【2024年最新版】Meta広告完全攻略【Facebook広告・Instagram広告】

Summary

This video provides essential tips and strategies for effectively managing Meta (Facebook and Instagram) advertising campaigns. It covers key aspects such as writing compelling ad copy, maximizing click-through rates, avoiding common pitfalls, and adhering to Meta’s advertising guidelines. Additionally, it highlights best practices for targeting, budget allocation, and optimizing ad performance using data. The video emphasizes the importance of continuous improvement, leveraging psychological techniques, and understanding human desires to create engaging and high-converting ads. By following these strategies, advertisers can enhance their campaigns and achieve better results.

Takeaways

• 😀 Structure your ad copy by grabbing attention with a compelling hook, addressing common mistakes, introducing the correct method, showcasing future results, and ending with a limited-time offer.
• 😀 Be cautious when using the word 'you' in Meta ads. Avoid negative or judgmental phrases that could lead to ad rejection, as Meta aims to maintain a positive environment.
• 😀 To boost click-through rates, include your landing page URL in the ad text, giving users more opportunities to click through.
• 😀 Keep kanji usage in ads balanced—use too much and it can reduce readability, but avoid too few as it might make the ad look too simplistic.
• 😀 Don’t make changes to your ad campaigns too quickly. Give AI time to learn and optimize the campaigns before making adjustments.
• 😀 Start with a small budget for your ads to collect data and determine which campaigns are working best before scaling up.
• 😀 Track three important metrics: the number of leads (emails), the cost per acquisition (CPA), and the click-through rate (CTR). These will help you measure success.
• 😀 Utilize psychological tactics, such as creating curiosity by saying 'Don’t look here!' or using suspenseful language, to drive engagement.
• 😀 Choose background music (BGM) wisely for video ads—happy, uplifting music tends to lead to higher conversion rates compared to just bright, energetic tunes.
• 😀 Be mindful of ad visibility—reduce the amount of text in image ads to avoid restricting impressions. Use the text section of the ad for longer messages.
• 😀 Make sure your ads speak to core human desires, like enjoying life, avoiding pain, or being socially recognized. These desires motivate people to engage.
• 😀 Understand that successful advertising is a long-term process. Think of it as a treasure hunt that requires continual learning, tweaking, and persistence.

Q & A

What is the recommended structure for writing an engaging ad?

The recommended structure for writing an engaging ad is: 1) Start with an attention-grabbing phrase. 2) Address common mistakes your audience might be making. 3) Suggest the correct approach. 4) Show the potential positive outcomes from following the right method. 5) End with a limited-time offer to create urgency.

Why is it important to use the word 'you' carefully in Meta ads?

Using the word 'you' in Meta ads needs to be done carefully because negative or judgmental language can lead to ad rejection. Positive uses of 'you' are allowed, but negative or offensive language (e.g., body shaming) can violate Meta's guidelines.

How can adding the landing page URL in the ad text improve performance?

Including the landing page URL in the ad text increases the number of clickable elements in the ad, giving users another way to interact with the ad, which can improve click-through rates (CTR) and drive more traffic to the landing page.

What is the ideal balance of kanji usage in an ad's text?

To improve readability, aim to keep kanji usage at around 20% of the text in the ad. Overuse of kanji can make the text difficult to read, while using simple kanji can improve readability and make the message clearer.

Why is it not advisable to run ads using personal or trial-and-error methods?

Running ads based on personal trial-and-error without expert guidance can lead to inefficient ad spending and failure to achieve desired results. Consulting with professionals before diving into ad campaigns helps prevent unnecessary losses and improves the effectiveness of the campaign.

What are the key metrics to track when running Meta ads?

The key metrics to track include: 1) Results (e.g., the number of email addresses acquired), 2) Cost per result (e.g., cost per email signup), and 3) Click-through rate (CTR), which measures how often the ad was clicked compared to how often it was displayed.

What is the best approach for budgeting in advertising campaigns?

It’s best to start with a small budget to gather data and assess which campaigns or ad sets perform well. After identifying the most successful strategies, you can increase the budget for those campaigns to optimize results.

How can advertisers improve impressions when their ad isn't showing enough?

If impressions are low, check for excessive text in the ad image. Meta ads historically limited text in images to 20%, so reducing the amount of text in your visuals and focusing on clear messaging in the ad copy can improve impressions and avoid penalties.

What psychological technique can be used to grab more attention in ads?

The 'Cali-gula effect' can be used to attract attention. By telling the audience not to do something (e.g., 'Do not look here'), you create curiosity and increase the likelihood they will engage with the content.

What are some key emotional triggers advertisers can use in their campaigns?

Advertisers can tap into the following core human desires: 1) The desire for comfort and safety, 2) The wish to avoid pain or danger, 3) The need for social acceptance, 4) The desire to protect loved ones, and 5) The drive for personal achievement and recognition. These can be used to create more relatable and compelling ads.