The 21 Principles of the Top 0.01%

Summary

The speaker shares 21 principles of success, emphasizing the importance of being misunderstood, asking better questions, resourcefulness, giving to get, and extreme ownership. They highlight the significance of learning and teaching, investing in priorities, seeking bigger problems, and viewing challenges as blessings or lessons. The principles encourage embracing a 10x mindset, understanding different levels of luck, and being blissfully dissatisfied to keep growing. The talk concludes with the idea that success is a journey without an end goal, advocating for enjoying the process and finding fulfillment in continuous growth and contribution.

Takeaways

• 😀 **Be Misunderstood**: Success often requires you to be misunderstood as you pursue goals that others may not initially support or understand.
• 💡 **Ask Better Questions**: The quality of your life can be improved by asking better questions that lead to clarity and focus, such as identifying problems and evaluating options.
• 🔧 **Be Resourceful**: Success is about finding opportunities and solutions even when resources seem scarce, demonstrated by the '50 to fix it' principle in businesses.
• 🤝 **Give to Get**: The philosophy of helping others to achieve their goals can lead to your own success, reflecting the idea that what you give is what you get back.
• 🏆 **Have Extreme Ownership**: Taking full responsibility for your actions and outcomes, rather than blaming external factors, is a key to personal and professional growth.
• 📚 **Learn, Do, Teach**: Continuous learning and sharing your knowledge with others not only benefits those you teach but also reinforces your own understanding and growth.
• 💼 **Invest in Your Priorities**: Your calendar and bank account are indicators of what you truly value. Investing time and money in your goals is crucial for achieving them.
• 🌐 **Ask for Bigger Problems**: Embracing larger challenges is a way to grow and expand your life, as bigger problems lead to a bigger life.
• 🌟 **Everything is a Blessing or a Lesson**:看待生活中的每一个经历，无论是成功还是失败，都是对你个人成长的祝福或教训。
• 🚀 **Scare Yourself Every Day**: Pushing yourself out of your comfort zone and facing your fears can lead to significant personal and professional development.

Q & A

What are the 21 principles of success mentioned in the transcript?

The transcript outlines 21 principles for success, including being misunderstood, asking better questions, being resourceful, giving to get, having extreme ownership, learning to teach, investing in priorities, seeking bigger problems, viewing everything as a blessing or lesson, scaring oneself, being a river not a reservoir, praising in public and criticizing in private, understanding the four seas of leverage, buying back time, applying the 1080 rule, adopting a 10x mindset, recognizing the four levels of luck, being blissfully dissatisfied, making it about others, thinking in decades, and realizing there's no place to get to.

Why is being misunderstood considered the first principle of success in the transcript?

Being misunderstood is considered the first principle because those who are closest to you may not always see your potential or support your growth, especially when you're trying to achieve something that few people understand or believe in.

How does the transcript suggest using questions to improve one's life?

The transcript suggests that asking better questions can provide clarity and direction. It emphasizes the importance of asking questions that lead to defined problems and solutions, such as the 131 rule, and questions that challenge one's own assumptions or ignorance.

What is the '50 to fix it' principle mentioned in the transcript and why is it important?

The '50 to fix it' principle is a budget given to employees at different levels to solve problems without needing approval. It's important because it empowers employees to be resourceful and take initiative in finding solutions, which can lead to a more efficient and responsive organization.

How does the transcript define 'giving to get' and why is it a key principle for success?

'Giving to get' is defined as the philosophy that the more you help others achieve, the more you will have for yourself. It's a key principle because it encourages a mindset of abundance and generosity, which can lead to reciprocity and greater success.

What is the significance of 'extreme ownership' in the context of the transcript?

Extreme ownership means taking full responsibility for one's situation and response to events, rather than blaming external factors. It's significant because it allows individuals to control their reactions and outcomes, empowering them to shape their own success.

How does the transcript relate the concept of 'learn, do, teach' to personal growth and success?

The transcript suggests that learning and doing are essential for personal growth, and teaching what you've learned is a way to share your knowledge and experience with others. This not only benefits others but also reinforces your own understanding and skills, contributing to success.

What is the '1080 rule' mentioned in the transcript and how can it be applied to creative work?

The '1080 rule' refers to the idea of spending 10% of the time on ideation and 80% on execution, with the remaining 10% for integration. In creative work, this rule can be applied by initially collaborating on the concept, then delegating the bulk of the work to others for execution, and finally refining and perfecting the work.

How does the transcript describe the '10x mindset' and its impact on achieving success?

The '10x mindset' is about setting goals that are ten times larger than what one might initially aim for. The transcript describes it as a strategy that requires a fundamental shift in thinking and problem-solving, attracting talent and resources, and ultimately leading to exponential growth and success.

What does the transcript mean by 'being a river, not a reservoir' and its relevance to success?

Being a river, not a reservoir, means constantly giving away your best knowledge and ideas without holding back (gatekeeping). The relevance to success lies in attracting the right clients and opportunities by demonstrating expertise and value, which in turn can lead to greater success.

What is the concept of 'four seas of leverage' as described in the transcript?

The 'four seas of leverage' refers to content, capital, code, and collaboration. These are considered master skills that, when mastered, can provide significant leverage in achieving success. Content involves creating valuable media and internal systems, capital is about generating and managing funds, code is the creation of automated systems, and collaboration is about working with others to achieve common goals.

How does the transcript suggest using time as a measure of priorities?

The transcript suggests that time is a finite resource and should be invested wisely. It implies that one's calendar and bank account transactions are indicators of what is truly important to them. By investing time and money into their goals, individuals can demonstrate and grow their priorities effectively.

What is the importance of 'thinking in decades' according to the transcript?

According to the transcript, 'thinking in decades' is about long-term commitment and planning. It encourages individuals to dedicate a significant amount of time to their goals, which can lead to more substantial achievements and a deeper sense of fulfillment.

What is the final principle of success mentioned in the transcript, and what does it signify?

The final principle of success mentioned in the transcript is 'there's no place to get to.' It signifies that success is not about reaching a specific destination or achieving a set of external goals, but rather about enjoying the journey, embracing the process, and recognizing one's inherent worth and sufficiency.

Outlines

00:00

🚀 Embracing Misunderstanding for Growth

The speaker introduces the concept of the top 0.1% of successful people often being misunderstood. They share personal anecdotes and advice on the importance of not relying on others' understanding or support for personal growth. The speaker emphasizes the need to be 'extraordinary' and to ask better questions to achieve clarity and direction in life. They also highlight the value of authenticity and the courage to be different.

05:01

🤔 The Power of Asking Better Questions

This section delves into the significance of asking insightful questions to achieve a better life. The speaker uses their coaching experience to illustrate how questions can guide individuals towards identifying necessary changes and focusing their efforts effectively. They introduce the '131 rule' as a framework for decision-making and stress the importance of self-reflection through questioning to foster personal growth and clarity.

10:03

🛠 Be Resourceful and Innovative

The speaker discusses the importance of resourcefulness, using the '50 to fix it' principle as an example of empowering individuals to solve problems within a budget. They highlight the success stories of Elon Musk and their own experiences to demonstrate how resourceful individuals can find opportunities and create innovative solutions even when faced with challenges. The speaker encourages viewers to be creative and seize opportunities, even when resources seem limited.

