5 Hal & Mindset Penting Sebelum Beriklan di Facebook & Instagram Ads

Summary

In this informative video, the speaker shares essential mindsets and strategies for advertising on Facebook and Instagram. They emphasize the importance of having the right mindset, being prepared for both profits and losses, and investing in marketing wisely. The speaker, drawing from personal experience, advises on learning by doing, planning strategically, and managing finances effectively. The video promises a series of tutorials to guide viewers from the basics to advanced techniques in digital marketing, aiming to empower them with practical knowledge to succeed in their advertising endeavors.

Takeaways

• 😀 The speaker emphasizes the importance of having the right mindset before advertising on platforms like Facebook and Instagram, suggesting that mindset can directly influence the outcome of one's endeavors.
• 🤔 The speaker shares personal experiences, highlighting the journey from network marketing to digital marketing, and the significant growth achieved by investing in Facebook and Instagram ads.
• 💡 The concept of 'learning by doing' is stressed, comparing the process to learning how to swim, where theory alone is insufficient and practical experience is crucial.
• 🚀 The speaker advises against using essential funds for advertising, suggesting that one should be prepared for both gains and losses, and to invest wisely in marketing.
• 💰 The importance of financial management in advertising is underscored, with the speaker warning against spending the entire budget in a short period and advocating for a disciplined approach.
• 🛠️ The speaker discusses the balance between focusing on technical aspects of advertising and the underlying strategy, suggesting that strategy is more important than technical details in the initial stages.
• 📈 Emphasizing the need for a clear concept and strategy before starting an ad campaign, such as understanding the target audience and the type of content to be used.
• 📝 The speaker suggests that having a well-planned budget allocation for advertising is crucial, advocating for a continuous but limited budget to ensure the campaign's sustainability.
• 🔄 The speaker shares examples of individuals who started with a small budget and, through proper management and strategy, achieved exponential growth in their advertising campaigns.
• 🌐 The script touches on various aspects of digital marketing, including Facebook and Instagram ads, and hints at future content that will delve deeper into practical aspects and strategies.
• 📚 The speaker encourages viewers to explore more about digital marketing by watching related videos and tutorials, indicating a commitment to providing comprehensive learning materials.

Q & A

What is the main topic of the video?

The main topic of the video is discussing 5 important aspects and mindsets one should have before advertising on Facebook and Instagram.

What is the speaker's background in digital marketing?

The speaker started in digital marketing around 2016-2017, having spent around 4 billion on advertising budgets on Facebook and Instagram, and generating a network of 3000-5000 resellers across Indonesia.

What is the speaker's advice for beginners in digital marketing?

The speaker advises beginners to have the right mindset, be prepared to invest (time, energy, money), and to learn by doing rather than just focusing on theory.

Why is having a 'Full Heart' approach important when starting digital marketing?

The 'Full Heart' approach is important because it means being fully committed to the task at hand, even if it's part-time, which can lead to better results and learning opportunities.

What does the speaker suggest about managing finances for advertising?

The speaker suggests that one should be disciplined in managing finances, starting with a small budget and ensuring consistency in spending to maximize the advertising impact.

What is the significance of 'learning by doing' in the context of digital marketing?

The 'learning by doing' concept is significant because it allows individuals to gain practical experience and insights that cannot be obtained solely through theoretical learning.

What is the speaker's view on the importance of strategy over technical skills in digital marketing?

The speaker believes that while technical skills are important, having a clear strategy behind the marketing efforts is even more crucial for success in digital marketing.

How does the speaker describe the process of starting digital marketing campaigns?

The speaker describes the process as starting with a small budget, being consistent, and gradually learning and adjusting the strategy based on practical experience.

What is the speaker's advice for those who are afraid of losing money in advertising?

The speaker advises that one should be prepared for both profit and loss, and not to use essential funds for advertising but rather allocate a marketing budget that one is willing to risk.

What is the role of content in digital marketing according to the speaker?

According to the speaker, content plays a vital role in digital marketing as it helps in attracting and engaging the target audience, and it should be well-planned and strategically used.

How does the speaker emphasize the importance of financial management in advertising?

The speaker emphasizes the importance of financial management by stating that even with a limited budget, being disciplined and having a proper financial plan can lead to significant growth and success in advertising.