How to get Clients for your App Company

Summary

In this episode of the Daily Overpass, Eric discusses strategies for client acquisition in the app development industry. He shares his passion for attracting clients and his preference for inbound marketing over cold-calling. Eric highlights the importance of content creation, SEO, and LinkedIn for increasing visibility and attracting potential clients. He emphasizes the value of professionalism and establishing a strong brand to stand out in a crowded market.

Takeaways

• 📱 Eric enjoys client acquisition and finds it more satisfying than maintaining existing client relationships.
• 🔍 The company Overpass receives 3 to 4 project requests per week but often turns away most due to capacity constraints.
• 💰 Eric admits to using a higher quote strategy to deter potential clients when Overpass is too busy, knowing they might seek other providers.
• 🚀 Initially, Eric struggled with self-promotion and cold outreach, which is a common challenge for many business owners.
• 📚 He references 'Cold Calling Techniques That Really Work' as part of his learning process for effective outreach.
• 🌐 Most of Overpass's clients come from inbound marketing, meaning they find Overpass through various online channels.
• 🤝 Eric prefers working with companies rather than individuals as it involves less emotional investment and stress.
• 📈 Three main channels for client inquiries are identified: video content, SEO techniques, and LinkedIn networking.
• 🎥 Video content aimed at app developers occasionally attracts clients interested in Overpass's services.
• 🔍 SEO strategies, like setting up location-specific pages, help Overpass rank higher in search results and attract local clients.
• 🔗 LinkedIn, despite being Eric's least favorite social media, is a significant source of client leads for Overpass.
• 👥 Eric's strategy on LinkedIn involves accepting all connection requests to increase visibility in search results.
• 💼 The apps developed by Overpass serve a dual purpose: generating revenue and acting as a portfolio to showcase their work.
• 🛠️ Eric emphasizes the importance of professionalism and establishing a strong brand presence in the industry to attract clients.
• 📝 He compares the long-term benefits of content creation and SEO to the immediate but less impactful outbound marketing efforts.
• 🏆 The takeaway is that building a reputable brand and being proactive in inbound marketing strategies are key to client acquisition.

Q & A

What is the main topic of the Daily Overpass video by Eric?

The main topic of the video is discussing strategies for client acquisition in the app development industry.

What does Eric find more challenging, acquiring clients or maintaining them?

Eric finds client acquisition more challenging than maintaining them, as he enjoys the process of bringing in new clients.

How does Eric describe his initial experience with cold-calling and cold-emailing?

Eric describes his initial experience with cold-calling and cold-emailing as really hard and awkward.

What is the current ratio of project requests to acceptances for Overpass?

Overpass currently turns away about 3 out of 4 projects, accepting only a fraction of the 3 to 4 requests they receive weekly.

Why does Eric prefer working with companies over individuals for app development?

Eric prefers working with companies because it is less emotional and involves fewer high-stress situations compared to working with individuals who may invest their personal savings into the project.

What are the three main ways clients find Overpass according to the video?

The three main ways clients find Overpass are through video content, SEO techniques, and LinkedIn.

How does Eric utilize SEO to attract potential clients?

Eric uses SEO by setting up location pages so that when someone searches for an app developer in his area or nearby locations, Overpass appears at the top of the search results.

What is Eric's strategy for LinkedIn that helps increase Overpass's visibility?

Eric's strategy for LinkedIn involves accepting all connection requests, which increases his visibility in search results due to the proximity in connections.

How does Eric view the role of apps in an app development company's portfolio?

Eric sees the apps developed by a company as a portfolio piece that showcases their work and capabilities to potential clients.

What advice does Eric give for establishing a professional image in the app development industry?

Eric advises to work on one's social media presence, create and maintain high-quality apps, and establish oneself as an authority in the industry through content creation like blogs and articles.

What is Eric's preference between developing his own apps for revenue and working on client projects?

Eric prefers working on his own apps for revenue, but he acknowledges that client work is also important and beneficial.

What does Eric suggest to do when someone contacts you rather than you reaching out to them?

Eric suggests that when someone contacts you, it puts you in a more favorable position because the potential client has already done their research and is eager to work with you.