain and number two
these people have buying power right and
here's another beautiful thing about
this way of finding qualified leads no
one's doing this strategy because of
such a high barrier of entrance because
no one's investing into a high deck
coaching program or course just to get
access to a list of members right who's
doing that because of this you have less
competition who is executing this
strategy right so check this out let's
say you join a coaching program for 1997
and you get access to 2,000 people who
also bought the program right then you
go on to reach out to 2,000 people 300
could reply to your initial message
right which is a 15% response rate you
convert 100 to calend their appointments
which again remember these people are in
pain and they have buying power so if
you provide value in your offer and you
put your offer on the table there is a
higher chance that these people convert
right and then let's say you close 20 to
30 with a 4K offer just like that from
that 1 1997 program that you invested
you could make 100 Grand in as little as
21 to 30 days right now don't be too
concerned about the numbers right this
is just an example to get you thinking
right maybe instead of 2,000 people
there might be 1,5 100 who knows right
don't don't worry about the numbers too
much but I'm just trying to show you the
principle the principle and the concept
of investing into high quality premium
audiences right so once you do have
access to high quality leads the next
phase that you need to figure out is you
need to create your own outbound
workflow which your appointment status
are going to leverage this workflow will
be used when messaging prospects who
don't know anything about you and
focuses on building Rapport and as soon
as possible and then leveraging the
inbound funnel to turning them into a
qualified and nurtured lean right so
here is what our outbound workflow looks
like first of all this is obviously just
Frameworks cuz some people are just
going to look at this and then copy it
word for word that's not going to work
for a number of reasons first of all if
you do what everyone else is doing then
eventually the market just gets tired
but second of all what you need to
understand about appointment setting is
that it's a human- to human conversation
so if you just act like a robot and you
just follow a script that's never going
to work with that in mind let me show
you how our outbound works flow looks
like which our appointment sets can
adapt to any time right what actually
what I'm going to do is I'm going to
zoom in to make it easier all right cool
so typically we'll start with the
initial Outreach right then depending on
what the prospect says we the
appointment status very simply follow
the workflow right so if the prospect
Says Yes sounds interesting we ask a
qualifying question and if they're not
qualified no issues our appointment
status again introduce them to our indal
funnel by sending them free resources
free YouTube videos free value right so
that the prospect although they may be
unqualified now could become a client
later right I'm doing the exact same
thing in this very video let me show you
how to launch an Instagram Outreach
campaign completely for free let me give
you the whole Farm away right go do it
get your results then when you get money
from the Outreach campaign and you
encounter more problems guess who you're
going to reach out to for help the
person who helped you in the first place
right because they already solved one of
your problems so you're more likely to
go to them when you encounter another
problem right again Alex s who who I
look up to a lot in my industry he's
doing the exact same model he's giving
away the whole Farm on how to scale your
own business so that when you are making
a couple million dollars a year guess
who you're going to reach out to to
scale even further Alex OSI right so
besides that that's what we do if
they're qualified we try single out
whichever pain point they have and this
is really important because if a lead
messages you about a specific pain point
they have then there's no point in you
emphasizing a different pain point right
so let's say were to sell coaching
packages for fitness and you get to this
point and you look for pain and you say
something like hey Susie so what's
stopping you from hitting these goals
right now hey look I'm going like I'm
busy with work and taking care of my
kids I'm struggling to find the time to
get the Fitness in well it wouldn't make
sense for you to then say okay well well
here's how we go about tracking our
calories wouldn't make sense right in
the same way that someone reaches out to
us and says hey I'm struggling with
generating appointments through inbound
we're not going to say hey I get you man
let me show you how we're booking
appointments with cold email just
doesn't make sense right so you want to
emphasize whatever pain point the
prospect is giving you and then use that
as ammunition to get them in for a phone
call right then the last phase that we
do is and again as I've been saying
these are just Frameworks so if you want
to do something like this make sure to
switch it up right the next phase is we
ask would you be open to chatting about
how we could help you solve it if they
say yes we send them a calendar link
then if they don't book we follow up if
if they do book we continue the
nurturing by sending them educational
assets and pretty much all we're doing
here is moving them from the outbound
funnel to the inbound funnel as soon as
possible right whether it's sending them
a YouTube video relative to the paino
they gave you or whether it's just
sending them a breakdown of your offer
on word fer we use notion but you can
use Google Docs as well Lucid chart
whatever so this is your outbound workl
you want to create something like this
you want to give it to your appointment
stats and obviously you want to tell
them hey these are just principes
obviously you need to that right besides
that whenever you have your Outreach
workflow the next step is to increase
your show up rate right now the way we
fix this problem is with a combination
of automations as well as Sops for the
appointment St is to leverage first of
all we have calendar automations that go
out 24 hours before the call 6 hours
before the call and 1 hour before the
call and that is emails and text
messages and then we get the appointment
setter on Instagram to message the
prospect 6 hours before the call and 30
minutes before the call they're getting
all these notifications on top of this
we also have an email nurturing Campaign
which actually has nothing to do with