15:04

🤝 The Philosophy of Giving to Get

The speaker shares their transformative experience in rehab and the philosophy of giving to get, which posits that helping others leads to personal gains. They emphasize the importance of mentorship and the law of reciprocity, suggesting that one's success is tied to their desire for the success of others. The speaker encourages the audience to give more, whether it be time, money, or kindness, to attract abundance in their lives.

20:06

🏆 Extreme Ownership and Personal Responsibility

The speaker talks about the concept of extreme ownership, where individuals take full responsibility for their actions and responses to situations. They share personal stories, including their experience with training for an Iron Man event during COVID-19, to illustrate the power of controlling the controllables. The speaker encourages the audience to reflect on their contributions to situations and to take ownership of their responses to achieve empowerment and growth.

25:07

📚 Learn, Do, and Teach for Personal Fulfillment

The speaker advocates for the philosophy of learning, doing, and teaching as a path to personal fulfillment. They believe that everyone has the potential to become the best version of themselves and that sharing this journey with others is a responsibility. The speaker emphasizes the importance of not keeping valuable knowledge to oneself and instead using it to inspire and guide others, fostering a sense of purpose and fulfillment.

30:07

💰 Invest in Your Priorities for Growth

This section focuses on the importance of investing in one's priorities, both in time and money, as a reflection of what truly matters. The speaker discusses the concept of 'high-performance habits' and the need to allocate resources towards one's goals. They argue that by examining where one spends time and money, it becomes evident what is truly a priority, and encourage the audience to invest in their aspirations to see growth and development.

35:08

🌐 Seeking Bigger Problems for a Bigger Life

The speaker introduces the idea that embracing larger problems is essential for leading a more significant life. They use the example of Oprah Winfrey's lawsuit to illustrate the concept of being grateful for problems as they indicate one's capacity and potential. The speaker challenges the audience to welcome bigger problems as opportunities for growth and to avoid settling for a life of ease and small challenges.

40:09

🛑 Everything is a Blessing or a Lesson

The speaker discusses the importance of viewing life's experiences as either blessings or lessons. They share a personal story of business failure and how it taught them to think bigger and aim higher. The speaker emphasizes the value of learning from setbacks and challenges, suggesting that they are opportunities for guidance and growth. They encourage the audience to seek the lessons in their experiences and to use them to move closer to their goals.

45:10

🏋️‍♂️ Scaring Yourself to Grow

This section encourages the audience to step outside their comfort zones by pursuing goals that may initially scare them. The speaker shares their own experiences with various physical and personal challenges, highlighting the value of facing fears as a means of growth. They discuss the importance of setting goals that develop oneself and using exposure therapy as a method to overcome phobias and expand one's capabilities.

💬 Be a River, Not a Reservoir

The speaker introduces the concept of being a 'river,' constantly flowing and sharing knowledge, rather than a 'reservoir,' holding onto information. They discuss their experience with creating a coaching organization and the philosophy of giving away their best knowledge for free to attract the right clients. The speaker emphasizes the importance of sharing one's expertise to create a positive cycle of value creation and attraction.

👏 Praise Publicly, Criticize Privately

The speaker discusses the importance of providing feedback in a constructive manner, advocating for the approach of praising publicly while saving criticism for private settings. They share personal experiences and adjustments made to their feedback process, highlighting the need to reinforce positive behavior and avoid undermining team members in public. The speaker encourages the audience to adopt this approach to foster a more positive and supportive environment.

🔧 Understanding the Four Seas of Leverage

This section introduces the concept of the 'Four Seas of Leverage': Content, Capital, Code, and Collaboration. The speaker explains each element as a master skill for accomplishing more with limited resources. They discuss the power of content creation, the importance of capital for expansion, the role of code in automation, and the value of collaboration in achieving greater success. The speaker encourages the audience to master these skills to unlock unlimited potential for growth and impact.

⏰ Buy Back Time for Increased Value

The speaker emphasizes the finite nature of time and the importance of 'buying back' time by delegating tasks that others can perform. They argue that time is more valuable than money and should be invested in developing skills that increase one's market value. The speaker encourages the audience to delegate effectively to free up time for high-value activities, fostering personal and professional growth.

🎨 The 10810 Rule for Creative Scaling

The speaker introduces the '10810 rule' as a method for scaling creative projects effectively. They explain the three phases: ideation (10%), execution (80%), and integration (10%), highlighting the importance of collaboration and delegation in the creative process. The speaker encourages the audience to embrace the role of an editor rather than an author, allowing for greater scalability and efficiency in creative work.

🌟 The 10x Mindset for Exponential Growth

This section discusses the '10x mindset,' which involves setting goals that are ten times more ambitious than current achievements. The speaker argues that aiming for a 10x vision is more feasible than a 2x goal, as it requires a fundamental shift in thinking and attracts talent interested in tackling significant challenges. The speaker encourages the audience to think big, innovate, and expand their comfort zones to achieve exponential growth.

🍀 The Four Levels of Luck

The speaker outlines the four levels of luck, starting with 'pure luck' that is random and unskilled, moving to 'grit luck' earned through persistence, then 'skilled luck' where expertise attracts opportunities, and finally 'prepared luck' where preparation and market positioning create unique opportunities. The speaker encourages the audience to understand that luck is not just random but can be cultivated through skill and preparation.

🙏 Blissful Dissatisfaction for Continuous Growth

The speaker introduces the concept of 'blissful dissatisfaction,' which is the ability to appreciate what one has while simultaneously desiring more. They argue that this mindset allows for continuous growth and improvement, as it acknowledges current achievements while recognizing the potential for further development. The speaker encourages the audience to maintain this balance to fuel their ambitions and aspirations.

🤝 Making It About Others for True Success

This section emphasizes the importance of focusing on helping others as the key to unlocking one's own success. The speaker shares a story about a musician who found purpose and success by dedicating his life to serving others. They argue that energy

Keywords

💡Success Principles

The concept of 'Success Principles' refers to a set of guidelines or beliefs that contribute to achieving success in life. In the video, the speaker shares 21 principles that have influenced his success and observed in others, emphasizing that these principles are not just about wealth but also about personal growth and mindset.

💡Misunderstood

Being 'Misunderstood' is highlighted as a common experience for those pursuing success, especially when they are undertaking unconventional paths. The speaker mentions that close ones may not always support one's ambitions due to familiarity with past failures, and it's a part of the journey to be successful.

💡Authenticity

'Authenticity' is the state of being true to oneself, regardless of others' opinions. The video mentions that successful people are admired for their authenticity, and it's important to be genuine in one's actions and decisions to gain respect and admiration.

💡Resourcefulness

The term 'Resourcefulness' is used to describe the ability to find quick and clever ways to overcome difficulties. The speaker illustrates this with examples like Elon Musk's approach to funding Mars colonization through innovative projects, emphasizing the importance of creative problem-solving in achieving success.

💡Growth Mindset

'Growth Mindset' is a concept that emphasizes the belief that abilities and intelligence can be developed through dedication and hard work. The video script discusses the importance of having a growth mindset in order to learn from failures and continuously improve.

