How to Achieve impossible Goals
Summary
TLDRIn this video, Grant Cardone shares insights from a recent entrepreneur luncheon. He emphasizes the importance of being 'unreasonable' to achieve goals, arguing that success often comes from defying logic and conventional thinking. He encourages viewers to abandon reason and persist until they succeed, using examples like Steve Jobs and Amazon to illustrate his point.
Takeaways
- 🌟 Grant Cardone emphasizes the importance of being 'unreasonable' to achieve success, suggesting that logic and reason can sometimes hinder progress.
- 💼 The speaker shares his experience from a Q&A session with entrepreneurs, highlighting a question about his consistent success.
- 🔍 Cardone notes that despite challenges, a significant percentage of his targets are achieved, attributing this to an 'unreasonable' approach.
- 🏢 He discusses the diverse businesses he operates, including e-commerce, real estate, and product launches, and how this mindset applies across different ventures.
- 🚀 Cardone believes that great achievements on Earth happen because people defy logic and reason, challenging the status quo.
- 🌳 He encourages looking at nature and the universe to see examples of things that defy conventional understanding, suggesting that being 'unreasonable' can lead to innovation.
- 💡 The speaker uses examples like Steve Jobs, Amazon, and Velcro to illustrate how seemingly unreasonable ideas can become successful realities.
- 🏆 Cardone challenges the listener to try being unreasonable in their own lives, arguing that it's a difficult but rewarding approach.
- 💼 He shares personal anecdotes of how he has applied this mindset, including closing a major real estate deal that was initially 'not for sale'.
- 🏦 The speaker advises to not let budget constraints or lack of knowledge deter you from pursuing your goals, but to find a way despite these obstacles.
- 👨👩👧👦 Cardone concludes by urging listeners to reject the societal advice to be 'reasonable' and instead embrace an unreasonable approach to achieve their dreams.
Q & A
What was the main topic of discussion during Grant Cardone's interaction with the entrepreneurs at the luncheon?
-The main topic was about how Grant Cardone achieves success and makes things work, which was highlighted by a successful CEO who asked him how he manages to accomplish his targets.
What does Grant Cardone attribute his success to?
-Grant Cardone attributes his success to being completely unreasonable when it comes to achieving targets, abandoning reason and logic in pursuit of his goals.
Why does Grant Cardone emphasize the importance of being unreasonable?
-He believes that being unreasonable allows one to defy the universe and achieve great things, as opposed to being bound by logic and reason which often leads to limitations and excuses.
What examples does Grant Cardone use to illustrate his point about the unreasonableness of successful endeavors?
-He cites examples like the creation of Velcro, Steve Jobs turning around Apple, and Amazon making all products available online, which were initially seen as unreasonable but later became successful.
How does Grant Cardone define 'being unreasonable' in the context of his speech?
-In his speech, 'being unreasonable' is defined as not allowing logic and reason to dictate one's actions or decisions, especially when it comes to achieving goals or overcoming obstacles.
What advice does Grant Cardone give to entrepreneurs on overcoming obstacles?
-He advises entrepreneurs to stop making sense of why they can't do something and instead become unreasonable until they achieve their goals.
What is the significance of Grant Cardone's statement about not using phrases like 'yeah, but' or 'we can't'?
-The significance is that such phrases are often used as excuses or reasons for not achieving goals, and by avoiding them, one can focus on finding solutions rather than dwelling on problems.
How does Grant Cardone relate the concept of being unreasonable to the universe and nature?
-He relates it by pointing out that many phenomena in the universe and nature defy logic and reason, suggesting that being unreasonable can lead to breakthroughs and innovations.
What is one of the exercises Grant Cardone suggests practicing to become unreasonable?
-He suggests practicing being unreasonable in everyday situations, such as making an appointment or pursuing a deal that seems impossible, to train oneself to not be bound by logic.
Can you provide an example of Grant Cardone's unreasonable approach in a real-life scenario?
-He shares an example of how he closed an $80 million deal on a trophy property that was not for sale, demonstrating his unreasonable persistence until the deal was made.
Outlines
💡 Embracing Unreasonable Goals
In this paragraph, Grant Cardone shares insights from a recent interaction with a group of entrepreneurs. A successful CEO questioned him on how he consistently achieves his goals, despite the challenges. Cardone emphasizes the importance of being 'completely unreasonable' in pursuit of one's objectives. He explains that success often comes from defying logic and conventional thinking, citing examples like Amazon and Velcro. He encourages viewers to adopt this mindset, pushing beyond the boundaries of what is deemed 'reasonable' in order to achieve extraordinary results.
🚀 Overcoming Reasonable Limits
Continuing from the previous discussion, Cardone delves deeper into the concept of unreasonableness. He argues that societal norms and personal upbringing often condition individuals to be reasonable, which can limit their potential. He challenges this by urging viewers to break free from these constraints. Cardone shares a personal anecdote about securing a high-value real estate deal that was initially deemed 'not for sale.' His persistence and refusal to accept reasonable limitations led to the successful acquisition of the property, illustrating the power of being unreasonable in achieving goals.
