[🔴 AULA 01] Como MONETIZAR FACEBOOK em 2025 | NOVA MONETIZAÇÃO (CALCULO DE VIDEOS, REELS E FOTOS)

Summary

This video provides a comprehensive guide to Facebook's new monetization program for 2025. It covers how to monetize your Facebook page step-by-step, from working with long videos to using photos and Reels for revenue. The video explains the monetization process, introduces RPM (Revenue per Mille) metrics, and walks through various examples of pages with solid engagement. The creator also shares insights from Meta’s new program, which consolidates different content monetization tools into a single platform, allowing creators to earn from videos, photos, and more. It’s an essential tutorial for those looking to successfully monetize their pages in 2025.

Takeaways

• 😀 Facebook is launching a new monetization program in 2025 for content creators, consolidating various monetization programs into one simplified product.
• 😀 Creators can monetize different types of content on Facebook, including long-form videos, reels, photos, and text posts.
• 😀 Facebook will provide insights to creators, showing earnings from each type of content and which posts are generating revenue.
• 😀 The monetization model is based on a new RPM (Revenue per Thousand Impressions) system, which can vary depending on niche, audience engagement, and other factors.
• 😀 Long-form videos have an RPM range, with creators earning from approximately $12 to $41 for 100,000 views, depending on the RPM of their niche.
• 😀 Reels have a lower RPM compared to long-form videos, with creators earning from $1 to $20 for 100,000 views, based on the RPM range of 1 to 20 cents.
• 😀 Creators can significantly increase earnings by posting consistently and having a consolidated audience that generates more views over time.
• 😀 Photos can also be monetized on Facebook, with earnings based on the reach and engagement (likes, shares, comments) each photo generates.
• 😀 The monetization of photos depends on factors like reach (25%), engagement (45%), and content quality (20%), with consistency being an important factor (10%).
• 😀 New creators need to build a solid audience and post regularly to achieve high engagement and views, which will improve their monetization potential.
• 😀 The tutorial emphasizes the importance of consistency, quality content, and understanding the metrics for successful monetization on Facebook in 2025.

Q & A

What is the new monetization system introduced by Facebook in 2025?

In 2025, Facebook has introduced a simplified monetization system for content creators, consolidating various programs into one. This new system allows creators to earn money from multiple content formats, such as long-form videos, Reels, photos, and text posts.

How can creators participate in the new monetization program?

Creators can join the new monetization program by receiving an invitation from Facebook. The program is currently being expanded and will allow creators to earn from different types of content. Initially, invitations will be sent to 1 million creators, with plans to include more in the coming months.

What types of content can be monetized under the new system?

The new system allows creators to monetize long-form videos, Reels, photos, and text posts. These content types can generate revenue based on metrics like views, engagement, and interactions.

What is RPM, and how does it affect monetization?

RPM (Revenue per Thousand Impressions) refers to the amount of money a creator can earn per 1,000 views or interactions. RPM can vary based on niche, audience engagement, and content type, influencing how much a creator can earn from their content.

How are earnings from long-form videos calculated?

Earnings from long-form videos depend on the number of views and the RPM of the page. For example, if a video receives 100,000 views with an RPM of 20 cents, the creator would earn approximately $20, which converts to around R$ 123.60.

Can creators monetize their Reels content?

Yes, creators can monetize their Reels content. Earnings are calculated based on the views and engagement of each Reel. For example, if a page gets 100,000 views on a Reel, the creator could earn between $1 to $20, depending on the RPM.

What factors contribute to photo monetization?

Photo monetization is based on factors such as reach (how many people view the photo), engagement (likes, comments, shares), and consistency (how often content is posted). Facebook calculates earnings from photos by considering these metrics along with the quality of the content.

How do engagement metrics affect photo monetization?

Engagement metrics, like the number of likes, comments, and shares, directly impact photo monetization. For example, a photo with 2,100 likes and 50,000 impressions could earn a creator approximately $0.02–$0.08 per week, depending on engagement.

What is the importance of consistency in monetizing content on Facebook?

Consistency is crucial in building an audience and increasing monetization potential. Posting regularly, especially with videos or Reels, helps maintain viewer engagement and keeps the page active, which in turn leads to more monetization opportunities.

How can creators increase their earnings with Reels?

Creators can increase their earnings from Reels by posting consistently and generating high engagement. Pages with larger, more engaged audiences are likely to earn more, and creators can maximize their RPM by posting quality content that resonates with viewers.