💡Gratitude

'Gratitude' is the act of expressing thanks and appreciation. The speaker suggests that cultivating gratitude, even in challenging situations, can lead to a positive mindset and better outcomes, as it helps in maintaining focus and clarity.

💡Accountability

'Accountability' refers to the willingness to take responsibility for one's actions and decisions. The video emphasizes the importance of having 'extreme ownership' for one's life circumstances and responses, rather than blaming external factors.

💡Investment

'Investment' in the context of the video is not just financial but also about investing time and effort into goals and priorities. The speaker argues that where one invests their time and money indicates what they truly value and are committed to achieving.

💡Problem-Solving

'Problem-Solving' is the process of finding solutions to difficulties or challenges. The video script mentions that asking the right questions is key to effective problem-solving, and it's a skill that can lead to better decision-making and outcomes.

💡Leverage

'Leverage' in the video refers to the use of various tools or resources to achieve more with less effort. The speaker discusses the 'Four Seas of Leverage' (content, capital, code, and collaboration) as master skills that can amplify one's impact and effectiveness.

💡Scaring Yourself

'Scaring Yourself' is about pushing oneself out of the comfort zone and taking on challenges that may initially seem daunting. The video encourages embracing fear as a sign of growth and an opportunity to step into the unknown for greater achievements.

💡Decades-Long Perspective

'Decades-Long Perspective' is the approach of thinking and planning in terms of decades rather than days or months. The video script shares the idea that long-term commitment and consistency are key to significant success, as seen in the example of John Maxwell's 53-year dedication to leadership.

💡Self-Worth

'Self-Worth' is the value and respect one holds for oneself, independent of external achievements. The speaker emphasizes that true success comes from internal validation and the understanding that there is 'no place to get to,' meaning happiness and fulfillment come from within, not from external validation or achievements.

Highlights

Success principles attributed to achieving top 0.1% status.

Emphasizing the importance of being misunderstood as a path to success.

The concept that no one needs to change for you to win.

Authenticity as a key to admiration and success.

Asking better questions as a strategy for clarity and decision-making.

The 131 rule for decision-making clarity.

The power of questions in focusing the mind and cutting through noise.

Being resourceful and the '50 to fix it' principle in companies.

Elon Musk's approach to funding Mars colonization through Starlink.

The philosophy of giving to get, inspired by rehab experiences.

The law of reciprocity and its impact on personal success.

Extreme ownership and controlling the controllables.

Learning, doing, and teaching as a philosophy for personal growth and contribution.

Investing in your priorities through time and money.

Asking for bigger problems as a means to a bigger life.

Everything being a blessing or a lesson, inspired by early business setbacks.

Scaring yourself every day as a method for growth.

Being a river, not a reservoir, in the flow of information and value.

Praising in public and criticizing in private for effective feedback.

Understanding the four seas of leverage: content, capital, code, and collaboration.

Buying back time as a strategy for increasing personal value.

The 10810 rule for creative projects and collaboration.

The 10x mindset and the strategy of adding a zero to your goals.

The four levels of luck and how to cultivate prepared luck.

Being blissfully dissatisfied as a driver for continuous improvement.

Making it about other people as the key to unlocking personal success.

Thinking in decades, not days, for long-term success planning.

There's no place to get to - enjoying the journey is the ultimate success.

