Using Google Analytics to Track Website Traffic
Summary
TLDRIn this informative video, digital marketing expert Chris introduces viewers to Google Analytics, a powerful and free tool for tracking website traffic. He explains the importance of understanding visitor demographics and behavior, and guides beginners through the setup process, highlighting the challenges of attaching tracking tokens to various website builders like WordPress, Wix, and Squarespace. Chris also mentions the convenience of Google Analytics' new mobile app for real-time insights and compares it to other analytics tools, offering assistance for those who find the setup daunting.
Takeaways
- 😀 Chris introduces himself as a digital marketing guru and the purpose of the video is to explain how to use Google Analytics.
- 🔍 The video aims to demystify the process of tracking website traffic using Google Analytics, which can be complex for many.
- 🌐 Google Analytics is described as a tracking software that helps understand who visits a website and where they come from.
- 💡 The importance of analytics is highlighted for businesses and websites to gauge traffic and user engagement.
- 🆓 Google Analytics is noted for being free, which adds to its wide adoption among businesses and website owners.
- 🛠️ Setting up Google Analytics and attaching it to a website is identified as the most challenging part of the process.
- 📝 Chris mentions different website builders like Wix, Squarespace, Blogger, and WordPress, and how they can integrate with Google Analytics.
- 📲 The introduction of the Google Analytics app is mentioned, allowing users to track website traffic in real-time on their mobile devices.
- 🌟 The app has received positive reviews, with a 4.5-star rating, indicating its usefulness and popularity.
- 🤔 Chris acknowledges that setting up Google Analytics might be difficult for those who are not tech-savvy and offers his help.
- 📚 Additional resources such as videos on setting up Google Analytics on WordPress are promised in the video description for further assistance.
Q & A
What is the main topic of the video?
-The main topic of the video is how to use Google Analytics to track website traffic.
Who is the creator of the video and what is their expertise?
-The creator of the video is Chris, a digital marketing guru.
What types of websites can use Google Analytics?
-Any type of website can use Google Analytics, including business websites, application sites, and personal blogs.
What are the main benefits of using Google Analytics?
-The main benefits of using Google Analytics are that it is free and it provides valuable data about website traffic, such as the number of visitors, their locations, and their activities on the site.
What is the first step in setting up Google Analytics for a website?
-The first step is to go to googleanalytics.com and set up an account, then attach it to your Google account.
What is considered the hardest part of setting up Google Analytics?
-The hardest part of setting up Google Analytics is attaching the tracking token to your website, as the process varies depending on the website builder you use.
What are some common website builders mentioned in the video?
-Some common website builders mentioned are Wix, Squarespace, Blogger, and WordPress.
What additional feature does the Google Analytics app provide?
-The Google Analytics app allows users to view real-time data about their website traffic directly from their phone.
Why does Chris prefer Google Analytics over its competitors?
-Chris prefers Google Analytics because it is free and works very well, while many competitors like Clicky require payment.
What advice does Chris give for those who struggle with the setup process?
-Chris advises that the setup process may be challenging for those not familiar with computers, suggesting watching YouTube tutorials or contacting him for professional help.
Outlines
🔍 Introduction to Google Analytics for Website Traffic Tracking
Chris, a digital marketing expert, introduces his video channel and dives into the basics of using Google Analytics to track website traffic. He emphasizes the importance of understanding who visits a website, where they come from, and how they interact with the site. Google Analytics is highlighted as a valuable, free tool that is widely used for these purposes. Chris mentions that setting up Google Analytics can be challenging, especially for those not tech-savvy, and offers his assistance for a fee. He also introduces the Google Analytics app for real-time tracking on mobile devices, noting its popularity and high user ratings.
🛠️ Setting Up Google Analytics and Additional Resources
The second paragraph continues the discussion on using Google Analytics, focusing on the setup process. Chris explains that while the setup can be straightforward, it may require some effort, especially for those unfamiliar with website management. He offers his previous videos as resources to assist viewers in setting up Google Analytics on their WordPress websites and creating an account. Chris invites viewers to engage with him for further discussions on Google Analytics and hints at the possibility of personalized assistance.
Mindmap
Keywords
💡Digital Marketing
💡Google Analytics
💡Website Traffic
💡Tracking Software
💡WordPress
💡Token
💡Real-Time Analytics
💡Mobile App
💡Competitors
💡Dark Theme
💡User Reviews
Highlights
Introduction to the speaker, Chris, a digital marketing guru with a passion for digital marketing.
The purpose of the video: teaching how to use Google Analytics to track website traffic.
Google Analytics is a free tracking software that helps understand website visitors.
The importance of analytics for businesses to gauge website traffic and visitor demographics.
The process of setting up Google Analytics involves attaching it to a Google website.
The challenge of attaching Google Analytics tokens to different website builders like WordPress, Wix, and Squarespace.
The necessity of attaching the Google Analytics tag for tracking purposes.
The value of analytics data for understanding traffic sources and website viewership.
The introduction of the Google Analytics app for real-time tracking on mobile devices.
