MARKETING CH -1 ( PART -5) PHILIP KOTLER || HPSC PGT COMMERCE 2023, IBPS SO 2023 , NET COMMERCE 2023

Summary

Welcome to Disha Classes, where we provide NET Commerce and PGT Commerce subject videos chapter-wise and topic-wise. Currently, we are focusing on marketing, using Philip Kotler's teachings. The video discusses the evolving realities in marketing, including technological changes, globalization, and social responsibility. The importance of balancing traditional and new marketing methods, ensuring performance and accountability, and integrating various marketing aspects are emphasized. The holistic marketing concept, involving internal, performance, relationship, and integrated marketing, is explored. Subscribe to Disha Classes for comprehensive coverage of marketing and other commerce subjects.

Takeaways

• 🎓 Welcome to Disha Classes, providing chapter-wise and topic-wise videos on NET Commerce and PGT Commerce subjects.
• 📚 The current subject focus is Marketing, based on Philip Kotler's editions.
• 📈 Questions in NET and PGT Commerce exams are high-level and require comprehensive sources like Philip Kotler.
• 🔍 After extensive searching, no good source for Philip Kotler's marketing concepts was found on YouTube, leading to the creation of these videos.
• 🎥 The first chapter has already started with four videos uploaded, covering the meaning of marketing and the value of marketing.
• 🌐 Modern marketing faces new realities such as technology changes, globalization, and social responsibility.
• 📱 Examples of technology changes include the evolution from basic mobile phones to smartphones handling multiple tasks.
• 🌍 Globalization has made it easier to access and transport goods globally, likening the world to a global village.
• ♻️ Social responsibility now mandates companies to consider societal issues like poverty, water supply, and pollution, with legal requirements to spend a portion of profits on social responsibility.
• ⚖️ Marketing balance involves integrating new methods with traditional approaches for effective communication and distribution.

Q & A

What is the purpose of Disha Classes as mentioned in the transcript?

Disha Classes provides video lessons chapter-wise and topic-wise for NET Commerce and PGT Commerce subjects.

Which marketing book is being used for the preparation at Disha Classes?

The marketing book by Philip Kotler is being used for the preparation at Disha Classes.

Why is it important to study marketing from Philip Kotler's book for NET and PGT Commerce exams?

It is important because the questions in these exams are of a high level and cannot be covered by local books. Philip Kotler's book is considered the best for marketing.

What is the first chapter about in the marketing course mentioned in the transcript?

The first chapter covers the meaning and value of marketing, discussing what is marketed and the different things that are marketed beyond just goods and services.

What new marketing realities are discussed in the transcript?

The new marketing realities discussed include technology changes, globalization, and social responsibility.

How has technology impacted marketing according to the transcript?

Technology has significantly changed, making many tasks easier and more efficient, which in turn presents challenges and opportunities for marketing.

What does globalization mean in the context of marketing?

Globalization means that goods can be easily transported and bought from one country to another, making the world a global village.

What is social responsibility in marketing as described in the transcript?

Social responsibility in marketing involves companies using resources from society and in return, addressing issues like poverty, water supply, and pollution.

What is meant by 'marketing balance' as per the transcript?

Marketing balance means using both new methods (like online advertising) and traditional methods (like distribution) together to create an effective marketing strategy.

Why is 'internal marketing' important according to the holistic marketing concept?

Internal marketing is important because it involves all departments and senior management in the marketing efforts, ensuring everyone works together to achieve marketing goals.