Transcripts

I'm going to share with you the 21

principles of success these principles

are what make the top .1% of people

successful some of these principles are

what I've used to make my first million

dollars at 27 years old and others are

from what I've observed rubbing

shoulders with some of the richest

people you know now I do attribute a lot

of success in life to luck or grace of

God and timing but there are principles

you can Implement every day to FastTrack

this luck and attract wealth into your

life so without further explaining it

the these are the principles of success

the first principle is to be

misunderstood the other day I was

talking to one of my clients and he said

my wife doesn't support my growth and he

got frustrated that every time he do

something to try to grow his wife said

something he felt like she didn't

support his growth and my feedback was

very simple the people closest to you

are sometimes too close to see your own

greatness and the reason why is because

they know you the best and they've seen

you try and fail and say you're going to

do something and don't follow through

they're literally the people that have

seen you at your worst and now you're

trying to grow and expand and you're

upset that they don't support your

growth Jeff bzo said it best if you want

to be successful you have to go long

periods of time being misunderstood and

the reason why is because if you know

something very few people know and

you're trying to demonstrate progress

and success you'll go a long period of

time not being successful not showing

that you know how to do that and

expecting other people to see what you

see inside your mind is not going to

work so here's my big philosophy this is

what I explain to my client no one needs

to change for you to win nobody sure

it'd be easier it would feel better it

wouldn't feel so lonely sometimes but

nobody else has to do anything for me to

win that is my philosophy and my

invitation to you so don't expect them

to understand and the other thing is

like not being understood that's weird

guess what's weird rich people that are

weird are actually richer why because

they're doing things that other people

would never do that's why they're weird

they're the people that wear the same

clothes every day they're the people

they drive around and do the things they

want to do they don't mind being clear

about what they want some people are

like man you're too much man if I'm too

much go find less and people don't

understand this but to have a life that

other people want it means you have to

be

extraordinary it means you have to be

extra and being extra will mean you're

going to be misunderstood so you do you

because it's what you've always loved

about every celebrity out there the

people you admire what you love about

them is they are authentically de this

is who they are this is how want to live

and because they've allowed themselves

to do that you admire them why don't you

take a cue from how they're living and

go be that person which brings us to our

second principle which is to ask better

question anytime I'm coaching a business

owner or CEO I always like to ask this

one question if somebody bought your

business tomorrow that knew your

industry what's the first thing they

would change most people can immediately

go to that they're like well they

probably do this this and this my

followup is why haven't you made that

decision yet see most people people know

what they need to change but they all

have these backstories for why they

haven't made that decision so I just

like using questions to give people the

clarity of where they should focus their

time and attention you know if you ask a

better question you'll live a better

life so for example my 131 rule it's a

very simple premise what's the one

problem you're dealing with what are the

three options you evaluated and what's

the one recommendation that you have for

your life I can use that framework to

have anybody reporting to me make

decisions on my behalf and 9 % of the

time they're awesome another question I

love to ask people is what are you

pretending not to know I had a friend

the other day and he was building out a

sales team and he hired a VA in the

Philippines for 1,500 bucks a month plus

4% of the sales commission and this is

interesting because this is a person

that knows how to grow a business but

for some reason he decided I'm going to

go hire somebody in another part of the

world paying them very little and only

4% of the sales for what so that you

don't get sales when it didn't work out

and he asked me what was going on I said

dude hire a killer go find somebody that

actually knows how to sell give him 20%

of the sale and get back to building the

business I said truthfully what are you

pretending not to know he's like you're

right I knew better I know stop doing

that a lot of people think if this is

true this is true this is true then I'll

do the business whereas that person

every other time they've had success in

their life know that it doesn't work

that way and I always ask them what are

you pretending not to know one of my

favorite questions I ask myself it's the

primary question every day day dozens of

times a day anytime I'm frustrated or

I'm angry or I'm upset a little bit I

always go back to this question to help

give me Clarity and focus how can I

appreciate even more God's grace and

guidance in this moment every time I ask

myself that question I don't know why

but I take a deep breath in I look

around and I get super appreciative

gratitude fills me up for the fact that

I'm here I'm shooting this video for you

I'm having a conversation I get to

connect with you guys in the comments I

get to meet people out that have seen my

work I get a chance to reflect on that

and understand that it's all part of

this beautiful world we live in the

technology that enables this that's

where I go with that question but think

about it power of question see what

questions do is they focus our mind

questions cut through all the noise and

give a Clarity of what we need to do

next I love asking my team questions to

help guide them because telling them

means I always got to tell them if I ask

them a question that gets them Clarity

and Direction then they can ask

themselves the exact same question when

I'm not around so My Philosophy is very

simple a problem well-defined is a

problem half solved and if you ask the

right question you'll get to the defined

problem the uncreative mind can spot

wrong answers but it takes a very

creative mind to spot winning questions

I think a lot of people don't realize

that our lives are dictated by the

questions we continue to ask ourselves

am I enough am I doing the right thing

am I successful enough literally the

questions to find their life but they

don't actually go and research other

questions that could help them come up

with better answers and that's why this

is such a powerful principle which

brings us to the third principle which

is the be resourceful in all my

companies I have this thing called the

50 to fix it it's kind of cool principle

it's 50 to fix it if you're just a

Frontline worker 500 if you're a leader

5,000 if you're a manager and 50,000 if

you're an executive but essentially I've

given a budget I've empowered people to

be resourceful to solve problems why

would I be the only person that can

solve problems in an organization that's

really low I believe it's not the people

that have a title or have a lot of money

that are successful it's the people that

are resourceful they find Opportunities

to do things even when everybody else

doesn't believe that there's a path

forward they get resourceful think about

Elon Musk okay he said my mission is to

colonize Mars he believes being a

multiplanetary species is a smart move

now to actually go to Mars it's going to

cost a bazillion dollars so where does

he find the money starling see most

people don't realize that the

telecommunication space on planet Earth

that market is huge it might be a couple

trillion dollars so what does he do he

comes up with some Innovation to send

satellites into space so that he can

connect the whole world and eventually

skipping over all the Telos isn't that

crazy most people don't realize this

he's funding his mission to Mars through

starlink he's essentially going to

colonize Mars through the money he makes

from Starling that is resourceful right

when I was building my company flowtown

we had to Pivot the whole whole product

essentially we found out one day our

product only had 2 months to live

because they were changing an API for

the way it worked and we were working

with third party data and it became an

issue did we fail no I called out my

co-founder Ethan I said hey dude let's

go to the office let's try to figure it

out let's be resourceful I don't know

the answer today I don't know the path

forward I just know a process for

winning and that is deciding there is a

path and eventually just execute a plan

of Discovery and search for a solution

till we find it once we got it we go all

in so my question to you is in what

you're doing is there any sawdust is

there opportunity it could even be like

the by product of what you're doing

where there might be some other

opportunities right there some sawdust

in your life that you could take

advantage to actually move things

forward can you tap into it can you be

resourceful see most people

Unfortunately they pretend they don't

have the resources they sell themselves

on this story of not enough like I would

love to do that but I'm not that person

I'd love to do this but I don't have

that kind of money nobody said you

needed the money have you even asked is

there another way have you ever reached

out to people and said hey I don't have

the money today but is there a different

way that I might be able to add value to

I could be able to go on that thing or

join that Community or drive that car

you you never know like I'm always

fascinated by people that just decide

hey I know on the surface it doesn't

look like this will work for me but I'm

so determined to end up in this outcome

that I would do anything to make it

happen and I just wanted to call and

just find find out what would need to be

true for me to make that happen that is

resourcefulness I remember one guy

wanted to coach with me and he couldn't

afford it couldn't afford my fees but he

reached out and he looked at my YouTube

videos this was about 78 years ago and

he went through all my videos and he

sent me a Google doc with all of the