The app's user-friendly interface and its high rating on the app store.
Comparison with other analytics tools and the advantages of Google Analytics' free service.
The learning curve and potential struggles for those not tech-savvy when setting up Google Analytics.
Chris offers help for those who need assistance with setting up Google Analytics.
The availability of tutorial videos on setting up Google Analytics for WordPress and other platforms.
Invitation for viewers to engage with Chris in the comments section for further discussion on Google Analytics.
The video's goal to simplify the understanding of Google Analytics for a mainstream audience.
Transcripts
hey there guys what's going on my name
is Chris and welcome to my channel I'm a
digital marketing Guru and I absolutely
love all of that type of stuff so in
today's video I'm going to show you how
to use Google analytics to track website
traffic and I know this is somewhat
complicated to a lot of people so for
instance you know I have a website right
maybe it's a business website maybe it's
uh maybe it's an application on the App
Store maybe it's uh maybe it's my
personal Vlog that I like to like write
on and just do whatever it really
doesn't matter so what uh analytics does
is it is a tracking software that allows
you to kind of view who is coming to
your website and um this is widely used
because number one it's free
and it's too it's it it's very you can
your business or your website should
find it very valuable to see who's
coming to your website to see where
they're coming from to see how many
people are viewing it uh just whatever
this this data is huge your website and
a lot of people you know have a website
and they're like well does it get any
traffic does it not get traffic
um anyway so what you do is uh for
instance this is this is my website what
I would do is I would go over to
googleanalytics.com and it's really easy
to set up all you do is like um you have
to attach it to a Google website and
once you're in it
um what you do is just kind of like add
your website this is uh old website I
used to have on goldfish just kind of
like a super geeky website a forum
actually from like nine years ago or
something uh I'm not a geek I promise
I'm not a geek uh so and then what you
do is you set it all up and then um the
hardest part of all of this with Google
analytics is setting it up and attaching
it to your your website because you know
like what you have to do is go into your
website let's stop this here a little
bit and I'll share to you like this is
my my personal blog right here this is a
WordPress website and what you have to
do is you have to figure out how to
attach the tokens or like the the token
to your website this is the hardest part
and depending on you know because it's
all going to kind of depend on which
website builder you use you know like
some of the common ones I believe are
Wix Squarespace blogger WordPress
um there's a bunch of different ones and
every couple years they kind of like
change up it really doesn't matter what
one you're using uh because most of them
have a way to attach the Google
analytics like tag to it and the reason
you have to attach the tag is so that
the website it can track everything so
then what you do oh and by the way uh
and once you set it up it may take you
some time to set up um but what's cool
is once you set up you can start viewing
like who the heck has come in your
website and this is very valuable
information
um and also what's really cool is
recently well somewhat recently is they
came up with a Google analytics app so
if you have Google
sorry I'm speaking wrong here if you
have a phone which everyone in the world
does right you can install the Google
analytics app and this is really cool
because
um you can literally as you can see here
just click and see like who's on your
website and literal in literal real time
see this real-time number of users it'll
tell you who's on your website it'll
tell you what they're doing it'll tell
you what country they're from
um and again there are some like uh
competitors to use to Google analytics
um I think like uh I want to say clicky
is one of them let's go like this
analytics Analytics
analytics tools
um analytics competitors how about that
sorry I'm an idiot uh you know it really
doesn't matter I don't know why I'm even
doing this but Google analytics is the
number one uh why most widely used
because number one it's free a lot of
the other analytics tools make you pay
like clicky makes you pay
um I'm trying to think uh um I don't use
many of them because Google analytics
works so well one of the biggest
downfalls was they didn't have a mobile
app but now they have a freaking mobile
app and I'm trying to see if there is
yeah there's 130 000 reviews and they
have almost five star review
see that's 4.5 Stars
um of course it's showing bad reviews as
I'm here this version of Google
analytics incorporates a dark theme you
know of course with all these uh reviews
people are just gonna be like kind of
crying about it and you're like oh I
can't set up and you have to you just
have to know that this setup process is
not uh if you're not good with computers
this may be a struggle for you if I'm
being completely honest just because
um someone like me that does digital
marketing on all this fancy stuff it's a
lot easier and we do it every single day
but for the average person this isn't
going to be fun and sometimes it can
take a lot of youtubing just like how
to's you know it's just like how do we
do this how do we do that and you
probably will eventually get it but if
you need my help by chance I'll throw a
link to my uh website down below and we
can set up a time and talk about
possibly paying me to help you that's
what I do for a living so guys you gotta
hit me up in the comment section did
this help you learn how to use Google
analytics to track your website traffic
I try to keep it super easy and
mainstream you know a lot of the other
guys kind of like went super in depth
but I feel like you guys just want to
kind of like a gist of it and because
the setup process I literally I
literally have videos I'll throw those
in the description too on how to set all
this up on your WordPress website how to
set up a Google analytics account I have
all those videos in my Arsenal below so
without further Ado guys hit me up let's
talk Google analytics I will see you in
the next
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