How to increase your RPM on YouTube shorts

Summary

This video explains how YouTube creators can increase their RPM (Revenue Per Mille) by targeting the right audience, using effective hashtags, and optimizing content for higher engagement. Key strategies include understanding demographic factors (such as age and location), using hashtags like #USA to reach high-value audiences, and leveraging English commentary to drive emotional engagement. The video also highlights the importance of knowing your Ideal Viewer Persona (IVP) and adjusting your content based on these insights to maximize revenue from ad spend.

Takeaways

• 😀 RPM (Revenue Per Mille) represents how much money you make per 1,000 views on your videos.
• 😀 A higher RPM means you make more money per thousand views, and there are ways to optimize it for higher earnings.
• 😀 RPM is influenced by factors like the type of products being advertised (high-ticket vs. low-ticket) and the demographics of your audience.
• 😀 Countries with high buying power, such as the U.S., U.K., and Switzerland, generate higher RPMs compared to countries with low income levels.
• 😀 Older viewers (42+) tend to have more disposable income, resulting in higher RPMs than younger viewers.
• 😀 Hashtags play a key role in targeting the right audience, with #USA being an effective way to attract high-RPM viewers from the U.S. while still maximizing views from around the world.
• 😀 Understanding your Ideal Viewer Persona (IVP) allows you to tailor your content to a high-buying-power demographic, increasing your RPM.
• 😀 English commentary with natural voice inflections can improve engagement, which directly impacts RPM. This is especially important for U.S. audiences.
• 😀 It’s essential to avoid targeting low-RPM regions (e.g., India, Nigeria) unless you’re specifically focused on those areas.
• 😀 Your country of residence in YouTube settings should match your actual location to avoid limitations in reach and potential issues with AdSense.
• 😀 Setting your channel’s content type to 'Entertainment' instead of 'Gaming' (especially for Roblox content) can boost RPM significantly.

Q & A

What is RPM and how is it calculated?

RPM stands for 'Revenue per Mille,' which is the revenue you earn per 1,000 views. It's calculated by dividing your total revenue by the total number of views, then multiplying by 1,000. It’s a key metric for understanding how much money you make from ad revenue.

Why do some YouTubers focus on increasing RPM rather than just maximizing views?

Increasing RPM allows creators to earn more money from fewer views. By targeting higher-paying demographics or niches, creators can earn more with a smaller but more engaged audience, making their monetization more efficient.

How can the demographic of your audience affect RPM?

Demographics significantly impact RPM. Audiences from countries with higher buying power (like the US, UK, or Switzerland) tend to result in higher RPMs, as advertisers pay more to target these markets. Conversely, audiences from countries with lower income levels (like India or Nigeria) typically have lower RPMs.

What is the difference between high-ticket and low-ticket products in relation to RPM?

High-ticket products (e.g., cars, real estate) have higher ad rates and, thus, higher RPMs because advertisers can afford to spend more targeting high-value buyers. Low-ticket products (e.g., gaming content or low-cost consumer goods) generally lead to lower RPMs as the potential revenue from each sale is smaller.

How does using the hashtag #USA help increase RPM?

Using the hashtag #USA targets US audiences, which generally have higher purchasing power and are more likely to generate higher RPMs. Even if your content isn’t strictly US-focused, this hashtag can still attract a broader international audience that consumes US media, boosting RPM.

What is the Ideal Viewer Persona (IVP), and why is it important for increasing RPM?

An Ideal Viewer Persona (IVP) is a profile of your target audience, typically focused on factors like age, gender, location, and income level. By targeting an IVP that is more likely to spend money (e.g., adults 42+ from the US), creators can significantly increase their RPM by reaching more valuable demographics.

Why is English commentary with inflections important for increasing RPM?

English commentary with natural vocal inflections helps create emotional engagement, which leads to higher viewer interaction and retention. This engagement boosts the algorithm's push for your content and ultimately increases RPM, as higher engagement tends to result in more ad revenue.

How can understanding sales improve your RPM?

Understanding sales allows creators to better align with high-ticket products and ads that generate more revenue. By targeting content that appeals to audiences who are likely to purchase higher-value items, you can increase your RPM since advertisers for high-ticket products pay more.

What settings on YouTube should creators adjust to help increase RPM?

Creators should set their channel’s **country of residence** to match their location (e.g., the US), avoid marking content as **made for kids** (which limits ad options), and classify their content under **'Entertainment'** rather than niche categories like **'Gaming'** to attract broader, higher-paying audiences.

Can using English commentary hurt view maximization (view maxing)?

Yes, English commentary can sometimes make it harder to view max because it can restrict the global audience reach. However, with the right balance—such as using inflections in the intro or key parts of the video—it can still allow for good engagement while targeting higher-RPM audiences.