tweaks all the last dozen videos when I

got that Google doc in the depth of

attention and energy he put into it I

immediately reached back out asked him

for a sell number got on a phone with

him and and found a way to work with the

guy I mean here's somebody that

demonstrated his value ahead of time

even though we didn't need it and I was

just like so grateful I was just like

man I will do that that is resourceful

most people think oh don't have the

money job's not there can't get it no no

no no no don't be that person decide

what needs to be true for me to get this

opportunity which brings us to number

four which is give to get when I was 17

I ended up in rehab I was hanging around

with the wrong people doing stuff I

shouldn't have been doing and I ended up

a drug addict and I went through this

11mon program this place called Portage

and it lit literally saved my life I was

not going to continue walking on this

Earth prior to going this place I just

didn't have any self-worth and it helped

me really understand my value and the

best part is help me rebuild the

relationship that I'd broken with my

family and one of the biggest ideas that

I got from being in rehab is this

philosophy that if you want to keep your

sobriety you got to help other people

stay sober it's such a simple idea the

more you help other people achieve

something the more you'll have it for

yourself and it's one of kind of the 12

Steps the the whole idea of being a

mentor to somebody else being somebody

else's sponsor and I think that

philosophy when I look at all the most

successful people in my life people I

look up to my mentors my coaches these

are people that have a desire to help

other people in a way that very few

understand a long time ago I realized

you receive what you desire for others

think about that if you want to be rich

you should desire other people to get

rich if you want to be healthy you

should desire other people to get

healthy and you can only keep what you

give away so if you want more more love

don't wish why don't people love me more

I'm actually going to tell you go give

more love if you're like hey why don't I

have more opportunity how much

opportunity have you given somebody else

lately when's the last time you took a

shot on a random person do you

understand that it's the law of

reciprocity in many ways because you

don't have this approach that's more

giving you're hoarding back opportunity

on yourself that bad behavior that bad

belief that friction you're creating for

other people it's coming back to you

don't even see it see the law of

reciprocity it allows us to receive in

proportion to what we give or do for

others think about that if we want more

we have to give more which makes it

really hard for people understand that

don't have a lot because they're like I

have no money how do I give money to get

money it's not about the money the

scripture makes it clear we receive the

same thing we give such as Mercy tithing

10% of our money I would actually go

further it's not 10% of our money it's

also time right it can be money or time

see I think there's a big opportunity

that if you want to show abundance show

up with your time help other people that

are in need if you want to get in the

best shape of your life why don't you go

help two or three other people your

friends get in the best shape of your

life go to the gym be kind to other

people guess what's going to come back

kindness it is this beautiful concept

now you should never do it to get

because then it's very transactional but

I think it's just this belief this

principle that if you can get behind

it'll serve you in the biggest ways

which brings us to number five which is

to have extreme ownership during covid I

was training for an Iron Man and because

of all the things that went on in the

world which makes total sense our race

got cancelled and in that moment after

training a year and a half I had to make

a decision do I accept that the race got

cancelled and I just put off maybe a

year or two years or do I focus on what

I can control what I call controlling

the controllables and really focus on

how I responded to that situation and

after reviewing our options and

consideration we decided to race and we

kept training and 6 months later we ran

our own unofficial Iron Man we called it

coronam man and that race became the

Cornerstone of my Iron Man career for

the next few years not only did I do a

half I ended up doing a full then I did

another couple hals and I ended up doing

an official half and an official full at

mol trbl Iron Man and I look back at

this moment where I could have decided

to not continue training not race our

own race and in that moment I wouldn't

have taken extreme ownership for that

situation and what I share with people

is that it's not about what happens to

you it's how you respond see it sounds

crazy but even if you're walking down

the street and a car just happened to

jump over the curve and hit you and then

run off obviously let's assume

everybody's healthy and safe and all

that stuff what I would ask myself is

how did I contribute to this situation I

know this is so hard for people some of

you guys want to blame everybody else in

the world for how your life looks and

I'm telling you you you can do that or

you can be 100% accountable for your

situation for example why was I walking

on that sidewalk in that moment why

didn't I stay home why didn't I take a

car why didn't I take a different path

like even though I have no control over

somebody else hitting me I do have

control over how I respond even if it's

in a breakup in that moment you can

blame them they did this this happened

it's not my fault I can't believe they

did this to me or you could say how did

I contribute to this situation you pick

them you might have accepted some red

flags you might have allowed them to say

or do things that in hindsight you

probably should have put your foot down

but you didn't and I think what's

powerful about that is that you then

take control back to the situation you

bring power back to you you control the

controllables then you hold the power

see I don't want anybody else to control

my situation I don't want the government

to control it I don't want another

person to control it I don't want the

bank to control it I want to say hey I'm

accountable 110% for my situ ation I'm

in today one of my biggest philosophies

in life is that the world will show me

where I'm not free anytime I feel

something and I go against that or I get

upset you know I just don't feel like

that's right or somebody did something

wrong I always ask myself like well how

did I create that situation I know it's

a big one but Extreme ownership is

probably one of the most powerful ways

for you to take control of your life and

not give the power to somebody else

which brings us to number six which is

learn do teach see I have this

overarching philosophy in my life which

is I believe everyone is here to become

the person God Made You In His Image you

know if you have a higher power higher

Faith you have a future you let's call

it the 10.0 version of you that you have

the potential to become you know who

that person is cuz it's like take all

the best moments you've ever shown up in

a day most courageous empathetic direct

driven and you put them all together

what if you could live like that all the

time that's part one of this second part

of this is that share that process with

the world share what's worked with you

with the world that's where learn do

teach comes from see I think that if you

learn something that makes your life

better that helps you overcome something

in the past then it's your

responsibility to share it with other

people My Philosophy is that if you've

made it to the top it's your

responsibility to send the elevator back

down if you don't share what's worked

for you I consider that incredibly

selfish think about this if you want

more abundance in your life then you

should have an abundance mindset don't

have an abundance blocker if some's

worked for you don't gatekeep it like

well what if I share my secret plan your

plan ain't that secret you learned it

there's probably a 100,000 other people

that know it and if you think that's the

thing that's going to stop you from

winning cuz somebody else won that is a

scarcity mindset you know but what if I

shared and people don't like it you know

they say I'm scared of what other people

think this is way bigger than you this

is an opportunity for you to shine your

light to not only help the people that

you were once like but even more

importantly to have the people that are

looking for for you to find you see I

think a lot of people are being quiet

because they don't want the

responsibility of shepher helping

coaching guiding somebody else but the

truth is is I don't want you to let your

insecurities rob you of helping the

world a lot of people their world is

their kids their Community their

CrossFit gym maybe their city and

they're like that's about as far as I'm

going I don't want to share with the

world you know I was saying this to

Allan my my coach the other day I was in

his gym and I was like hey man why

aren't you posting more why aren't you

sharing more the guy has the body of a

superhero he's 250 lbs lean and he looks

the part and I was like you're not even

sharing on Facebook on Instagram you're

not sharing anything and he's like ah

it's just not my thing and I looked

around the gym and there was pictures of

all the greats on his wall like

literally their physiques their poses on

all the walls and I said what if all

these people had that same mentality are

these people that inspired you yeah they

inspire me Arnold Etc yeah these people

inspired me to become who I am what if

they never allowed another person to

take a picture of them where would you

be I could tell in that moment he got it

this isn't about him it's his

opportunity to help the people that are

in his position where he was when he

first discovered their physique Isn't

that cool that we live in a world and

that's kind of our purpose all of us I

can tell you from personal experience

your life will feel full of fulfillment

when you start shifting to learn do and

teach other people which brings us to

number seven which is to invest in your

priorities see there's this incredible

book called high performance Habits by

Brendan bashard it's the book I

recommend to my high performers and his

whole philosophy is helping people

obviously understand where they want to

go and what they want to achieve but