increasing show up rate but it does warm
the prospect up so pretty much as soon
as someone books to get on the phone
with us they're getting bombarded with
notifications reminders testimonials
case studies and all these sorts of
things right then the last step is to
track your Outreach this is really
important tracking the amount of
Outreach you're sending is an
instrumental measure because it will
help you to understand at what stage
your funnel is lead leaking the most so
you can adjust it accordingly right
let's say you have a low response rate
which is typically below 10% if that's
your bottleneck then chances are either
your Market has probably heard your
message hundreds and hundreds of times
or your profile just looks like you're
scamming right going back to the three
levels of pro optimization then let's
say you fix response rate but you're
getting a low conversion rate meaning
you're getting a lot of people to say
yes to your initial message or answer
your initial message but you're not
converting enough into appointments and
typically for Outreach that's 10% if
you're doing inbound that's a little bit
higher that goes up to 30% because the
trust is kind of already built right
anyways so if this is the issue then the
problem is either your outbound workflow
sucks right so going back up here this
sucks or the appointment set up who's
using it isn't that good typically one
of the two now let's say you fix this
issue as well but the next constraint is
that you're not getting qualified
prospects on your calendar right well in
this case what you should do is refine
your qual ification process so that you
or your sales team is only getting on
the phone with the highest quality
prospects through either adding more
friction in the booking page whether
it's calendar questions whether it's an
opin changing your outbound workflow so
that you're including more friction and
more qualification questions right going
back up here an example of this would be
when we tell our prospects hey before I
explain everything how many appointments
are you currently booking right so
that's a qualifying question and if
you're still unsure whether they qualifi
or not you can actually follow that up
even further nice man and out of that
typically how many close right see see
what I'm doing and then I could go fur
so you can actually keep digging as long
as it takes to get a good estimate
whether they're qualified or not right
now I actually want to give you a little
gift here this is our own very own
hybrid acquisition tracker I made a copy
of it so if you download this document
you're also going to get access to this
this tracker is extremely powerful
because the good thing about this track
it automatically calculates percentages
so that you can figure F out
automatically whether you're hitting kpi
or not let me show you how this works
now here in the first page you have the
monthly trackers right you have week one
week two week three week four and week
five and you have the total amount of
Outreach sent first responses response
rate booked calls right now in the first
page we're not going to be doing much
let me show you where the magic takes
place so at the bottom here we got Week
1 week 2 week 3 week four and week five
right here's what we're going to do once
we open these trackers okay what you'll
notice is every single account I'm going
to delete this what you will notice is
every single week will have every single
day right so that's kind of obvious week
one is going to have Monday Tuesday
Wednesday Thursday Friday Saturday
Sunday up here and then at the bottom
exact same thing now here's a beautiful
thing this tracker builds upon itself
right so let me show now we've made it
for five Outreach accounts if you want
to add or remove more you can but let's
pretend that on Monday right on account
one on your first account in fact let's
pretend that on all accounts you send 20
messages a day right which is very low
volume but I'm just trying to show you
an example and you get three responses
right and then from three responses you
book one call on every single channel
right so now we're starting to get some
data on Monday you sent 100 messages you
got 15 response rates and you booked
five calls right now check this out now
it will automatically show you the
response rate percentage and the booking
percentage right now here's the best
thing about this track if you can see up
here we've got our stats for Monday now
if we were to do the exact same thing
for TR
right let's make some random numbers
here whatever okay and then we get five
responses for each one right and then
we're booking two calls each okay now
let's say that on Tuesday we sent 860
Outreach messages we got 25 responses
and we got booked calls not only will it
show you the individual stats for
Tuesday as well when we go up here these
stats are actually going to start adding
up together right so Monday and Tuesday
and then at the bottom here it will give
you the total for the right so then what
you want to do is whenever you do
Outreach you stay consistent you do it
for every day of the week you get a
total here so at the bottom you'll get a
total Outreach send a total first
responses a total booked calls for every
single week and all you need to do and
you need to put it on the monthly
trackers at the end of the week right so
let me show you so 960 40 and 50 right
so where are we
960 40 and 1550 and that's week one done
so we have the stats for week one then
very simple you just repeat the same
process for every single week and you're
going to get a total for the whole month
right and then you can just repeat every
single month so that is how to go about
tracking again tracking really really
important without tracking you're just
an animal you don't know what what stage
your funnel is leaking and you don't
know your bottlenecks and what
adjustments to make so that is tracking
and in fact that is the end of the
Instagram Outreach campaign whenever you
need help we will help you install our
own hybrid acquisition funnel into your
business consisting of outbound inbound
and paid ads to allow you to scale to a
disgusting amount of qualified sales
calls as well as that will actually give
you the talent to sustain it and grow it
without you if that might interest you I
have a link in the description which
breaks down everything about it but
otherwise I hope you have a beautiful
day and got heaps of value if you did
leave a like And subscribe let me know
what videos you want to see next go
crush it and start booking some
appointments
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