Mindmap
Keywords
💡Entrepreneurs
💡Achieving Targets
💡Unreasonable
💡Logic and Reason
💡Defying the Universe
💡Nature and Physics
💡Steve Jobs
💡Amazon
💡Velcro
💡Real Estate
💡Appointment
Highlights
Grant Cardone shares a message from a recent luncheon with entrepreneurs.
A successful CEO asks Cardone how he makes everything work despite unseen challenges.
Cardone emphasizes the importance of being 'unreasonable' to achieve targets.
He explains that logic and reason are often abandoned in the pursuit of success.
Cardone discusses the prevalence of 'unreasonable' success stories in various industries.
He argues that great achievements often defy conventional logic and physics.
Cardone challenges the listener to look at the universe and nature for examples of 'unreasonable' occurrences.
He shares anecdotes of successful people doing 'amazing things' that were initially deemed unreasonable.
Examples include Steve Jobs' turnaround of Apple and Amazon's initial business model.
Cardone encourages the listener to practice being 'unreasonable' in their daily life.
He suggests that being 'unreasonable' is one of the most difficult things to do.
Cardone provides practical advice on how to become 'unreasonable' despite societal pressures to be reasonable.
He recounts a personal story of securing an 'unreasonable' real estate deal worth eighty million dollars.
The property was 'not for sale', but Cardone's persistence led to its acquisition.
Cardone concludes by urging the listener to defy the advice of being reasonable given by parents, teachers, and society.
Transcripts
hey grant cardone here I hope you're
doing well today and I want to share a
message with you that I just worked with
a group of entrepreneurs at a luncheon I
was asked to come in and do a QA these
were entrepreneurs from all over the
world and we did about an hour and a
half QA where they just asked me great
questions and one of the things that
came out of it
so I just got out of the shower but I
wanted to share this message with you
one of the things that came out of it
was a lady in the room very very
successful CEO who's been following me
for a while
asked me grant it seems like everything
that you do somehow works she's like how
do you and she was very clear that she's
like I'm sure there's a lot of stuff
that goes on that we don't see that
doesn't work for you but it appears that
when you put your mind to something you
somehow make it work
and you achieve your target and I'm
gonna share with you what I do to do
that because it was a great question one
of the best questions I've been asked
honestly and it made me think about okay
what is it that we do that and we don't
achieve every one of our targets but a
very large percentage we accomplished in
my office I'm talking about all the
businesses that run around five
businesses they all have different
problems different types of people
involved it could be ecommerce or it
could be us buying real estate or
apartments and making it work it could
be us trying to find a deal that's all
market or it could be us bringing or
launching a new product to the
marketplace and trying to monetize that
as quickly as possible
and I said to us it looked the thing
that I do at my company that is very
unusual is that we are completely
unreasonable without reason without we
don't use yes I'm logical okay yes I'm a
sane person but when it comes to
achieving a target we we do it with like
we abandon reason and logic we don't
talk
yeah but we never start yeah but or no
we can't or we couldn't because or it
didn't happen because any any time
you're talking any time you're making
sense of why something didn't work we
don't have the budget we can't do that
because yeah but we're different you are
being reasonable the great things that
have happened on this planet and
continue to happen or because people are
unreasonable they literally abandon
reason and logic they defy the universe
now if you look around if you're a
logical person if you're a person has to
make sense of it beforehand then spend
some time looking around the universe
look at nature look at all the things
that are done everyday that literally
defy gravity
to five possiblity to five physics it's
all over the place if you need to be
reasonable now in my case I don't need
to be reasonable because there's enough
cases of super successful people doing
things that are amazing whether it was a
manufacturing a new product or whether
it was Steve Jobs coming back to Apple
and turning that company around every
day ever you look at the Amazon look
what Amazon is done okay now you look at
it you like do does a no-brainer make it
make all products available online now
it's a no-brainer now it's like it's so
logical look at Velcro velcro is like
god I should have thought of that see
but beforehand it was completely out of
reason that you could stick things
together because they scratch one
another you understand what I'm saying
so look this is what I want you to try
try this in your life it's gonna be very
difficult one of the most difficult
things I do is being unreasonable
because all the people I'm surrounded by
are trying to make sense of why they
can't do something quit making sense of
why you can't do something and become
unreasonable until you do do something I
have an appointment right now and I
shouldn't have done this video because
I'm gonna have an appointment now I'm
not to rush off to the appointment we
see reason would say you don't have time
and what I do is I practice every day
being unreasonable little exercises I'm
gonna be unreasonable I'm gonna shoot
this right
now I'm gonna get it done and then I'm
gonna get my hair cut see what I'm
saying be unreasonable you don't have
the budget good go find the money you
don't know how to use do this good then
do it anyway right be unreasonable you
the Real Estate's not for sale
keep trying to drop these shades the
Real Estate's not for not for sale the
Real Estate's not for sale
so what make an offer you understand I
just bought eighty million dollar deal a
trophy property trophy property in one
of the major cities in the United States
off market not for sale not interested
in selling and we just closed the deal
why because I was completely
unreasonable until we got the deal be
unreasonable your mommy didn't teach you
how your daddy didn't teach you how in
fact your kid your parents your teachers
society keeps telling you be reasonable
don't do it
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