then really understand how to invest in

developing the skills acquiring the

resources the network or whatever you

need to accomplish those outcomes see a

long time ago I learned if I want to

achieve anything I got ask myself two

questions where in my calendar is or

time dedicated to that goal and where in

my bank account can I see transactions

investing in that goal so your calendar

and bank account tell me what's

important to you so if you say my family

and my health is important then show me

in your bank account and in your

calendar where you've invested in it

show me that you've blocked the time out

and you've been deliberate about what

you're going to do with that time see

money and time is a clear indication of

what's important to you because what you

invest in grows a lot of people believe

the grass is greenest in the other yard

I believe the grass is greenest where

it's watered and fertilized which brings

us to number eight which is to ask for

bigger problems I know you're you're

like what why would I want bigger

problems Here's My Philosophy if we want

a bigger life we have to have bigger

problems one time Oprah was getting sued

for a billion dollars the Mad Cow

industry was mad at some she said about

the meat quality or something like that

and somebody asked her like oh my gosh

Oprah aren't you upset that you're

getting sued for a billion dollars and

her response was actually I'm grateful

to be sued for a billion dollars cuz it

means I'm the kind of person that has a

billion dollars so my question to you is

are you grateful for your problem s

because the bigger the problem the

bigger the life you don't have $1

million problems in your life if you're

still trying to make your first 100

Grand would you rather be a gardener in

a war or a warrior in a garden right

would you want to become the person who

can deal with bigger issues or always

play a small life the easy path today

makes for the hard path tomorrow see

most people are always looking for easy

they're like if I had the money if I won

the lottery I would just go on vacation

and I would live on a beach and I'd call

it a day it's actually because of that

that those things will never come to you

because you're not preparing to receive

you're saying I don't want challenges I

don't want hardship I want things to be

easy the challenges is that anything you

want in life it will challenge you

because in the challenges where you

develop and grow it's it's kind of crazy

but understand this the reason it's a

challenge for you and not for somebody

else is because the other person has

grown past it see some of you guys can't

even manage $100,000 I'll tell you

because you can't do that you ain't

going to be given a million a long time

ago Jim Ron said you better hope nobody

gives you a million dollars until you

become a millionaire because getting a

million dollars is not the same as

becoming a millionaire a millionaire

knows how to create a million dollars he

also said something I loved he says

don't wish life was easier wish you were

better don't wish for easy opportunities

wish for the skill to overcome any

opportunity you should be grateful for

bigger problems you should seek bigger

problems cuz bigger problems equals

bigger life which brings us to number

nine which is everything is a blessing

or a lesson when I was 18 I started my

first company I worked my butt off I

went all in I worked hard and even after

all of that effort a year and a half of

focus and energy and trying to build

this and figuring it all out I got my

butt kicked somebody else competed

against me and took all of my customers

why because they decided to build a

product for a bigger market and I was

trying to build a product for a small

market and in that moment I realized

that I was playing way too small that

was the lesson and now at the time it

sucked cuz I worked my butt off to try

to get all these customers and they all

went to this bigger company but I use

that for the rest of my life to always

play bigger why was I only focusing on

Canada as a country why wouldn't I focus

on the US or even better which is today

Global why should you ever say well I

can only sell to these small group of

customers no no no think massive you

know John Maxwell has this incredible

book called sometimes you win and

sometimes you learn it's the same con

concept everything you do in life is

going to bring you closer to your goals

you'll either win and make some leaps

forward or you won't and you'll learn

and you'll make some Leap Forward those

challenges or setbacks they're there to

guide you to your higher self if you

learn otherwise you'll repeat yourself I

have a friend he's almost 50 years old

his whole life he's been dealing with

the same problems over and over every

business 15 businesses now up and down

up and down up and down why because he

does not see see the lesson in the

challenges and because of that he'll

never find the blessing so you have to

make sure you learn from your mistakes

do not move on from it until you find

that seed of opportunity as Napoleon

Hill said to then reinvest it and plant

it in something that could be even

bigger than the thing you just failed at

brings us to number 10 which is to scare

yourself every day if you follow my

stuff for a while you'll see that not

only have I done half full distance Iron

Man I've done project visible ABS where

I went from 231 lb down to 197 lb in 90

days I've done 12-h hour walks I've done

ultramarathons I've said yes to creating

content fulltime with a whole team of

people follow me around to put out stuff

to help other people like all these

opportunities that at the time I made

these decisions scared me it was in

those moments that I realized that's

actually what I should be doing see I

believe you should set goals to grow you

people go how do you just choose what

business to do next it's kind of simple

which one is going to develop me the

most one of the big lessons when I did

the 12-hour walk is I pondered a very

important question and it's a quote by

Joseph Campbell and it says the cave you

fear to enter most holds the treasure

you seek so I kept asking myself what is

the cave I fear to enter you know and

haven't been doing personal development

now for 27 years I feel like I've worked

on a lot of stuff but as I kept asking

myself this question there were

conversations with certain people I

hadn't had that I knew I had to have and

I wrote their names down and it's just

it could be as subtle as that

conversation it could be as important as

deciding where you're going to live it

could be even more important as deciding

to change your career and go start a

business I don't know what it is for you

but there's something that you haven't

made a decision around that is scaring

you that is your comfort zone staying

where you're at even if it's not

positive the devil you know is a lot

less scarier than the devil you don't

know so some people just stay in the

same place even though it's not positive

because they're scar

sometimes people don't make decisions

cuz they're worried to have impostor

syndrome I actually think it's a good

thing if I have impostor syndrome around

what I'm about to do it tells me I'm on

the right path you know another

philosophy is exposure therapy a lot of

phobia is out there one of the easiest

ways to help people get over that is to

literally get them in that environment

where they just got to allow their

central nervous system to regulate and

eventually they will get over that

phobia another one of my favorite

Frameworks is the rule of a thousand or

the expert frame by my buddy Alex Heros

his philosophy is this is that if you're

scared to make a decision pretend you've

made this decision a thousand times what

if you just did this thing a thousand

times firing somebody dating somebody

raising capital from somebody how would

you feel the thousands in one time it

would feel pretty normal and that's kind

of the whole idea is sometimes you have

to do things over and over again till it

just becomes the norm so that you can

expand your exposure you can expand what

scares you so you can kind of keep

pushing at the edges cuz once a mind is

expanded cannot contract so that you

keep growing and pushing yourself

outside your comfort zone which brings

us to number 11 which is to be a river

not a reservoir see when I started my

last company SAS Academy which is today

has become the number one coaching

Organization for software CEOs I created

this flywheel concept and I got this

from Amazon and the book good to Great

which is how do we create value in the

market what are the key movements we

want to perfect and one of them was to

give away 100% of every everything we

knew how to do no gatekeeping for free

public not hidden behind a pay wall we

wanted to demonstrate that we knew how

to do stuff by just giving it away and I

remember my team pushed back they were

like how about we do 98% and I said no

the whole philosophy is if we give our

best stuff away we attract our best

clients that resonated we help a lot of

people people talk about us and then

that gets us the best clients the

clients get the best results and then

track the top talent that helps us

create better content that then we give

away to the world world and the whole

flywheel Works away so my whole

philosophy is give away your best stuff

let the information flow through you my

buddy Taki said it best once he says

information is free implementation is

paid give away your best stuff to

attract people then they'll pay you to

help Implement that here's a big idea if

you do it right your marketing will help

more people than your product or service

ever will I think that is a cool concept

give it all away for free help people

and trust me it'll come back 10 times in

opport unities for your business which

brings us to number 12 which is to

praise in public and criticize in

private trust me this one was the

hardest for me to adopt because I'm the

kind of person that loves feedback I

love people being direct with me no

holds bar you can't hurt my feelings

just tell me the challenge with that is

that other people turns out they don't

like that especially in a in a group

setting so I was always going around

giving public feedback to people giving

them cues and opportunities to improve

it but in my one-on ons or other

people's 101s I get the feedback that I

was hurting people's feelings or I was

embarrassing them in big meeting so

here's what I tweaked I eventually

created this list called at Agenda it's

all my direct reports and anytime I saw

anything that wasn't being done right I

would just write it on the list I I did

it today with my assistant she actually

said at the end of the meeting she goes

thank you for not texting me on the

weekend 14 things that were broken

instead using the agenda list structure

and I said no 100% I used to believe

that doing that was slow now I've

learned is actually faster and it feels

way better for somebody so a few things

that I believe first off is catch people

doing good it's like I was watching my

son play soccer this weekend a lot of

the people the other parents were

screaming at their kid when they weren't

doing the right thing kick it up the

line why are you throwing it that way

and I'm just like okay you go play the

game and let me criticize and scream at

you from the sidelines so what I do

instead is when I saw my son do

something great I would then tell him

nice kick way to run up the field why

because it's accomplishing the same

thing but it's reinforcing the positive

behavior and I just think it's a lot

better strategy to praise in public and

criticize in private so you don't

undermine your team in front of their

peers so if you got to give them

feedback do it in a one-on-one if you

want to give them appraise do it in the

group setting which brings us to number

13 which is understand the four seas of

Leverage so when I was 20 I moved to San

Francisco and I met some incredible

people some billionaires and really

successful entrepreneurs and investors

but one of the people that really stands

out is this guy named nval rant a lot of

you guys have seen his stuff online he

was on Joe Rogan he's arguably one of

the best angel investors to ever come

out of Silicon Valley invested in Uber

many other companies one of the things

that I learned from him was this concept

of Leverage and the forc specifically

because his philosophy is that if you

can Master these skills then you can

accomplish anything so I consider these

the four Master skills of doing more cuz

a lot of people say I would do more if I

had more resources no you could do more

if you understood these four Master

skills the first one is is content but

content is two parts content for me is

internal systems and playbooks like how

do I document the way we do things and

the other one is Media if you have

leverage of pieces of content you put

out into the world you can go viral and

get hundreds of millions of views on

your stuff so what's cool about content

is if I build a Playbook then I can take

something that works for one person

replicate it a million times and if I

create a piece of content like a podcast

with this video it could be seen by 100

million people and there's no extra cost

to that organization huge leverage the

second one is capital it takes money to

expand quickly but if I take a dollar

and I can turn it into 10 within 30 days

how much money do I have access to in

the world unlimited see most people

don't look at their business through

that lens so they're always thinking

well I need money to make money no you

need an engine that can produce Capital

to borrow Capital to repay it and to the

degree you can do that you have amazing

amounts of Leverage the third C is code

this is the one I fell in love with this

is learning how to code at 17 literally

saved my life it became my new Addiction

coming out of rehab code is building a

system that repeats and will always do

that thing through automation through AI

That's all code and will allow you to

give massive amounts of Leverage right

just information systems that are

written through software so that you can

just build Automation and workflows into

your business that's the biggest amount

of Leverage the fourth one is

collaboration and it's really about

having other people support you in your

journey if you want to go super fast go

alone but if you want to go far and

build something massive and have

leverage you need to invest in labor

dollars and collaboration in people it's

your team those four C's content Capital

code and collaboration if you've

mastered those four skills you have

unlimited amount of scale for what you

can do ahead of you which brings us to

number 14 which is the buy back time

this is obviously one of my favorite

topics it's why I wrote a book on it see

where most people get it wrong is they

think that time is infinite they got all

this time but it's not money is infinite

there's unlimited amount of capital for

creativity and resourcefulness time we

all got the same amount everyone has the

same 24 hours it doesn't matter how rich

or poor you are you do not manufacture

more time what most people do is they

spend time to save money but what rich

people do is they spend money to save

time if we've got more time back to then

reinvest it in our skills to become more

valuable to the market then we will be

compensated at a higher level for those

increases in skill it's easy for you to

be your cleaner your laundry person your

grocery delivery person but if you

actually step back and say how do I buy

back more time why don't you have

somebody else clean your house do your

laundry or deliver your groceries these

are simple apps in today's world you

don't need to be doing everything

yourself just cuz you can do it see most

people have a hard time giving anything

to somebody else because there's fear

around it what if they do it wrong

that's the skill that you need to go

develop is how to delegate why does

everything need to happen yourself my

belief is you want to figure out what

you do that creates the most value in

this world that you actually enjoy doing

and then delegate everything else to

other people so you can get the time

back to do the thing that makes you the

most money that you actually enjoy which

brings us to 15 which is the 10810 rule

this is for people that have creative

positions and they're like there's no

way somebody else can help me it

requires a very unique mind and I am a

artist or a creative and it's hard to

get other people to help me if you

didn't know this all the top top

creative people that you know about have

done this at scale people like Steve

Jobs you know when he would go into the

design studio he would sit down with

Johnny IES and they would collaborate on

that first 10% of a new product idea and

then Johnny and his team would go out

and spend 80% trying to prototype stuff

and then Steve would come back a couple

weeks later and they'd spend the next

10% of that project's life trying to

figure out how to integrate and perfect

it and really make it work Gary

vaynerchuck that's how he does team Gary

he's got a bunch of people that he

collaborates with that then take those

ideation phases and creates different

ideas and content and then sends it back

to him so that he can publish it on all

his different social media so I've

broken this down into those three parts

the first phase is ideation the 10%

where you sit down and you collaborate

on what does this look like when it's

done and here's the different resources

and ideas I have around getting it done

the second phase is execution it's the

80% done by somebody else having

somebody else support you so that you

can go and do a bunch of more of those

other 10% with other creative and then

when you get that back you're an editor

not an author the third phase is

integration take the final product and

give feedback to tweak it so that you

can then present it or use it but you

don't have to be the person that does

the whole thing it is way easier to be

an editor than an author and it gives

you scale especially in Creative

projects which brings us to number 16

which is the 10x mindset My Philosophy I

call it add a zero strategy anything in

your business that you're working on

maybe it's lead generation sales

onboarding customers what would happen

if you added a zero to the number of

things going on in that department what

would break in Dan Sullivan's book 10x

is easier than 2x he argues it's

actually easier for you to build a 10x

vision and execute against it versus

just a 2X why a 10x Vision requires you

to fundamentally shift the way you've

been thinking about solving the problem

it allows you to attract talent that

wants to work on big meaningful problems

and those people are usually a lot more

fun to work with and the whole

philosophy of just adding a zero to

stuff it just makes your dream and your

execution in the energy just more fun so

it is in many ways easier than 2x now to

do that you have to have a beag a big

hairy audacious goal you have to have a

huge vision and if you do then the team

can grow within it what I love about

this strategy is that it requires you to

change your calendar every year if you

want to 10x your business in 12 months

80% of your calendar has to be different

so it really forces you to figure out

like who do you hire and give it to Mr

Beast talked about this the whole time

he was building his YouTube channel he

would hire people and you just like give

people swats of work that was taken up

his time so that he could just focus on

the most important and creative projects

see most people just aim for a little

bit more and what happens is a little

bit more gives you linear growth what

you want is exponential growth you want

to build a business to expand not a

business not to contract you want to

play to win you don't want to play not

to lose and it focuses on quantity of

scale not quality some of you guys are

perfectionists which is essentially a

closet procrastinator okay what are the

main things you need to be doing right

now to add a zero to your business so

that you can then really force yourself

to innovate and expand way outside your

comfort zone to achieve your dreams

which brings us to number 17 which are

the four levels of luck I first read

about this on nal's blog back in the day

where he was talking about war buff it

these four levels of luck work this way

you have pure luck which is people that

buy lottery tickets it literally is

random it's pure luck you might win a

bunch of money but it's there's no skill

there's nothing involved just pure luck

second level is grit luck this is where

because you're showing up and you're

being determined eventually you take

enough shots on goal one of the shots

are going to go in that's just grit luck

because you show up the third level luck

that's better luck is skilled luck where

you are so skillful that other people

want to partner with you you because you

are the tip of the spear what you do the

highest level of luck is prepared luck

this is where preparation skill level

being in the market and just deciding to

be at the top of the game brings you

prepared luck that's warm Buffett type

luck what does that mean it means all of

a sudden now other people's luck people

that have grit luck and skill luck bring

you their luck their opportunities to

you because you're the best at what you

do so Warren Buffett luckily gets access

to deals that are never on Market he has

people that want to sell to him and only

him because he's been doing this forever

he's demonstrated his character he's got

the skills and people want to work with

him so he's getting advantage of their

luck and their situation just like me I

get access to buy software companies

that nobody else will ever see because

I've been doing this for almost 30 years

and people want to sell me their company

because I have a track record for what I

do with those companies which brings us

to number 18 which is to be blissfully

dissatisfied I first heard this from of

my coaches this guy named ed mlet he's

one of the most successful people I've

ever met I've spent time with him at his

home I interviewed him for my YouTube

channel and he's somebody that I speak

to regularly about strategy in life and

his philosophy is that just because you

want more it doesn't mean you don't

appreciate what you have a lot of people

can't allow themselves the permission to

desire anything more in their life

because they tell themselves a story

that if I want more that means I don't

appreciate or I'm not grateful for what

I have and his whole philosoph is like

no you have to be blissfully

dissatisfied you have to acknowledge

that what you have is absolutely

incredible and beautiful and have

gratitude for it and in the same breath

acknowledge that there is more that you

can become because that's the truth God

won't give you more if you can't handle

what you got see God created you as a

Creator he wants you to create you have

to have desire because it's required to

have a vision on what's possible imagine

and I I truly believe whatever you

desire in life whatever you want

whatever car you want house you want

relationship you want anything if it's

on your heart it's because he thinks you

can have it the key is to prepare to

receive if you were finding out that in

8 7 months you were going to have a baby

wouldn't you get ready wouldn't you

maybe talk to other people that have

babies or get the room ready or read a

book or buy some clothes you will get

ready to receive most people have goals

they want to achieve and they don't get

ready they don't prepare because they

don't even allow themselves to desire

more you can be both both can be true

you can have absolute Bliss for

everything you have and be dissatisfied

for where you're at in life cuz you know

there's more for you to become which

brings us to number 19 which is to make

it about other people one of my favorite

stories to share is the one around

Oliver Anthony maybe you've heard his

song before Richmond north of Richmond

it became a number one top Billboard

charting song came out of nowhere people

thought he was an industry plant he was

on Joe Rogan and here's what he said

that I absolutely love loved on this

topic he said the day I gave my life to

God and stop making about himself and

start making about other people my life

changed here's what I believe the moment

you dedicate yourself to being

successful not for you but to help other

people that's the moment when everything

gets activated it requires energy of

doing it for others the energy of doing

it for others is what's going to

activate all your dreams so stop

thinking about you stop thinking about

making yourself rich start asking

yourself how can I help other people get

rich cuz it's not about you think about

your customers do you read books for

your customers or do you just read books

for yourself do you listen to your

audience if you're creating content or

do you just pretend like they're not

there and just keep creating for

yourself do you create from a place of

service or do you create from a place of

what will I get see a lot of you guys

are so focused on achievement you forget

that it's about contribution nobody's

ever became broke by helping other

people nobody's ever been sad when

they're in a position to serve yet most

people never learn this lesson they make

it about the I the me what will I get

out of this I'm always asking myself how

do I create more value for anybody else

in the world than anybody else in their

world that's the question that keeps me

focused that makes it about all of you

that's how you win you could be one

creative project away from absolutely

changing your life your whole life one

but it's going to have to come from a

place of serving other people which

brings us to number 20 which is the

think in decades not days see the other

day I was on the phone with John Maxwell

he's the goat the greatest of all time

when it comes to leadership I couldn't

even believe I was on this phone call

and I thought it was going to be a quick

call it turned out to be 45 minutes the

whole time I'm just asking them

questions like why do you want to talk

to me and you know oh my gosh you've

done all these things in your life I was

just crazy impressed and he says to me

Dan don't be that impressed I've been

doing this for 53 years I've been doing

one thing for 53 years I said well the

21 e ref laws of leadership what what

book number was that goes that was

number 13 I was like what I I literally

right there I have his Platinum Edition

signed by John Maxwell himself

collection of books he gave me this as a

gift crazy many people are impress with

others who've had crazy amounts of

success but what they don't see is all

the years of trying all the years of

failure all the times they got pushed

down and got back up I've been doing

what I've been doing for 27 years real

meaningful entrepreneurship and anybody

that's going to compare their chapter 3

to my chapter 27 is silly just like

trying to compare your first book to

John Maxwell's 13th book what I would

encourage you to consider is what could

you do for a decade instead of beating

yourself up after 6 months of trying

three years of trying five years of

trying actually start at the beginning

and say I'm going to do this for a

decade I'm going to commit to this for

the next 10 years just like when I

started my YouTube channel I said I will

publish every week for the rest of my

life and I've done it now for almost 9

years here's the reality you can tell

how successful someone is by how far in

the future they are thinking if you're

planning in years or months you're just

not thinking big enough you want to

dedicate a decade to a goal that is I

don't know how I'm going to achieve it

but I know if I showed up every day for

a decade and dedicated myself that I

would win I would encourage people to

give themselves a life sentence because

then it's a way of being and who they

are the identity not something you do

see a lot of people are like oh I don't

really want to go to the gym for the

rest of my life or you just decide

you're an athlete or you just decide

you're somebody that lift weights and

that's just who you are and then it's

not hard see if every time you go to the

gym you have to have a negotiation with

yourself to get off your butt to go to

the gym because it's not something

that's easy to you and you keep telling

yourself it's hard guess what it will be

hard but if you say hey this is just

what I've dedicated myself to for the

rest of my life I've got a life sentence

I want to be in a great shape I want to

have energy I want to have Focus I want

to feel good and that is my life

sentence so here's the standard the

routine the habits the rituals that I'm

committed to and because of that you

will live the rest of your life at a

high quality life but not if you do

these short 6mon Sprints thre Monon

things or whatever it is no dedicate a

life sentence to achieving which brings

us to number 21 which is there's no

place to get to I was coaching one of my

clients once and she was a very

successful entrepreneur doing about 6 or

S million and I asked her what's the Big

Goal what are we what are we going to

accomplish together and she said 100

million exit within the next 3 years I

said cool easy I'm just curious why why

that number why that timeline and she

says to me so that I can finally tell

them all F you and I was like

interesting I said have you ever Googled

what percent of entrepreneurs women-led

businesses founded by women actually

have achieved 7 million in Revenue

Topline especially in the last she did

it in 5 years she's like no turns out

it's

0.02% I then asked her what are you

waiting for you've actually already

achieved the thing you've been wanting

to do you created this arbitrary rule

that unless it's a100 million exits

within the next 3 years that you're not

allowed to feel good about yourself to

tell them F you see what I learned a

long time ago is that if I asked you

what are your dreams and goals in life

and you told me and we made a list of

those things essentially what most

people do is that list are the rules

that need to be met for you to feel

happy for you to feel enough for you to

feel successful it's actually a trap

it's the biggest trap of success it's

why most people that get to the mountain

top immediately look to the next

mountain to climb and I'm no different

the difference is I've learned a long

time ago that my selfworth is not tied

to external success my self-worth is not

tied to possessions is not tied to

recognition it's not tied to anything

external I can decide you can decide in

this moment just like my client to feel

feel enough and when I shared that with

her she broke down she got emotional

because she realized there was no place

to get to see I want you to design a

life that you want to live not this

future place that someday maybe you get

to and in that moment you'll feel

successful enough to vacation to tell

people how much you appreciate them see

if you had to take one principal away

from these 21 principles it would be

this one there's no place to get to the

process is to learn to enjoy the journey

journey to actually fall in love with

the work to be excited that you get to

do what you get to do every day but

there is no place to get to because you

attract who you are and the more you

realize that you already are enough you

get to attract more of that into your

life those are the 21 principles of

success if you want to learn my 15 Laws

of Success click the link and I'll see

you on the other side